how to make a speech hook

• AI Content Shield
• AI KW Research
• AI Assistant
• SEO Optimizer
• AI KW Clustering
• Customer reviews
• The NLO Revolution
• Press Center
• Help Center
• Content Resources
• Facebook Group

8 Effective Hooks to Start Your Speech

Table of Contents

Speeches can be challenging to communicate complicated or nuanced information, which is why the opening sentence matters so much. Hooks for speeches have the power to pull the listener in and keep them involved.

They will grab your audience’s attention, get them engaged and interested in what you say, and gradually help set the tone for your speech.

In this article, you’ll find eight effective ways to hook your audience and start a strong presentation.

What Is a Hook in Speech?

A hook is a tool to show your audience where you are going in your speech. They are used in two different ways. Firstly, they are used as a transition between ideas. Secondly, Hooks are used to keep the audience involved and engaged .

Using a hook can help keep your audience focused and give them something to hold on to while you get your point across. A good hook grabs the audience’s attention and gets them interested in what you’re saying.

8 Effective Hooks for Speeches

One way to start your speech is to hook your audience with a powerful way of describing the topic you are speaking on. Hooks can be as simple as descriptions, metaphors, or quotations. Here are eight hooks for speeches to make a lasting impression on the audience.

1. Take a Contrarian Stance

One way to start your speech with a powerful hook is to use a contrarian approach. This means that you take another stance on the issue and discuss it orally, thereby raising doubts in your audience.

One way to create a contrarian approach is to argue against an opinion or belief. A contrarian attitude can create easily recognizable hooks for a speech and succeed in catching the audience’s attention.

2. Ask Several Rhetorical Questions

Rhetorical questions are powerful because they pull at people’s heartstrings. They make statements and ask the listener to agree. Used wisely, they can lead the audience into an argument.

The goal of the question is to ask the listener to think and make a judgment on his own.

3. Use a Powerful Sound Bite

A sound bite is a brief statement that captures the attention of your audience and promises a thought-provoking result. It makes it easier to remember the specifics of what you are talking about.

For example, “Did you know that in 2016 each enterprise had a choice? The choice to go from silos and silences to voice and insight”?

4. Provide a Reference to a Historical Event

Mentioning a historical event is a good attention-getter for speeches. Sometimes you can use the day you present as an opening gambit to tie the topic of your presentation to some historical significance.

Whenever you reference historical events, the audience instantly associates them with their own experience. This leads to a higher level of interest.

5. Employ a Startling Assertion

Making a startling assertion is a quick and effective strategy to get attention. If you’re having trouble coming up with a hook, employ a striking fact. Spend some time researching shocking data that show how serious the topic you’re going to discuss is.

For example, “You might not know, but your brain has less than three seconds to react when you see a bear in the wild.” This is startling as people believe they have enough time to think about what will happen before a bear attack.

6. Take Them Through Imagine or What If Scenario

This is a great hook to start a persuasive speech or one that discusses possible scenarios. It’s an ideal hook for a premise based on hypothetical situations and the effects of potential changes.

Ask the audience something that might change their viewpoint, like what if you could go invisible for a day or go back in time? You can also use the word ‘Imagine’ to draw a mental image and engage the mind.

7. Use Quotations With Your Twist

The usage of quotations is a common strategy for hooks. Although many speakers begin with an appropriate quotation, you might stand out by reciting the quote and putting a twist. You might also use a quote from your personal experience.

8. Tell the Audience a Story

Starting a speech with a story is a great way to engage your audience. For example, “Remember the first time you had a conversation with a child, someone who hadn’t even been born yet? ”

Each of your listeners would probably remember this conversation vividly because they were a part of it. When starting a speech with a story, use an analogy or an experience to heighten the experience.

Make it relatable and better engage your audience.

Hooks are the rhetorical devices that help you to pull your audience in . There are many different hooks for speeches, and each one is effective in its way.

They help to create a dynamic and colorful tone that keeps the audience engaged. Remember that the audience will only give you about 30 seconds before deciding whether or not to continue listening.

Employ one of the eight effective hooks mentioned in this post to make your speech memorable for the audience.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Explore All Hook Writing Articles

Guide to writing an interesting expository essay introduction.

A good expository essay begins with an introduction that piques the interest of the reader. The expository essay introduction is…

• Hook Writing

Discover the Top Creative Story Introduction Examples

Are you an aspiring author dreaming of becoming the likes of Stephen King or Suzanne Collins? Would you like to…

Creative and Powerful Sentence Starters for Essays

It can’t be said enough, first impressions matter. And it goes the same for essays because your starter sentences will…

Most Important Parts of an Essay Introduction

The introduction is often one of the most important sections in a paper. It creates a sense of what the…

7 Effective Ways to Start a Sentence

There are different ways to start a sentence and convey your message effectively to the readers. Being aware of the…

Six Social Media Hooks to Boost Engagement

To get the most out of your marketing strategy, you should consider using social media hooks to improve your engagement…

15 Killer Hooks to Captivate and Engage Your Audience

Talk with a deliverability expert!

No need to flee, it’s totally free

          TABLE OF CONTENTS

Do you want to make sure that your readers are completely hooked on your content and keep coming back for more? Are you looking for new ways to captivate and engage them so they’ll stick around till the very end of your post? 

If so, then you need killer hooks – those techniques that grab attention, capture interest and compel readers to take action. 

From personal anecdotes and storytelling to humor, surprise elements, questions and promises – this article will provide 15 clever hooks guaranteed to draw in even the most distracted reader. 

Read on if you’re ready to start crafting posts that have maximum impact!

What is a hook message to grab the reader's attention?

The hook message in an article or piece of content is the attention-grabbing statement or opening sentence that captures the reader’s interest and encourages them to read further. A compelling and effective hook message not only attracts attention but also keeps the reader engaged and interested in what follows.

According to studies, the average attention span of a person is only 8 seconds, which makes the hook message all the more important. And given the overwhelming amount of content available online, a well-crafted hook can make all the difference between a reader continuing to read or scrolling past.

There are several types of hooks that can be used, such as posing a question, using a startling statistic, or telling a story. However, the most effective hooks are typically those that tap into the reader’s emotions or curiosity.

One example of an emotional hook could be starting an article with a relatable personal story. This immediately sets the tone for the article and creates an emotional connection between the reader and the writer. Another type of hook that is effective is using a surprising or unexpected fact that challenges common assumptions.

Regardless of the type of hook used, the goal remains the same – to captivate the reader’s attention and encourage them to read on. So, whether you’re writing a blog post, article, or marketing copy, taking the time to craft an attention-grabbing hook can make all the difference in capturing your audience’s interest and keeping them engaged.

15 killer hooks to engage your audience

✅ shocking statistics.

Use a statistic that will get your audience thinking and wanting to know more.

✅ Interesting Quotes

Quotes can be powerful intros that give your audience a new perspective on your topic.

✅ Personal Anecdotes

Personal anecdotes are an effective way to humanize your message and connect with your audience.

✅ Surprising Facts

Surprising facts are great hooks that will leave your audience intrigued and wanting to know more.

✅ Contrasting Ideas

Contrasting two different ideas can be an effective way to draw your audience in and spark interest.

✅ Bold Statements

Bold statements can challenge your audience’s thinking and get them engaged in your message.

✅ Humorous Anecdotes

Humor is a great way to break the ice and ease the tension in your presentation.

✅ An Alluring Question

Asking an intriguing question can make your audience curious and keep them engaged.

✅ Powerful Images

Powerful images can captivate your audience and give your message an emotional impact.

✅ Unique Analogies

Analogies can be an excellent way to help your audience better understand complex concepts.

✅ Startling Comparisons

Comparing two different things can be a great way to highlight the importance of your message.

✅ Conspiracy Theories

Conspiracy theories can be a fun way to engage your audience and get them thinking critically.

✅ Controversial Ideas

Controversial ideas can be used to stimulate discussion and engage in healthy debate.

✅ Shocking News Stories

Using shocking news stories can be an effective way to get your audience’s attention and keep them engaged in your message.

✅ Emotional Appeals

Emotional appeals can be used to connect with your audience on a personal level and inspire them to take action.

Most famous hooks in history

“Four score and seven years ago…”  – This is the opening line of Abraham Lincoln’s Gettysburg Address, instantly capturing the attention of the audience with its memorable and poetic beginning.

“I have a dream…”  – Martin Luther King Jr.’s iconic speech begins with this powerful and aspirational statement, immediately drawing the audience in with its hopeful and inspiring tone.

“In a hole in the ground, there lived a hobbit…”  – J.R.R. Tolkien’s novel “The Hobbit” starts with this intriguing line, sparking curiosity and inviting readers into a fantastical world.

“It was the best of times, it was the worst of times…”  – Charles Dickens’ “A Tale of Two Cities” begins with this contrasting statement, setting the stage for a story filled with drama and tension.

“Once upon a time…”  – This classic opening line is often used in fairy tales and folklore, instantly signaling to the audience that they are about to embark on a magical and enchanting journey.

“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”  – Jane Austen’s “Pride and Prejudice” starts with this witty and satirical sentence, immediately capturing the attention with its ironic tone and social commentary.

“Call me Ishmael.”  – The opening line of Herman Melville’s “Moby-Dick” is simple yet intriguing, drawing the reader into the narrative by introducing a mysterious character.

“It was a bright cold day in April, and the clocks were striking thirteen.”  – George Orwell’s “1984” begins with this unsettling and unusual line, immediately creating a sense of intrigue and setting the tone for a dystopian tale.

“In a galaxy far, far away…”  – The opening crawl of the “Star Wars” films grabs the audience’s attention by transporting them into a vast and epic science fiction universe.

“To be or not to be…”  – Shakespeare’s famous soliloquy from “Hamlet” starts with this existential question, instantly captivating the audience with its introspective and philosophical nature.

Most famous hooks in marketing to engage the audience

“Just do it.”  – Nike’s iconic slogan is a short and powerful hook that inspires action and motivation, appealing to the audience’s desire for achievement and self-improvement.

“Think different.”  – Apple’s memorable tagline challenges the status quo and appeals to individuals who want to stand out and embrace innovation.

“Got milk?”  – This simple yet catchy slogan from the California Milk Processor Board prompts the audience to consider the importance of milk consumption, making it memorable and thought-provoking.

“Finger-lickin’ good.”  – KFC’s slogan evokes sensory appeal and mouthwatering sensations, creating a strong connection between the audience and the product.

“Melts in your mouth, not in your hands.”   – M&M’s clever tagline emphasizes the product’s quality and convenience, leaving a lasting impression on the audience.

“Because you’re worth it.”  – L’Oréal’s slogan speaks to the audience’s desire for self-care and self-worth, positioning their products as a way to indulge and pamper oneself.

“The breakfast of champions.”   – Wheaties’ tagline positions their cereal as fuel for success and accomplishment, appealing to athletes and those striving for greatness.

“I’m lovin’ it.”  – McDonald’s popular jingle encapsulates the joy and satisfaction associated with their fast-food experience, creating an emotional connection with the audience.

“The happiest place on Earth.”  – Disneyland’s slogan taps into the audience’s longing for happiness and magical experiences, creating a desire to visit the theme park.

“Red Bull gives you wings.”  – Red Bull’s tagline implies that their energy drink provides an instant boost and a feeling of empowerment, appealing to individuals seeking energy and vitality.

These hooks have become iconic in marketing because they effectively capture the attention and resonate with the desires, emotions, and aspirations of the target audience.

Crafting the perfect hook can elevate your content and create a lasting impression with readers. Many of these hooks allude to a story, so focusing on how the hook will capture the audience’s imagination is key. 

If you want to leverage your story-telling skills and captivate your reader from beginning to end, a great hook is essential. With guidance and practice, it can be easy to craft an eye-catching hook for any type of content that you produce. 

Remember to focus on who you are writing for and weaving in interesting tidbits along the way. Hooks don’t have to be complex or long; they just need to evoke curiosity so readers continue exploring your content, making it enjoyable and easy to read! 

So go ahead — get creative with your 15 killer hooks! Who knows — maybe one will be the spark that captures countless readers’ attention.

Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.

What is Coaching?

Types of Coaching

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Find your coach

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

8 clever hooks for presentations (with tips)

Jump to section

What’s a good hook?

The importance of a good hook, 8 good hooks for speeches and presentations , leave a lasting impression.

When delivering a presentation, the first few minutes are crucial for capturing your audience’s attention. This is your chance to build intrigue around your topic and give listeners an idea of what’s to follow.

The best speakers use powerful hooks for presentations to introduce their topics, build suspense, and spark curiosity . These hooks are sharp and quick to grab attention — the kind that sticks around until the end of the presentation. They can be a surprising statistic, a thought-provoking question , and even a short personal story.

Drafting excellent hooks for presentations is essential to building anticipation and sowing the seeds for your audience’s growing interest. And with a limited window of opportunity to gain your listener’s interest and trust, your hook needs to be as substantial as the rest of your presentation.

A good hook introduces your subject matter , engages your audience, and sets the tone for the rest of the presentation.

Capturing listeners’ attention can be challenging as a presenter, especially if they’re attending out of obligation rather than individual interest. Although it’s wonderful to present to a room full of people eager to hear what you have to say, this won’t always be the case.

Knowing how to make a good hook can set you up for a successful presentation , no matter who’s in the audience. It engages listeners from the very beginning (and might even ignite a disinterested party’s curiosity).

Consider who your audience members are and what they want to learn. Their background should inform the tone of the presentation and lay the groundwork for building an angle.

When giving a presentation on ocean acidification to an environmental board, you could deliver a thought-provoking statistic on coral bleaching or provide a personal story that illustrates ecological changes that have taken place in your lifetime.

Remember: the hook should hint at the value your listeners will gain from your presentation without giving away too much too soon. Don’t spoil the plot twist, but make sure you start foreshadowing.

Impressions are formed quickly, making it crucial for the start of your presentation to kick off on a high note.

According to psychologist Alexander Todorov and researcher Janine Willis, it takes a tenth of a second to form an impression of a stranger . During this brief moment, we evaluate qualities such as likability and trustworthiness. 

Although coming up with a hook idea that appeals to listeners within a tenth of a second may be impossible, your first few words are important. Knowing how quickly we form perceptions may be intimidating, but with the right intro, a short time frame can work in your favor.

A well-developed and intriguing hook gives your listeners a positive first impression and influences how they interpret the rest of the presentation.

The hook is a key opportunity to show why your topic is exciting or worth considering. Here are eight types of hooks and hook examples to stimulate your audience’s interest, no matter the subject.

1. Make a surprising claim

Starting your speech with a surprising statement or statistic is an excellent way to grab your listener’s attention. A person giving a presentation on the benefits of coaching services to a company’s top executives could share the increase in employee productivity that teams experience after implementing coaching in the workplace.

Example: “Productivity increases 63% in workplaces that provide employees with group coaching services.”

The trick to making a surprising claim? It needs to shock your audience. If you create a statistic-based hook, it must be substantial enough to be of value to your listeners and persuade them to learn more about your topic.

Imagine that the example above only referenced a 5% increase. The executives would likely view the number as too little to invest in coaching services, making them less eager to pay attention during the presentation.

2. Start with a story

Stories are an excellent way to enhance information retention, making them a great tool for leaving a lasting impression on your audience.

According to organizational psychologist Peg Neuhauser, we recall what we learned from a well-told story more accurately than we do from facts and figures . So, if there’s a piece of information you’d like to impart to your audience, consider wrapping it in a short but compelling narrative.

When selecting an anecdote to share, ensure it’s relevant to your topic and resonates with your audience. A story that excites a sales team will likely differ from what an engineering team finds compelling.

Example: When delivering a presentation on the benefits of sleep on mental clarity, the speaker provides a story from your personal experience . They describe a period when construction outside constantly interrupted their sleep and how that negatively impacted several areas of their life, including their career and relationships.

This story uses vulnerability to earn the audience’s trust and segues into the rest of the presentation: breaking down how deep sleep is vital to performing your best.

3. Reference a historical event

This extra creative spin on the storytelling hook relies on a fascinating historical moment rather than your personal experience. The odds that your audience understands the wider context and thus the relevance of your presentation makes historical references good attention grabbers.  

A person giving a product pitch to potential investors could start with an anecdote about when they developed the first iteration of their product.

Example: “Did you know that jeans were invented 150 years ago? On an ordinary day like today, Levi Strauss and tailor Jacob Davis combined metal rivets and denim trousers to create durable work pants for gold rush miners.”

This historical hook creates a captivating opening for a pitch about stylish and wearable apparel. The speaker can lean on this historical reference to introduce a product that’s even more universal than jeans.

4. Ask an intriguing question

Finding a single starting sentence that hooks readers isn’t always easy. But incorporating participation into the start of your presentation is a fun way to hook your audience, even if it’s with a rhetorical question that encourages them to participate mentally.

Your question should be as captivating and intellectually stimulating as possible to pique the interest of each of your audience members. This approach works great for introducing products, services, or projects, as you can present what you’ve been working on as the answer to the question.

Example: “What if there was a way to fight the climate crisis while you cook dinner?”

Remember to pause after asking a question to give your audience time to brainstorm possible answers and stimulate their curiosity.

If you’re giving a business presentation, conduct research beforehand to ensure your question is relevant to your clients. The answer should mean something to your audience or solve a pain point they experience.

5. Contradict expectations

Contradicting a widely held belief is a compelling way to grab your listener’s attention. Do this by starting your presentation with a statement that challenges your audience’s presumptions.

Example: “Hydration isn’t all about how much water you drink.”

This presentation hook intrigues audience members to learn what else is needed other than water to stay hydrated. You can then lead your presentation through several methods for staying hydrated , like incorporating electrolytes into your diet and eating fruits and vegetables with high water content.

6. Show a captivating video

Starting your presentation with a video allows someone else to break the ice for you. Choose a short video related to your topic that easily transitions into your slideshow.

Example: A graphic design team manager wants to introduce new software into their department. They show a video from the product designers that provides an in-depth and visually engaging overview of the software’s features and benefits.

After the video ends, the speaker can move on to slides that describe how the team can leverage the software to improve their workflow and creative outputs.

7. Use a quote from a famous figure

Find a quote from someone admirable that relates to your presentation and impart wisdom to your audience.

Example: Someone’s administering a presentation on professional networking. They use Maya Angelou’s famous quote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Although this quote can apply to a number of topics, in a networking context , it emphasizes how important it is for people to consider how they make others feel when they first meet. This tells your audience that a critical networking component is connecting with others personally rather than focusing solely on what they do professionally.

8. Show an object

An object can promote interaction and help your audience visualize what you’re talking about. This is especially helpful if you’re pitching a product and want to show listeners what the product looks like in real life and how it functions.

Example: A salesperson presents a new lamp design to a furniture store. They enhance the pitch by bringing the lamp to the presentation and demonstrating its ambient light features.

This strategy also works in contexts when you’re discussing the gravity of a statistic. For instance, if you’re aiming to communicate the dire levels of microplastics in the ocean, you could illustrate the severity by showing the audience a container filled with plastic fragments.

It’s not always easy to grab your listener’s attention when speaking publicly. Using hooks for presentations is one of the most effective ways to fan your audience’s curiosity and earn their engagement from start to finish.

The key is to keep your hook brief, relevant, and engaging. Remember to take the time to know your audience and set up your presentation to deliver valuable information from the start.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

18 excellent educational podcasts to fuel your love of learning

How to make a daily schedule: tips and examples, what’s a project scope, and how do you write one, using the eisenhower matrix to make the most of your time, 3 reasons boredom is good and ways to make space for it, squirrel how to increase attention span so you get stuff done, 5 steps to build a priority matrix and organize your life, strategic plan vs. work plan: what's the difference, how to develop a personal development plan (pdp) to reach your goals, how to write a speech that your audience remembers, impression management: developing your self-presentation skills, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, your guide to what storytelling is and how to be a good storyteller, understand the purpose of career counseling and whether you need one, how the minto pyramid principle can enhance your communication skills, 9 elevator pitch examples for making a strong first impression, how to make a presentation interactive and exciting, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case studies
• ROI of BetterUp
• What is coaching?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Personal Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Briefing
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

8 Clever Hooks for Presentations That Will Captivate Your Audience

Have you ever noticed how the right beginning can make or break a talk? It’s the moment where you set the tone, grab attention, and invite your listeners to join you on a journey. Though often overlooked, the introductory moments of a talk can determine its ultimate success. Whether it’s a company meeting, a city council presentation, or even a podcast episode, knowing how to start strong is crucial.

Imagine this: you’re on a plane, rehearsing the draft of your slide deck. The session starts in just over an hour. You’re well-prepared, having done all the necessary tasks and coming up with effective methods to convey your ideas. But something feels off. You’ve got all the data, statistics, and anecdotes, yet there’s a lingering question in your mind: will they truly be getting engaged from the start?

In every presentation, it’s essential to figure an approach that will engage and intrigue. A creative and compelling opening can be the difference between being remembered or ignored. Yet it’s not enough to have interesting content; the way you begin has to be just as mesmerizing. We’re not just talking about an amusing anecdote or a curious fact, but something that resonates with your audience and paves the way for the remainder of your talk.

Let’s consider those speeches people still talk about years down the line. More often than not, these memorable moments have something in common: a strong introduction. The speakers didn’t just rely on the substance of their message but focused intensely on how they delivered that initial pitch. They practiced, got creative, and kept their audience’s attention from drifting. That level of preparation made a higher impact.

It’s not just about what you’re saying but how you start saying it. Whether through the use of a provocative question, an unexpected statistic, or even a brief story that builds intrigue, prioritizing a powerful introduction takes practice. The good news is, there are tried-and-true methods that you can incorporate into your own talks to ensure you start on the right foot.

Fancy listening to some podcasts might give you a few ideas as well. Many podcasters have developed a knack for grabbing listeners’ attention within the first few seconds. It’s a skill that’s undeniably transferable to live presentations. After all, in our fast-paced world, where everyone’s attention spans are getting shorter, a strong start is a necessity, not just a nice-to-have.

8 Creative Ways to Make Your Presentation Stand Out

Imagine this: your presentation is about to start, and you want to grab everyone’s attention immediately. The opening can make or break your talk. It sets the stage, engages people, and makes them eager to hear more. But how do you achieve that? These strategies will help you create an opening that people won’t forget, leaving a lasting impact on their minds.

1. Start with a Powerful Statement

Begin with something that jolts the audience. A provocative remark or surprising statistic can work wonders. For instance, “Did you know that over 5 million people…?” This instantly makes people think and gets them interested. The key is to choose a statement that is relevant and meaningful to your main topic.

2. Use a Historical Anecdote

History has a way of capturing imagination. Share a story from the past that relates to your subject. For example, “Back in 1969, when the first moon landing was announced…”. It creates a narrative that people can follow and recall easily. Plus, it pairs well with modern-day contexts, enhancing the depth of your speech.

The purpose here is not just to inform but also to inspire.

Look at it as painting a picture with words. People can’t help but be drawn in when there’s a rich story that pulls them into your world.

3. Pose a Rhetorical Question

Rhetorical questions are great attention getters. They make people think about the answer without you having to spell it out. For instance, “What would you do if…?” This type of question engages the mind and often makes people feel that they are part of the discussion. They’ll be more likely to stay tuned, thinking about the question even as you move on to other points.

Remember, the question should be directly tied to your content. This approach isn’t just about arousing curiosity; it’s about anchoring your talk in something that feels absolutely relevant and immediate.

4. Share a Real-Life Example

People relate to real stories. Share a case study or example from your company’s history or a well-known success story in your industry. Your audience is more likely to remember real-life instances than abstract concepts. For example, “When our company’s product first launched, we discovered…”. It grounds your speech in reality, making the benefits and outcomes you’re discussing seem tangible and achievable.

So, next time you’re preparing a presentation , don’t just focus on the factual content. Think about your opening. A strong start will make your audience sit up and pay attention. And once you have them hooked, you can guide them, step-by-step, through the rest of your talk, leaving them with comments that show they’re genuinely interested and engaged.

Expert Tips to Captivate Your Audience

Engaging your audience effectively is both an art and a science. Every field has its own dynamics, but the principles of holding attention often remain universal. It’s about creating a balance between substance and style, ensuring that your message not only informs but also resonates deeply. Simple methods can be incredibly powerful when executed with skill.

Prioritize a Strong Start

Your introduction sets the tone for the entire event. Start with a couple of questions that highlight the real significance of the topic at hand. “How would it feel to recharge your entire workflow?” or “What if you could visualize success straight from the get-go?” Such questions compel the audience to think and engage immediately. This simple technique of querying grabs attention, awakening a state of curiosity and anticipation.

Use the Power of Storytelling

Stories are a fundamental way humans impart knowledge, and they work wonders in presentations too. Elizabeth Perry, a storytelling coach, suggests that even statistics can be turned into gripping tales that hold the audience’s belief and interest. Consider recounting an anecdote about a small startup that defied odds, or narrate a moment of suspense from a major event in the business world. It’s about bringing data to life, in a way that feels relatable and real.

Whether you’re addressing clients, stakeholders, or team members, the right story doesn’t just inform – it inspires. A visualization of a real-world scenario, where solutions made a tangible impact, provides clarity and sticks in memory far better than abstract concepts.

Finally, don’t shy away from humor. Light jokes can recharge a slow moment, make serious points more palatable, and create a connection on a personal level. A simple joke or a light-hearted story can act as a breather, making the audience more receptive and productive during your talk.

Remember, captivating and maintaining interest doesn’t mean bombarding with information. Prioritize what matters most, slow down to ensure comprehension, and build your narrative thoughtfully. The result? An audience that not only listens but remembers and acts upon what they’ve learned.

The Art of Storytelling in Presentations

Presenting with story-driven narratives engages like no other technique. This approach bonds with listeners on a deeper level. Imagine starting with a captivating story. It pulls the audience right in. They love the personal touch; it makes them react. A strong opening can have a surprising effect. A long-winded introduction, however, will lose attention fast.

When pitching a new project, storytelling benefits are huge. It brings concepts to life. People remember stories better than facts. Select a story that aligns with your message. Miles ahead of a mere data dump, they create lasting impressions. This method has been honed over years and has proven effective.

To perfect this art, you must practice carefully. Choose concise and relatable anecdotes. Stories that people can connect with are almost always worth it. Long gone are the days of boring presentations. Ask yourself, what personal experience can I share here? Sometimes, a soft, emotional touch is all it takes.

Claiming the full focus of your audience is the goal. A story is a great attention grabber. Introductions often get forgotten, but stories stick. Use them during the initial phase of your talk. They will help in making a strong name for yourself. Remember that the best presenters are also the best storytellers.

Years of analysis show that audiences love narratives. Reacting positively to personal and relatable content is common. It’s a technique that yields growth and positive results. Launch your career to new heights! Storytelling isn’t just a buzzword; it’s a skill that can dramatically improve your presentations.

Including stories isn’t just about entertainment. It’s about ensuring the audience interacts with your message. You could reference a successful project or a surprising outcome. For instance, a couple of concise sentences could set the stage. The story needs to project you as sincere and relatable. In the end, it’s about making a lasting impression.

Engaging Your Audience with Questions

Engaging an audience is both an art and a science. One effective way to maintain their attention is by using questions. They can be rhetorical or direct. The key is strategic use. Questions can provoke thought and encourage participation, making the presentation a two-way conversation.

Imagine you’re addressing a group of professionals in New Zealand, and you start with a surprising question: “Did you know the average salary of a kiwi worker?” It’s an immediate grabber. People love surprising facts and real-world data. They’ll be more willing to listen and mentally respond, even if they don’t verbalize their answers.

Quoting experts and citing interesting sources like well-known books or articles adds depth. For instance, you might say, “As John Smith states, ‘The best way to predict the future is to create it.’ How do you imagine doing that in your role?” This not only emphasizes the significance of the topic but also enhances personal engagement.

Utilize anecdotal methods to drive points home. You could share a small story: “When I started my career, I always wondered why they’re so focused on infrastructure. Then something happened; I realized its importance in strategic terms over time.” Personal stories make ideas more relatable and human.

Open-ended questions encourage deeper thought. “What would you do if you were in charge of hiring?” Or try a reflective angle: “Think back to a time you faced a strategic challenge. How did you overcome it?” Such queries delve into past experiences and provoke introspection.

On the other hand, closed questions work well for gauging immediate reactions. “Do you agree?” or “Have you faced similar challenges?” These require simple yes or no answers and can be quick engagement tools. Remember, even a simple show of hands or a poll via apps like Slido or Mentimeter can break the monotony and encourage active participation.

Sometimes, adding a bit of humor can lower defenses and make the audience more receptive. Use a humorous question like, “Which tools wouldn’t you use even if they were hiring?” or “How many of you honestly thought about taking a break just now?” A joke a day keeps the boredom at bay, after all.

Wrap up with more pressing and pertinent questions about the future. “What’s the next big thing in your field?” or “How do you imagine shaping the future with these new tools and knowledge?” This leaves the audience pondering long after the talk ends, effectively increasing engagement.

Using Humor to Break the Ice

Humor has a unique way of connecting people and making them feel comfortable. When executed correctly, it can set a positive tone for your presentation. Many people appreciate a good laugh, especially at the beginning of what they might initially think will be a dull meeting. This section discusses how humor can be a substantial starting point.

Understanding Your Audience

Knowing your audience is the first step. What age group are they? Are they usually serious or more relaxed? Are there cultural or company-specific topics you need to be sensitive to? Understanding these nuances is essential. For example, imagine telling a joke about technology to a room full of tech-savvy individuals–they’re more likely to appreciate it. On the other hand, a joke about the intricacies of the kiwi market might only resonate with a niche group.

Here’s a scenario for you: you’re about to give a presentation to the board of directors of a conservative company. You need to break the ice but can’t come off as too flippant or unprofessional. In such cases, a light-hearted comment related to the company’s field or a humorous story from your own experience can work wonders, as long as it remains respectful.

Crafting the Perfect Joke

Writing a joke may seem daunting, but it doesn’t have to be. Think of a shared experience or common problem in your industry. Begin by sketching out a few ideas. Is there a recent event that everyone in your field is talking about? Is there a minister in a particular policy area whose decisions have caused a stir? Jokes that relate closely to your audience’s everyday life will land more effectively.

Take the opportunity to test your joke with colleagues before the big day. Feedback is crucial. In some cases, a joke might need minor adjustments to make it more effective. And don’t forget to consider timing. Launch your joke when it feels natural–the beginning of your presentation is usually the best time.

Below is a simple guide to help you create and deliver your humor effectively:

When done right, humor can be the catalyst needed to create a memorable and impactful presentation. So, don’t shy away from it. Take that leap; your audience will thank you! The takeaway is to be genuine and willing to show your human side. After all, everybody enjoys a good laugh.

Leveraging Visuals for Impact

Grabbing attention and making an impact is crucial in any presentation. Visuals play an indispensable role in keeping the audience engaged and improving retention. A well-chosen image can convey a complex message immediately. But how do you leverage visuals effectively? Let’s delve into the strategies.

One of the best ways to arouse interest is to add relevant and striking visuals. These visuals should not just be decorative but serve to enhance your message. Here are some tips to make your visuals count:

• Tell a Story: Images should help narrate your story. The right visual can tell a thousand words and add depth to your message.
• Be Creative: Use infographics, charts, and creative visuals to explain facts and data. This approach helps in breaking down complex information into digestible parts.
• Provide Contrast: Use contrasting images to highlight differences. This technique helps in making your key points stand out prominently.
• Grab Anticipation: Begin with a captivating image that hints at what’s coming. This keeps the audience held in anticipation, eager to know more.
• Quotes and Surprises: Incorporate famous quotes or surprising images related to your field. This method not only provides credibility but also arouses curiosity and keeps the audience engaged.

Besides these, ensure that your images are high-quality. Blurry or pixelated images can cost you credibility. High-quality visuals send the message that you value your presentation and, by extension, your audience. People spend a significant amount of time on sites with visually appealing elements–because we are visual beings.

Thanks to numerous tools available, you don’t have to be a design expert to have impactful visuals. Use tools like Canva, Piktochart, and others to improve your visual content. These tools provide ready-to-use templates and guides, making your job easier.

But, don’t overcrowd your slides with images. One well-placed image can be more effective than a clutter of visuals. Balance between text and imagery is key. Remember, visuals help recall. When your audience thinks back on your presentation, they’ll likely recall the powerful visuals you used, along with the messages they themselves told.

To sum up, visuals are a powerful tool to enhance the impact of your presentation. Used thoughtfully, they can bring your ideas to life and captivate your audience’s attention. You’ll find that this approach helps you to communicate more effectively and leave a lasting impression.

Effective Use of Quotations

Using quotations can transform a dull presentation into a memorable experience. They add depth and credibility. Moreover, they can illustrate points with clarity. Sometimes a single quote conveys more than a full slide of text. But does the effectiveness lie in the quote itself, or in how it’s presented? Let’s explore the strategies.

Why Quotations Work

Firstly, quotations tap into the collective memory. Everybody has likely heard some famous sayings before. This familiarity makes the message more relatable. Secondly, quotations from respected figures can lend authority to your arguments. When Albert Einstein said, “Imagination is more important than knowledge,” he left us with a metaphor that transcends age and discipline. In a global context, these words still resonate.

Picking the Right Quote

The right quotation is like a fine wine–it complements but doesn’t overpower. Consider your audience’s demographics. Are they academically inclined, business professionals, or perhaps a mix? In academic settings, quotes from renowned researchers are usually impactful. In business, anecdotes from industry giants can elevate your point. If you are looking to motivate, inspirational quotes work wonders.

For example, consider this: “The only way to do great work is to love what you do” by Steve Jobs. Here, the object of importance is the passion driving one’s tasks. Such a sentence can make even the most mundane of topics seem filled with potential.

Timing is crucial too. Introducing a quote at the beginning can set the tone. In the middle, it can revitalize waning attention. Near the end, it can leave a lasting impression. Wondered where it fits best in your speech? Analyze your draft carefully. Sometimes, embedding a complementing quote miles deep into your analysis works best.

Leverage the emotional power of quotations. While humor (think #ajokeaday) can enliven the atmosphere, a seriously framed quote like, “The journey of a thousand miles begins with one step” by Lao Tzu, can inspire action. It’s all about balance. Make your choice wisely.

Moreover, don’t just recite the quote. Share it visually to maximize impact. Imagine a presentation slide where Martin Luther King’s “I have a dream” is not just written, but designed dynamically. It’s like watching a plane take off; the message will fly high and far.

Finally, always attribute right. Quoting someone without acknowledgment doesn’t earn you marks. Accuracy in citation shows respect and credibility. So, next time you’re drafting your talk, remember: a well-placed quote isn’t just filler–it’s a catalyst for growth.

Creating Anticipation with Insights

Grabbing and maintaining the attention of your audience can be challenging. It’s not just about delivering facts. It’s about engaging them right from the start. One excellent method is to create a sense of anticipation. People love the feeling of looking forward to something. This anticipation can elevate the overall impact of your presentation.

Start with a Provocative Question

Starting with a strategic and thought-provoking question can be a killer move. Ask something your audience can’t ignore. Make them think, “How would I answer that?” For instance, you might say, “What if I told you 4 simple changes could solve huge problems?” This immediately makes them recall their own problems and start thinking about solutions. A good question can set the stage for further engagement.

Share Historical Insights

Another technique is to delve into history. Talk about an intriguing historical event related to your topic. Present an attention-grabbing fact and link it to the present. For example, you could say, “Did you know this method we use today has its roots in ancient Rome?” This makes the information relatable and interesting.

Telling a quick, insightful story related to your presentation topic can also be highly effective. People have a natural affinity for stories. Share an interesting anecdote that provides an aha moment. This not only grabs attention but also makes the information memorable.

Don’t forget the power of humor. A little laugh goes a long way in easing the audience in. Crack a joke that’s relevant and in good taste. This can be especially rewarding if you know the sense of humor of your audience. Just like that, you’ve opened a channel of engagement.

Exploring commercial insights can also be powerful. Reference upcoming industry trends or data that feel like insider information. This approach creates a sense of exclusive knowledge. It makes your audience feel “in the know.” Naming real-world examples helps in grounding theory into practice.

Finally, do not downplay your own creative skills. Sharing personal insights or experiences adds a touch of authenticity. People appreciate knowing the person behind the presentation. Open up a little about yourself to make it more relatable. As a result, you build rapport and establish a deeper connection with your audience.

Arouse Curiosity

Engaging the audience’s interest can transform a regular presentation into a memorable experience. One powerful method is by arousing curiosity. People are naturally curious beings. They love discovering new, interesting things. By tapping into this innate quality, you can make your presentation unforgettable.

Imagine starting with a provocative statement or a fascinating fact. For instance, did you know that someone once paid $1.2 million for a single kiwi bird? Such a statement immediately grabs attention. It sparks questions in the minds of your listeners. How, why, what’s the story behind this? Curiosity is a great motivator; it drives listeners to stay tuned.

Using Rhetorical Questions

Rhetorical questions are effective in piquing interest. Questions like, “What would you do with an extra hour each day?” engage the imagination. They prompt audiences to think deeply. Moreover, rhetorical questions create an internal dialogue. Unlike other techniques, they demand personal reflection.

Sharing Intriguing Facts and Stories

Another technique involves sharing surprising facts or stories. Here are a few examples:

These facts do more than inform. They stimulate thought and arouse curiosity. They invite the audience to connect the dots themselves. Whether through a provocative statement, a rhetorical question, or an intriguing fact, these techniques work by capturing attention and sparking interest. After all, the real essence of a great presentation lies not just in what is shared, but in how it engages the audience’s minds.

Remember the old proverb: “Give a man a fish, and he eats for a day; teach a man to fish, and he eats for a lifetime.” Bringing curiosity into your presentation does more than deliver information. It gives audiences a reason to remember and apply what they’ve learned, ensuring a lasting impact.

What are some examples of clever hooks to start a presentation?

Examples of clever hooks to start a presentation can include a surprising statistic, a compelling question, a short anecdote or story, a vivid description, a quote from a well-known person, a demonstration of a problem, an intriguing statement, or a “what if” scenario. These methods are designed to grab your audience’s attention and set the stage for the rest of your presentation.

Why is having a strong hook important for a presentation?

Having a strong hook is important because it captures your audience’s attention right from the beginning. It sets the tone for your presentation and encourages your audience to be engaged and interested in what you have to say. A compelling hook can make your message more memorable and help you establish a connection with your audience.

How can I incorporate a surprising statistic as a hook in my presentation?

To incorporate a surprising statistic, first identify a fact or figure that is directly related to your presentation topic and has the potential to surprise or intrigue your audience. Begin your presentation by stating the statistic clearly, and then explain why it is significant. This sets a factual foundation while immediately grabbing attention.

Can you explain how to use a personal story as a hook effectively?

Using a personal story as a hook can be very effective when it is relevant to your topic and emotionally engaging. Start with a brief narration of your experience that relates to the central message of your presentation. Highlight the challenges, emotions, and outcomes to make the story relatable. This humanizes you and makes your audience more invested in what you have to share.

What should I avoid when creating a hook for my presentation?

Avoid hooks that are irrelevant to your topic, overly complex, or generic. Starting with a cliché or a statement that doesn’t intrigue the audience could lose their interest quickly. Additionally, avoid overly long hooks that delay getting to the main content of your presentation. Aim for something concise, impactful, and directly related to your message.

How to Start your Presentation: 4 Step Formula for a Killer Intro

Post navigation

Previous post.

No comments yet. Why don’t you start the discussion?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Effective Strategies for Citing Sources in Your Speech

Top 10 Best Man Speech Examples to Inspire Your Perfect Toast

Unforgettable Father of the Bride Speech That Wow the Crowd

How to Craft the Perfect Bar Mitzvah Speech

9 Killer Speech Openers to Start a Talk or Presentation.​

Danny Riley 8 min read

What you’ll learn:

• The importance of a “killer” speech opening.
• 9 powerful speech openers and how to use them.
• Examples from great speakers you can learn from.

Great speech openers hook your audience.

“ Well begun is half done” – Mary Poppins.

A killer speech opener will make the difference between a presentation that makes you soar or your audience snore .

I’ve researched the whole web to find nine killer speech openers to make your audience lean in and listen rather than tune out and daydream.

You’ll see how masters of the craft have used them, and how you can too.

Number seven takes chutzpah to pull off. Ready for the whole list of killer speech openers?

The Shock Opener

One of the best ways to open your speech with a buzz is to startle or shock them.

You can shock an audience in many ways, but they all rest on the major senses of V.A.K.S:

•  Visual
• Kinaesthetic (touch) 

We don’t want your audience tasting your talk, but it should leave a good taste in their mouths.

Changing Minds suggests asking if the audience is awake after appearing from a flash bang and a cloud of smoke, and this might work for you if you’re a magician or playing some kind of character for your speech like a genie.

Suppose you aren’t going for the magic angle. 

In that case, you can shock them on a psychological level instead, as Conor Neill recommends, and tell your audience a surprising fact or statistic that makes them question their thinking or beliefs.

“Did you know that half the water on earth is older than the sun?”

Questions like these will shake an audience awake and turn on their critical thinking nervous-system.

Don’t take my word for it; you can see an incredible demonstration of the shock opener in Mohammed Qahtani’s speech, The Power of Words .

Qahtani opens by taking out a cigarette and placing it into his mouth before trying to light it. The audience is so shocked that they gasp and tell him to stop.

Remember, if your audience is shocked, they are listening.

Your audience doesn’t always have to be jolted to attention with a shock opener, though you can use a more subtle approach to grab their focus. 

Ready to speak with confidence ? We offer virtual & in-person coaching.

The story opener.

You can set the tone of your speech instantly with a story .

In Hollywood, filmmakers and directors use an ‘establishing shot’ to set the tone and theme of the entire film.

When creating your speech, think of a short story that sums up your talk.

Maybe you tell half the story to begin with, and then the other half at the end. 

The important thing is your tale must be relatable . If your audience can’t imagine themselves in the story, they won’t be engaged.

We all experience very similar things in life: 

• We all went to school and had a teacher we loved
• We all have parents who loved us or made mistakes in our upbringing
• We all had a first crush.

We are all cut from the same cloth, so it’s good to be reminded that others are going through what we face or think as we do.

Bryan Stevenson does a stellar job of recounting his mischievous grandmother in his TED talk, We need to talk about an injustice .

The best thing is, you can combine a story-opener with any other speech opener in this list.

It’s truly versatile.

One of my favourite speech openers is next, though.

The Intrigue Opener

I love this speech opener.

What better way to hook your audience than to intrigue them with mystery or a juicy secret?

Have a look at Daniel Pink’s TED Talk The puzzle of motivation . After he begins, Pink, looking like a guilty man sent to the gallows, tells his audience:

“I need to confess something, at the outset here. A little over 20 years ago, I did something I regret. Something I’m not particularly proud of”.

Wow. How intriguing, right?

You have to admit; you want to know what he’s about to confess.

Choose every sentence, every word, and every mark of punctuation to increase the tantalisation temperature.

Whether it’s a secret or confession, the Intrigue Opener piques just enough curiosity in your audience to keep them from checking WhatsApp.

As humans, we need closure.

We do not like open loops.

That’s why it is both enthralling and aggravating when someone plays on our need to be sure.

Just as we cannot stand an open loop, we are instantly engaged when someone gives us a puzzle to solve.

You’ll notice the best speeches, books, TV shows, and films do not spoon-feed you all the information.

I’ve always liked the way Malcolm Gladwell writes his non-fiction books, because they contain puzzles that you solve as a reader.

This puzzle needs to be related to the speech or presentation you’re delivering, of course. It cannot be a random puzzle and will ideally be impossible or extremely difficult to solve at first.

After the speech begins, and the puzzle is revealed, you should slowly drop hints on how to solve the mystery.

Up next, speech openers that use a physical object to create curiosity in the audience’s mind.

The Prop Opener

One of the most potent ways you will captivate your audience is to use a powerful prop in your opening address.

What better way to capture an audience’s imagination than to show them a mysterious or beautiful object?

If you’ve never seen the Prop Opener done well, then have a look at one of the greatest speeches of all time:

Dananjaya Hettiarachchi’s, See Something .

Danajaya enters with a simple rose in his breast pocket, takes it out, gazes at it nostalgically, smells it and then begins to speak.

This same prop appears again right at the end of his speech to end his talk with a flourish.

There are many different props you can use.

JJ Abrams used a Mystery Box to absorb the audience’s attention, and used the box as a metaphor for his entire career.

If you think the prop opener is just for TED Talks and Toastmasters Final Speeches, remember that most company product launch centre around one or more props.

Steve Jobs revealed his new products in ever-innovative ways.

Still, while the last two speeches I’ve mentioned opened with physical items, most of Jobs’s presentations built intrigue through the sight of the product.

So remember, you can use an object, or tease your audience with the absence of a prop, but make that prop integral to your talk.

You don’t always have to use a prop, of course. 

A more minimalist approach to opening your speech uses the best audience reaction a speaker can receive: laughter.

The Funny Opener

Using laughter to win over your audience is the golden ticket to immediate rapport with your audience.

Jack Schafer, PhD at Psychology Today, said that People Will Like You If You Make Them Laugh , which seems obvious, but at least you know we have scientists on the case. 

He also mentions that constructing humour requires and projects a high level of intelligence .

Of course, laughter is subjective, but it is also infectious, and if you get enough members of your audience to titter, it will spread across the whole group.

If you want to see just how quickly you can win an audience over with humour, have a look at Ken Robinson’s subtle but delightful ability to raise a chuckle in his speech Do Schools Kill Creativity? 

Ken’s ability to speak conversationally to an audience of thousands is genuinely remarkable.

If you break down his humour, it is easy to see how you could include similar content in your presentations. 

Whether you can pull it off as well as Ken is another story.

Not everyone feels like they can be a comedian, though; I get that. 

Well, that’s alright because there are other ways to open your talk that play on other strong emotions.

You can inspire your audience, too.

The Inspirational Opener

One of my favourite ways to help beginner speakers to open their presentation is with a quote.

A quote acts like a story in that it sets the tone and theme of your speech, but it takes much less effort and even less skill.

An effective quote is usually only one line long and supported by the credibility of the original author who uttered those words.

Watch the way Clint Smith opens his TED Talk  The Danger of Silence .

Using Martin Luther King’s voice to start his speech gives Clint what psychologists call the transference effect .

Just by citing someone else, especially someone admired and famous, you redirect the emotions an audience have towards that person onto yourself.

One caveat to using quotes, though:

Fact check them . I cringe whenever I see someone incorrectly quoting someone.

Have you ever heard the quote by Albert Einstein:

“Insanity is doing the same thing over and over, and expecting different results”?

A great quote, isn’t it?

But Albert Einstein never said those words .

A quick check on Reuters will help you add more credibility to your inspirational opener.

Finally, try to use a quote few people have ever heard. Inspiring words have been filling the archives of history for millennia. Seek out something that has been left dusty on the shelf, rather than the same recycled iterations.

Next, let’s look at a type of bold speech opener that take real chutzpah to land well.

The Perspective Shift Opener

A powerful speech opener that will take confidence is the perspective shift opener.

This opener will lead the audience in one direction before changing direction and setting a new pace for the speech.

Cameron Russel does a fantastic job of controlling the frame in her TED Talk, Looks aren’t everything. Believe me; I’m a model.

Russel takes to the stage dressed in a skimpy dress and begins to tell the audience about her career, but then does a rapid wardrobe change on stage in front of the entire audience. 

This change of dress sets a new tone, feel, and direction for the speech.

If you can change the audience’s perspective or frame of reality, you are in the driving seat.

One of the best things you can hope for as a speaker is moving hearts and changing minds. 

If you aren’t a confident speaker, start small.

Vanessa Van Edwards suggests never mentioning how nervous you are. 

It’s distracting and makes the audience pick up on all the subtle nervous energy and cues you give off. Control the frame instead and act cool and confident: they will buy into it.

Another great way to hold frame control over an audience is by using the power of silence .

The Silence Opener

Silence is a valuable commodity in today’s noisy and distracting digital world.

Creating silence at the beginning of your talk can profoundly affect your audience and their focus.

Did you ever have a teacher at school who used silence effectively?

When my English classmates were noisy, our teacher Mr Rylance would hold up his hand for silence. 

Slowly, we would settle down and focus on his raised hand. 

A few would giggle, but that would peter out until we all sat in a hypnotic stillness.

If you want to see an example of how to use silence, then look at Neal Glitterman’s speech The Power of Silence .

You can see how much gravity silence can have , especially as a speech opener.

The final killer opener I want to introduce you to is the big promise opener.

The Big Promise Opener

I believe that all speeches and presentations should contain a big promise, as it tells your audience why they should keep on listening.

Ideally, your big promise will be your speech title or phrase that pays, which is a recurring foundational phrase you will use throughout your presentation.

A big promise is your way of making a deal with the audience : you listen to me, and you’ll get something in return.

Creating a big promise at the beginning of your speech is like adding a teaser trailer to the beginning of a TV show. It suggests a reason you should stick around.

When Arthur Benjamin introduces his talk Faster than a calculator by announcing:

 “I am a human calculator!”

You know that proof is on the way.

Remember the essential rule of the Big Promise Opener: make it big, and keep your promise.

Impress your audience with these killer speech openers.

I hope you feel that I kept my promise of sharing nine killer speech openers to start a presentation.

Did you notice any other speech openers at the beginning of this article?

Don’t forget; these openers can be mixed and matched.

You can include a number of these speech openers in the same presentation to create more impact.

Let me know which of these killer openers was your favourite, and let me know if you have any more you’d like to share.

To your public speaking success,

Whenever you're ready, here's 3 ways I can help you:

1. Charisma Club : My flagship 3-month coaching programme for professionals. Follow a proven system to build confidence, find your charisma, and step-up as a speaker in your niche.

2.  Speak & Present : Looking for a quick way to supercharge your public speaking skills? Face your fears, develop new skills, and deliver a live speech in our 1-day Masterclass for professionals.

3.  Team Training : Bring confident communication to your team. I’ll help them to speak with clarity, enhance their leadership skills, and present with confidence. Bookable as half/full day training. Ideal for teams and senior leaders.

Join 350+ leaders getting weekly tips on speaking with confidence... 👇

Navigation:.

Home About Success Stories Contact Privacy Policy

Work with Ed:

1-to-1 Coaching 1-Day Masterclass Team Training

Connect & Follow:

Get started:, copyright © 2023 project charisma ltd. all rights reserved..

Check out our free Storytelling Masterclass

Philipp Humm

How to start a speech - 7 most effective hooks.

June 19, 2024

Starting a speech can be one of the hardest parts of public speaking. You want to grab your audience’s attention right from the start. If you’re wondering how to start a speech effectively, we’ve got you covered.

Here are 7 proven way how to start your speech and grab everyone’s attention from the first second. 

7 Effective ways How to start a speech

Hook #1: surprising statement.

Using a surprising fact is a great way to pique interest and make your audience eager to hear more.

Example 1: “70… the average person will eat around 70 insects while sleeping. Today, ladies and gentlemen, you’ll learn how to keep your home free of insects.”

Example 2: “Did you know that more people die each year from vending machines than from shark attacks? Today, we’ll discuss the unexpected dangers in our daily lives.”

Hook #2: Poll

Starting with a poll can engage your audience right away and make them feel involved.

Example 1: “Quick show of hands – Who likes pineapple on pizza? Who thinks pineapple on pizza is a crime? And who of you has no clue what I’m talking about?”

Example 2 : “By a show of hands, who prefers working from home? And who prefers working in the office? Today, we’ll explore the pros and cons of both.”

Hook #3: Quote

A relevant and intriguing quote to start your speech can set the tone for your speech and lend it authority.

Example 1: “As the grand Shakespeare said, ‘To swipe right or to swipe left, that is the question.’”

Example 2 : “Albert Einstein once said, ‘Imagination is more important than knowledge.’ Today, we’ll delve into why creativity is essential in problem-solving.”

Hook #4: Imaginary World

Asking your audience to visualize a scene can make your message more relatable and vivid.

Example 1 : “Imagine yourself at a favorite coffee shop, sitting on a big comfy couch, coffee in hand, smelling the aroma of freshly brewed coffee. Today, we’ll talk about how to create that same customer experience in our company.”

Example 2 : “Picture yourself on a serene beach, the sound of waves gently crashing. We’re here to discuss how you can achieve work-life balance and enjoy moments like these.”

Hook #5: Silence

A moment of silence can be powerful to start a speech, creating anticipation and focus before you begin.

Example 1: [Do nothing for a few seconds] “Welcome everyone.”

Example 2 : [Pause for a few seconds] “Good morning, and thank you for being here.”

Hook #6: Question

Asking a thought-provoking question can stimulate your audience’s imagination and interest.

Example 1: “If you could choose a superpower, what would it be?”

Example 2 : “What would you do if you had only 24 hours to achieve your biggest goal?”

Hook #7: Story

Sharing a personal story can make your speech more relatable and engaging.

Example 1: “Just the other day, I decided to enjoy my lunch in the park. I found the perfect spot, laid out my blanket, and took out my delicious sandwich. But before I could take a single bite, a little raccoon swooped in and snatched it right from my hands! Immediately, I jumped up, chasing after him. We zigzagged between trees, over hills, and through bushes, but I wasn’t quick enough. With one last mischievous look, the raccoon disappeared into the trees.”

Example 2 : “Last week, I was stuck in an elevator for an hour. What could have been a nightmare turned into an opportunity to meet new people and hear their fascinating stories.”

Final Thoughts

Give them a try. Take one of you upcoming speeches or presentations and think how you’d like to start. What hook can you use to start your speech? You’ll be amazed easy it is to include a hook, but also how effective  that hook  is  at grabbing your listeners’ attention.

Today, we briefly talked about storytelling. Storytelling is one of the most effective tools you can use in your presentations. But it can be challenging if you’re just starting out. If you want to learn more about structuring your stories, you may want to check out this next article in which a simple four-step story storytelling structure.

Free Storytelling Assessment​

Are you ready to transform your storytelling skills?

Discover how your storytelling skills score and uncover useful insights to help you become a charismatic storyteller:

• Completely free
• Actionable tips that work in real-life
• Results & report 100% tailored to you

• Theater-Based Techniques
• Dr. Gary Genard
• What Our Clients Say
• Client List
• Dr. Genard in the Media
• Leadership Communication
• Fearless Speaking
• Voice and Speech Improvement
• Presentation Coaching
• Speaking Virtually
• Presentation Skills
• Executive Speech Coaching
• The Benefits of Deep Breathing
• How to Calm Your Nerves Before Speaking
• Leadership Skills: The 5 Essential Speaking Techniques
• 5 Ways to Captivate an Audience
• The Body Language Rules: 12 Ways to be a More Powerful Speaker
• 4 Characteristics of an Influential Speaker
• 6 Skills Building Exercises for Effective Body Language
• 7 Tips for Overcoming Audience Resistance
• 5 Rules for Succeeding with PowerPoint
• Great Speaking? – It's About Performance Over Content!
• 5 Key Tools of Vocal Dynamics
• 5 Secrets of Powerful Body Language
• 10 Ways to Stay Fully Focused when Speaking
• 25 Words or Phrases to Avoid in Speeches and Presentations
• 6 Rules of Effective Public Speaking
• 7 Key Components of Successful Presentations
• 12 Easy Ways to Achieve Presence and Charisma
• 6 Skills Building Exercises Video

Gary Genard's

Speak for success.

"Be a voice not an echo." - Albert Einstein

How to Hook Your Audience with An Effective Opening

Want to grab your presentation audience's attention immediately? Here's how to hook your audience with an effective opening.

"I speak to you for the first time as Prime Minister in a solemn hour for the life of our country, of our empire, of our allies, and, above all, of the cause of Freedom."

That's Winston Churchill, in his first broadcast speech as Prime Minister on May 19, 1940. Most of us don't have a topic as momentous as the "tremendous battle raging in France and Flanders" to speak about—or oratorical talent as great as Churchill's. But we have just as much need to hook our audiences at the start of our speeches and presentations.

Interested in the best presentation tips?  Discover  101 tips for great public speaking!   Get my Public Speaking Handbook,  How to Give a Speech .  Click on image below for more.

So, how are you doing in this department? The success of your talk depends upon your getting listeners to get engaged and stay that way . That's what a speech "hook" or "grabber" is designed to do. 

What Is a Speech Hook and How Does It Work?

A hook or grabber is the part of your presentation that compels an audience to sit up and pay attention. It should come at the very beginning of your talk, where it can do the most good. Audiences have a lot on their minds as they prepare to listen to your remarks. They might in fact be attending a number of presentations during that week. So you need to let them know right away that you're the speaker who is going to be interesting.

Do you know the best practices for doing that? Discover how to motivate, inspire, and activate people! Get my Free Guide , "Six Rules of Effective Public Speaking."

Once engaged, listeners will stay with you. As long, that is, as the body of your speech lives up to the expectation you've created in your opening. But it's that hook that gets everything started.

An Effective vs. Ineffective Opening

To grasp the difference between an opening that hooks your listeners, and one that lets them get away, consider the following two speech openings. They're both from TED talks, and both are delivered by scientists. Which one grabs your attention?

(A) "We're going to go on a dive to the deep sea."

(B) "I study ants . . . in the desert, in the tropical forest, in my kitchen, and in the hills around Silicon Valley, where I live."

Is this starting to sound like a formula for speaking success? It is! To learn more, download my Free resource , "How to Start a Speech: 12 Foolproof Ways to Grab Your Audience." 

I'll bet it's the first one. Who wouldn't want to go on a virtual dive with oceanographer David Gallo to explore the ocean depths (choice A)? It's nice that biologist Deborah Gordon studies ants (choice B). But it doesn't sound compelling.

In fact her topic—the link between ants, the human brain, and cancer—is fascinating. But her opening keeps her speech firmly tied to the earth. Like every speech, however, it needs to get airborne right off the launch pad.

Want to improve your "audience connecting" skills to start out with a bang? Download my Free resource , "How to Begin a Presentation: The Critical First 60 Seconds."

You Can Be Creative, Can't You?

So how can you make the Big Bang happen in your own speeches and presentations? Here are  four key elements of a successful speech hook, along with examples. Remember, a hook should occur as early in your speech as possible. What, then, does a good speech hook do?

(1) It resonates with the audience.

If your topic happens to be of general interest to everyone, this requirement should be easy. Sir Ken Robinson ,  for instance, pulls it off in just  nine seconds  in his TED talk, "Do Schools Kill Creativity?"

Here's his opening, referring to the previous speakers at the event: "It's been great, hasn't it? I've been blown away by the whole thing. In fact . . . I'm leaving." Humor delivered well is always a winner. Equally successful is an opening that has special relevance to listeners. If you know your industry and your audience, you should be able to come up with a hook that absolutely resonates in this way.

(2) It surprises them.

Have you ever groaned inwardly because a speaker began, "My topic today is . . . "? How differently we react to an opening that's original! That's the speaker would will delight rather than bore us. Someone who knows how to do that is Gavin Pretor-Pinney in his TED Talk. He starts out: "Clouds ... have you ever noticed how much people moan about them?" If I mention the talk is titled "Cloudy with a Chance of Joy," you'll understand his surprising yet logical choice for his opening.

(3) It's concise.

You want impact. You may tell a great story, but its effect will evaporate if it goes on too long. Always consider the total time you have and craft an opening that helps balance the talk as a whole. Mark Twain once began a speech following a toast to the New England weather by saying, "I reverently believe that the Maker who made us all makes everything in New England but the weather." (I bet that opening surprised his listeners, too.)

(4) It taps into something larger than your topic.

Remember, your topic is your doorway to a place where you help change the world of your listeners. No speaker understood this better than President John F. Kennedy in 1961, when he said in the opening of his inaugural speech: "We observe today not a victory of party, but a celebration of freedom."

And here's the unmatched simplicity and understatement (and mischief) of Sojourner Truth's opening in her 1851 speech on women's rights, "Ain't I a Woman," which reflects on that issue as well as the other great one of the day: slavery: "Well, children, where there is so much racket there must be something out of kilter."

Resonant, surprising, concise, and connected with a much larger issue. Take away that lesson to help change your own world—one speech, and one speech hook, at a time.

This article was originally published in 2016. It is updated here. 

You should follow me on Twitter   here .  

Tags: speeches , how to open a presentation , how to begin a presentation , how to start a speech , speech format , how to open a speech , how to organize a presentation , speech hook , how to hook an audience , how to organize a speech , how to start a presentation , speech hooks , speech grabbers , how to begin a speech , speech introduction examples , hook , opening , effective opening , how to capture an audience's attention , effective speech openings , grabber , how to grab your audience , how to get your audience's attention , how to capture people's attention , speech opening , speech openings , great speech openings

Subscribe to Email Updates

Subscribe to the blog, follow gary genard.

• Training Techniques

Main Office - Boston

[email protected] 617-993-3410

• Executive Presentation Skills
• Rehearsal & Preparation
• Group Presentation Skills

My Speech Class

Public Speaking Tips & Speech Topics

50+ Hook Examples: The Opening Lines That Make Your Essay Successful

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Writing a good paper starts with brainstorming a brilliant hook, which keeps your audience engaged with the text. There are many ways to formulate hooks, which will help your writing sound more original and compelling. Looking at some essay hook examples and tips on writing them is the first step to creating one of your own!

In this article:

What is a Hook?

Tips for creating a great hook, question hook examples, strong statement examples, fact/statistic hook examples, metaphor/simile hook examples, anecdotal hook examples.

A “hook” is a sentence that grabs the reader’s attention and keeps them interested in the outcome of your academic text or research paper. The hook is found in the first sentence or two in the opening paragraph in an academic text and serves both as an introduction and an attention grabber.

In literature, such sentences are often found in novels. A great personal favorite of mine is Christmas Carol’s first sentence: “Marley was dead: to begin with. ” This invites tons of interesting questions and piques your curiosity, making you want to read along.

We come across hook examples in our day-to-day lives, scrolling through YouTube video titles and website links. Clickbait can be considered the hook of the modern world, and there are tons of techniques to learn from it.

However, this article will focus on essay hooks for academic papers specifically. In the section below, we’ll be discussing tips on writing hook sentences and engaging your reader’s interest through a single opening sentence.

There are different types of hook sentences in an essay introduction. We’ll take a look at each type, and a few tips, so later on, you can start formulating your own essay hooks based on these few examples.

Can We Write Your Speech?

Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

• Question Hook: If you’re writing an art essay, philosophy paper, or business coursework, choosing a compelling and interesting question will leave the readers pondering throughout your text. The reader will automatically try to look for the answer within your research paper.
• Strong Statement: The opening lines can be controversial, a bold claim – the best hooks for argumentative essays are. This method can shock your audience, and they’ll be curious to learn how you defend your argument.
• Fact/Statistic Hook: These hook examples are used for scientific and academic assignments, allowing you to use a lesser-known fact or statistic which will grab the reader’s attention.
• Metaphor/Simile Hook: You can set up a scene by telling a short story for your readers to imagine before getting to your essay’s core. This metaphor hook can be highly compelling and relatable to your audience.
• Anecdotal Hook: The trickiest essay hook used to diffuse the tension surrounding a heavy topic. This tricky opening line should be carefully thought out and guaranteed to make the reader laugh and only used in the right circumstances.

If you’re using the fact/statistic hook, always make sure you quote a credible source. The same goes for the interesting facts hook type. Include those sources in the body of your essay.

It also helps to think of a hook you came across recently that made an impression on you. Was it a controversial blog post? A captivating personal story? A thesis statement that made you ponder?

Once you finish reading our article, it’s helpful to test your hook and introductory paragraph out to an audience. Have another student, tutor, or parent read it. See if it’s doing its purpose – is the reader engaged? What did they understand from your hook? Is the essay topic clear?

Don’t get discouraged if you don’t get it right the first time. Writing is a long process and requires a lot of rewriting. Take a small break and give it another go.

How to Write a Great Hook + Examples

There are two crucial points to follow when you write a hook:

• Keep your sentences short – don’t overstuff your sentences or let them run longer than two rows.
• Use simple, comprehensive language – the ultimate essay can be read and understood by anyone, even people outside your academic course.

It’s time to get to the examples!

• What if I told you the world has an unlimited energy resource?
• How much screen time is too much for elementary school children?
• Is online education the best way to learn in the middle of a pandemic?
• Did you know women are twice as likely to experience clinical depression than men?
• Are your evening habits keeping you from getting a good night’s sleep?
• Do jobs that require degrees have a higher earning potential?
• How important is it for YouTubers to use search engine optimization strategies?
• Will the consumption of meat products become a luxury in the year 2050?
• Has reading become more challenging due to our short attention span?
• Have you ever wondered why traffic builds up on no-stop roads?
• Why we should feel sorry for high achievers?
• Why you don’t need to be exceptional?
• How much sugar do you think you consume?
• The effects of global warming are irreversible, so what can we do to optimize our living now?
• Should fireworks be banned due to noise pollution and its effect on animals?
• Has television died in place for streaming services?
• Is our hatred of certain foods and flavors a direct result of our genetic heritage?
• Android app development will die out in the next twenty years.
• You’ll always marry the wrong person.
• Why is ordinary life not good enough anymore?
• Why are romantics ruining love?
• “The wicked tend to win” Machiavelli
• The hardest person in the world to break up with.
• Some imaginary friends can cultivate independence in a child.
• Did you know that space smells like seared steak?
• The human body houses 10 times more bacteria than it does cells.
• The longest war in the world is between the Netherlands and Sicily and here’s what happened.
• “A country that demands moral perfection in its foreign policy will achieve neither perfection nor security” H. Kissinger
• Cat purring can be beneficial to your health.
• There is a scientific explanation behind boredom.
• The average drunk driver drives under the influence more than 80 times before they get arrested for the first time.
• 1/3 of adults still sleep with a comfort toy in bed.
• The average American generates nearly 4.5 pounds of trash each day.
• The global rate for keeping good hygiene after using the toilet is 20%.
• Americans read for pleasure for less than 10 minutes every day.
• The average American eats around 13 pounds of ice cream each year.
• More than 1/2 million people experience homelessness each night.
• Approximately 90% of people who experience a cardiac arrest outside of hospitals die.
• Farmers and ranchers make up less than 2% of Americans.
• Approximately half of Americans will experience a mental illness during their lifetime.
• My cousin Joanna went to a party with red lipstick all over her teeth. I couldn’t help myself to tell her.
• I dressed up as a werewolf last Halloween. That’s when everything started.
• As a child my grandfather gave my grandma her favorite flower- a rose on every holiday. Does this kind of love still exist?
• Last year my parents dragged me to Paris six times. I had the most dreadful time – I just couldn’t understand how such a historic city can be so dirty, or why.
• The cause and effect example – when talking about the importance of safety, tell a story with an important moral.
• Imagine sitting by the fire with the love of your life…
• I have a four-year old baby – my publishing business I started in 2018.
• The picture of… brought back memories of…
• It’s difficult to talk about… because…
• If you were a famous person, would you…
• When I was 6, I was given a pet hamster for Christmas. Needless to say, little Zach is gone now, but I wonder how long he could have lived if I had been given it at 12?
• One reason I decided to switch to a healthy diet is… well it’s cheaper than buying a whole new set of clothes!
• I like talking to myself. Sometimes I have these seemingly clever and long conversations. I hardly have a clue what I’m talking about.

Mastering the hook sentence is something you might end up using in your day-to-day life, especially if you go into academia, publishing, or journalism as a career choice. But that’s not it – we use hooks to communicate on social media. The title of our blog post or recent youtube video are examples of well-formulated hooks. The quicker you start practicing them the easier they’ll become to use.

If you’re having any other academic trouble, like coming up with essay topics , or you want to learn the outlines of the different essay types, we can help you with that! You’ll become an essay writing pro in no time! We’ve got some good and interesting research paper topics we’re proud of, as well as demonstration speech topics ! Hook sentence examples are just the start!

We hope this article has helped you master the art of essay writing, and you now find the reader agrees with your point of view! Let us know of any good hook examples you came up with!

How to Create a Compelling Rhetorical Analysis Essay Outline

Write a Gripping Personal Narrative Essay Using Our Cheat Guide

Leave a Comment

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

© 2024 My Speech Class

• Are you Using These 7 Irresistible Hooks in Your Speeches?
• Structural Strategies >>

Getting ready to give the commencement speech to 4,000 people at a University of Phoenix Graduation

If you don’t have hooks strategically sprinkled throughout your speech, chances are your audience will bail mentally if not physically.

You have to find ways to keep hooking your audience so THEY don’t want to let go.

Below you’ll find 7 irresistible hooks (in no particular order of importance) that get your audience to say, “Tell me more” or “What happened next?”

#1: The Silence Hook

I tell a story about how excited I was to meet my speaking hero. The only problem was, when I approached him, something unexpected happened. Listen here.

Did you hear the long silence? It was after I said to my speaking hero, “You’re the one who made me want to get in this business in the first place. Thank you. Thank you!” The audience laughed a bit because of my facial expressions and actions but, content-wise, it was still a silent moment.

That silence in the story becomes a hook because my audience is hungry to hear what he is going to say and then, when he doesn’t say anything, they’re ever hungrier to see what I’m going to do about it. The silent moment becomes the hook.

The problem with many speakers is they rush through the silence thereby making the potential hook much less effective. Take your time, dance in the silence, and watch your audience move to the edge of their seats. Remember…

“You can’t rush and resonate”

#2 – The Avoidance Hook

Here’s an example of an Avoidance Hook.

I tell a story about a speech I gave in Michigan when I failed miserably to the point where the meeting planner couldn’t even look me in the eyes. Then I say to my audience of speakers, “This is something you should not have to go through and you won’t if you listen closely.”

The Avoidance Hook focuses on something your audience wants to avoid. It’s important to use this type of hook because sometimes people are motivated by what they want to avoid more than by what they want to attain. If they pay attention to what you’re about to say, they can stay out of harm’s way.

#3 – The Attainment Hook

Listen to how I quickly hook one of my audiences with something they want to attain.

The Attainment Hook is just how it sounds. You simply let the audience know what they can attain if they pay attention to what’s coming next. Think results-based. I mention that they’ll be able to make a deeper connection than they ever have before. That’s certainly something they want, but I make sure to tease them before I tell them. Don’t give it up too soon. Make them wait for it and want it. That way, when they finally get it, they’ll value it and enjoy it more.

#4 The “Most People” Hook

When speaking, always keep this in mind:

“Most people don’t want to be most people”

When I used to watch the masterful presenters, I realized many of them made statements like, “Most people do this” or “Most people do that.” Whenever I heard those statements, I’d say to myself “I’m not going to be like most people. I don’t want to be average. I want to do something different. I want to be better than average.”

That’s the effect the words “most people” have on people. For example, I used to tell my audiences, “Most people live their lives on get-set. When it comes to pursuing their goals and dreams, they take their marks, they get ready, they get-set, and they never go. They live and die on get-set.”

Because “most people” are two very persuasive words, my audience members get very motivated to “go” rather than to live on “get-set.”

#5 – The Conflict Hook

Good stories have a conflict that is established early. Great stories not only establish the conflict, they also escalate it. Think about the Titanic. One of the conflicts was when they Titanic hit the iceberg. However, the escalation of the conflict was when the water rose on the Titanic. If the water never rose on the Titanic, then that would have been a terrible movie. Always think, “How can I raise the water on the Titanic in my story?”

The conflict is the hook because your audience wants to see how you will overcome it and what tools you will use. Why? Because maybe they can use similar tools for similar situations. In that way, your speech has become very useful to them.

#6 The Curiosity Hook

“After 15 years of trial and error, research, and blood, sweat, and tears, I’ve finally found out what makes the difference between a good presenter and a great one. It’s…”

That’s an example of a curiosity hook. You find ways to make your long road lead to their shortcut.  After all, you traveled your long road for a reason, right? However, don’t tell them what they want to know…at least not immediately. Make them curious, tease them a little more, and then give them the tool (or solution, answer, or formula, etc.). Remember…

Let your long road lead to their shortcut

#7 Statement Hook

I often start off my keynotes with the following statement: “I was afraid to come here.” Listen to the effect this statement has on my audience. If you listen closely, you can even here someone say, “Oh no.”

The other day I spoke in Newport, Rhode Island to the US Probation Office and I started in this exact way. They laughed after I said I was afraid to come here. They wanted to know why. That’s the hook. Simply make a statement that makes your audience ask themselves a question. In this case, they should at least think, “Why were you afraid to come here?” That’s the hook.

The Early Days

In one of my first ever speeches as a speaker, I said to my audience, “Nobody has ever died from a snakebite.”

My audience wondered, “What’s he talking about? People get bitten all the time and I’m sure some of them have died.”

I then went on to tell them “It’s not the bite; it’s the venom that kills them.” I then related the venom to what happens inside of you when you don’t forgive those who have hurt (i.e. bitten) you.

The key is that the first statement hooks them in to want to know more. The rest of the story clears up and answers their questions. Remember…

“When all of your hooks are done, your speech is over”

Which, if any, of these kinds of hooks are you using? How have they been working for you?

Final Words on Hooks

As you can see, it’s important not only to have hooks at the beginning and end of your speeches, but to sprinkle them throughout. Oh, wait a minute! There is an 8 th hook and it’s more powerful than the other 7 combined. It’s…

…Gotcha!

• Recent Posts

• 2 Ways to Get Your Audience to Buy-Into You and Your Message - July 17, 2024
• How to Get Your Audience to Trust You as You Keep them Engaged, Excited, and Entertained - July 10, 2024
• How to Find Humor In Your Serious Speech - May 31, 2024

Leave a Reply 6 comments

Leave a reply:.

Save my name, email, and website in this browser for the next time I comment.

• My Account My Account
• Cards Cards
• Banking Banking
• Travel Travel
• Rewards & Benefits Rewards & Benefits
• Business Business

Curated For You

Advertisement

Related Content

12 ways to hook an audience in 30 seconds.

Published: October 26, 2021

Updated: October 26, 2021

Do you want to grab your audience's attention from the first sentence? Here's a compilation of great ideas with examples and tips on how to write a good hook.

"When you advertise fire-extinguishers, open with the fire," says advertising executive  David Ogilvy . You have only 30 seconds in a TV commercial to grab viewers' attention. The same applies to a presentation. Knowing how to hook your audience in the first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you and of what's to follow. The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. 

What is a speech hook and how does it work?

A hook is a presentation-opening tactic that immediately captures your audience’s imagination. As the word implies, it’s like a worm on a fishing hook that attracts a fish. A hook instantly engages your audience so that they want to listen to what you have to say.

Your hook must come at the start of your talk. First impressions count. Like a fine thoroughbred, you need to start strong out of the gate. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries.  Brain research  shows that we don't pay attention to boring things. Surprise your listeners with some creative speech attention grabbers.

How do you make a good hook?

Coming up with hook ideas is not difficult if you follow some basic guidelines on how to make a good hook.

A good hook is brief, catchy, well-rehearsed and pertinent to your topic. In brainstorming examples of hooks, avoid the dry and conventional.

For example, let's say you are  delivering a presentation  on investments. Instead of an obvious and trite question such as "How many of you would be unhappy to hear that your house is worth less than you paid for it?" consider using a catchy or thought-provoking question such as "How many of you thought that your home would be your safest investment?"

12 Killer Hooks to Grab Your Audience's Attention

If you're stuck for ideas on how to start with a hook, check out these 12 examples of hooks that will help you grab your audience's attention—and keep it.

1. Use a contrarian approach.

One of the best attention grabber examples is to make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. He says: "It's wrong. Why? Because buying low typically entails a stock that's going in the opposite direction—down—from the most desired direction—up." This tactic is a provocative attention grabber for speeches and it can help engage the audience right away.

2. Ask a series of rhetorical questions.

One of the most common hook ideas is to start with a rhetorical question. Better still, start with a series of rhetorical questions. An excellent example of this tactic is Simon Sinek's TED  presentation  on how great leaders can inspire action. He begins with: "How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? . . . Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?" A series of rhetorical questions stimulate the audience's mind as they ponder the answers.

3. Deliver a compelling sound bite.

Top hook ideas include using a catchy phrase or sound bite that perks up the audience.  To create your sound bite, consider your message and package it in a brief and compelling statement. Then explain how it fits into your overall topic or message.

Take inspiration from speakers such as innovation expert  Jeremy Gutsche  who once used this sound bite in a keynote: "Culture eats strategy for breakfast. This is a sign that is on Ford's strategy War Room. And the lesson from it is not how good your PowerPoint slide deck is; what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus on when you find an opportunity."

4. Make a startling assertion.

When you're stumped for ideas on how to make a hook, use a surprising or amazing fact. That's an easy and sure-fire way to gain people's attention. Take the time to research startling statistics that illustrate the seriousness of what you're going to talk about. For example, a presentation about conservancy can start with: "Every second, a slice of rainforest the size of a football field is mowed down. That's over 31 million football fields of rainforest each year."

5. Provide a reference to a historical event. 

Good attention getters for speeches include mentioning a historical event. There are times when the day you present may have some significance in history that can be tied to the subject of your presentation as an opening gambit. You can quickly look up what happened on any day in  Today In Sport  or a more general site such as  This Day In History . You never know what pertinence the day might have that will add some pizzazz to your presentation. It's worth a look.

6. Use the word imagine.

Another effective attention grabber for speeches is the word “imagine.” It invites the audience to create a mental image of something. Ever since John Lennon's famous song, it has become a powerful word with emotional appeal. A good example is Jane Chen's TED  talk . She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” She displays a slide with Anne Geddes' image of a tiny baby held in an adult's hands as she says this. Combining a hook with a visual is one of the most engaging speech attention grabbers.

There is power in asking the audience to conjure up their imagination, to play along. You can easily adapt this tactic to any topic where you want the audience to imagine a positive outcome or a vision of a better tomorrow. You can also use this opening gambit to ask the audience to imagine being in someone else's shoes.

7. Add a little show business.

If you’re looking for ideas on how to make a hook that's entertaining, consider the world of movies. Movies occupy a central place in most people's lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Perhaps you have your own inspirational quote from a favorite film. You can also find some classics here:  The Best Business Wisdom Hidden In Classic Movie Quotes .

8. Arouse curiosity.

Powerful attention grabbers spark people's curiosity. To do this, you can start with a statement designed to arouse interest and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in  one  of his talks. He says: "I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school." The hook here leads to some self-deprecating humor, which makes it even more effective.

9. Use quotations differently.

Often-used hook ideas involve the use of quotes. While many speakers start with an apt quotation, you can differentiate by stating the quote and adding a twist. For example, "We've all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step." You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: "I am not rich enough to buy cheap."

There are numerous sources for quotations, such as  The Library of Congress , but you might also consider  The Yale Book of Quotations , which brings together over 13,000 quotes. You can also find such resources in app form, including  Famous Quotes  and  Brilliant Quotes .

10. Quote a foreign proverb.

A novel attention grabber for speeches is quoting a proverb from a culture your audience might not be familiar with. There is a wealth of fresh material to be culled from around the world. Chances are your listeners have never heard them, so they have novelty appeal. Here are some examples: "Our last garment is made without pockets" (Italy); "You'll never plow a field by turning it over in your mind" (Ireland); "The nail that sticks up will be hammered down" (Japan), and "Paper can't wrap up a fire" (China). Whatever phrase you select,  take the time to read and understand any important context around it, so as to make sure it's appropriate for your talk.

11. Take them through a "what if" scenario. 

A compelling way to start your presentation is with a "what if" scenario. For example, asking "What if you were debt-free?" at the start of a money management presentation might grab your listeners' attention as it asks them to look forward to a positive future and it can intensify their desire for your product or service. Exploring hook ideas that use a "what if" scenario may be fruitful as the "what if" concept is easily adaptable to almost any presentation.

12. Tell them a story. 

The most engaging and widespread examples of hooks, without a doubt, are stories. Nothing will compel listeners to lean in more than a well-told story.  Science  tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and have a "message," or lesson, to support your viewpoint. Above all, it must be kind. 

A version of this article was originally published on April 11, 2013. 

Photo: Getty Images

Trending Content

Presentation Hooks: the 13 most successful presentation hook examples

Wouldn’t it be great if every single person who attends your presentation gets excited at your speech and stays tuned until the end, focusing on you the entire time? Have you seen any presentation hook examples that really got you involved in the presentation?

As presenters, the problem is that we always lack presentation hook ideas to start the  presentation .

If you want to catch the attention of your audience , however, you must really hook your audience from the very beginning.

Did you know that you normally lose 90% of your audience within the first 5 minutes of your presentation ?

If you get 60 minutes to present, you do not get 60 minutes worth of attention. In fact, the typical attention span in an hour-long meeting goes something like this (Source: Sequoia Capital ):

Your hook is often the difference between a successful effective presentation and a very boring one. Think about it.

If you don’t grab your audience right away , you’ll lose them forever.

You went through all that work of preparing a killer presentation , right? You worked hard at it. You did a ton of research and you spent a lot of time carefully taking care of every single slide .

However, the truth is that if your introduction sucks, your efforts will be for nothing. Well done, my friend, you lost before you even got started! 

If you want to spread your  presentation hook ideas so that they resonate with your audience , you need to conquer them from the very first moment you talk to them. How to hook the audience ?

Let me show you how.

Attention Getters for Speeches and Presentations

If you Google the topic “ Presentation hook ideas “, you’ll find plenty of public speakers and pitch experts who will give you their top 5, top 10, top (x) advice points on how to create the perfect hook persuading the audience .

I have identified commonalities and summarized the most impactful, shared and successful presentation hook ideas coming from the top experts below and I’ve enriched them with real life dedicated examples.

Below you’ll find a long list of presentation hook examples with a whole bunch of ready to use ideas to use.

How to Start a Presentation: Attention Getters

Pre-hook: interact with the speakers first.

When you speak at a conference, it’s very rare that you are alone. There might be other speakers like you, and you might not be the first one to talk. I like not being the first speaker, as this allows me to listen to the others carefully and improve on my own presentation .

If somebody speaks before you, it’s always a good strategy to connect your intervention to their speech .

Every time I’m invited to give a speech at a conference, I always request to join from the beginning, even though I’m not the first speaker. By doing so, I can listen to the other speakers, take notes and prepare my hook .

By connecting your intervention to the others, you show respect to the other speakers and you demonstrate that you have been an active listener while you were in the audience ; you’ll give a good example on how you expect your audience to behave during a speech.

Moreover, you create a connection that contextualizes your intervention into the flow of the conference and you turn the separated speeches into a dialogue that you trigger by commenting on the other speeches. By creating a dialogue atmosphere, the audience will wake up from the previous speech and connect with you .

Now you are ready for your hook!

How to Make a Good Hook: Presentation Hook Examples

Let’s take a look at the top 13 presentation hook ideas you can use to start your presentation and focus your audience ‘s attention on your message:

1. Storytelling

Starting with a story is one of the oldest and most powerful methods of introducing your presentation .

Storytelling is a good hook for  a speech because it shows you are human and shows you have feelings, emotions and reason. It is even more powerful if you start with a personal story.

The audience will feel close to you and will trust you. If you earn their trust, you’ll get their attention.

Normally when you start talking, people are tired from the other speeches, and their attention level is not ready for your core message or your call to action. You will need to start slowly and take them in gradually. A story is common to everybody, and it’s easy to follow .

In most cases, it’s very effective to start with a story. You don’t really need to introduce yourself at the beginning. Your introduction can be postponed to when the audience will be really listening to you .

If you start telling them why you’re good, you’ll immediately build distance from the audience , you won’t be perceived as one of them, so it will be harder for the audience to connect with you.

Psychologist Shawn Achor explains that the happy secret to better work starts straight away with a funny personal story about his childhood and keeps going until 2 minutes fifty, until the audience sympathizes with him, and so gives the audience his message.

Shawn shoots the message when he is sure that he has 100% of the audience ‘s attention , not before. He only gives information about his prestigious background (“When I applied to Harvard […]”) at 6:32, after he has passed the core message.

Still, he feels normal and empathetic to the audience when he shares the feeling of being an average guy surrounded by smarter guys, in such a great university. Therefore, he makes sure that his background does not bring him away from the audience.

Making the slides for this kind of hook will be very easy because all they need to do is help the audience visualize the story .

Therefore, all you need is just a sequence of beautiful full-screen pictures. If you are telling them a personal story, show personal pictures. This will make them feel how real your story is, and it will catch their attention .

Learn more about how storytelling applies to presentations : Forget slides, tell stories.

I want to show you a trick for perfect presentation hook examples. If you do not want to tell a personal story or you do not have one, I’d suggest you invent one!

After all, we have plenty of pictures on our social media channels we can leverage to invent an ad hoc story. The most important thing is that your story appears real, because if the audience thinks you are tricking them, they won’t trust you and you’ll lose any chance to connect with them.

How do you tell compelling stories?

How do you tell stories that your audience wants to hear?

How do you make them feel really engaged with your story?

What about the story of your brand?

There are many storytelling formulas you can leverage recommended by my friends from Buffer.com – 11 Storytelling Formulas to Supercharge Your Social Media Marketing

The reality is that storytelling is more than just telling stories.

What do I mean?

Recently I’ve found myself in the challenge of turning a boring presentation into a powerful story.

Taking in consideration the audience of my client that day, the story was the only possible solution for a manager who needed to share her experience in front of millennials at the university.

The way storytelling infused power to my presentation left me astonished, I think you should have a look at what happened that day: Storytelling techniques for presentations [Real case study].

If you have no creativity, you could even take inspiration from websites that offer stories by keywords like BusinessBalls . In BusinessBalls, for example, stories are characterized by keywords:

2. Questions and audience interaction

One of the most common errors that presenters commit nowadays is thinking they are one step above the audience, just because they came to present.

We are in the era of “listening” today, more than ever before, with the advent of social media. If we want to be listened, first you need to listen .

Presentations aren’t an exception.

If you want to give a successful presentation, first you need to build a one-on-one relationship with your audience and start a dialogue .

What’s better for engagement than asking questions to your audience from the beginning of your presentation?

Questions turn on people’s curiosity. Their brains will begin figuring out the answer. If they know the answer, they want to know if their answer is correct. If they do not know the answer, they might get involved and focus on the speaker in order to get the answer.

In any case, answering a question works like a reward, because people feel satisfied by the fact that they canceled one more doubt. People’s curiosity will make them focus on you to find the answer. 

When you ask question, you pair up with your audience as they feel like they’re in your position, and they want to help you answer the question. If you are perceived as one of them, you’ve won their trust and therefore their attention.

There are several kind of questions you might want to ask as good hook for a speech:

Yes/No questions

These questions help you interact with the audience. Having just simple answers, all you need to do is to ask people in a sequence to vote for “ Yes ” by raising their hands and then you can ask people to vote for “ No ” to do the same.

You can adopt this technique every time you have a multiple choice question, so the audience can vote for a single option by raising their hands.

You could ask how they’re affected by the problem you’re going to solve during your presentation.

• “How many of you get so frustrated with PowerPoint when it crushes? “
• “Raise your hand if you’ve fallen asleep during a presentation”.
• “Who struggles every time you need to choose colors for your next presentation? “

This is a good technique to use for checking the audience responsiveness. When you ask a Y/N question, people naturally answer loudly, so you’ll immediately know if most of them are still awake.

Open-ended questions

Using open-ended questions, you expect the audience to develop an answer. This is the typical situation of a Q&A session, and can be useful in those situations as a presentation hook example.

However, this technique enables you to open a real discussion with members of the audience. However, people may answer what they feel without a filter, so they can impede you if you are uncomfortable with their answer.

This is an incredibly powerful technique for creating presentation hook ideas , but at the same time, you risk getting controversial opinions by freeing people to develop their discourse.

Also, be sure that everybody can be heard when talking from the audience, because they’re not standing in front of everybody with a microphone.

Sometimes you have a hostesses who may bring the microphone to people for them to answer, but this depends on the size of the event. You’ll be in charge of picking somebody from the audience to answer.

A good practice is to repeat the answer to the audience in order to make sure everybody heard it. By doing so, you’ll give them the feeling of being part of the dialogue and you will show that you are careful to keep everybody in the loop .

Rhetorical questions

Rhetorical refers to those questions asked by a speaker who does not expect to receive an answer. Even though you know you don’t want an answer, the audience does not know if it’s a rhetorical question.

Their brains will be automatically triggered to elaborate an answer. Just by doing so, you’ll turn on their brains and you’ll catch their attention .

In order to maximize the effect of rhetorical questions, I recommend you to pause just after you ask.

People will be forced to think of an answer. If you talk too quickly and you skip immediately to the answer, they won’t have the time to think about the answer.

If you show you are thinking of the answer in real time, this will help you to make the audience feel close to you. They’ll feel involved and they’ll try helping with their answers. This already means that they are interacting with you, so you’ll have their attention.

Finally, if you choose this technique to open your presentation, I’d recommend you select the right number of questions based on their form . You do not want to open a full debate during your hook.

If you decide to go for open-ended questions, you won’t make more than one or two. On the other hand, if you ask a sequence of questions where the audience needs to raise their hands, you can ask more.

Question with surprise effect

A cool trick you could use for your presentation hook ideas is to send the audience in one mental direction , and then tell them they’re wrong. I know it sounds weird, but let me give you an example of a hook.

You ask a question and you give 3 possible options: A, B and C.

You ask the audience to vote for one of the 3 options . Once they vote, you tell them that none of the answers were correct. At this point, they’ll feel surprised and you can hook them, then show them the correct one.

You could build your speech step by step, commenting on why the 3 options are wrong . In this way, you’ll bring the audience to the message more naturally.

When I want to introduce the color theory for Lean Presentation Design , I commonly ask my students how many colors we need to use in a presentation, and I give them 3 options.

However, none of them is right, as I want to show them the technique on how to choose the best color palette to make colors work in the most effective way.

After the vote, they feel they have it wrong, so they want to know what the correct answer is. That’s a great hook for presentation.

Direct questions

Direct questions can be scary, and that’s why this is a powerful technique !

In this case, you ask the question and you pick someone random from the audience to answer. However, if the person does not know the answer or if they’re shy, they’ll feel embarrassed.

You need to be able to manage the embarrassment , or you’ll immediately create a tense atmosphere. However, people will know that you might call them all of the sudden to join the dialogue. Therefore, they’ll pay attention to avoid being caught unprepared.

Again, I recommend you to handle these situations carefully, because you do not want to recreate the atmosphere of a classroom exam.

Introduce yourself

I really like this technique and, more than the other presentation hook examples, I often use it during my training as a powerful icebreaker .

Instead of starting with you or your speech, start with your audience and ask them to introduce themselves one by one. I also like to add a question about what they expect to learn during my training , so I already set their expectations and I’m sure I’ll talk about something relevant to the audience.

One of the most common problems during presentations is that the audience isn’t interested in the topics discussed. On the other hand, it’s true that it’s often hard to know what everybody expects from the presentation, so what could be better than just asking them what they are looking for?

Knowing the people in front of you also enables you to acquire knowledge about your target and their language, so it will be easier for you to connect with them.

I suggest you to take note when people talk so that you can use the information during the rest of the presentation to hook them again.

For example, if I know that somebody comes from finance and wants to know how to present an ugly P&L, when I’m about to talk about that topic I can call his name and say something like, “Hey Anders, the coming section is the one you are interested in” . By doing this, I’ll wake him up and I’ll get his attention.

Another great technique to craft outstanding hook examples, is to discover the names of your attendants, so every time you talk to them, you can use their names . This will make them perceive you very close to them.

3. State a shocking fact

This is one of the classic presentation hook examples that leaves the audience with their mouths open, staring at you. To create this effect, you normally use a surprising statistic .

You can capture their attention by reminding them of their fears. If you properly leverage uncertainty, you can create anxiety due to the unknown, and people will need your answers to overcome their fears.

Jorge Soto uses this technique in his TED speech when he claims, “1 out of 3 people sitting in this audience will be diagnosed with some type of cancer”.

People are scared of cancer, so they want to listen to him to find out if he can provide them with a solution.

There are 2 ways to astonish your audience:

Did you know that…

When you start with the formula “Did you know that…? ” and add the fact, you are creating expectations. The trick is to choose the most effective stats to make the audience interested in your message. Therefore, you need a statistic that matches your presentation.

To get the right fact, it’s often a good practice to do some research in your field. But you can also find websites full of facts that you can use as hook sentence examples:

• Did you know August has the highest percentage of births ?
• Every 40 seconds someone in the world commits suicide.
• Did you know that unless food is mixed with saliva, you can’t taste it?
• Did you know the average person falls asleep in 7 minutes ?
• The Earth is being shaken by Earthquakes over 1 million times per year .
• Did you know 8% of people have an extra rib ?
• Did you know all your blinking in one day equates to having your eyes closed for 30 minutes ?

When deciding to choose this technique, your slides will play a crucial role. Check the difference between the two slides below:

The one to the left is made with a powerful graphic, but the second one shows the consequences of an earthquake. It shows destroyed buildings and the army helping people. The second one shows a dramatic situation, so it makes the problem immediately relevant, as it brings the consequences to life.

Imagine how much stronger the message could be if the city represented is the same city where your audience lives. If you can relate scary facts to the audience, you will resonate with them and you’ll be able to get their attention .

Facts first

In this case, you shoot the fact straight to your audience and then you introduce the consequences.

Giulia Miur (check the analysis) gives an example:

Before the rule, more than 50 people here were dying in trenches every year. When you get killed in a cave-in, it’s not an easy way to go. You’re literally crushed to death under the weight of the soil. Soil weighs approximately 3,000 pounds per cubic yard. Nobody deserves to go to work and die that way .

Finally, when you use a provocative fact as a way to hook your audience, I’d recommend you to make sure you integrate the fact with emotions. Always keep in mind that you need to use a fact with relevant consequences to your audience.

4. Use quotations to grab them

Opening with a famous quotation is a great way to borrow credibility from somebody who is well recognized and accepted by everybody. There are tons of presentation hook examples that use quotations.

The beauty of a great quote is its power to distill. To punctuate. To make things click. Sometimes the moral is presented on a plate, obvious as can be; sometimes the delivery is more subtle and sly. No matter how they’re served up, the best quotes resonate – for days, weeks, even years. Forbes

Quotes play a curious effect of attributing to the speaker the values and the meanings behind them.

However, even though they have a powerful communication effect , they need to be used carefully.

In fact, you absolutely need to be sure that the quote you choose matches your message.

It needs to be relevant to what you want to say. Take your time to scan the sources and find the best quote for the specific message you have to communicate.

There are different kind of quotes you can use to obtain this effect:

Hook famous quote

They just have a powerful and commonly accepted effect on people. If you can associate the quote to a resonating image, you’ll hit your strike on the very first slide.

Say I want to present a new technology for snowboards. I could use the following slide to introduce my speech:

You can source tons of famous quotes on the web. Let me share with you some of my favorite sources:

Presentation Hook Examples: movie quotes

Movies play a central role in most people’s lives. Movie quotes are a common knowledge and often part of jokes or slang.

Starting with a famous quote allows you to quickly connect to the audience, wake them up and creating presentation hook examples .

I’m presenting a new sailing boat brand. Instead of start saying why our boats are faster, with better sails and so on, I could start with the meaning behind the brand by quoting Captain Jack Sparrow:

If I want to sell plastic surgery to women, I could open my presentation with the following quote:

I’m clearly copying Joe E. Brown in “Some Like It Hot” and I’m combining it with an image that allows me to introduce my message. With a simple quote and a related picture, I can mean whatever I want by borrowing the powerful communication effect from Joe.

You could source famous quotes from many different places and use them as unlimited source of presentation hook ideas, let them inspire you!

• AFI’s 100 Years…100 Movie Quotes

Hook foreign quotes

You could also broaden the border of your quotes or proverbs and go catch some famous ones abroad. If your audience has never heard the quote, they could discover a new powerful proverb thanks to your speech.

Let’s make the presentation hook example of a company that produces yellow umbrellas. You could start with the famous Italian proverb shown in the slide below:

You can source many foreign proverbs from: site for foreign proverbs .

One more fantastic source of inspiration for quotes is Pinterest . You just type in “quotes” and it gives you many tags to combine to customize your research.

It also gives you some inspiration as all the posts associate an image to the quote.

Do not let Pinterest take your place . Remember that for this technique to work properly, you need to associate a meaningful image to the quote so that it delivers your message. Therefore, use it for inspiration but don’t let it do your job.

Another good way to leverage quotes is to adopt a controversial approach. You could also go against quotations and revert them: A journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step. Bruna Martinuzzi

This will make the audience curious, as you are challenging a common belief. So they’ll want to hear how this can be possible and will focus their attention on you.

Another great technique to introduce quotations for your presentation  hook ideas is to use a picture of the author :

If you are talking about a famous author, you’ll automatically inherit the values that they bring with them.

Finally, remember that quotes are a powerful way of making your presentations memorable to the audience . Leverage the opportunity to hook them since the beginning with an opening stunning quote.

5. Break common belief and provoke the audience

Provocation can be a great tool to hook your audience and to raise their curiosity . By provoking the audience, I mean you have to claim something that is totally against their belief.

You’ll then spend the whole presentation supporting the claim and demonstrating how it can be true. If you are able to uncover the truth step-by-step, you’ll have them hooked to the end.

Let me give you an example from the outstanding TED speech of Jane McGonigal :

I’m Jane McGonigal. I’m a game designer. I’ve been making games online now for 10 years, and my goal for the next decade is to try to make it as easy to save the world in real life as it is to save the world in online games. Now, I have a plan for this, and it entails convincing more people, including all of you, to spend more time playing bigger and better games. Right now we spend three billion hours a week playing online games. Some of you might be thinking: “That’s a lot of time to spend playing games.” Maybe too much time, considering how many urgent problems we have to solve in the real world. I’ve calculated the total we need at 21 billion hours of game play every week. […] In fact, I believe that if we want to survive the next century on this planet, we need to increase that total dramatically.

This is the point where the audience thinks:

“ Wow! Hold on a second. Are you really claiming that to save the world I should be spending more time playing video games?”

The common belief is that video games are a way to escape reality and to waste productive time. We all think that the new generations are burning their lives in playing video games.

But suddenly at TED, an influential speaker is claiming exactly the opposite and this makes the audience curious to know how it can be true that the reality is so different to what they thought.

Jane is also great at uncovering the message step by step through the presentation . The audience can’t really figure out why this is true until the very end. So Jane proceeds to hook the audience with a persuasive claim and keep them hooked until she shoots her message.

Finally, go against something the audience is convinced of and claim the opposite. Then walk them through your logic step by step to show how this is possible, and you’ll get their attention from beginning to end. This is a good presentation hook example .

6. Bring it to life

“A picture is worth a thousand words” is an English idiom meaning that a complex idea can be conveyed with just a single image, or that an image conveys its meaning more effectively than a description.

What makes a good hook in this case?

Opening with a picture, a video or a prop allows you to bring the subject to life immediately .

If you are a good presenter, you’ll be able to leverage the imagination of your audience, but if you place the subject in front of their eyes, it’s not even a matter of imagination, it’s just true.

Let’s suppose you are in charge of presenting the new Apple SIRI, the virtual assistant. You could start talking about the features and all the functions it has, you could tell your audience how to activate it on their iPhones, or you could just show them the following video:

Watch out, because surely this takes attention off you, so it decreases the pressure level.

But you need to be able to catch the attention back immediately .

If you use a picture or a prop, this goes very fast because the processing time of a picture is very fast, and a prop is normally shown by a presenter, who interacts with it.

If you show a video instead, you’ll lose the attention of the audience for entire the length of the video and you’ll need to re-catch it once the video is finished .

A video, more than a picture, can help you convey a whole emotional environment to the audience. You can show a product demo, but you can also show a powerful trailer with music and enticing footage. This is a perfect tip for outstanding presentation hook examples and ideas.

7. Make them laugh

Not an easy task, I know. To make the audience laugh, sometimes a joke might not be enough and on certain occasions, the audience might miss the joke, causing a no reaction at all.

Looking at what the other influencers suggest online, as a result of my analysis, I’ve found a common opinion about how to make the audience laugh. Tell them a joke.

You can easily source jokes online if you do not have one.

What happens if they do not laugh? Well, your hook is dead but this does not mean that you ruined the whole presentation, so ignore the reaction and keep going.

Now, based on my experience, often telling a joke is not enough because to make people laugh, you need to feel the moment, you need to feel the connection with them and you need to behave in a such surprising way that you automatically trigger the fun.

In the following presentation, I was giving an introduction lesson about Lean Presentation Design and I made them laugh just by playing with the rhythm of my voice and showing them what could happen to the audience if you show them ugly slides.

So I showed them an ugly slide and then I showed them the sleeping audience. That was enough to make them laugh. I can tell you that afterwards, they were receptive, paying attention up to the end of the presentation.

8. Leverage historical events

Let’s say you work for a company that produces solar panels and wind turbines. The company closed a bad financial year and you, as a CEO, need to go out today, 26 th of April, to motivate your board and get their commitment for the coming year.

Instead of reminding them that they won’t receive a bonus this year and that if they perform better, they will for the next year, you could motivate them by giving meaning to their work.

You could take advantage of that date (26 th of April), show the following slide and saying, “About 10 years ago in Ukraine, a catastrophic nuclear accident occurred. Today, we exist to give the world an alternative”.

Your start will empower your board members. They’ll feel their work is important and has a real impact on the world, it saves lives. From now on, you can make your presentation because you will have them hooked.

9. Trigger the audience imagination

Imagine a big explosion as you climb past 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary.

Plane crash survivor Ric Elias begins his speech by bringing the audience back to the event, straight into the story, triggering their imagination and making them visualize the scene of the plane crush. By using the word “ imagine “, he turns on the people’s minds and force them to start seeing the images and feeling to be there.

A very effective way of using this technique is beginning with “ Close your eyes and imagine “. Because in closing their eyes, people will focus on image visualization, not being distracted by the environment or the speaker. Moreover, you could prepare a surprise for when they re-open their eyes.

You could also begin with a “ what if … ” form.

You could depict an ideal scenario that could actually be true if they listen what you have to say. Of course, it has to be a desirable scenario for the audience. Let’s say you invented a cure for cancer, you could start saying, “ What if cancer deaths stop today?” Build on it.

“ What if you could no longer lose someone close, a parent or friend, because of cancer?” and so on. You can keep going and build up expectations, and the farther you go, the more curious the audience will be.

10. Straight to the Problem

Start the presentation by describing the problem straight away . Be sure that the problem is relevant to the audience if you want your hook to resonate with them.

Let me give you a very simple example.

“Good morning, everybody. Competitor A took us over in terms of revenue this year and we have nothing with which to return fire”.

Now, if you work in that company, you might be interested in this fact and therefore you would want to know what comes next, to check whether there is a solution or if the speaker can just walk you closer to a solution.

If you give a clear and relevant problem to the audience, then this is a very quick technique to hook them from the very beginning without spending time searching for specific visuals or the right quote.

Elon Musk in the Debuts of Tesla Powerwall presentation made a memorable speech that started with this technique.

So, what I’m gonna talk about tonight is about a fundamental transformation of how the world works about how energy is delivered across the Earth. This is how it is today

It’s pretty bad, it sucks! Exactly! I just wanna be clear, because sometimes some people are, like, confused about it. This is real. This is actually how most power of the world is generated, with fossil fuels, and if you look at the curve, that’s a famous curve, the Keeling curve…

He hooked the audience bringing their attention straight to a well-known shared problem ; this is a good presentation hook example.

…which shows the growth in CO2 concentration in the atmosphere, and every year it ratchets up, it gets higher and higher, and if we do nothing, that’s where it’s headed to levels that we don’t even see in the fossil record.

Well, I think we collectively should do something about this and not try to win the Darwin Award for us and a lot of other creatures too.

At this point, he starts with his discourse:

The way the grid works today is this: you got coal, you got natural gas, nuclear, hydro and wind and solar […].

11. Set the expectations

First of all, I want to make it clear that setting expectations does not absolutely mean sharing a summary of your presentation like the one shown in the slide below.

That would just bore your audience even before you start the presentation, and won’t add anything to them.

Let’s take an example from Cordell instead, who tells we should leverage the hook to go straight to the point and tell the audience:

• What about the topic
• What you need to know
• What you need to do

In this case, the audience feels more like you take care of them and you are saving them time by giving them only the information they need to know to take the proper action, which you’ll suggest as well.

In his 40.2 million views TED speech, Sir Ken Robinson gives an anticipation of 2 main topics that have been discussed by the others and that he wants to discuss during his presentation.

Check the first 2 minutes of the video below.

Without any special effects, Sir Robinson starts anticipating two main topics he will discuss and connecting his speech to the conference.

This technique isn’t creative at all compared to the others, but it is extremely powerful because tells the audience that they won’t waste their time and you’ll go straight to the point.

Imagine the scene when you come up on the stage and the first thing you say is, “Today, I’ll be telling you two things…”

A presentation hook examples technique comes from the outstanding presentation of Steve Jobs for the launch of the first iPhone. He sets the expectation and goes far beyond just exceeding them!

If you haven’t watched this video yet, you’ll be astonished:

Today we are going to introduce 3 revolutionary products of this class: the first one is an iPod.

The second is a revolutionary mobile phone.

And the third is a breakthrough internet communication device.

So, an iPod, a phone and a revolutionary internet communication device.

At this point, he keeps repeating the same sentence, telling the audience the three devices that he’s going to introduce.

At this point, the audience starts laughing and clapping his hands because they think he is happy about these 3 new devices, but here he comes out with an explosive surprise.

These are not 3 separate devices, this is one device!  

Boom! The audience goes crazy, he’s got them hooked from the very first moment of the presentation.

12. Use a surprising metaphor

Start with an image, just to create a suspense effect linked to your message and then uncover your message step-by-step with a metaphor .

The president of an electronics equipment company needed his managers to cut costs. Rather than showing mundane charts, graphs, and spreadsheets, he opened the meeting by asking, “What sank the Titanic?” When everyone in unison replied, “an iceberg,” he displayed a beautiful high-definition image of an iceberg on the screen: the tip of the iceberg was clearly visible above the water; the much larger portion was dimly visible below the surface of the water.

The same thing is about to happen to our company, he continued. Hidden costs — the dangers beneath the surface — are about to sink this company. I need your help. This visual metaphor spawned a creative, productive brainstorming session that inspired every business unit manager to diligently hunt for what they labeled the “icebergs”, says Price. The result was saving millions and ultimately the company.

Trying to imagine his opening slide, I designed the following graphic:

Mentioning the Lean Presentation Design Book here, you get a famous tip from Seth Godin:

The home run is easy to describe: You put up a slide. It triggers an emotional reaction in the audience. They sit up and want to know what you’re going to say that fits in with that image. Then, if you do it right, every time they think of what you said, they’ll see the image (and vice versa).  Sure, this is different from the way everyone else does it. But everyone else is busy defending the status quo (which is easy) and you’re busy championing brave new innovations, which is difficult.

13. Combine more hooking techniques together

We went through a long list of presentation hook ideas coming from all the most influential speakers on the net. You’ll have to choose your technique based on the specific situation and on your audience. However, nobody said you can’t combine more of them together to craft your special perfect opening.

In the following video, Alan Watts , master of storytelling, combines two presentation hook techniques we have analyzed.

First, he asks couple of rhetorical questions to the viewer and then introduces a story from his personal experience with his students.

It takes time to get to the message but when he gets there, you feel that what he’s telling you is the natural consequence of the story that brought you there (good hook for a presentation).

As a result, you are hooked from the beginning and the video results in impactful and memorable storytelling .

What did this video make you think? Did you like it? I just love this video and I like listening to this storytelling, as it is incredibly impactful.

The Hooking Strategy Map

For those looking to explore a structured approach to crafting engaging presentation openings, “The Hooking Strategy Map” provides a comprehensive guide. Designed to assist individuals in creating impactful beginnings for their presentations, this resource outlines a variety of strategies tailored to different audiences and contexts.

Each strategy is accompanied by real-world examples, common pitfalls, and the potential impact on audience engagement. By leveraging these techniques, presenters can effectively capture attention and maintain interest throughout their talks, ensuring their message is both memorable and persuasive.

Whether you are aiming to tell a compelling story, pose thought-provoking questions, or surprise your audience with a shocking fact, this map serves as an invaluable tool in your presentation toolkit.

Click to download

Try one of these presentation hook examples

A good hook for a speech launched in the first seconds of the presentation is the difference between success and failure.

Now you have 13 presentation hook ideas , and a long list of videos and examples from which you can take inspiration every time you need to make a new hook.

If you liked this piece of research, I’d invite you to share and comment in order to enrich the guide and make it even more useful, thanks to the contribution of new readers. I’m looking forward to seeing your presentation hook ideas described in the comments below.

Have you ever successfully hooked you audience? How did you do? What are your favorite presentation hook ideas?

Let me know your presentation hook examples.

Key Takeaways

The First Five Minutes are Critical : The majority of your audience’s attention is lost within the first five minutes. Capturing their interest from the start is essential to keeping them engaged throughout the presentation.

Storytelling is Powerful : Opening with a personal story can humanize you as a speaker, making the audience feel more connected to you. It’s an effective way to build trust and maintain attention.

Engage with Questions : Asking questions, whether rhetorical or direct, triggers curiosity and interaction. This technique can quickly turn passive listeners into active participants.

Start with a Shocking Fact : Presenting a surprising statistic or fact can immediately grab attention. It works well if the fact is relevant to the audience and relates directly to the topic of your presentation.

Use Quotations Strategically : A well-chosen quote can lend credibility to your message. It’s important to ensure that the quote is relevant and enhances the point you’re making.

Break Common Beliefs : Challenging the audience’s preconceived notions with a provocative statement can spark curiosity and keep them hooked as you unfold your argument.

Incorporate Visuals : Beginning with a striking image, video, or prop can bring your topic to life and make it more relatable. Visuals are processed quickly and can make your message more memorable.

Humor Can Be Effective : Starting with a joke or a light-hearted comment can relax the audience and make them more receptive to your message. However, timing and relevance are key to making humor work.

Set Expectations Early : Clearly stating what the audience will gain from your presentation can help align their focus and make them more engaged in the content.

Use Metaphors to Simplify Complex Ideas : A surprising metaphor can create a strong mental image that helps the audience understand and remember your message. It’s a subtle yet effective way to convey deeper meanings.

How can I keep my audience engaged throughout a presentation?

To keep your audience engaged, start with a strong hook that captures their attention from the very beginning. Use storytelling, surprising facts, or interactive questions to create an emotional connection with your audience and maintain their focus throughout your presentation.

What is the importance of a presentation hook?

A presentation hook is crucial because it determines whether your audience will stay engaged or lose interest early on. A well-crafted hook can make your presentation more impactful and memorable by grabbing attention and setting the tone for the entire talk.

Can storytelling be an effective hook for a presentation?

Yes, storytelling is one of the most powerful presentation hooks. By sharing a personal or relatable story, you can create an emotional connection with your audience, making them more likely to listen to and trust you. Stories also help to humanize the presenter and make complex ideas more understandable.

How can I involve my audience in the presentation?

You can involve your audience by asking interactive questions, encouraging them to participate in discussions, or using live polls. Interaction keeps the audience engaged and helps to create a dynamic and responsive environment, making your presentation more impactful.

What are some examples of presentation hooks?

Some effective presentation hooks include starting with a surprising fact or statistic, using a relevant quote, telling a compelling story, or posing a provocative question. Each of these hooks can capture the audience’s attention and set the stage for a successful presentation.

The 13 most successful hook ideas ever 

DON’T HAVE TIME TO READ THE ARTICLE? DON’T WORRY, LET ME SEND YOU A COPY

Maurizio La Cava

About Maurizio

Comments on Presentation Hooks: the 13 most successful presentation hook examples

Thanks for the article – this was a fantastic resource for putting together my upcoming seminar presentation.

Great tips and ideas to focus on to get the audiences engagement

Mark Peter Quitorio

Very Nice, it helps me a lot to explore this techniques

I wanted to stop by and give my genuine feedback on your website. I really enjoyed to read your content, I think it’s interesting and very well written. I’ve been on your website for an hour or so and very enjoyed it.

I didn’t find your Instagram page though, do you have one?

Best, Yalla

Like a fine thoroughbred, you need to hit the ground running by starting strong. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries. Brain research shows that we don t pay attention to boring things. Surprise your listeners with a hook that immediately grabs their attention.

This was great information especially for my presentation

I love the way you practice what you profess to be true. Usually I flip through websites about public speaking… It’s pretty much all the same. YOURS WAS TOTALLY DIFFERENT. You actually showed us with words, with online examples, and with the presentation of your own message: Presentation hook examples. YOU KNOCKED IT OUT OF THE PARK!!

Leave a comment

Your email address will not be published. Required fields are marked *

MLC Presentation Design Consulting

 We specialize in creating impactful business presentations. We offer design services, engaging training programs, and a PowerPoint add-in to enhance presentation efficiency and effectiveness. Let us help you transform your ideas into compelling visual stories.

Our books offer practical design tips, engaging techniques, and strategies to enhance presentation efficiency and effectiveness. Transform your ideas and data into compelling visual stories with these insightful resources.

We are always here for you, drop us a line.

What are you looking for?

Design Training Add-in Other

I accept privacy policy

Table of Contents

Communication

11 powerful public speaking tips to hook any audience.

You just got the great news. You were selected to give a key presentation at the upcoming executive meeting. Or it could be you were honored to be chosen to be a speaker at a conference later this year. Whatever the case may be, you know it’s time to make sure you know your public speaking tips. You are both excited for the opportunity yet also nervous to be presenting to a large audience. It’s an honor to be chosen, even if you are one of the 3 in 4 people who have glossophobia, otherwise known as the fear of public speaking.

Not to worry. Here we will discover some very powerful public speaking tips to hook any audience. Not only will you get past the presentation or speaking engagement, you’ll wow the audience. If you are really good, you’ll wow yourself too.

1. Utilize the 7 Elements of Public Speaking

Public speaking can be a daunting task and something that isn’t easy for many of us. If you want to improve on your public speaking skills, read on to learn the 7 elements of public speaking. This will lay the foundation to develop the powerful public speaking tips to hook any audience.

i. Know You Audience

Makes sense right? You have to know who your audience is and the reason they are listening to you. If your audience is the board of directors, you probably want to dress the part and speak in a more formal tone and ensure you highlight the most important points.

On the other hand, if you are speaking to an audience before kicking off a fundraising walk, you’ll be more casual in your tone but probably throw in some inspirational words to get everyone pumped up.

ii. Warm Up

This is pretty basic as well but worth mentioning. Do a few warm up exercises for your voice so you don’t sound like you have a frog in your throat. Make sure you drink some water before hand so you don’t feel like you have cotton in your mouth. You might try shaking out your body a bit or stretching to feel nice and limber when you take the stage.

iii. Manage Your Anxiety

Yes, you will most likely have some anxiety. That’s okay, accept that you will have it and figure out the best way to manage it.

When I know I am going to be nervous about something, I tell myself that’s okay. I’ve been nervous before and things tend to work out fine.

Whatever works for you, figure out the best way to manage your anxiety. You might even tell yourself that most people are nervous and anxious when speaking in public.

iv. Gain Personal Credibility

People are there to hear you speak for reason. You’ve got a short window of opportunity to show them that they are spending their time wisely.

Right after your introduction, jump in and share something with them so they understand quickly that you know what you are talking about. You want them to feel like they’ve made a wise decision by spending the time coming to listen to you. Show them.

v. Use Different Methods of Presentation

Depending on the situation, you’ll have to decide what the best presentation material will be.

If you are giving that pep rally speech, then maybe you don’t need anything except enthusiasm and wearing the t-shirt of the cause you are supporting.

If you are presenting to a group of C-Level executives about a potential million dollar purchase they are considering, you’re probably going to want some hard data and facts to show them why the purchase will benefit them. Powerpoint presentations are fine but remember, they aren’t the best use of presentation material for every occasion.

vi. Rehearse Perfectly

You know the saying “practice makes perfect” of course. This is very true in public speaking. I wrote another article How to Memorize a Speech The Smart Way which got great tips for learning how to give a speech. The bottom line is you want to rehearse your presentation until you feel very comfortable making the delivery.

vii. Storytelling

I saved what I consider the best part for last. As humans, we are wired to love a good story. Make sure you have a few to share with your audience.

Personal stories that are salient to the point of your speech are the absolute best. If you have stories from other people or sources, make sure you let the audience know where you got the story from. In any event, put in a good story or two. Your audience will love it.

2. Start Off a Speech in a Charming Way

The most critical parts of a speech are the introduction and the conclusion. Sure, the middle is important as well but to really deliver a powerful speech you want to start off with a bang. A way that is going to get your audience hooked initially and excited about what’s coming next. Here are some great ways to start off of a memorable speech to add to your public speaking tips bag of tricks.

Make a Shocking Statement

This is one surefire way to grab the attention of the audience in a hurry. Saying something like “1 out of every 2 people in this room will have another job in 2 years” will get everyone’s eyes on you right away. And it will get their minds wondering what do you mean by that statement. Which also means they will be hooked on the next things you have to say.

Tell a Story

This is one of my favorite ways to start a speech. An engaging story will hook your audience quickly.

Recently, I was speaking to a group of recent college graduates at the company I work for. I began the talk by telling them the story of how my truck wound up going backwards down the highway on the way to the presentation due to icy roads. That had everyone wondering how I was standing there and what my truck looked like.

Thank the Audience

This is pretty basic but certainly worth mentioning. Thanking the audience for taking the time to come to the presentation is a great way to get things going. This should be included no matter what other methods you utilize in your opening.

What’s in It for Them

Another great way to get people paying close attention is to tell them what they will get out of the speech or presentation. After all, that’s why most of these people showed up!

Getting a taste of what they will gain and or learn from your talk as well as how it will benefit them will get them ready for more.

Solve a Problem

Let the audience know a problem you are going to talk to them about solving that they can relate to.

If the audience is made of people who are there to learn how to live a healthier lifestyle, you can say something like “Who here has a difficult time creating a plan for a healthy lifestyle and sticking to it?”. Hands will shoot up all around the room. You can then tell them “I’m here to share with you a simple 5 step process to live a healthier lifestyle.”

3. Show Genuine Emotion

An audience will feel more connected to you if you show genuine emotion.

I recently attended a conference with 5,000 of my closest friends. One of the initial speakers was so full of enthusiasm and genuine passion and emotion for what she was presenting to us that we were all hooked on her every word. Her use of genuine emotion fully engaged the entire audience.

4. Tell the Audience Something They Don’t Know

Sharing something with the audience that makes them go “Wow, is that really true?” is a great way to get people hanging on your every word.

When you share something that most people haven’t thought about and work it into you speech in such a way that it gives a great launching pad for your next point, you are bound to make a great impression on your audience.

When you tell a group something like “most dogs actually understand most of what we are saying” and then show people why this is true, you will be remembered.

5. Make the Benefit About Them

Don’t think of a speech as a way to promote a product, service or yourself. Make it about how the people in the audience will benefit, and you will have made a huge new group of friends.

People don’t like to feel like they are getting sold. What they do like is someone sharing tips and tricks with them on how to improve their life or situation or get better in some way. This is a great way to get the audience aligned with you.

6. Slow Down

Many public speakers tend to rush their words. They get anxious or nervous or overly excited, and words tend to rush out a lot faster than they should.

To create a more powerful speech that will engage your audience deeper deliberately, slow down the words coming out of your mouth. This is really good to do when you are practicing your speech.

By slowing down, the audience can understand you better and you will get better buy in from them.

7. Be Interactive

Something I have noticed over and over in great speeches is how the speakers are interactive with the audience. This doesn’t mean you have to ask everyone to raise their hand every few minutes. That being said, don’t be shy about getting the audience to interact with you from time to time.

Take a quick poll. Ask them to say something to the person sitting next to them. A few simple interactive action items like that will go a long way.

8. Be Controversial

We talked about making a shocking statement when you start off your speech. This aligns with that same concept.

Making a shocking statement right off the bat will engage people into your speech quickly. You can also sprinkle in some controversial statements or stances throughout your talk to keep people engaged and hooked.

It doesn’t have to be completely off the wall either, more like facts and statistics that most people don’t know but make them think more and therefore, listen to you more intently.

9. Get Them Laughing

Another great way to keep an audience hooked is by having them laughing from time to time. Laughing makes us feel good, so this will certainly win you some followers.

You have to do this the right way. Don’t tell a lot of jokes, those can fall flat or in some cases offend people.

Funny things that happen during a story are great to share. One of the best ways to be humorous during a talk is to use self-deprecating humor . This shows you are self-confident and have character.

10. Use a Prop or Two

This is one of those things where a little bit will go a long way. That being said, it is certainly worth considering to incorporate a few props when appropriate into your speech. Use them in such a way that they will highlight a point.

I watched a presentation where a guy took out a cigarette and acted like he was going to light it. Of course the audience reacted. He then went on to tell people that three times as many people passed away from diabetes than lung cancer from smoking. He then proceeded to tell everyone that nobody would have been shocked if he’d taken out a candy bar. Good props, good point.

11. Tell the Audience How Good They Are

Everyone likes hearing that they are good at something or special in some way. A surefire way to get the audience engaged in your speech and listening is to tell them how good they are in some way. Make them feel good about themselves.

I was recently at a Talent Acquisition conference. One of the speakers did a great job of making everyone in the audience understand how wonderful they were for connecting talented people to jobs and careers they could make a difference at. And it’s true, that’s how I feel anyway. The cool thing was they pointed out a way to make everyone in the room feel great about themselves.

Bottom Line

By this point, you should feel fairly well armed to make a dazzling speech the next time the opportunity presents itself.

Remember, the majority of people are nervous when giving a public speech. Utilize the above public speaking tips to hook any audience at your next speech. Your confidence will increase greatly and the audience will be coming back for more.

More About Public Speaking

• How to Cope With Public Speaking
• How to Conquer Public Speaking Fears
• The Ultimate Public Speaking Tips to Hook and Impress Any Audience

Featured photo credit: Marcos Luiz Photograph via unsplash.com

How to Use a Planner Effectively

How to Be a Better Planner: Avoid the Planning Fallacy

5 Best Apps to Help You Delegate Tasks Easily

Delegating Leadership Style: What Is It & When To Use It?

The Fear of Delegating Work To Others

Why Is Delegation Important in Leadership?

7 Best Tools for Prioritizing Work

How to Deal with Competing Priorities Effectively

What Is the RICE Prioritization Model And How Does It Work?

4 Exercises to Improve Your Focus

What Is Chronic Procrastination and How To Deal with It

How to Snap Out of Procrastination With ADHD

Are Depression And Procrastination Connected?

Procrastination And Laziness: Their Differences & Connections

Bedtime Procrastination: Why You Do It And How To Break It

15 Books on Procrastination To Help You Start Taking Action

Productive Procrastination: Is It Good or Bad?

The Impact of Procrastination on Productivity

How to Cope With Anxiety-Induced Procrastination

How to Break the Perfectionism-Procrastination Loop

15 Work-Life Balance Books to Help You Take Control of Life

Work Life Balance for Women: What It Means & How to Find It

6 Essential Mindsets For Continuous Career Growth

How to Discover Your Next Career Move Amid the Great Resignation

The Key to Creating a Vibrant (And Magical Life) by Lee Cockerell

9 Tips on How To Disconnect From Work And Stay Present

Work-Life Integration vs Work-Life Balance: Is One Better Than the Other?

How To Practice Self-Advocacy in the Workplace (Go-to Guide)

How to Boost Your Focus And Attention Span

What Are Distractions in a Nutshell?

What Is Procrastination And How To End It

Prioritization — Using Your Time & Energy Effectively

Delegation — Leveraging Your Time & Resources

Your Guide to Effective Planning & Scheduling

The Ultimate Guide to Achieving Goals

How to Find Lasting Motivation

Complete Guide to Getting Back Your Energy

How to Have a Good Life Balance

Explore the time flow system.

About the Time Flow System

Key Philosophy I: Fluid Progress, Like Water

Key Philosophy II: Pragmatic Priorities

Key Philosophy III: Sustainable Momentum

Key Philosophy IV: Three Goal Focus

How the Time Flow System Works

• School Year Programs Overview
• Shop MUN Clubs
• Shop MUN Workshops
• Shop MUN Conferences
• Shop Tutoring
• Camp Overview
• Shop Virtual Camps
• Shop In Person Camps
• Advisor Institute
• All Free Resources
• Getting Started With MUN
• High School MUN Conferences
• Middle School MUN Conferences
• College & University MUN Conferences
• Upcoming Events
• What is MUN
• Awards & Rankings
• MUN Community Blog
• Best Delegate’s Story

Lessons from the MUN Institute: How to Write an Opening Speech

Public speaking is a highly valuable skill you have the opportunity to develop through Model United Nations. Knowing how to prepare and deliver well-organized and thoughtful speeches will help you in school, your future career, and the rest of your life.

At an MUN conference, you will have many opportunities to give speeches. As the representative of your assigned country, you will be expected to speak about your country’s policy on the committee topics and your proposed solutions.

There are two main opportunities to make speeches in Model UN:

• Speakers List: When the committee begins, the chair will create a list of delegates who wish to give speeches. These speeches are typically about the how each country feels about the topic, and range from 1-2 minutes long. The first time you speak on the speakers list is referred to as your opening speech . You should prepare this speech before the conference. After your first speech, you can sent a note to the chair to request to be put on the Speakers List again.
• Moderated Caucus: Whereas the speakers list is about the topic in general, a moderated caucus is about a specific part of the topic. A moderated caucus has no Speakers List; delegates must raise their placards and wait for the chair to call on them to speak. Each delegate typically gets 30 seconds to 1 minute to speak, and have to focus on the topic of the caucus.

Public Speaking Structure

One of the easiest way to organize your speeches in Model UN, especially for opening speeches, is to use the following three-part formula:

• Hook: An engaging way to grab your audience’s attention;
• Point: Your country policy on the topic; and,
• Call to Action: Possible solutions to the topic.

The beginning of a speech should grab your audience’s attention. It should give your audience a reason to listen to you – otherwise they won’t. An attention-grabbing introduction is often called a “hook.” There are many different types of hooks, but here are a few common ones that work well in Model UN.

Question: Asking the audience a question is often an easy way to get their attention.

Example: “Do you think it is possible for us to live in a world without poverty? The people of my country think so. We believe we can achieve the end of poverty.”

Quote: A quote engages the audience when they recognize the figure you’re quoting.

Example: “Fifty years ago, United States President John F. Kennedy said, ‘Ask not what your country can do for you, but what you can do for your country.’ Today, ask not what the world can do for you, but what you can do for the world.”

Statistic: A statistic can grab an audience’s attention if it is surprising or interesting.

Example: “Over 1 billion people around the world live on less than US$1.25 a day. Over 1 billion people live in extreme poverty.”

Story: A story is the oldest form of communication and if told well, can certainly grab an audience’s attention. But speeches in MUN are typically very short, so keep the story brief!

Example: “Several years ago, in rural Pakistan, a girl was walking to school when a gunshot rang out – and she was shot in the head. The Taliban any girls to go to school. But that girl survived, and today she fights for girls’ right to education around the world. That girl’s name was Malala.”

The point is the purpose of your speech. It is the reason why you’re speaking. Once you have your audience’s attention, you should deliver your point. MUN speeches are often short, so stick to one point. Make it significant but simple to understand. It is better to say one thing well than many things poorly.

In opening speeches in MUN, the “point” is to state your country policy on the topic. Then offer 2-3 reasons explaining why your country had adopted this policy.

Example: “The Republic of Korea believes that education is a human right, and that all people should have access to education. Education is a pathway out of poverty for millions in developing countries, like Korea was just a few decades ago. Education is the driver of change and development in this world, and education is critical for the human race to continue to thrive and grow.

3. Call to Action

Good speeches end with a “call to action,” which is when you tell your audience to go and do something. Your call to action is your specific solution to the problem.

Example: “To provide universal access to education, Korea proposes the creation of an international fund called ‘Education For All’ that will support 3 programs in developing countries: building more schools, training new teachers, and preventing girls from dropping out of school. We call upon the international community to create and donate to this fund, so we can guarantee education as a right globally.” 

Want to learn even more MUN tips & strategies? Sign up for MUN Institute Summer Camp!

Next post: Introducing DogMUN- Model United Nations for your pet dog!

Previous post: Opinion: No means No- Why diplomacy is killing Model UN

Summer MUN Camps

• Virtual Camps
• On Campus Day & Overnight Camps
• 3 Day Summer Advisor Institute

School Year MUN Programs

• MUN Workshops
• MUN Conferences
• MUN Club Accelerator

Free Resources

• Get Started with MUN 
• Student Resources 
• Teacher Resources 
• Parent Resources

Best Delegate Model UN

• Meet The Team
• 12 year Impact Report
• Terms & Conditions
• Privacy Policy
• One Mifflin Place Suite 400 #3456 Cambridge, MA 02138
• [email protected] (646) 308-1411

© 2020 BEST DELEGATE. All Rights Reserved | Site design by Hibiscus Creative on Thesis