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How to set up an aesthetics business - a guide

Whether you’re thinking of booking your medical aesthetics training, you’re booked on to train, or you’ve already trained and you’re thinking of going it alone and setting up your own aesthetics company here’s 12 tips on setting up your business.

1. Where are you going to practice:

Naively this may seem like an odd choice to be first on the list of considerations. However, from personal experience both when I was finding a location for myself to work from and then once established as a company finding a location for my other practitioners this is one of the greatest challenges you can face. I wrote letters, emails, called into salons and went through at least 15 options before finding premises for myself and then my practitioner. That being said, it does no harm to be picky about where you choose to practice. One of the greatest difficulties we personally faced was issues on professionalism. As a Dentist professionalism, is drilled into you from day dot, as it is when working in general practice, but, you may not expect the same level of professionalism from beauty salons you may collaborate with. We are lucky now to have set up which is mutually beneficial to us and the salons we work in.  

"Do your research, know who you are getting into bed with and make sure your ethics, morals and professionalism are aligned."

2. are you going to register as self-employed sole trader or a limited company.

If you are working for yourself, taking payments directly from customers and deciding where you want to work then in the eyes of HMRC you are self-employed and therefore must be registered as so. Being self-employed, you can be one of three forms; sole trader, limited company or a partnership. As aesthetic businesses rarely set up as a partnership, I will focus on the two more common forms; sole trader and limited company. 

Sole trader

If you are a practising Dentist, you will likely already be registered as a sole trader. Working as a sole trader is the most straightforward way to start a business. As a sole trader, there is no distinction between yourself and your business. You can set up to receive payments from customers and purchase stock directly yourself – you need to declare to HMRC your self employed status. A separate bank account is not necessarily required. However, you may choose to open a second different account to ensure you stay on top of payments and to keep track of your business ingoings and outgoings which you will require to complete a self-assessment tax return at the end of the tax year. From experience, Starling bank comes out highly rated for sole trader accounts. 

Sole trader has the advantages of being low cost and low maintenance. When starting out and dipping your toe in aesthetics, you can easily manage your accounts and file the self-assessment tax return yourself or use your existing dental associate account without electing a separate accountant. Many practitioners chose to start as a sole trader then switch to a limited company at a later date. 

Limited Company

So, if, sole trader is the more flexible and straightforward route, why do so many aesthetics companies opt to be a limited company? First of all, it may be easier to start by explaining what a limited company is. A limited company is a separate legal entity that separates you from your business affairs. Therefore the debts are limited to the company and what the share holders (ie you) have initially invested. To put it simply, in the unfortunate situation where it all went tits up (and lets face it the best way to describe 2020 would be ‘tits up’). As a sole trader, if your business were to get into debt, you personally, could be liable to repay that debt and your assets eg car, home, favourite cat, could be repossessed to pay that debt if required. 

Obligations of a limited company, including registering yourself as a company on Companies Houses.  Companies Houses  is a government organisation that incorporates and dissolves companies. There are plenty of companies out there who are out there who will charge a few hundred pounds to set up your limited company for you, or, you can do it yourself on the  Companies Houses websites , it costs £15 and takes 15 minutes (thank me later).  

On a yearly basis, you will require an accountant to help you submit your annual accounts to companies houses and HMRC. I would strongly advise using an accountant that specialises in or, is experienced in dealing with aesthetic businesses.  

Also, as the company director, you must submit your Confirmation Statement yearly – this updates Companies Houses of your current address, officers, and shareholder information. Companies Houses makes company information available to the public; therefore, you may choose to register your company name under a different trading name if your company is to be registered to your home address. This, can help maintain the privacy of your companies accounts and addresses, for example, you may trade under the name “New Aesthetics” but be registered on Companies Houses as “NA ltd”.

As previously alluded to, a limited company is owned by its shareholders and run by its officers. When registering the company, you can appoint yourself as the companies director and allocate 100% of the shares to yourself. Alternatively, if you are entering into the company as a partnership, you can decide how to split the shares between yourself and partners.  

A separate business bank account is mandatory with a limited company – so business and personal transactions are always independent. Setting up a business bank account can be slightly more time consuming than setting up a regular personal account and can take several weeks to approve. For a comparison of the best business accounts, click  here .

Registering as a limited company has its advantages, including, protecting your personal assets, looking more professional and giving you credibility as a business company. However, most notably for most aesthetic practitioners is the tax advantages of working as a limited company can bring. Although this is beyond the scope of this post to discuss – when considering your options it would be highly advisable to talk through your options with an accountant to see which option is most viable for your personal situation.

"​Lets face it the best way to describe 2020 would be 'tits up'"

3. What are you going to call yourself?

This can depend on the above question – if you are going to register as a limited company consider a name that isn’t your own in case in the future you recruit other practitioners. Whatever you choose think long and hard about it because chances are you’ll be stuck with it. I’m actually not the biggest fan of the the name Paragon Aesthetics now, but that’s my brand and an elective name change at this stage isn’t great for delivering a clear and concise brand message.  

4. Logo design and branding

“Branding” wasn’t something I considered or had even heard of when I set up. But branding and logo design can be key to the success of a company. Find a graphic designer who’s style of work you like, and you think you’d like your own imagery to be similar to. Think about how you want to style yourself, who is your ideal clients, how old are they, what’s their budget, where do they shop. Now think about how you will brand yourself to attract that person. Think about Ryanair’s branding (yellow and navy – typically colours associated with budget brands), compared to that of Emirates (gold red and regal) – and think about what that logo and colour scheme alone make you feel about that company. 

My logo was originally designed by Australian Designer called Poppie and Peaches. I loved the logo to start with but soon realised that the flowery motive was not only potentially gender stereotyping my business but also confusing as a brand message. I’ve since choosen to rebrand to present a more luxurious high-end, unisex brand message.

5. Buying stock

Although you can’t order stock until providing a training certificate you can register with a stockist in preparation. The three I choose to order with are Dental Directory (medFX), Wigmore medical and Healthxchange.  Why use three different suppliers?     Dental Directory (DD ) (which is also Medfx) I would have classically called my all rounder – if you’re starting out and you want an all rounder that will stock absolutely everything from fillers to gloves to numbing cream to disposable syringes and anaesthetic, Dental directory (DD) will have it. The online ordering system is easy to navigate, and next day delivery is free over £40. They can, however, be head banging against the wall frustratingly terrible at not sending orders, missing items off orders or sending deliveries to the wrong place. DD(medfx) are the only recommended stockist of Galderma products including Azzalure for toxin and Restylane for dermal fillers. 

Alternatively, for users of Juvederm, I recommend  Healthxchange . Although they do not stock Merz or Galderma products, they are the only website that liase with the Allergan reps so if you’re going to order a lot of Juvederm and Botox stock eventually you will be rewarded with discounted products and potentially free training by the manufacturer. Personally, I don’t like being told where I should buy my filler from, but no one can say no to discounted filler. 

Finally,  Wigmore  Medical, I love for their reliability and product selection. They are the preferred stockist of Merz products (Belotero fillers and Bocouture toxin) and stock nearly all dermal fillers. They also have a wide range of skincare products, just don’t judge them for the terrible choice of delivery companies. 

Social Media and Content

Whether you do it yourself or employ someone to do it for you, start a social media page on your selected platforms. Whether you want to reach clients of all ages and backgrounds ( facebook ), share video or promote app downloads (snapchat, tik tok), target image-conscious millennials (instagram) or professionals (linkedIn) decide on a strategy of where to play and how to win. Not all content works best across all social media networks; so decide what works best for you. When I started out, I focused too long on producing my website although this is still key -anyone can have a social media page but having a website makes your company look and feel more professional my only regret is not starting my social media pages sooner. 

7. Patient Records

Any aesthetics procedure requires taking of medical histories, informed written consent, photography consent and photographic evidence of treatment provided. Whether you decide to go for good old fashioned paper records or to use an app is down to you. However, a lot of apps offer free trials to start, full access if often charged as a monthly payment. If you opt for paper copies, there is plenty of material online about what to include and adapt to create your own. Reps for the filler companies will provide you with free consent and medical history forms personally, I think it looks more professional to compile your own records with your own branding on them.

I started on paper records for the apparent reasons of it being cost-effective and the most straightforward option. However, having worked on paper records for the last four years and recently switched to digital records my only regret is not doing it sooner. The main advantages of digital records are:

•  Digital records can be with you where ever you go – so no more concerns regarding notes being locked in practice X when you are working in clinic Y.  
• It negates the concerns regarding GDPR and protection of your patient’s data. My paper records now are stored in a locked cabinet in a locked room and will remain there for 12 years.
• Sustainability – for apparent reasons digital records are more sustainable, with the digital system we email out aftercare instructions as well to reduce the paper we use in the clinic
• Time-saving – ahead of a busy 12-hour clinic it could take me several hours to pull all the patient records I required and attach the relevant consent forms and documents I required for that day and another several hour to file them on the night. 
• Medicolegal reasons – Notes are time-stamped, secure, cloud-based and keep you accountable for maintaining contemporaneous notes 
• They allow for easy automation – literally anything that I can automate – I will. The digital record-keeping system we use sends out booking confirmations with medical history forms to fill out ahead of patients appointments. After appointments patients, aftercare instructions are sent via the application, including patient feedback surveys, to allow us to monitor the service we provide. 

8. Sharps waste

As you begin to work in aesthetics, if you opt to work independently in a salon you will need to arrange collection of your clinical waste and sharps. I found my provider by googling hazardous waste collection in my area. As an idea on cost, in my first year a requested to have swabs bins changed every other month and for 2 x 4L sharps bin a year which including a mandatory hazardous waste consignment note cost £125 for the year. 

9. Business phone

Personally, I cannot recommend having a separate work phone to a personal phone, partly for GDPR compliance but secondly to separate work from play. It avoids the risk of important messages from clients going missing and also means you can have downtime with hours to choose to allocate to respond to business enquiries. I link my iPhone messages to my laptop and desktop and also use WhatsApp desktop. Instagram DM’s are my absolute nemesis – can anyone relate? I find the messages very difficult to track, and messages often get lost. If your Instagram is a business account, it can be linked to your Facebook page allowing you to consolidate the messages you receive to your facebook page with your direct messages so you can answer on a laptop.  

If you are like me and have lost the ability to communicate with out the use of emoji’s (🌚), when using a Mac control-command-space opens up the emoji alphabet. 

If you are wondering what expression I am pulling right now after I’ve dropped that absolute game changer it’s sort of similar to this guy  🦦 

"I cannot recommend having a separate work phone to a personal phone, partly for GDPR compliance but secondly to separate work from play"

10. Decide how you are going to take payments

 If you’re going to alone, it is likely you will be taking your own payments. Although the allure of being cash only is appealing – avoiding card charges and the cost of a card machine, the convenience to your clients of offering to take card payments must be considered. Aesthetics treatments often come with a price tag, with clients not wanting to carry about or not able to withdraw in one day the cash value of treatments; often the maximum daily withdrawal is £250. There are plenty of different mobile card machines out there and are great when starting. Here is a  link  to a great blog that compares the different options out there. You receive a card reader that links to an app on your phone, allowing you to take payments easily with many depositing the money into your chosen account on the same day. I started with PayPal – probably the most expensive machine out there, which we later switched to a sum up machine.  

The mobile machines are great the start with, but once you start grossing over £2000 a month, it is significantly more financially beneficial to get a world pay or Valitor machine. I made the switch over a year ago and it, literally, saved me thousands. I couldn’t recommend my provider more highly – reach out if you would like advice. 

11. Bookkeeping and accountancy

When I was 10 in school, we were given an idiom to draw. Mine was “a stitch in time saves nine” – dumbfounded by what it meant I was blissfully unaware this saying would describe a good portion of my adult life.

Being on the ball with recording all your business ingoings and outgoings from the very start will save you from a considerable undertaking later on. My first two years, I recorded every payment by hand – only to curse having to write them all up for my accountant at the end of the tax year.  

I cannot recommend enough good records keeping from the very start, a very simple spreadsheet will suffice. For every payment taken simply record the date, the treatment, the amount and the method of payment. Keep track of all your cash payments and consider giving cash receipts as proof of payments taken. For every invoice received, save them and file them by year and month.

With regards to VAT – it is far beyond the scope of this article to go into the incredibly complicated VAT and aesthetics discussion, especially when this is a guide to starting out. However, to keep it simple, until you are turning over over £85,000 in  any 12 rolling months (not a tax year)  you do not have to register for VAT. This means that’s you will pay VAT on all products you buy and do not charge VAT on your services.

12. Cosmetic Insurance

Before practising, it is essential that you take out cosmetic insurance.  I have always used Hamilton Fraser from the very start and have never had a reason to change.  Over providers include Insync and Cosmetic Insure to name a couple.  Compared to the hefty prices you can expect to pay as an associate Dentist, cosmetic insurance is much more reasonable.  You can typically expect to pay around £500 a year.  Each time you train in a new procedure be sure to inform your provider what treatments you are providing, whereas this will not likely affect your premium its never a bad thing to ensure you are fully covered.  

An alternate option is to consider taking insurance through your current dental indemnity provider. This may be a considerably higher price point after often you will only be covered to work in a dental practice.  TDS include aesthetic insurance up to a specific annual value within their standard insurance.  If you decide to take out separate cosmetic insurance (eg if you wish to work outside dental practice or to do a reasonable amount of aesthetics), you must have the aesthetics insurance removed from your cover.  You cannot be dual covered by two different providers and not doing so with result in both becoming void. 

So there it is, in 12 steps and a cool 3190 words there are my words of wisdom about starting in aesthetics. I hope this has been helpful and I didn’t lose you in the sole trader vs limited company debate. Unfortunately, there is no medal for finishing but these are all things I didn’t know when I started, and I wish I had. 

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Home » Blog » How to Start Your Aesthetic Business in the UK: A Guide [2024]

In recent years, the aesthetics industry has experienced remarkable growth, driven by advancements in technology, changing beauty standards, and an increasing demand for non-invasive cosmetic procedures. If you’re considering venturing into the world of aesthetics in the UK, you’re stepping into a dynamic and lucrative field. However, like any business venture, starting an aesthetics business requires careful planning, adherence to regulations, and dedication to providing high-quality services. In this guide, we’ll walk you through the essential steps to start your aesthetic business in the UK .

Start Your Aesthetic Business in the UK: Understanding the Costs

One of the initial considerations when starting an aesthetics business is the cost involved. The expenses can vary depending on several factors, including the location, size of the clinic, equipment, and marketing strategy. Here’s a breakdown of potential costs:

• Training and Certification: Investing in comprehensive training and certification is crucial. Courses range in price depending on the provider and the level of expertise offered.
• Premises: Renting or purchasing a suitable location for your clinic is a significant expense. Consider factors such as foot traffic, accessibility, and competition when choosing a location.
• Equipment and Supplies: This includes medical-grade equipment such as injectables, lasers, and skincare products. It’s essential to invest in high-quality equipment to ensure the safety and satisfaction of your clients.
• Licensing and Insurance: Acquiring the necessary licenses and insurance policies is non-negotiable in the aesthetics industry. This includes professional liability insurance to protect your business against potential claims.
• Marketing and Branding: Building brand awareness and attracting clients require investment in marketing efforts such as website development, social media advertising, and promotional materials.

Do I Need a License to Do Aesthetics in the UK?

In the UK, the aesthetics industry operates within an unregulated market. Although there isn’t a specific licensing system for aesthetics practitioners, it’s crucial for professionals to undergo proper training and possess relevant qualifications to ensure the safety and efficacy of procedures. Here are the key requirements:

• Medical Qualifications: To administer injectable treatments such as Botox and dermal fillers, practitioners must hold a medical qualification recognized by the General Medical Council (GMC) or Nursing and Midwifery Council (NMC).
• Specialized Training: In addition to medical qualifications, practitioners must undergo specialized training in aesthetics. Look for courses accredited by reputable organizations such as the Joint Council for Cosmetic Practitioners (JCCP) or the British College of Aesthetic Medicine (BCAM).
• Insurance: Before practicing, ensure you have appropriate insurance coverage for your procedures. Most insurance providers require proof of qualifications and training before issuing a policy.

How Do I Become Botox Certified in the UK?

Botox certification is essential for practitioners looking to offer botulinum toxin injections, a popular anti-aging treatment. Here’s how you can become Botox certified in the UK :

• Medical Qualification: As mentioned earlier, you must hold a medical qualification recognized by the GMC or NMC.
• Specialized Training: Enroll in a Botox certification course accredited by reputable organizations such as Derma Medical UK.
• Practical Experience: Complete the required number of supervised injections to demonstrate competency in administering Botox treatments.
• Certification: Upon successful completion of the course and practical assessments, you’ll receive Botox certification, allowing you to legally administer botulinum toxin injections in your practice.

Aesthetic Business Checklist : Start Your Aesthetic Business

To ensure you’re on the right track, here’s a checklist to guide you through the process of starting your aesthetic business:

• Business Plan: Develop a comprehensive business plan outlining your goals, target market, pricing strategy, and financial projections.
• Legal Considerations: Register your business with the appropriate authorities, obtain necessary licenses, and ensure compliance with regulations governing the aesthetics industry.
• Training and Certification: Invest in high-quality training and certification to develop your skills and gain credibility in the industry.
• Premises and Equipment: Secure a suitable location for your clinic and invest in state-of-the-art equipment and supplies.
• Insurance: Protect your business and clients by obtaining professional liability insurance and other relevant insurance policies.
• Marketing Strategy: Develop a marketing plan to promote your services, build brand awareness, and attract clients through online and offline channels.
• Client Experience: Focus on delivering exceptional customer service and personalized treatments to ensure client satisfaction and retention.

Starting an aesthetic business in the UK requires careful planning, dedication, and adherence to regulations. By following these steps and investing in your education and infrastructure, you can establish a successful and reputable practice in this thriving industry. Remember, continuous learning and staying abreast of industry trends are key to long-term success in the ever-evolving field of aesthetics.

Can I Do Aesthetics from Home?

Operating from a home setting presents unique challenges and considerations:

• Compliance with Guidelines: Practitioners offering aesthetics treatments from home should aim to follow recommended guidelines for the aesthetics industry. This includes maintaining good hygiene practices, using appropriate equipment, and ensuring the premises are safe for clients.
• Licensing and Insurance: Acquiring the necessary licenses and insurance policies is essential when practicing aesthetics from home. You must have professional liability insurance and adhere to local zoning laws and regulations governing home-based businesses.
• Professional Image and Client Perception: Maintaining a professional image and creating a conducive environment for treatments is crucial when operating from home. Consider investing in high-quality equipment, creating a dedicated treatment space, and ensuring privacy and confidentiality for clients.

Achieving Excellence in Aesthetics

Starting an aesthetic business in the UK demands meticulous planning, unwavering dedication, and adherence to industry regulations. With Derma Medical UK as your trusted partner, you’ll find comprehensive support every step of the way. By investing in top-tier education, training, and state-of-the-art infrastructure, you can lay a solid foundation for a successful and reputable practice in the thriving aesthetics industry. Continuous learning, staying updated on industry trends, and partnering with esteemed organizations like Derma Medical UK are essential for sustained growth and long-term success in this dynamic field.

Choose Derma Medical UK for unparalleled Dermal filler and Botox training experiences at our premier training venues in London, Birmingham, Manchester, Newcastle, Edinburgh, or Glasgow. Our expert-led, award-winning courses are designed to unlock your creative potential, revolutionize your skills, and help you achieve mastery in aesthetics. Beyond training, Derma Medical UK provides ongoing post-course support to students, ensuring you have the resources and guidance needed to navigate challenges, refine your techniques, and thrive in the ever-evolving world of aesthetics. With Derma Medical UK by your side, you’re not just starting a business; you’re embarking on a journey towards excellence and innovation in aesthetics.

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Starting from Scratch: A Guide to Launching Your Aesthetics Business

• Aesthetics Growth Hub
• February 9, 2023
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The aesthetics industry is rapidly growing, with more and more people seeking out cosmetic treatments to improve their appearance and boost their confidence. Whether you’re a medical professional with expertise in aesthetics, or simply someone with a passion for the field, there’s never been a better time to launch your own aesthetics clinic.

In this guide, we’ll cover everything you need to know to get started, from assessing your skills and interests to conducting market research, developing a business plan, securing funding, setting up your clinic, marketing your business, and growing your client base. By the end of this post, you’ll have a solid understanding of the steps involved in starting your own aesthetics business from scratch.

Assessing Your Skills and Interests

The first step in launching your own aesthetics clinic is to assess your skills and interests. While it’s important to have a passion for aesthetics and a desire to help people look and feel their best, it’s also important to have the necessary skills and experience to succeed in the field. If you’re not already trained in aesthetics, consider enrolling in a certification program to gain the knowledge and hands-on experience you’ll need to start your own business.

In addition to assessing your skills, it’s also important to consider your interests when launching an aesthetics clinic. Are you interested in medical aesthetics, such as Botox injections and laser treatments, or do you prefer the more relaxing and pampering side of the field, such as facials and massages? The type of aesthetics business you launch will depend on your skills, interests, and target market, so it’s important to think carefully about what type of clinic you want to build.

Conducting Market Research

Once you’ve assessed your skills and interests, the next step is to conduct market research to determine the demand for your services in your area. Start by identifying your target market and understanding their needs, preferences, and buying habits. This will help you determine what types of treatments to offer and how to market your services to attract your ideal clients.

It’s also important to understand your competition when launching an aesthetics clinic. Research the other aesthetics businesses in your area, including their offerings, prices, and marketing strategies. Use this information to differentiate yourself from the competition and position your clinic as a unique and attractive option for clients.

Developing a Business Plan

A business plan is a critical tool for launching your own aesthetics clinic. This document should outline your goals and objectives, target market, competition, unique selling proposition, marketing and advertising strategies, and budget and financial projections. A well-written business plan will help you secure funding, attract investors, and stay focused on your goals as you grow your business.

When developing your business plan, it’s important to be as detailed and realistic as possible. Outline the specific services you plan to offer, the types of clients you want to attract, and the budget and expenses you’ll need to get your clinic up and running. You should also consider the long-term growth potential of your clinic, including plans for expanding your services, reaching new markets, and growing your client base.

Securing Funding

Once you’ve developed your business plan, the next step is to secure the funding you’ll need to launch your clinic. There are several options for financing your business, including personal savings, loans from friends or family, small business loans, or investments from angel investors or venture capitalists.

When applying for a loan or seeking investment, it’s important to have a solid business plan and a clear understanding of your finances. Be prepared to provide financial projections and a detailed budget, as well as information about your target market and competition. You may also need to provide collateral, such as personal property or a co-signer, to secure your loan.

Setting Up Your Clinic

With funding in place, the next step is to set up your clinic. This includes finding a suitable location, securing necessary licenses and permits, purchasing equipment and supplies, and hiring any necessary staff.

When selecting a location for your clinic, consider factors such as accessibility, visibility, and parking. You’ll also need to consider the cost of rent, utilities, and other expenses, as well as the availability of necessary services, such as internet and phone connections. When setting up your clinic, it’s important to create a welcoming and professional environment that will appeal to your target market.

Marketing Your Business

Once your clinic is set up, it’s time to start marketing your business . There are several effective ways to reach your target market, including online and offline advertising, public relations, and social media marketing.

When developing your marketing strategy, consider your target market and the types of treatments you offer. 

For example, if you specialize in medical aesthetics, you may want to target older adults and focus on treatments such as Botox injections and laser treatments. If you offer more relaxing and pampering treatments, such as facials and massages, you may want to target a younger demographic and focus on spa-like amenities and services.

Growing Your Client Base

The final step in launching your own aesthetics clinic is to grow your client base. This can be done through a variety of tactics, including offering special promotions, networking with other professionals in the industry, and leveraging customer referrals.

It’s also important to maintain high standards of customer service and quality to ensure your clients are satisfied and likely to return. Consider offering loyalty programs, collecting customer feedback, and using online reviews and testimonials to showcase your commitment to your clients.

Stay Ahead of the Game

In conclusion, launching your own aesthetics clinic can be a fulfilling and rewarding experience. With the right combination of skills, interests, and market research, you can build a successful business that helps people look and feel their best.

From assessing your skills and interests to conducting market research, developing a business plan, securing funding, setting up your clinic, marketing your business, and growing your client base, this guide provides the comprehensive information you need to get started. 

So take the leap, follow your passion, and start your journey to a successful aesthetics business today! And to stay up-to-date on the latest industry trends and best practices, be sure to subscribe to our newsletter for valuable insights and advice.

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How to create an aesthetics business plan - Hamilton Fraser

“Financial crisis”, “cost of living crisis”, recession”. You only need to turn on the news to be plunged into a feeling of doom and gloom around the current state of the UK economy. And, as a business owner, this can be disheartening. Although the Bank of England has said Britain is showing signs of recovery in 2024 , it's natural to want to batten down the hatches and ride it out when things get economically tough. But did you know that now may actually be the perfect time to think about business planning for the future?

Some experts say that economic downturns can present the best opportunities for growing a business ( source: Forbes ). In fact, many of the world’s greatest companies were built during recessionary times.

Being proactive and planning for the future of your business can help shift you into an increasingly positive state of mind. And this can help boost your decision-making processes and motivate those around you.

At Hamilton Fraser, we carry out an annual survey to keep up to date about the business practices, thoughts, challenges and fears of our customers and the wider industry.

Despite the current economic climate, many of the survey respondents said they had plans to expand their businesses, and the majority said they felt “fairly optimistic” (51.6%) or “optimistic” (36.3%) about their business prospects in 2024, with 80.1% saying they were on track to meet their objectives.

Of the 52% of people who had a business plan, 70.4% said it had changed from the previous year due to business growth, expansion, moving premises and increased economic benefits.

Interestingly, others said they had changed their business plans due to moving direction, with a move towards wellness being cited as one new avenue for business.

In this guide, we take an in-depth look at how to create an aesthetic business plan.

We’ll explore some of the key considerations you need to be aware of when thinking about your business planning.

And in our linked video, Eddie Hooker, Founder and CEO of Hamilton Fraser and Owen Woods, Head of Marketing at Hamilton Fraser, offer their tips and advice, ranging from where to start with your business planning to why you might need it for funding and what to do if your goals change.

Why do I need a business plan?

Whether you are just starting out or have been running your aesthetics practice for a while, business planning is key to establishing a sustainable, profitable and successful business.

A business plan is a bit like a compass or sat nav for your business. It helps you identify and formulate your goals, navigate through them and adjust course if necessary.

It provides a flexible structure and a framework to refer back to, helping you track your progress as your business grows. It also helps you spot potential problems before they arise – forewarned is forearmed.

A business plan is essential when it comes to securing investment or a loan from the bank, but you can also use it to let potential stakeholders know about your plans and encourage customers, suppliers and potential employees to support your ideas.

What’s more, investing time in creating a strong business plan can make you feel more accountable and committed to achieving your goals. You can even include your team in the process if you are making plans to grow the business so they can get behind you and share in your success.

"For me, having a business plan was very important in terms of securing investment. Previously, a lot of aesthetic clinics were self-financed, but I think more and more we've seen interest from investors in this space. It's becoming an attractive option for investors, and it's now a much more established industry than when I was pitching 11 years ago. “Having a roadmap is good in the initial phase of starting a business. I viewed mine as a roadmap of where we were going and what we hoped to achieve. It was helpful to have targets as well because we based our financial targets for the first year or two and our growth targets on them. “Once you have secured investment, you have to be fluid and flexible because there are things you'll have no control over, such as family circumstances or a global health pandemic! We had planned to open another clinic in 2021, and then COVID hit. Obviously, that's something that's being delayed.”  - Dr Leah Totton, Dr Leah Clinics, who is speaking at The Aesthetics Business Conference 2024

TOP TIP: WRITE IT DOWN

“ Every new start-up business has a business plan, whether it’s in their head or whether it’s written down”, says Hamilton Fraser CEO Eddie Hooker. “If you write down a business plan, it gives you the ability to keep looking back to see how the progress of your business is actually going. “It's good practice to start taking the information that you’ve got in your mind and put it down on paper. The reason I write everything down, and I have done since day one almost 30 years ago, is that I can refer back to it. This plan isn’t going to be where you are now and where you’re going to be forever. The whole point of the business plan is that you’re reviewing it. It’s a living document and it should be changing every 12-24 months. In certain businesses, it can change every quarter. I would always suggest reviewing it annually. “ Written business plans also come into their own when you’re looking for funding, so if you have to borrow money, then of course, a bank manager will want to see something in writing that demonstrates you’ve thought about all of the issues that will make a successful business.”

How to start writing your business plan

Writing a business plan from scratch may seem like a daunting task, but it doesn’t have to be. Following a clear structure will help you to visualise your goals and objectives.

A standard business plan usually includes the following elements:

• Executive summary
• Mission statement
• Competitor analysis
• Marketing strategy

The content of each section should be concise and specific, providing a short overview of the main points you want to get across in a clear and professional tone. You can save the details for the operational and marketing plans.

We also advise reviewing your plan regularly to make sure you stay on track. You may find that your initial plans and provisions need to shift as your business grows. But the great thing about a business plan is it can be flexible, and you can adapt and update it to flow with the times.

Remember, a business plan is a continuously evolving document that is tailored to your business, so keep it in a format that is easy to locate and simple to amend.

Key things to consider when writing your aesthetics business plan

1.  Executive summary

In simple terms, an executive summary is a short section at the beginning of your business plan that gives an overview of the main points contained within it. It introduces your plan to the reader, so it's important it is concise, clear and well-constructed.

Start by writing a statement explaining the rationale for your business idea. Consider touching on any market trends , such as menopause or regenerative treatments or the growing demand and acceptance of non-surgical aesthetic treatments, but don’t go into too much detail here. You can do this in step 3, the background section. Or you can look at demand or demographics in your geographical area.

Business is about identifying a ‘problem’ people have and providing the solution, so outline the opportunity you have identified, what you can do about it and what your competitive advantage is. This section should be no more than two pages long. You may find it easier to write it at the end once you have drafted the more detailed sections of your business plan.

2. Mission statement

Your mission statement defines and communicates the purpose of your business. It’s like your ‘elevator pitch’ and should illustrate what success means to you in three to four sentences. It can be helpful to do some research. Why not read the mission statements of other aesthetic professionals or businesses you admire for inspiration? But don’t be tempted to just copy someone else’s work. Your mission statement is about you. It should come from the heart and focus on what success looks like for your own business. Are you, for example, offering state-of-the-art treatments in a luxurious environment or catering to the needs of busy professionals who require flexible appointments?

“The important thing to think about with business plans is, first of all, what you are trying to achieve”, says Eddie. “What market are you going to be going into? Are you looking at the filler or botulinum toxin market? Are you setting up a clinic or looking at a mobile practice ? Are you looking for female customers or do you want to target men ? Do you want to be a local business or are you looking to have a much wider stretch? “For me with Hamilton Fraser, we first thought about the type of business that we wanted to be. For example, we wanted to be a professional business that was very customer-centred. This vision or ‘mission statement’ becomes your USP. “It is important to articulate that because the market is very tough out there, and there are a lot of practitioners all vying for the same business.”

3. Background

This section is your chance to go into a bit more detail and background about the aesthetics sector, highlighting any relevant industry trends and providing a short summary of how your business fits within the industry in your geographical area.

Our annual survey showed that regenerative procedures and 'prerejuvenation' (treating younger patients with preventative treatments) were the most popular trends, indicating a demand for treatments using the body’s own healing capabilities and a new generation of patients finding their way to the aesthetics market.

You can also include information here about your own background and training in aesthetics . As a business owner, it is important to convey that you have expertise in your field and demonstrate your commitment to continuous professional development as your business grows.

It is also vital to make sure that you are up to speed with developments in the rapidly evolving aesthetics sector. This can be achieved by carrying out research online and via social media, as well as by attending conferences [ve3]  and exhibitions as well as virtual events, which have become the norm since the pandemic and enable you to learn, ask questions and network with like-minded professionals.

Whether you plan to trade as a company or a sole trader, building a network of peer support around you is invaluable as it will provide you with a source of guidance to help with both the running of your business and any complication management issues that may arise.

Many aesthetic practitioners work alone. Our recent survey revealed that 55% worked solo, so connecting with other practitioners who may be experiencing similar business challenges can help you feel more connected as a business owner.

4. Competitor analysis

While the growing demand for aesthetic treatments is a positive thing for the whole sector, it does mean that aesthetic businesses operate in a fairly saturated and competitive market. For this reason, identifying your unique selling points and how you can stand out from competitors is crucial. A key part of this is carrying out a thorough competitor analysis.

You also need to consider the patient demographic that you will be targeting so that you can tailor your offering when it comes to your marketing strategy .

“One of the most important things is your marketplace and your competition”, says Eddie. “Who are your competitors? What are they doing? What is their pricing structure ? What are the qualifications of those individuals?

5. Marketing strategy

In a competitive marketplace, successful marketing is key to connecting with existing and potential customers and building your business’s reputation. Your business plan should provide a high-level overview of your marketing strategy, but you will also need to create a separate, more detailed marketing plan. This section should also include information about the products and services you will offer, your plans for pricing and promotion activities and the premises that you will operate out of.

• Define your target market and identify how your sales and marketing strategy will cater to their needs: Refer back to your unique selling points and lay out how you intend to take them to market, retain and attract patients to grow your market share. This will involve defining your target market and summarising how your sales and marketing strategy will cater to their needs
• ‍ Identify the products and services that your business will be offering : Next, you need to identify the products and services that your business will be offering, along with their benefits. Explain why you have chosen the treatments you have included on the menu. Is this based on research into what your key demographic is looking for? In addition to including the benefits, it is also advisable to acknowledge any potential disadvantages or risks. Identifying these early on can help to produce a well-rounded plan that can be adapted to adjust to challenges along the way ‍
• Pricing: How you price your treatments will vary depending on where your business is located in the country. For example, if you are based in London or another major city, it is likely that the local price of treatments will be higher than in a smaller suburban town. Do some research into what other similar clinics or businesses are offering in order to make sure you are competitive ‍
• Offers and promotions: Another thing to include in this section is your plans for any promotions. Will you offer discounts or packages to entice new customers? There is nothing wrong with this approach, but when advertising a promotion, it is important to be aware of the parameters that exist and make sure that you comply with them by referring to the Advertising Standards Agency (ASA). ‍
• Social media: The aesthetics industry is particularly active on social media platforms such as Facebook, Instagram and TikTok, so don’t forget to include a social media plan in your digital marketing strategy and marketing plan and reference it in this section of your business plan. Owen Woods, Head of Marketing at Hamilton Fraser, says, “A lot of these tools work very well for education, so if you are specialising in a particular treatment, you can explain the benefits of it, why this is better than the alternative and why a patient should come to you as a practitioner”
• Premises: If you are planning on opening your own premises, then an effective way to raise awareness of your business in the local community can be to hold an open day or evening. This gives you a chance to invite potential clients and local media to see the clinic and the range of treatments you will be offering. If you are renting a room within a clinic, salon or leisure centre, then you should focus on identifying ways in which you can tap into their existing client base (being mindful, of course, of any GDPR implications)
• Location: There are a number of options available to you when it comes to choosing the physical location of your business – you may intend to work from your own home, as a mobile practitioner visiting patients’ homes, renting rooms within existing clinics or setting up your own clinic. Your physical location may evolve as your business grows; for example, you may begin by renting a room in a salon/clinic to keep costs to a minimum while you build up your own reputation. You may then plan to expand into your own premises once you are more established. Although your strategy may change as your business grows, it is important to mention your intentions in your business plan so that stakeholders have a clear idea of your aspirations and you can make sure that you are working towards your ultimate goal
• Process: The marketing component of your business plan can also touch on your processes; for example, you may decide that your processes should be customer-focused. In this case, you might prioritise building rapport with potential clients during the consulting process or focusing on incorporating patient wellness services in your practice in order to establish a reputation for good customer service and to benefit patients' overall well-being

6. Operations

The operations section of your business plan is where you cover details concerning your day-to-day operations, such as hours of business, the equipment you will require and how you will keep track of inventory. If you’re planning on employing staff, you should include a summary of how you plan to recruit and manage your team here.

Also, highlight any internal procedures that you anticipate you’ll need to implement when the business is up and running. These are not set in stone and will most likely evolve, but it is a good idea to note them in your business plan in order to maximise transparency and make sure that you have everything covered. Such procedures include your consulting and consenting process , your approach to patient selection , how you will deal with complaints , your appointment booking, payment and record-keeping systems, and stock and waste management. It is also important to consider your obligations in relation to GDPR compliance , as you will be holding confidential client information.

Don’t forget to display your Terms & Conditions clearly – it’s important to be transparent with your clients at all times. This is also crucial if there are any subsequent issues relating to payments for treatments/services.

Building a support network, both online through social media and offline at industry events , can give you a source of ongoing guidance and an outlet to exchange experiences when it comes to best operational practices.

7. Financials

Last but certainly not least, you must include a financial section in your business plan. This should provide facts and figures showing how fast you expect your business to grow and how you plan to fund that growth. You will also need to demonstrate how you will monitor and report on the finances.

If you are starting out, you should include an assumption of start-up costs, taking into account the purchase cost of any equipment or fixtures, wages, benefits, lease and utility costs, insurance and other expenses such as membership of a professional body. In addition, you should include an estimate of earnings based on your market research and likely market share for the first three to five years.

The financial section of a standard business plan includes four key financial statements:

• ‍ Cash flow statement

The cash flow statement shows how much cash you will need to meet your obligations, when that cash is going to be required, and where it will come from. It shows a schedule of the money coming into the business and expenses that need to be paid. These figures go into a profit and loss (P&L) statement, which is generated on a monthly, quarterly or yearly basis.

• ‍ Break-even analysis

A break-even analysis is a composition of costs and sales revenue. Costs are broken down into variable costs and fixed costs. Variable costs fluctuate from month to month and include the products you will need to perform treatments, utility costs, operating expenses, equipment and employee wages. Variable costs can be direct or indirect. Direct costs are those that are directly attributed to production, such as wages and products like botulinum toxin. Indirect costs are not directly attributable to production, such as the maintenance of any equipment.

• ‍ Balance sheet

The balance sheet outlines a business’s assets, liabilities and equity. Assets include cash, inventory, accounts receivable, and equipment and fixtures owned by the business. Liabilities include any loans or outstanding bills. Equity is the amount of worth a business obtains by amortising loans and the worth of company-issued shares or stock. Assets must be equal or balanced to the company’s liability and owner’s equity.

• Income statement

An income statement is a scorecard based on the financial performance of your business that reflects a balance between sales and expenses. It is calculated by combining earnings, business expenses, capital, and inventory and raw material costs. Using these financial categories, an income statement will show a net profit or net loss, usually over a company’s fiscal year.

The key points to remember when putting together your business plan are:

• Be concise – potential investors should be able to understand what your business is about from your plan
• Be specific – explain how you are going to deliver your plan
• Know your market – show that you understand your target audience and competitors
• Be clear about how you are going to make a profit

Your plan will be essential when it comes to securing loans or investments, but it also provides a useful framework to help you understand your objectives and how you are going to deliver them.

Most importantly, have fun creating this blueprint for your business. It’s all about planning for a successful future and seeing it in black and white can invigorate your passion for your aesthetics business. No matter what is going on around you, things are always changing, so there really is no time like the present to plan for the future success of your aesthetics business.

To find out more about Dr Leah Totton’s career in aesthetics and the lessons she has learned as an entrepreneur, read our article ‘Life as an entrepreneur:  A conversation with Dr Leah Totton’

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Aesthetics Business

Back to All Business Ideas

13 Steps To Starting Your Own Aesthetics Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on July 22, 2023

Investment range

$87,600 - $152,500

Revenue potential

$499,200 - $1,248,000 p.a.

Time to build

6 – 12 months

Profit potential

$124,800 - $312,000 p.a.

Industry trend

These are the key elements to think about when starting your aesthetic business:

• Niche — Decide on the types of aesthetic services you will offer, such as facials, chemical peels, microdermabrasion, laser treatments, Botox, dermal fillers, and other skincare treatments. 
• Professional licenses — Ensure that you and your staff have the necessary licenses and certifications to perform aesthetic treatments. This may include esthetician licenses , nurse practitioner licenses, or medical doctor licenses, depending on the services offered and state regulations.
• Aesthetic equipment — Invest in high-quality equipment necessary for the services you will offer, such as laser machines, microdermabrasion devices, facial steamers, and treatment beds.
• Hire staff — Hire experienced and licensed professionals for various roles, including estheticians, nurses, medical doctors, and administrative support. 
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Partnerships — Build relationships with local beauty salons, wellness centers, and dermatologists to generate referrals and collaborate on promotions and events.
• Website and online presence — Create a professional website showcasing your services, team, client testimonials, and contact information. Offer online booking options and maintain active social media profiles to engage with potential clients.
• Learn from real entrepreneurs who run an aesthetic business:

Mastering Beauty: Inside Andrea Collins’ Skincare World

You May Also Wonder:

Is an aesthetics business profitable?

Yes, an aesthetics business can be profitable. The profitability of an aesthetics business depends on various factors such as location, target market, quality of services offered, pricing, and effective marketing strategies. The demand for aesthetic services has been growing steadily in recent years, indicating a potential for profitability.

What happens during a typical day at an aesthetics business?

During a typical day at an aesthetics business, activities include welcoming and assisting clients, conducting consultations, performing aesthetic procedures, providing skincare advice, maintaining cleanliness and organization, managing inventory, staying updated with industry trends, and engaging in marketing activities.

What is the growth potential of an aesthetics business?

The growth potential of an aesthetics business is significant due to the increasing demand for aesthetic services driven by factors such as personal grooming awareness, evolving beauty standards, advancements in aesthetic technologies, the aging population, and the desire for non-invasive cosmetic procedures.

What type of business is an aesthetics business?

An aesthetics business falls under the beauty and wellness industry, offering non-surgical cosmetic procedures and services to enhance the appearance and well-being of clients. It can take the form of medical spas, skin clinics, beauty salons, or specialized aesthetic centers.

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Large and growing market
• Good profit potential
• Help people with their self-image
• Competitive industry
• Training required

Aesthetics industry trends

Industry size and growth.

Non-invasive aesthetics

• Industry size and past growth – The global non-invasive aesthetic treatment industry was worth $61.2 billion in 2022.(( https://www.grandviewresearch.com/industry-analysis/non-invasive-aesthetic-treatment-market#:~:text=The%20global%20non%2Dinvasive%20aesthetic,15.40%25%20from%202023%20to%202030. ))
• Growth forecast – The global non-invasive aesthetic treatment industry is projected to grow 15.4% annually through 2030.

Medical aesthetics

• Industry size and past growth – The global aesthetic medicine industry was worth $112 billion in 2022.(( https://www.grandviewresearch.com/industry-analysis/medical-aesthetics-market ))
• Growth forecast – The global aesthetic medicine industry is projected to grow 14.7% annually through 2030.

Trends and challenges

• Regenerative aesthetic procedures that reverse damage caused by aging are advancing.
• The stigma attached to having aesthetics procedures has steadily been decreasing, boosting the popularity of aesthetic treatments.
• Some controversy exists about non-medical professionals performing aesthetic treatments.
• The entire aesthetics industry has received some negative press regarding questionable ethics and patient care.

Demand hotspots

• Most popular states – The most popular states for aestheticians are Washington, Maryland, and Connecticut. (( https://www.zippia.com/esthetician-jobs/best-states/ ))
• Least popular states – The least popular states for aestheticians are Indiana, Kentucky, and Nebraska.

What kind of people work in aesthetics?

• Gender 94% of aestheticians are female, while 6% are male. (( https://www.zippia.com/esthetician-jobs/demographics/ ))
• Average level of education – The average aesthetician has a bachelor’s degree.
• Average age – The average aesthetician in the US is 34.9 years old.

How much does it cost to start an aesthetics business?

Startup costs for an aesthetics business range from $90,000 to $150,000. Costs include training, space rental and preparation, equipment and inventory, and an operating budget.

You’ll need a handful of items to successfully launch your aesthetics business, including: 

• Beds and chairs for procedures
• Injectable tools
• Magnifying lamp
• Microdermabrasion machines
• Laser equipment
• Sterilization equipment
• Storage equipment for fillers

How much can you earn from an aesthetics business?

How much you charge will vary by treatment, but the average client will likely pay about $800 per visit. Your profit margin after all costs should be about 25%.

In your first year or two, you might have 12 clients per week, bringing in $499,200 in revenue. This would mean $124,800 in profit, assuming that 25% margin. 

As you gain traction, you might have 30 clients per week. With annual revenue of $1,248,000, you’d make a tidy profit of $312,000.

What barriers to entry are there?

There are a few barriers to entry for an aesthetics business. Your biggest challenges will be:

• Getting the required training
• Funding the startup costs
• Breaking into a competitive market

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Step 2: hone your idea.

Now that you know what’s involved in starting an aesthetics business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research aesthetics businesses in your area to examine their products/services, price points, and customer reviews.

• Make a list of businesses that offer similar products or services. 
• Review your competitors’ products and services – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an aesthetics business that caters to men, or that specializes in regenerative injectables.

You might consider targeting a niche, such as Botox or body contouring.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your aesthetics services

If you have a non-invasive aesthetics business, you can still offer a wide variety of services including:

• Body contouring
• Skin resurfacing
• Dermal fillers
• Chemical peels
• Laser skin treatments
• Traditional hair removal
• Laser hair removal

How much should you charge for aesthetics treatments?

Your prices will depend on market prices in your area, but also on your costs of doing business.

Once you know your costs, use this our profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Even younger people are opting for aesthetics treatments these days, so you should spread out your marketing to include TikTok, Instagram, and Facebook.

Where? Choose a location for your aesthetics business

You’ll need to rent out a space for your aesthetics business. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm an Esthetician Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “aesthetics” or “non-invasive aesthetics”, boosts SEO
• Name should allow for expansion, for ex: “Infinite Horizons Aesthetics” and “Nova Spectrum Beauty Solutions“ over “LustrousLash Lounge” and “SkinPure HydraFacial Spa”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an Esthetician Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief overview of your aesthetics business, highlighting its unique selling points and goals.
• Business Overview: Introduce your aesthetics business, explaining the types of services you’ll offer, such as skincare treatments, makeup services, or cosmetic procedures.
• Product and Services: Detail the specific services you’ll provide, including descriptions, pricing, and any product lines you plan to sell.
• Market Analysis: Analyze the demand for aesthetics services in your target market, considering factors like demographics, trends, and potential competitors.
• Competitive Analysis: Identify and assess competitors in the aesthetics industry, discussing their services, pricing, and customer reviews, and explain how your business will differentiate itself.
• Sales and Marketing: Describe your strategies for attracting clients, which may include online marketing, partnerships with beauty influencers, and promotions.
• Management Team: Highlight your qualifications and those of any team members, emphasizing their expertise in aesthetics, skincare, or related fields.
• Operations Plan: Explain how your aesthetics business will run day-to-day, covering topics like appointment scheduling, sanitation protocols, and inventory management.
• Financial Plan: Provide financial projections, including revenue estimates, operating costs, profit margins, and startup expenses, demonstrating the business’s financial viability.
• Appendix: Include relevant documents such as licensing information, certifications, before-and-after photos (with consent), and any partnerships with skincare product suppliers for credibility and compliance.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to aesthetics businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your aesthetics business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts. Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an aesthetics business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Licenses/Permits

Starting an aesthetics business requires obtaining a number of licenses and permits from local, state, and federal governments.

Some states require a special license for an aesthetics business, and for aestheticians. Check with your state for requirements.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your aesthetics business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Vagaro , RepeatMD , or AestheticsPro , to manage your client records, appointments, marketing, and payments. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Online Marketing

Here are digital marketing strategies to elevate your aesthetics business:

• Social Media Engagement: Leverage visual platforms like Instagram and Pinterest to showcase your work, engage with your audience through stories, and use targeted hashtags to increase visibility.
• Collaborate with Influencers: Partner with local beauty influencers or micro-influencers to reach a broader audience, gain credibility, and generate buzz around your aesthetics services.
• Limited-Time Promotions: Create a sense of urgency by offering limited-time promotions on specific services, encouraging potential clients to take advantage of exclusive deals.
• Client Referral Program: Implement a referral program where existing clients receive incentives for referring new customers, fostering loyalty and expanding your customer base.
• Educational Content: Position yourself as an industry expert by sharing informative content on social media or through blog posts, addressing common concerns and showcasing your knowledge in aesthetics.
• Participate in Local Events: Attend or sponsor local events, such as health and wellness fairs or beauty expos, to connect with the community, offer on-site demonstrations, and distribute promotional materials.
• Online Reviews Management: Encourage satisfied clients to leave positive reviews on platforms like Google My Business and Yelp, enhancing your online reputation and attracting potential customers.
• Targeted Local Advertising: Utilize geo-targeted online advertising to reach potential clients in your local area, ensuring your marketing efforts are focused on the audience most likely to engage with your services.
• Cross-Promotions with Complementary Businesses: Partner with nearby salons, spas, or fitness centers for cross-promotional activities, such as bundled service packages or shared promotional materials, to tap into each other’s client base.
• Personalized Loyalty Programs: Implement a loyalty program that rewards clients for repeat business, offering discounts, exclusive perks, or personalized services for long-term customer retention.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your aesthetics business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your aesthetics business could be:

• Enhance Your Natural Beauty with Our Tailored Aesthetic Solutions.
• Experience Luxurious Aesthetics That Transcend Expectations.
• Unlock Your True Radiance with Cutting-Edge Aesthetic Innovations.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an aesthetics business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in aesthetics for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in aesthetifcs. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an aesthetics business include:

• Receptionist – take calls, greet clients, make appointments
• Aestheticians – perform aesthetic treatments
• Office Manager – accounting, inventory management, scheduling

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an Aesthetics Business – Start Making Money!

How wonderful would it be to help people improve their self-image and self-confidence? You’d also be making a pretty penny in a large and growing market. An aesthetics business has unlimited potential, and you could even expand to new locations.

Now that you have the business know-how, you’re ready to become an aesthetics entrepreneur!

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an Esthetician Business Name
• Create an Esthetician Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an Aesthetics Business - Start Making Money!

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How to Start an Aesthetics Business: 7 Tips to Get Started

• July 17, 2021

Starting an aesthetics business is exciting, challenging and really rewarding. But if you’re new to the industry, or running your own business, then it can also be nerve-wracking and stressful. If you’ve previously worked in the NHS then it can be a very different experience (in a good way)…

The best advice we can give for anyone thinking about moving into the aesthetics business is to start as you mean to go on. It’s always better putting the work in to set up properly than having to unpick mistakes later.

7 Tips to Start Your Aesthetics Business

Here are our 7 top tips to get your career in the aesthetics business off to the best start:

• Get the Right Training

There are a lot of trainers and courses out there, and not enough legislation and regulation. You want training that covers the practical aspects and lets you get hands-on whilst still teaching you the correct theory about anatomy and product usage. You should look for trainers who have significant expertise in their industry, and who offer accredited training by a recognised awarding body. Our Level 7 Diploma is the gold standard in the industry and will ensure that you’re beginning your aesthetics journey with the right professional skills, knowledge and experience to thrive.

It’s likely (and necessary) that the industry will become more regulated, so it makes sense to future-proof your training so that you don’t have to re-train later. Good training is unlikely to be the cheapest option but you do get what you pay for, especially when it comes to specialist techniques and knowledge. Your reputation and skill as an aesthetics practitioner can make or break your career.

• Understand the Legal Side

Take the time to understand the legislation, regulation and financial requirements around every part of your business. From setting up your business through to choosing an aesthetics business name, patient aftercare, insurance, premises and marketing, starting a business can feel very different to being employed. There are lots of new rules and regulations to be aware of, so familiarise yourself with it all (or get some advice on it from qualified professionals).

• Write a Business Plan

If you’re excited and eager to start your career, you might decide to just jump in and work it out along the way. While there’ll always be an element of risk and learning as you go with a new business venture, it’s much easier if you have a plan in place. This ensures that you’re starting with the right budget, understand your target audience and have some structure, goals and guidance. Your business plan will evolve as your business does, and as new opportunities present themselves but having that framework in place can be the make-or-break for any new business.

• Set Aside a Marketing Budget

As part of your business planning, you’ll identify your target audience and how you’re going to reach them. Who your target audience is will depend on where you reach them (think about this carefully when you’re developing your branding and sales channels), but wherever that is the likelihood is that you’ll need to speculate to accumulate. Spending time and money promoting your business to the right audience is especially important when you’re starting out. The more established you get, and the more clients that are out there showcasing the work you’ve done for them, the faster your client base will grow.

• Decide on Products and Services

This will definitely evolve depending on your experience, training and client demand but make sure you do your research (and have the right aesthetics training) for the services that you provide. Not all products are created equally and a product that you use religiously as a lip filler may not be the right one to use for your clients who want tear trough filler. Using the right brands and having a verified supply chain for this can be the difference between clients coming back and recommending you to others.

• Set your Pricing

This fits with your business planning, budgeting and knowing your audience. You need to ensure that you’re making a profit on the treatments that you provide, after taking all of your overheads into account. You might think as long as you’re covering product costs and paying yourself then that’s it? That’s not the case. Running a business is different and comes with different tax implications, overheads and costs than being employed, and you need to take these into account. 

• Keep Your Skills Up To Date

The aesthetics industry is always changing and you’ll need to keep your skills up to date alongside it. It definitely isn’t an industry that you can do your initial training in and that’s it forever. Clients will want new treatments, trends will come and go, new techniques will be developed and new products will come onto the market. It’s up to you to keep those skills up to date and invest in yourself, your team and your practice. Growing the treatments you offer is key to growing your business too.

If you want to start an aesthetics clinic that’s successful along with a career that you’ll enjoy, getting the foundations right is essential. One of the great things about a course with us is that you’ll learn from experienced aesthetics professionals who provide invaluable advice and guidance on how to start an aesthetics business as a registered nurse, doctor or dentist.

Our Level 7 Diploma provides mentorship, peer support, a full portfolio and partnerships with leading aesthetics brands to set you apart from the rest when you begin your journey. We even offer One to One private tuition. Take a look at our reviews from past delegates to see the difference the right training can make to your business. Get in touch with our team to discover more about our award-winning aesthetics training, available throughout the UK, and start your aesthetics business with the knowledge and skills you need for industry success.

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5 dos and don’ts of starting a new business in aesthetics

For anyone starting a new business, it’s a heady and exciting time. But amidst all the excitement, there are important things to do – and things to avoid.

Here are our top 5 dos and don’ts when starting a new business in aesthetics.

• 1. Learn the ropes by working in an aesthetic practice.

Working in a practice will help you learn the necessary processes before taking the plunge for yourself. Think of it as a risk-free crash course. Seeing it from the inside will also help you confirm that it’s really what you want to do.

• 2. Live frugally and save money to start your business.

Starting your business on a healthy, debt-free financial footing will give you a sense of security and take some pressure off. Very helpful when you’re starting out and have so much else to think about.

• 3. Talk to other people who work in the industry.

People who’ve been there are a great resource when you’re trying to find your feet. Network as much as you can –  in person at industry events, and online in forums and communities. People like to share their knowledge, so be interested in what they have to say.

• 4. Innovate – adopt new technology, offer new products and treatments.

Once you’re up and running, don’t get complacent. If you want to maintain a competitive advantage, you’ll have to stay ahead of the game. Be bold, and keep introducing new treatments, technology and products you believe in.

• 5. Build strong relationships with your suppliers.

Ultimately, you need other people to make your business a success. Relationships of all kinds are important when you’re starting a new business, so nurture your relationships with key suppliers. They’ll know a huge amount about the industry, and can be a great source of information and practical help when you’re starting out.

Don’t:

• 1. Leave your job before you have a comprehensive business plan.

Before you jump, have a solid plan. Where will you be in five years? How will you get there? How will you measure your progress? The most successful businesses have a concrete medium-term plan and regularly check progress against key performance metrics.

• 2. Risk all your assets – consider limiting your liabilities.

Trading as a Limited company gives you the peace of mind of knowing you won’t lose your house if your company hits financial difficulties. There are trade-offs – having to submit company accounts being one of them – but you may decide the added security is worth it.

• 3. “Race to the bottom” when it comes to price.

If you can help it, don’t make price your main selling point. You want to build a loyal client base, not patients who only choose you because you’re the cheapest. It’s not ideal for your bottom line, nor for building a brand. So think instead of adding value for your patients. Give them a great experience and results that they feel are well worth the money they paid.

• 4. Overlook the negative aspects of running a business.

There are great rewards in starting a new business, but there are also sacrifices. Your best guarantee of success is to go into business with your eyes open. Think about all the negatives – write a list if it helps – so you’re better prepared for whatever comes your way, and can be more resilient in the face of the inevitable challenges.

• 5. Rely on too few loyal customers – diversify.

While you want to build a loyal client base, you always want to be growing it so you aren’t reliant on a core of people. People’s circumstances change, so you can’t take a healthy client list for granted. There’s no guarantee they’ll keep coming back to you, so be proactive about attracting new patients.

Starting an Aesthetic Business ? Find out more

If you’re thinking about starting an Aesthetic Business, you’ll want as much support as possible. At Cosmetic Courses , we’ve helped thousands of medical professionals make the transition to aesthetics – and our support doesn’t end with your training. Our ongoing support network will give you all the tools you need to make a success of your aesthetic business.

For information on our aesthetic training or advice on starting a new business, give our team a call on 01844 318317 or email  [email protected] .

Find out more about delegate’s most frequently asked questions on Aesthetic Training in our Aesthetics Knowledge Hub .

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5 Steps to Create a Successful Aesthetics Business

Have you ever thought about starting your own aesthetics business but feel like you aren’t prepared enough or don’t have the knowledge to do so.

I have created a FREE guide to help you create your very own successful Aesthetics Business

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• What equipment you will need.
• The different types of route to market.
• How you can get your first customer.
• The importance of your business plan.
• How your pricing should be constructed.

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How to start an aesthetics business in London

• Medical Accountants
• Written by Shahood Ahmed

Are you a skilled aesthetics practitioner looking to start a business of your own in London? Then read on for AudTax’s helpful guide.

For many aesthetic practitioners, starting their own business is an aspirational prospect. As well as providing professional freedom, research shows that there is vast potential in the non-surgical cosmetic procedures market, even in the competitive London landscape.

However, embarking on this journey requires careful consideration, planning and financial support to ensure success. So where do you start?

Steps to starting an aesthetic business in London:

Decide on starting a new venture or buying an existing practice

Market research and business planning, choose the right business structure, vat registration.

• Get appropriate insurance

Marketing and pricing strategy

Get advice from a specialist aesthetics accountant.

In this article, we’ll expand on this list and provide advice to aesthetic practitioners and medical professionals looking to start their own practice in London.

When it comes to seeking the right financial advice, look no further than  AudTax . As specialist accountants in the field of aesthetic medicine, we understand the industry and the specific needs of practice owners. Why not  contact us today  for some free friendly advice and information about our bespoke accounting packages?

Thinking of starting your own aesthetics practice?

It’s thought that the global aesthetics market is predicted to grow by more than 10% from 2022 to 2027 and that 43% of UK adults now consider non-invasive aesthetic procedures as a normal part of their beauty regimen. *(Credited – Technavio Global Cosmetic Surgery 2023-2027 & Mintel,  Attitudes towards Cosmetic Procedures-UK , January 2021).

This growing demand has been driven by several factors, including an increase in disposable income, growing awareness of the benefits of non-surgical procedures and the development and improvement of treatments.

So if you are looking to start your own aesthetics practice in London, a world of opportunity awaits you. Let’s take a look at the important things you need to consider in a bit more detail.

What should you consider when starting an aesthetic practice in London?

When starting an aesthetics business, you’ll want to understand the business environment in London and how your business will function.

Your first choice is whether to buy an existing aesthetics practice or start from scratch. Buying an established business may provide you with an existing loyal client base and infrastructure, but starting a new one allows you to build your brand and shape your practice according to your vision.

If you choose to buy an existing practice, it’s essential to conduct thorough due diligence to ensure you’re making a sound investment. If you decide to take the plunge and build your brand from the ground up, then it’s time to undertake careful planning and research.

As with any new venture, thorough research and a solid business plan is essential. Market research will help you understand the London aesthetics industry, gauge the needs of your target market and provide insight into your competitors. This will enable you to position your business effectively in terms of location, pricing and treatment offering.

With the professional guidance of a  specialist aesthetics industry accountant , you can shape your vision into a solid business plan, outlining your mission, vision, the aesthetic services you plan to offer, your marketing strategy, pricing, and financial projections.

This careful planning will help secure the funding you need to get your venture off of the ground and allow you to embark on your business journey with confidence.

There is a choice to be made about how you will trade – as a sole trader, limited company or limited liability partnership (LLP). Each type of business structure has its own legal and financial implications, so it’s vital to understand the pros and cons of each and choose the one that aligns best with your business goals.

Your accountant will walk you through the pros and cons of each, depending on your short and long-term goals, to help you make an informed decision

Further reading –  What Company Structure is Best for an Aesthetics Business?

As an aesthetics practitioner, it’s crucial to understand the  VAT  regulations that apply to your services. Depending on the treatments you offer and your annual turnover, you might need to register for VAT.

This is an essential step to ensure compliance with tax laws and to avoid any potential penalties in the future. An experienced accountant can provide valuable advice to ensure you stay compliant.

Further reading –  Is There VAT on Aesthetics?

Get appropriate insurance for your aesthetic services

Running an aesthetics business comes with certain risks, no matter how skilled you are. Accidents can happen, and it’s essential to protect yourself, your clients, and your business with the right insurance coverage. Make sure to explore liability insurance and malpractice insurance options tailored to the aesthetics industry.

Setting the right prices for your aesthetic treatments is crucial to attract clients and remain competitive. Although, if the price is your main selling point, be careful that you are not perceived as ‘cheap’, as it may not inspire confidence in your potential customers.

Research the market to understand the average pricing for similar services in your area, taking into account factors such as your expertise, the quality of aesthetic products used, and the overall experience you provide to your clients.

While you may already have a loyal customer base, word of mouth alone may not achieve the growth you desire. You should give careful thought to your marketing strategy.

Social media and online reviews are considered modern-day word of mouth, so it’s essential to establish a good online presence. Explore your options and look at what your competitors are doing.

A specialist medical accountant  like Audtax can help your aesthetics business get off to a flying start and thrive in the London market.

Your accountant can provide crucial support throughout the entire process of establishing a new practice, such as help selecting the most appropriate business structure, handling business registration, and making sure you understand your tax and legal responsibilities as a small business owner.

They can also help to develop your business plan and secure vital funding by compiling financial projections based on realistic goals and budgets.

Once established, your accountant partner can provide ongoing financial guidance and support, along with valuable professional services like bookkeeping, payroll and business advisory. With a professional overseeing your finances, you can focus on delivering excellent service to your growing client base.

Get in touch with a specialist medical aesthetics accountant today

Navigating the financial aspects of an aesthetics business can be complex, especially when it comes to taxes, bookkeeping, and compliance with industry-specific regulations. Seeking the expertise of a specialist medical accountant can prove invaluable in helping you set up your business correctly, manage your finances efficiently, and make informed decisions to foster growth and success.

Get in touch today  to arrange a consultation, and let us walk you through the process.

Starting an aesthetics business in London requires a combination of passion, skill, thorough planning and sound business acumen. By carefully considering the crucial steps, such as choosing the right business structure, getting VAT registered, obtaining insurance and setting competitive pricing, you can lay a strong foundation for your venture.

Remember, success in the aesthetics industry is not only about delivering exceptional treatments but also about running a well-organised and financially stable business.

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Shahood Ahmed BSc, FMAAT, AFA MIPA

Shahood is a fully qualified accountant, and holds UK memberships in numerous accounting bodies. Having worked in many accounting roles, he decided to set up his own practice to provide clients with the best accounting services, offering sound business advice.

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How to Start Your Own Aesthetics Business: The Complete Guide

Apr.22.2024

Get your self-care business off the ground

Aesthetic medicine is one of the fastest-growing verticals in the self-care realm. Data shows that the use of injectables and fillers has risen significantly since 2020. By 2030, Americans could be spending $30 billion annually on cosmetic procedures. This represents an opportunity for aspiring self-care business owners: With such a high demand for services, it’s a great time to open your own aesthetic medicine center.

Of course, starting a business is never that simple. Aesthetic practices have strict licensing requirements. Furthermore, since these procedures are popular, you’ll likely face a lot of competition. To stand out from the pack, you’ll need a comprehensive strategy that includes a business plan, the right technology, and effective self-promotion. Here’s how to start your own aesthetic business and set yourself up for success.

Start with a business plan

The first step in answering the question “How to open an aesthetic clinic” is turning your vision into an actionable plan. Before determining what type of services you’ll offer or your financial projections, you’ll need to do some market research. How is the aesthetics market in your area? What particular niche does your clinic fill? What are your client demographics, and what can you offer that other clinics in the area can’t? What’s the general outlook for businesses in your community?

Once you’re able to explain to investors the why , you can plan out the what . Create a specific list of services you hope to offer, as well as what you’ll need to perform them: equipment, supplies, software (more on that later), and so on. Be sure to include your ideal organizational structure and clearly describe the responsibilities of each role.

You’ll also have to do a little math to figure out your financial situation. First, add up the cost of your business expenses. Those include the supplies mentioned above, as well as rent, insurance, payroll, advertising costs, and so on. Then calculate how much you realistically expect to make. Keep in mind that the average revenue per medspa facility in 2023 was $1.9 million , and the average profit margin was 20%-25% of net sales.

Beyond those basics, your business plan should also include these elements:

Regulatory compliance and licensing: Because aesthetics clinics perform medical procedures, it’s important to let potential investors know how you plan to comply with HIPAA, OSHA, and state licensing requirements .

Marketing and sales strategy: How are you going to get the word out when you open your doors? Detail your strategy in your business plan (and read on for some marketing tips).

Executive summary: Once you’ve organized all of the information for your business plan, summarize those thoughts in a succinct executive summary. This goes at the top of your plan and should be the first thing that potential investors see.

For more advice about crafting a medspa business plan, read Writing an Aesthetic Clinic Business Plan? Follow This Checklist .

Search for technology solutions

After writing a business plan that encompasses the what and why of your aesthetic practice, it’s time to focus on the how . How are you going to manage reservations and client details? What about electronic medical records? Technology is the backbone of any self-care business, but aesthetic medicine is even more demanding, as you need to protect your clients’ medical data. The software you choose will play a large role in whether or not you meet your business goals and deliver a memorable client experience.

There are a lot of options out there. If you’re having trouble narrowing down which aesthetics business software to use, prioritize these features:

Smart self-booking: Web and mobile self-booking gives clients a frictionless way to make appointments. However, it’s critical that your software not only enables self-booking, but also automatically optimizes your calendar to minimize downtime.

Seamless payment processing: Leave the clunky POS systems in the 20th century where they belong. Your business software should include native payment processing that allows clients to settle up with their preferred payment methods, whether that’s swiping a card or tapping a phone.

Customizable reports: In order to understand how your business is performing, especially in those first few months, you’ll need to look at your own internal data. Every business is different, so look for technology solutions that allow you to tailor reports to your needs. For example, the Boulevard platform offers customizable templates that make it easier to drill down into your data and find opportunities for improvement.

While you’re searching for the most comprehensive and intuitive software, keep electronic medical records in mind. Your software needs HIPAA-compliant security to ensure that private medical details stay private. To protect your clinic and your clients from hackers and breaches, look for data encryption features that keep data secure, whether it’s in transit or at rest. Access controls and customizable permissions ensure that only authorized users have access to protected data.

Want to know more about finding the best software for your clinic? Check out The Best Aesthetic Clinic Software: What to Know Before You Buy and How to Find the Best EMR For Aesthetic Practices: 5 Must-Have Features .  

Grow your aesthetics practice with savvy marketing strategies

One of the hardest parts of figuring out how to start your own aesthetics business is self-promotion. You might have the best services and providers in town, but that’s not going to bring in business if no one knows that your clinic exists. Here’s the good news: You don’t have to be a marketing pro to get the word out.

What you do need is a clear brand identity and a strong online presence. Start with a business website that serves as a central hub for contact information, online self-booking, available services, and pricing. You’ll also want to set up a Google Business profile so that locals looking for a medspa can find your clinic in the results. Finally, use social media wisely and take advantage of visual mediums, such as Instagram and TikTok , with younger audiences.

No client wants to feel like they’re just another face in the crowd. When it comes to email marketing, be sure to add a personal touch. You could hand-craft each message yourself, but it’s more efficient to let your software do the work. Look for options with customizable templates and send out birthday messages, notifications for last-minute openings, reminders to book follow-ups, and other promotional opportunities.

Remember: Your job isn’t just to get clients in the door. It’s also to build loyalty so they keep coming back. Reward repeat clients with exclusive offers and membership programs to build long-term loyalty. Returning clients make up 70% of medspa visits , so fostering these relationships is essential to overall success.

For additional marketing and advertising tactics, read the full articles: Aesthetics Marketing: 5 Strategies to Grow Your Business and Become an Aesthetics Advertising Pro With These 5 Strategies .

It’s time to stop asking yourself how to start your own aesthetic business and start taking action. Using the advice in this article, you’ll be able to draft a comprehensive business plan, choose the right software for your aesthetics practice, and begin establishing your medspa as a premier self-care destination.

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How to Run a Successful Aesthetics Business

Shelly Hemmings from Hamilton Fraser has kindly shared with us what you need to know about running your aesthetic business and staying safe, keep reading to find out her great advice that covers everything you need to know. 

What is medical malpractice insurance?

A Medical malpractice policy is designed to protect YOU, the aesthetic practitioner and your clinic against allegations of malpractice and negligence whilst performing in your practice.

Why is insurance important to your business?

Without adequate insurance cover, you will be left to defend any allegations personally, which could incur significant legal costs – and these costs should not be underestimated – not to mention the risks to patients should something go seriously wrong.

What could go wrong?

• Misdiagnosis
• Failure to diagnose
• Treatment errors
• Aftercare errors
• Dissatisfaction

How to Get Started as an Aesthetic Practitioner

• Keep your registration with the relevant industry body
• Research your market
• Attend recognised aesthetic training courses
• Develop a detailed aesthetic business plan
• Market yourself as an aesthetic practitioner
• Take out medical malpractice insurance
• Begin practicing in aesthetic medicine
• Grow your aesthetic business

Consenting and Consultations

A patient has three years and four months to make a formal claim against you. This can be in the form of a solicitor's letter or as a direct request for compensation.

It may be that you have only seen the patient once and do not receive a claim until three years later and it will be then when you will need to rely on you documentation to remind yourself of the patient and of their treatment journey.

The Importance of Documenting Patient Selection

• Understand and manage the patient’s expectations
• Check your patient’s medical history
• Educate the patient about the treatment
• Manage aftercare effectively
• Don’t be afraid to say no
• Document everything

To make this easier, we recommend going paperless. Software you could use are apps such as Pabau  and Aesthetic Nurse Software .

6 C’s – Key Takeaways

• Communication
• Consultation
• Consistency

Don't let this scare you, just make sure you do your paperwork and take clear before and after photos!  As you can see, it is important you are aware of these points so you can ensure you cover your back in the unlikely case a patient is unhappy.

For more expert advice from Shelly Hemmings, and others from Hamilton Fraser, check out their content hub here: https://www.hamiltonfraser.co.uk/content-hub

If you would like any more advice on running your aesthetic business don’t hesitate to get in touch! You can call us on 0141 638 4098 or email us [email protected]

We are currently offering "Business Boot Camp" where you can book an hour with us, free of charge, to have a chat about where you are in your aesthetics journey, and what could be next!!

Follow us on socials @InspiredCosmeticTrianing, to keep up with what's new at Inspired!

Up-to-date courses are below and keep your eyes PEELED for news on the Scottish Aesthetic Conference 2024, very shortly!!

Forthcoming Courses 

28th Oct - Foundation Botulinum Toxin and Dermal Filler Training,

28th Oct - Tear Trough Training,

11th Nov - Foundation Botulinum Toxin and Dermal Filler Training

25th Nov -  Adv. Botox Training inc. Masseters & Hyperhidrosis

25th Nov - Foundation Botulinum Toxin and Dermal Filler Training

2nd Dec - Foundation Botulinum Toxin and Dermal Filler Training

Posted on Sep 29, 2023.

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Business Consultant Dan Hopkins Reveals His Top Tips For Aesthetics Success

by Dan Hopkins BSc. Hons, ABPI

Business consultant, uk & ireland allergan.

I’ve worked at Allergan for a little over 5 years, which on the face of things may not sound like a long time – but the pace and scale of change in this business are incredible.

Be Prepared for Change

My first bit of advice to anybody entering the market would be that you need to be prepared for that – things change. Quickly.

During my time at Allergan I’ve carried the product bag, worked with practices of all shapes and sizes to support their training programs and product purchasing and latterly, as a Business Consultant, worked with business owners in order to help them understand, refine and achieve their business objectives.

Sadly, I’ve seen many a good practitioner ‘cut & run’ from the industry. Often, they fall victim to the same mistakes as the practitioner before them, and the one before that…

Oh, and while we’re on the bad news – here’s dose number two:

There is No Secret Formula for Success

BUT, on the bright side – there are scores of incredibly successful, efficient, well-managed aesthetic businesses out there which (either by luck or design) have found a formula that works for them.

So I wish you all a little luck along the way – you’re likely to need a bit, but let’s focus on the design bit… what can you do at the start of this adventure in order to improve the chances of success?

Well in the spirit of adventure, the first thing that you need to do is:

FIND YOURSELF .

I’m not suggesting that you should buy a backpack, ukulele and a one-way ticket to Tibet… but you need to understand your market and where you fit within it.

Do some research. Talk to people. Friends, family, neighbours, network with industry colleagues… and LISTEN. Listening to your potential customers and learned colleagues will inform your understanding of the available demand in the market and inevitably spark new ideas and innovations that will help to shape your service offering. You then need to answer the following three questions with your ‘brand’ and ‘service offering’ in mind:

• WHO are you?
• WHAT is your business?
• WHY should anyone be interested?

You must be able to differentiate yourself. Be credible – and be proud of what you and your business stand for. There is a big (and growing) market out there so don’t be tempted to dilute your offering in the hope that it will attract more patients – it won’t! – not good ones anyway.

So there it is – your manifesto. Clear, concise, to the point. But it may not be quite so straight forward…

There’s a bit of ‘new startup’ advice that you’ll see blogged and quoted which says “Build a scalpel, not a Swiss Army Knife” and to a degree, the principles of being precise and focussed etc. are entirely valid to get you started. BUT in a Swiss town called Ibach, Victorinox are knocking out 34,000 pocket knives a day! So clearly there’s something to be said for being flexible and being able to adapt too?

My point is that you should remain focussed on your messaging and stay true to your ‘manifesto’ but you should be prepared to refocus for the good of your business. If something works, do more of it. If something doesn’t, stop doing it.

Once you’ve got a grasp of what you’ve got to offer, you need to figure out how you’ll judge its’ success…

SET GOALS . Real, quantifiable goals.

Learn about SMART objectives.

Setting goals and objectives is a really valuable exercise. For me, it’s a practice that helps me focus on what is important all the way down to task level.

In all of my years working with aesthetic practices there is one word that hardly ever comes up in the goal setting process and that word is PROFIT.

I can assure you that if anything other than profitability is your primary goal then you are likely to hit problems. If your goal is to ‘grow patient numbers quickly’, ‘have the best peer profile’, offer the widest treatment variety’ then you will be vulnerable. Although these are all valid and valuable goals, they must come second to profitability!

MAKE PROFITABILITY YOUR #1 GOAL

I know that every business hopes , in the end, to make a profit but few make it a measure of success. I also know that often independent business owners look at what they pay themselves as profit, but here’s the problem with that…

WHAT YOU PAY YOURSELF IS WHAT YOU GET PAID FOR DOING YOUR JOB!

PROFIT is what you gain from the investment of your time, talent and in most cases your blood, sweat and tears!

Without profit, what you’ve created is a really, REALLY hard job!

In fact, most painful to see is an independent business owner who’s working their socks off with no profit to show for it and compensation far below what anyone in their right mind would suggest that they do the work for… believe me – there are plenty out there!

So many businesses will fixate on growth but:

Revenue growth without profit is simply MORE WORK and the reality is that more and more work without profit is not a sustainable business – it will fail.

UNDERSTAND YOUR FINANCIALS

In doing so, you can set goals for profit levels and make decisions for your business based upon growing profit.

Profit is a measure of the return on your investment – it’s how you build something that you can sell.

The queue of people wanting to buy your ‘really hard job’ will not be very long, but profit is a demonstration that your business is more than just a job!

In aesthetic metrics, profit is commonly born out of:

• Improved retention
• Increased Average Transaction Values
• Decreased patient acquisition costs
• Fit-for-market pricing

MAKE PROFITABILITY YOUR GOAL!

So where does that profit come from? Well, from your patients! (I’d hope)… so let’s give them an experience to remember! My next tip:

Map Out Your Patient Journey

Put yourself in the shoes of your target market and then fully understand the process(es) that they go through in order to learn about you, make contact with your business, book an appointment, be consented, be consulted, be treated and then become a repeat customer.

You need to know where they get their information from, what they’re influenced by, what level and style of service they expect and appreciate… TAKE SERVICE SERIOUSLY – remember I might have mentioned profit once or twice? Your repeat customers are unquestionably your most profitable but they won’t just come back without a good reason.

TREAT YOUR PRACTICE LIKE YOUR PATIENTS

Record, Consult, Diagnose, Plan, Treat, Record… Repeat…

How do you know when things are going to plan? Well for your patients it’s their feedback and emotional responses and of course the physical aesthetic outcomes.

And when things aren’t going to plan? They tell you! Or, they don’t say anything at all but they vote with their feet.

What about your practice? How do you know when things are going well? how do you know when they’re not?

RECORD, CONSULT, DIAGNOSE, PLAN, TREAT, RECORD… REPEAT …

By producing valid management information you will be able to make informed decisions based upon your objectives.

If you really understand your patient journey and have a clear set of goals in front of you then you will undoubtedly see the value in measuring, targeting and monitoring key aesthetic practice metrics such as: Enquiry conversion rates, closure and cross-sell rates, client acquisition cost, re-booking ratios and patient retention rates… among others.

There are some great industry resources available to support you in understanding patient journey metrics and how you can affect them – you could start with Allergan’s Virtual Business Centre which is dedicated to delivering commercial, educational content to aesthetic practitioners and business owners.

Good luck! I hope that we’ll cross paths at some point – remember, this industry offers you the opportunity to make a pretty good living out of making people feel a hell of a lot better about themselves.

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Esthetician Business Plan Template

Written by Dave Lavinsky

Esthetician Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their esthetician businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an esthetician business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Esthetician Business Plan?

A business plan provides a snapshot of your esthetician business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Esthetician

If you’re looking to start an esthetician business, or grow your existing esthetician business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your esthetician business in order to improve your chances of success. Your esthetician business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Esthetician Businesses

With regards to funding, the main sources of funding for an esthetician business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for esthetician businesses.

Finish Your Business Plan Today!

How to write a business plan for an esthetician & spa business.

If you want to start an esthetician business or expand your current one, you need a business plan. Below are links to each section of your esthetician business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of esthetician business you are operating and the status. For example, are you a startup, do you have an esthetician business that you would like to grow, or are you operating esthetician businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the esthetician industry. Discuss the type of esthetician business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of esthetician business you are operating.

For example, you might operate one of the following types of esthetician businesses:

• Spa : these types of esthetician businesses focus on relaxation and pampering, including facials, face masks, body wraps and scrubs, and non-therapeutic massage.
• Salon: these types of esthetician businesses specialize in much the same as the spa business, but in a salon there is a higher client turnover. 
• Medical: these types of esthetician businesses provide more advanced and intensive treatments. They are placed in dermatology clinics, plastic surgery offices, or in cancer treatment centers. Services offered are microdermabrasion, microneedling, and dermaplaning.

In addition to explaining the type of esthetician business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, number of positive reviews, reaching X amount of clients served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the esthetician industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the esthetician industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your esthetician business plan:

• How big is the esthetician industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your esthetician business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your esthetician business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: females, males, teenagers with acne problems, and individuals needing services in anticipation of an event (i.e. wedding, birthday, etc.).

As you can imagine, the customer segment(s) you choose will have a great impact on the type of esthetician business you operate. Clearly, women requiring facials would respond differently to teenagers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other estheticians. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes esthetician services such as dermatologists, makeup artists, makeup retail stores, etc. You need to mention such competition as well.

With regards to direct competition, you want to describe the other esthetician businesses with which you compete. Most likely, your direct competitors will be esthetician businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of esthetician services do they provide?
• What type of esthetician company are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Are you specialized in some areas that your competition isn’t?
• Will you provide products and services that your competitors don’t offer?
• Are you licensed in more areas than your competitors?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing strategy and plan includes the four P’s: Product, Price, Place, and Promotion. For a esthetician and spa, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of esthetician company that you documented in your Company Analysis. Then, detail the specific products and services you will be offering. For example, in addition to esthetician services, will you provide hair and makeup, massage, Botox, and any other products and services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your esthetician company. Document your location and mention how the location will impact your success. For example, is your esthetician business located near a busy retail district, a busy neighborhood, an office complex, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your esthetician marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Word of mouth
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your esthetician business, including inventory of supplies, scheduling, client communication, advertising, performing client esthetician services, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to obtain your XXth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your esthetician business to a new location.  

Management Team

To demonstrate your esthetician business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing esthetician businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a esthetician business or experience in owning and managing a salon.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you take on one new client and service at a time or multiple new clients ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your esthetician business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a esthetician business:

• Cost of esthetician supplies and equipment
• Cost of training
• Cost of advertising
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your list of esthetician services you will provide or the client list your esthetician business will serve.  

Putting together a business plan for your esthetician business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert esthetician business plan; download it to PDF to show banks and investors. You will really understand the esthetician industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful esthetician business.  

Don’t you wish there was a faster, easier way to finish your Esthetician business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan services can give you a winning business plan.

Other Helpful Business Plan Articles & Templates

The Pabau CRM platform

Our all-in-one software solution for clinics, spa’s and salons

• FEATURE OVERVIEW
• Running a clinic
• Patient Management
• Marketing a clinic
• Staff management
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• WHO IT’S FOR
• Practice owners
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• Treatment providers
• Front of house staff
• Primary care
• Cosmetic surgeries
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• The Pabau Podcast NEW
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12 essential tricks and tactics for successful aesthetic business development

• Last updated: August 29, 2024
• New Businesses

If you want to supercharge your aesthetic business’ development, grow your client base and increase your profits, you’ve come to the right place. 

Whether you’re just starting up and getting ready to open a new aesthetics practice, or if you’ve been established for a few years and are ready to embrace new challenges, a good aesthetic business development plan is essential. 

It won’t just help you turn your aesthetic clinic idea into a reality, it’ll help ensure your practice goes from strength to strength. It’ll help you continue to attract clients, to streamline operations, to grow your business and sustain your success year after year. 

There are lots of areas to focus on for successful aesthetic business development. Lots of strategies to follow and tactics to deploy. These are some of the most essential, most effective ones that your clinic should be implementing right away.

If you’re looking for more help growing your aesthetic business, check out more guides, blogs and articles in our Aesthetic Business Hub . 

Setting up an aesthetics business

1. get your finances in order from the start.

Any business, big or small, needs a solid financial base to stand any chance of success. Messy accounting leads to messy practices, and that won’t help you grow.

Clarity on your finances will give you clarity on your business, on where you are now and where you’re heading. If everything’s in order, you’ll have a crystal clear picture of your clinic’s assets, revenue and profits, alongside a forecast of what your bank account should look like in the near future.

Armed with that information, you can make smart decisions about what your  aesthetics business  needs to do to grow. You’ll easily see where things are going smoothly (where you can expand) and which areas need attention (so you can quickly address any rising challenges ).

The key to good financial planning and organisation is the right set-up from the start. Start off with the right accounting and record keeping procedures, the right accountancy support and the right tax planning, and you’ll set yourself up for success as your business develops.

2. Don’t forget to focus on the right business set up too

As well as good accountancy practices, if you want your aesthetic business to grow successfully from the get go, you should also focus on getting all the legal business structures in place now.

It’s well worth investing the time and effort into deciding what type of business set-up is right for your aesthetic clinic at the start of your journey, because it could have a big impact on how your practice develops and grows in the future. 

For example, if you’ve got plans to hire staff, to take on business partners and develop a full time, highly successful clinic, then you’ll want to get the right framework in place as soon as possible. 

Take a look at some of the important differences between a sole trader or limited company here .

3. Write an actual business plan

A good business plan is essential for anyone starting a new venture or growing one that’s already established. A great business plan is the secret to a successful, sustainable aesthetic business.

It’s your roadmap to growth, keeping you on track whether you’re setting up your new aesthetic business  or expanding your offer. It will help you quickly identify any problems or challenges, set appropriate targets and goals for success and lay out exactly how you’re going to get there.

A business plan is also a great way to clarify all your thinking, all your ideas and your vision for the future of your aesthetics practice. It helps you stay on top of what’s happening in your industry, your competition and your current business position. 

And if you want to get funding from a bank loan or from investors to further expand and develop your  aesthetics business , you’ll absolutely need a solid business plan to be taken seriously. 

The 8 key elements of an effective business plan are: 

• An executive summary
• A company description 
• Market conditions 
• Service offering 
• Sales and marketing strategy
• Operations approach
• Financial details
• Relevant timescales 

Part Two of our Ultimate Guide to Starting an Aesthetics Business details what you’ll need for each section of your business plan. 

4. Choose your location wisely

Choosing your clinic’s location is no easy task, but where you set up your new practice will play a huge role in your future business development potential. You’ll need to consider a number of factors.

Reputation and professionalism should be top of your mind, but so too should accessibility, ease of operations and of course, cost. 

Take your time to think through your options, research different areas and different types of set-ups. And remember, it pays to be picky when choosing a location for your practice. 

You might initially decide to set up and work from home. This might save you money in the short term, but it’s likely to limit your options if you want to grow your business further. You won’t have space to expand, and will be limited to the number of clients you can treat in your own house. 

If you decide to set up a mobile clinic, travelling to your client’s homes, again your potential for future development will be limited. You won’t be able to offer any treatments that require dedicated equipment that isn’t highly portable. 

Of course, if you’ve set up a clinic at home or a mobile practice, then your first aesthetic business development step could be to look at a permanent, dedicated location. 

Where you set up a physical clinic is also an important decision. Be sure to think about:

• The amount of available space, factoring in your plans for offering more treatments and more clients. Is there ample parking space, and ample waiting room?
• Your plans for additional staff. Are there extra treatment rooms in the premises you can take over if you bring on a second or third practitioner?
• Your proximity to other service providers. If you’re next to or nearby a salon or dental practice, you might have easier access to an established client base to help grow your aesthetics business.

Our FREE ultimate guide has more key questions to consider when choosing a location for your aesthetic clinic, whether you’re just setting up or looking for new premises as you grow.

Expanding your offering

5. slowly introduce new services to your treatment list.

If you’ve followed our advice when starting an aesthetic business, you’ll have focused on just a few core treatments. You’ll have niched in a specific aesthetics area to showcase your expertise and target your marketing most effectively.

That tight focus should serve you well, helping you to concentrate on providing just a small number of treatments in the best way possible. But if you want to develop your aesthetic business further, it’s time to expand your treatment list. 

Don’t jump from three treatments to twenty overnight. That’s a recipe for disaster. Instead, pick one new treatment you think your clients (and your prospective clients would like to see). 

Not sure what that might be? Ask them. Survey your clients and learn what their preferences are. Decide what types of treatments would be most beneficial and then weigh up your options. 

Remember to consider the initial investment you’ll need to make (compared with your projected revenue). Focusing on just one additional treatment will make sure all your effort and resources goes into one area, so you can more easily promote and then track its success.

6. Add upgrades, packages and premium options

Another great aesthetic business development tactic is to take your existing treatments and put new spins on each.

Instead of a simple dermal fillers treatment, could you offer an upgraded version with a superior product? Or a combined treatment for multiple areas of the face? 

Could you re-package a standard procedure for a specific skin condition, adding in at home treatments and additional consultancy for a premium price? 

Or maybe you can partner with another practitioner in your neighbourhood to offer a comprehensive cosmetic make-over, tailored to your client with a personalised premium service? 

There are lots of different ways to package your existing treatments to appeal to both new and existing clients. Try a few options out and see which generate results.

7. Stay on top of new industry developments

If you want to grow your aesthetic business quickly, you’ll need to be ahead of your competition on all the hottest trends and latest treatments. That means staying on top of everything that’s happening in the industry.

Take the time to read industry journals and magazines , attend aesthetics conferences and talk with other practitioners. Go to trade shows to see the latest equipment, talk with product reps to see what new developments they have to share, and keep up to speed with any new treatments that industry leaders are trialling. 

And don’t forget to keep an eye on what your competition is doing too. 

Staying up to date with industry developments won’t just serve you well with new treatment options. It’ll also help you maintain the highest levels of professionalism and trust. 

If you’re in the know on all the latest developments, you’ll be able to demonstrate your insight and expertise to clients. You’ll be well aware of the latest regulations and the best health and safety practices, implementing any necessary changes ahead of legal requirements. 

That will see you establish yourself as a trusted expert, one who clients will turn to and support – helping you develop your  aesthetics business  even further. 

8. Consider further training at every opportunity

You’re never too old to learn something new. Along with staying up to date with industry trends, if you want your aesthetics business to develop and expand, you’ll need to learn all the latest new techniques and procedures. 

That means further training. 

There are hundreds of course providers up and down the country, each offering a wealth of training options in all kinds of aesthetics practices. New courses, new certificates and new treatment techniques are added every week. 

Always do your due diligence by comparing prices and topics, outcomes and deliverables to see what you get for your money. Shop around, check out reviews and carefully decide what courses are worth your while. 

The right ones will help you extend your knowledge and expertise, which you can then turn into new treatments and new service offerings in your clinic. This will help you both retain your existing customer base and attract new clients.

Boost your marketing and operations

9. upgrade your business brand.

To grow your aesthetics business, you need to grow your audience. To do that, you need a strong, powerful brand.

You might already have one. A brand that’s not just a logo, but a real identity as to what your practice is all about, what it stands for, what it offers, and who it targets. If that’s the case, it might simply be a case of exploring new messaging options, highlighting different USPs and different benefits in new advertising campaigns to engage a wider audience.

But if you don’t have a strong brand, if you just threw one together with a simple logo when you got started or built your identity around yourself, now’s the time for an upgrade if you’re serious about business development.

A strong brand identity is the key to attracting clients . It’s also essential if you want to grow bigger than yourself. While it’s entirely possible to build a strong brand around an individual, if you’ve got big plans for your clinic and want to bring on new practitioners you might want to focus on a more inclusive identity – one that allows you to expand and potentially sell your business with ease in the future.

10. Make sure your website is up-to-scratch

A great website is essential for success today, and you should already have one – regardless of your plans for future growth. Not just a Facebook or Instagram page, an actual website with clinic details, treatments lists and reasons why your prospective clients should choose you.

But if you’ve got big plans to develop your aesthetic business, you’ll need a website that supports all your goals. A website that:

• Is quick and easy to edit, so you can add new treatments, new staff profiles and new offers as you grow
• Ranks well on Google, with good keyword targeting and a good local SEO presence
• Attracts prospects at every stage of their journey, with content aimed at educating, informating, convincing and converting
• Can handle bookings and take payments, reducing your admin strain by automating tasks wherever possible

Prioritise getting your website sorted now, laying all the groundwork and ironing out any bugs, and you’ll be able to capitalise on a wider audience as your clinic grows. Neglect your website, and you risk losing that potential new business.

Our Marketing Your Aesthetic Clinic guide has more details on how to get your website up to scratch (along with lots of additional marketing advice to help grow your aesthetics business) .

11. Leverage existing clients (and re-engage old customers)

Another essential (but often overlooked) tactic in aesthetic business development is to take advantage of your existing client base.

Attracting brand-new customers takes a lot of time, effort and money. Retaining existing ones is far easier, and five times less expensive . You already have an active client base who trust you and value your expertise, so use that to increase your profits and grow your business.

Leverage your existing clients by communicating regularly with them, through emails and text messages, marketing your latest offers and newest treatments.

Use clinic management software like Pabau to remind clients that it’s time for another appointment if they want to maintain the effects of their latest treatment. Set up automated reminders to nudge those who haven’t booked in a while. Or trigger special offers for those clients who you want to entice back.

The key is regular contact to stay front of mind. If you want to grow, focus on building loyalty so you don’t take your existing clients for granted.

12. Improve efficiencies and streamline your operations

Finally, it’s important to remember that successful business development doesn’t just rely on new marketing strategies, new locations, new treatments and new clients. It needs solid, effective processes and operations behind it.

Without efficient clinic practices and streamlined operations, your aesthetic business won’t be able to handle any increase in clients or any expansion. It will struggle with admin procedures, paperwork, ordering and a whole host of other mundane tasks that will eventually impact the treatment you provide.

So when you’re planning your aesthetic business development, don’t forget to focus on how you’ll manage that growth, how you’ll handle that increase in bookings to keep your clinic operating smoothly and efficiently.

That’s where Pabau can help .

It can help you and your practice:

• Ditch the paper folders and spreadsheets
• Minimise time spent on admin
• Improve your patient experience from initial contact to repeat bookings
• Manage all your bookings, calendars and treatment plans
• Store all your confidential client data (and remind you of essential details you must collect from clients)
• Automate marketing efforts, client reminders and loyalty programs

Pabau can help you transform your operations and grow your clinic, and is a must-have tool for any aesthetic business development plans.

Give it a try today .

What you should do now

• Schedule a Demo to see how Pabau can help your team.
• Read more clinic management articles in our blog.
• If you know someone who’d enjoy this article, share it with them via Facebook, Twitter, LinkedIn, or email.

See Pabau in action

Schedule a free demo with one of our team today.

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7 Tips To Successfully Market Your Aesthetics Business

Once you’ve made the decision to go your own way, finished your cosmetic courses , Botox training or one of our lip filler courses and are fully qualified, it’s time to focus on how to successfully market your aesthetics practice.

Starting an aesthetic business is hard, as your own boss, you’re responsible for bringing in the work as well as carrying out the procedures and managing the admin side of the business.

Of course, you can employ a digital marketing agency to help you but if you don’t have the spare cash available at the start then you will need to include establishing and executing a marketing plan into your to-do list.

Ensure you also remain up to date with the CAP Code and ASA regulations surrounding advertisement and promotion of your aesthetic services.

It’s a daunting prospect, especially if you’ve never dealt with marketing before so we asked Rebecca Waterfield from Digital Marketing Agency, Blaze Media for some simple but effective tips to help you on your way.

1 – Embrace Social Media

Love it or hate it, social media is here to stay and it’s probably the easiest and cheapest way to get your aesthetics brand out there in front of your target customers.

First of all, you need to work out who your customers are and where they are online. Instagram and Facebook are probably the best platforms to start with.

In addition to being two of the most popular social networks, Facebook and Instagram are extremely visual platforms, allowing you to easily share photos and videos directly to your profiles, which of course, comes in useful for an industry that relies so heavily on imagery.

Ask your clients for permission to take before and after pictures that you can use as posts which will showcase the quality of your work and ask them to leave reviews on Google and Facebook which will bolster your reputation.

Prospective clients like to do their research and, more often than not, will want to see prior photos of a practitioner’s work, which is why good quality before and after photographs are a must.

You can also share relevant news, promote blogs (we’ll come to that soon) and engage with potential clients and peers.

The thing to remember is that you need to post regularly and have consistency across your platforms

2 – Collaboration

As the saying goes ‘no man is an island’ and the same goes for business owners, so take some time to work out if there are other companies who would be useful to get to know and then work with.

The beauty and aesthetic industry can be very close-knit with everyone happy to help each other so consider approaching beauty salons, nail bars, clinics and spas that don’t offer the same treatments as you.

Build a relationship with them and you can offer referrals both ways – you could even include a special offer if they send clients your way or offer them commission for work passed

3 – Get Your Website Up To Scratch

You might not feel like you need a website but even a basic site can help you in terms of getting your name out there.

Let’s face it, most of the time, if you’re looking to make a purchase, whether it’s a product or a service, the first thing you’ll do is search for it on Google which is why having a dedicated website is so important.

A Facebook or Instagram page provides you with an online presence, however, chances are that your social media page alone will not rank highly in search engine results, while a website, given enough time and the right content, potentially will.

Don’t worry if you don’t have the cashflow to pay for an all signing and dancing website to start with; you can  consider a simple website including:

• Home Page – information about you and your business, your qualifications and even a link to your social media platforms
• Service – a page listing the aesthetics procedures you offer along with an explanation of them and any requirements or restrictions for each service
• Contact Page – somewhere people can get in touch with you and also sign up for a newsletter (more on that in tip 6)
• Blog Page – a regularly updated blog is a great tool to increase your visibility and also position you as an expert in your field (more on this in the next step)

You should also include any terms and conditions, privacy policies (cookies and how you store people’s information to avoid a data-breach) and payment terms so potential clients are completely informed before booking with you.

This will take some time to set up but it can save you time in the long run – it’s also always worth asking a solicitor to check over terms and conditions to make sure you’re compliant.

4 – Blog Regularly

Google loves a regularly updated blog and you should try to write and load at least a blog a week.

Research has shown that having regular new content can increase traffic to your site by over 400%.

If you’re stuck for content then here’s some ideas to generate content:

• Your reaction to industry news and changes to regulations
• A day in the life of an aesthetic practitioner
• Your journey from a career in the NHS to establishing your own business
• A case study on each procedure you provide

Remember that you can repurpose content from your blogs to provide content for your social media platforms.

5 – Encourage Clients To Become Brand Ambassadors

Satisfied customers can be ambassadors for your practice, and exceptional results can be statements for your work.

Create a promotion that rewards existing customers to refer your services.

Consider providing consultation discounts for referred clientele, or offer complementary rewards, like gift cards for a spa session or massage therapist, for customers who refer three or more prospects.

6 – Email Campaigns

Maintaining an up-to-date client mailing list is free, yet extremely valuable for your business.

Sending out regular updates and offers by email (but not so often that people unsubscribe – around once every two weeks is a good guide) is a great way to stay in touch with your clients and let them know about any new treatments they may be interested in.

Using free software such as Mailchimp will let you create and schedule engaging email campaigns and also provide you with a piece of code that can be added to your website so visitors can sign up from there.

When it comes to the content of your emails, use imagery to hold attention and don’t be too long winded – studies show that around 200 words is the best number to aim for to encourage more people to click through and engage with you.

7 – Join Forums and Directories

Just as important as to how your clients and potential clients view you, is how your peers view and interact with you.

Join relevant bodies such as the ACE group , attend networking events and industry expos as well as lectures and functions.

Well-written directory listings that really showcase your business, and make it easy for people to contact you, are a must.

Make sure your business is listed in all the most important directories, including the generic ones (Yell etc), but also any good industry-specific directories you can find.

Creating profiles and making regular useful contributions to aesthetic forums and information sites is a great way to build your credibility as an aesthetic professional, and boost the reputation of your aesthetic business.

Hopefully, this guide to marketing your aesthetics business will provide you with some much-needed guidance at the start of your journey.

Unsure which of our Botox and aesthetics courses is for you?

Call 01704 567557 to speak to one of our experts or send us a message through our contact form.

Aesthetic Clinic Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Medical and Healthcare » Hospital & Clinic

Are you about starting a medical aesthetic clinic? If YES, here’s a complete sample aesthetic clinic business plan template & feasibility report you can use for FREE to raise money .

Okay, so we have considered all the requirements for starting an aesthetic clinic. We also took it further by analyzing and drafting a sample aesthetic clinic marketing plan template backed up by actionable guerrilla marketing ideas for aesthetic clinics. So let’s proceed to the business planning section.

Why Start an Aesthetic Clinic?

Opening a new aesthetic clinic can be an exciting endeavour, but it can also be quite challenging. When this business is started correctly, the end result is a successful clinic, but there are some very necessary business decisions to be made before you can fully reap these rewards.

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The first stage of establishing a successful aesthetics clinic is to put together a good business plan. By writing your business plan , you will be able to note how much capital you need, what services and treatments you would like to offer, and what your objectives are.

A comprehensive business plan should also include clear market research into your competitors and target demographics. When it comes to setting up a medical aesthetic clinic, the associated costs can be far higher than your average startup cost, and it is important you are properly prepared for these costs.

You don’t only have to think about the cost of renting or buying property, but also staffing and equipment, insurances, taxes and legal costs, operational and medical supplies and marketing & PR costs.

You will also need to invest in the right technology and equipment if you want to establish a successful aesthetics clinic. Ideally choose a cloud-based, ‘all-in-one’ practice management software and do thorough research into all available medical devices before making any quick decisions – they need to be right for you and right for what you want to offer your patients.

You should also note that the team you hire will make your patient journey unique and special. You need to avoid scrimping on the costs of your practice manager and practitioners. It is advisable that you get the help of a highly experienced industry recruiter to ensure your team is perfect for the ethos of your business.

Also, you can employ the services of a business consultant to help build your clinic or practice; make sure that they have a solid background and track record in clinic creation and development and ask for client testimonials before you decide to engage.

A Sample Aesthetic Clinic Business Plan Template

1. industry overview.

A report has it that the aesthetics market size was $8.6 billion in 2016 and is expected to rise to $19.4 billion by 2023, growing at a CAGR of 12.2% during the forecast period (2017-2023).

Medical aesthetics is simply a branch of scientific research which makes use of minimal invasive treatments which helps in improving a person’s physical appearance, through the use of healthcare and beauty services in combination with lasers or other energy based devices.

Note that medical aesthetics include a broad range of solutions and treatments for fine lines & wrinkles, fat reduction, stretch marks solutions, scar treatment, skin oxygenation and rejuvenation, body firming, botulinum toxin and skin tightening.

On the basis of product, this industry market is classified into injectable, topical, energy-based aesthetics, breast implants and others. According to statistics, injectable held the largest share of the medical aesthetics market in 2016, especially due to high sales of botulinum toxin.

Energy-based aesthetics is expected to grow at the fast rate during the forecast period, due to the increasing adoption of laser and radio frequency devices. While based on the end user, the market is classified into beauty clinics and centres, spas and salons, hospitals, and others.

Beauty clinics and centres were the largest end user segment in 2016, because of the increasing disposable income in several countries globally. The rise in the number of beauty clinics & centres has also been booming the medical aesthetics market.

Treatments provided by businesses in this clinic provide huge benefits than just improving the physical appearance of patients. Some of the treatments provide improved self-esteem leading to better psychological conditions of patients.

Treatments such as Botox can help to deal with the enormous sweating and migraines. When Botox is injected in the armpits of the patient, it immediately paralyses the sweat glands, leading to lesser sweat released. There have been many technological innovations and advancements that are taking place in the medical aesthetics market.

These advancements in laser provide benefits as, smaller incisions, decrease in the intensity of pain and fast recovery after a procedure. There has been a notable increase in the application of laser technology for various cosmetic treatments such as hair removal, skin rejuvenation and body contouring.

Transdermal focused ultrasound, monopolar RF, low level laser, high intensity focused ultrasound (HIFU) and cryolipolysis are some of the advancements in laser technology that are used for many aesthetics treatments. These technological advancements have made cosmetic procedures to be quicker and impactful, which is further expected to support the demand for medical aesthetics products.

2. Executive Summary

Perfect Clinic is a new aesthetics clinic in Manhattan, New York that specializes majorly in laser hair removal, then with additional services like hair replacement, electrolysis, microdermabrasion and body contouring. We provide the people of Manhattan with superior quality service in a very accessible location.

We at Perfect Clinic have put plans in place to reach our target audience and also make sure that the needs of our patients are our highest priority. Perfect Clinic provides F.D.A approved hair removal and all other services at a fraction of the cost and time of other permanent service methods.

Our services will make it easier for the people of Manhattan and New York in general to be treated quickly and effectively using the latest generation lasers. Our lasers of choice at Perfect Clinic are the GentleLASE™ Plus and Lightsheer Diode, which are both FDA approved. We believe that these lasers will provide unquestionable results that our customers can enjoy.

Because both machines have superior cooling devices, the surface of the skin is cooled while the active hair follicles are destroyed. Our clinic is easily accessible to the 8,000+ urban professionals that we at Perfect Clinic consider potential customers.

We plan to make sure our customers enjoy and love the convenience we provide.  Also our business location makes it possible for even day workers in Manhattan to visit the clinic and be back at their job in less than 30 minutes. Lamar and Sydney Coker, co-owners of Perfect Clinic believe that the location is its competitive advantage.

Lamar and Sydney Coker have both managed aesthetics clinics before and they boast of over ten years’ experience between them. These professionals and founders of Perfect Clinic believe that the location will bring in the customers but only excellent customer service will be able to keep them coming back.

3. Our Products and Services

Our aim at Perfect Clinic is to offer our clients unique services that will blow their minds. We have employed professionals and experts to provide these services so as not to endanger our clients. We can boast of a unique workforce that loves their jobs and will always strive to make Perfect Clinic the number one in our selected niche. Our services and products are as follows:

• Laser hair removal
• Electrolysis: Thermolysis, Galvanic and the Blend are offered.
• Hair replacement
• Microdermabrasion
• Body contouring
• Skin cleansing, toning, and treatment

4. Our Mission and Vision Statement

• Our vision at Perfect Clinic is to build a highly competitive aesthetics clinic that will become the number one choice for individuals in Manhattan and New York in general.
• The mission at Perfect Clinic is to create a customer focused environment that promotes referrals and helps our clients meet their cosmetic goals.

Our Business Structure

Our major objective at Perfect Clinic is to become one of the leading aesthetic clinics in New York and as such, we understand the importance of a solid business structure. We intend to attract customers with our unique approach to service and we plan not to take them for granted. We also plan to lay emphasis on employee training.

Our plan is to establish a workforce that will work together to help Perfect Clinic achieve its projections. We at Perfect Clinic provide F.D.A approved services and our clinic will operate as a general partnership. Both Lamar and Sydney Coker will manage the daily operation of Perfect Clinic. We would need the following help;

Managing Director

• Medical Practitioner
• Aestheticians
• Clinic attendants
• Marketing Officer
• Security Guard

5. Job Roles and Responsibilities

• In charge of a number of activities related to the delivery of medical care and clinical services such as cost management, utilization review, quality assurance, and medical protocol development
• Oversees the activities of aestheticians, including recruiting
• Attend standing meetings (board, committee, etc.)
• Monitor quality and appropriateness of medical care
• Provide guidance and leadership
• Develop policies and procedures
• Manage strategic development
• Oversee documentation and care planning
• Manage medical staffs relations and/or representation
• Address emergency issues
• Manage community relations
• Handle physician behaviour and impairment issues

Marketing Officers

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information as it relates to those who need our services
• Sources for clients for the company
• In charge of promoting the company’s image
• In charge of creating marketing and sales strategies, etc.
• Represents the organization in some strategic business meetings
• Handles any other duty as assigned by the director

Clinic Attendant

• Sees to it that clients are attended to and on time
• Books clients for sessions
• Passes information to the aesthetician about clients
• Reaches out to clients when information needs to reach them

Medical Practitioners

• In charge of all the body procedures
• Advises a client on the type of risks and advantages involved in procedures
• Follows up on recovery procedures
• Medically counsels clients at all times

Aesthetician

• Carries out all services and formulas on clients
• Makes sure they are satisfied at all times
• Makes sure that all processes and therapies are body friendly
• Receives payments on behalf of the organization
• Issues receipt to customers
• Prepares financial report at the end of every working week
• Purchase supplies and equipment as authorized by management
• Monitor office supply levels and reorder as necessary
• Tag and monitor fixed assets
• Pay supplier invoices in a timely manner
• Take all reasonable discounts on supplier invoices
• Pay any debt as it becomes due for payment
• Monitor debt levels and compliance with debt covenants
• Issue invoices to customers
• Handles financial transaction on behalf of the company
• Interfaces with our bankers
• In charge of payment of tax, levies and utility bills
• Handles any other duty as assigned by the office
• Mops the floors
• Wipes down the machines
• Washes off folding tables
• Cleans the bathroom
• Empties the trash
• Washes the windows

Security Guards

• Ensures that the clinic is secured at all times
• Controls traffic and organize parking
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Handles any other duty as assigned by the manager

6. SWOT Analysis

We at Perfect Clinic hired the services of a consultant to help us create a standard aesthetic clinic that can compete effectively in the super competitive industry. The hired firm and professionals had to work with Perfect Clinic management in conducting our SWOT analysis. Outlined below is a summary from the result of the SWOT analysis that was conducted for Perfect Clinic.

Our main strength at Perfect Clinic is our business location and the power of our business structure. Manhattan is a business hub of not just New York but in united states. Also Lamar and Sydney Coker have the adequate qualifications and experience in the aesthetic industry; they are the best in the industry.

According to our SWOT Analysis, it might take some time for our aesthetic clinic to break into the market and gain acceptance via reputation in the already saturated industry. This it is believed is our major weakness at Perfect Clinic.

• Opportunities

We were able to note through extensive research that the opportunity in the vast aesthetic is unlimited. It is an industry that survives and expands through innovation. With the growing population and the growing awareness to modernization, people will always want to alter what they don’t like about themselves.

Every business has its own share of threat or challenge. The supposed threat can be external or internal. We at Perfect Clinic understand this and we have taken our time to create a substantial business plan.

Our SWOT Analysis at Perfect Clinic noted that some of the threats we will be facing will include unfavourable government policies, the appearance of a competitor within our location of operation and global economic downturn which usually affects spending purchasing power. We have made plans to curtail all possible challenges and threats.

7. MARKET ANALYSIS

• Market Trend

We at Perfect Clinic believe that advancement in laser technology, different health benefits associated with medical aesthetic procedures and shift in the preference from surgical to non-surgical procedures are some of the factors aiding the growth of the market.

Also growing awareness among consumers and growing aging population also creates a demand of aesthetics clinics in the market. We also agree that the medical aesthetics market has been facing certain threats such as societal stigmas and hindrances associated with these procedures, high treatment cost and lack of reimbursements, and cosmetic boom.

But from our detailed research, we were able to note that the proliferation of medical aesthetics market in emerging countries and increase in the popularity of home-based aesthetics devices represents substantial future opportunities for businesses in the medical aesthetics market.

Also, devices used in this industry have evolved significantly, with the top businesses in the market developing advanced aesthetic products that are less costly and safe to be used at home.

8. Our Target Market

We at Perfect Clinic even before choosing our location have conducted our feasibility studies and market survey and we have been able to describe those who will gain greatly from our service offerings. We have also made sure our marketing plan will cover all the required fields in other to reach our targeted audience.

Manhattan which is our business location is the economic engine of New York City, with its 2.3 million workers in 2007 drawn from the entire New York metropolitan area accounting for almost two-thirds of all jobs in New York City.

According to reports, the average weekly wage in Manhattan (New York County) was $2,749, representing the highest total among large counties in the United States. Also the workforce in our business location is overwhelmingly focused on white collar professions, with manufacturing nearly extinct.

Manhattan also has the highest per capita income of any county in the United States. A report in 2010 has that Manhattan’s daytime population was swelling to 3.94 million, with commuters adding a net 1.48 million people to the population, along with visitors, tourists, and commuting students.

The commuter influx of 1.61 million workers coming into Manhattan was the largest of any county or city in the country, and was more than triple the 480,000 commuters who headed into second-ranked Washington, D.C. Manhattan’s most important economic sector lies in its role as the headquarters of the U.S. financial industry, famously known as Wall Street.

The borough’s securities industry, enumerating 163,400 jobs in August 2013, continues to form the largest segment of the city’s financial sector and an important economic engine for Manhattan, accounting in 2012 for 5 percent of private sector jobs in New York City, 8.5 percent (US$3.8 billion) of the city’s tax revenue, and 22 percent of the city’s total wages, including an average salary of US$360,700.

We at Perfect Clinic have analyzed our market and chances and we believe that Manhattan is the best possible location for our business.

Our competitive advantage

One of our major objectives at Perfect Clinic is to set ourselves apart from other aesthetic clinics that may offer only one or two types of the services.

Having been industry leaders in the aesthetic industry, Lamar and Sydney Coker has realized, after much talks with their clients that they want all of the services that we are proposing at Perfect Clinic, but they remain frustrated because they not know where to get this desired services.

Perfect Clinic offers its clients distinctive services that will set us apart from what is obtainable in the industry. We know there are uncountable numbers of clinics like ours, but our area of specialization makes us an industry leader even before we open our doors for business.

We have no plan to compete with these clinics directly; we have a business niche which is not common in the industry. We hope to create an atmosphere that will be a relaxing one where our clients can sit back and expect quick and sound solutions.

Another competitive advantage we have at Perfect Clinic is our business location. Once we get our customers in, our advantage is the customer-focused environment we create. We know that each customer is a potential lead to another ten customers.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Our aim at Perfect Clinic is to satisfy our customers and also to generate substantial incomes in the industry. We plan to achieve this by leveraging all available opportunities in the industry and within the proximity of the law in the United States. Perfect Clinic will generate income by offering the following services;

• Selling of beauty products

10. Sales Forecast

Perfect Clinic expects that sales will be slow for the first and second month of operation, due to our “first treatment free” promotion. After that point, sales will increase as satisfied customers refer their friends. We hope to achieve business stability by our second year and we have put plans in place to make sure we achieve that.

It is very important to note that we list no direct cost of sales here for services, only for products, since our service costs are more accurately tracked as regular monthly expenses for supplies. Accurately outlined below are the sales projection for Perfect Clinic, which is based on the location of our Clinic and of course the unique and specialized services that we will be offering;

• First Fiscal Year: $650,000
• Second Fiscal Year: $1,457,000
• Third Fiscal Year: $3,230,000

Note : This forecast was put together based on what is obtainable in the industry and with the plan that there won’t be any major setback within the period stated above. Also, there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our marketing strategy at Perfect Clinic is very simple and straight. We strongly believe that satisfied clients are our best marketing tool and when a client leaves our business with an exceptional service, he or she is broadcasting our clinic to the public.

We believe that of our clients will be referrals from existing clients. We at Perfect Clinic have no specific advertising strategy. Our research of the industry has shown that word of mouth is the best advertising for this type of business.

Despite the research, we plan to run specials throughout the week. We hope to ask clients for referrals, and reward them with discounted or free hair or beauty products depending on the number of clients they bring. We also plan to offer discounts to the new clients who have been referred.

We also have plans for a lottery that will give a free trip to, say, Las Vegas. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring the more chances they have of winning the trip. Perfect Clinic will also market through the numerous New York fitness clubs, beauty salons, tanning salons and boutiques.

11. Publicity and Advertising Strategy

Advertising is a must for a business that wants to succeed and we at Perfect Clinic understand the importance of a good publicity strategy. We have created plans and are very ready to become the number one choice for the people of Manhattan and New York in general.

Perfect Clinic has made provisions for effective and direct publicity and advertisement of our aesthetic clinic. Outlined below are the platforms we hope to leverage in promoting Perfect Clinic;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events /programs
• Establish relationships with local salons throughout the target market.
• Develop ongoing relationships with doctors, counsellors and all other related professionals to refer their clients to our clinic
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Manhattan.
• Engage in roadshows from time to time in targeted neighbourhoods
• Distribute our fliers and handbills in target areas in and around Manhattan New York
• Passing general information via our clinic’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our staff wear our branded coats and all our vehicles are well branded with our clinic’s logo.

12. Our Pricing Strategy

Our pricing system at Perfect Clinic is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the city.

We also know that aesthetic clinics generally bill their clients based on location, services offering and time et al. We hope to keep our fees below the average market rate for the first three months. We have made plans to give out special discounted rates to all our clients at regular intervals.

We also understand that there are some of our prospective clients that would need special assistance, we will offer flat rate for such services that will be tailored to their needs.

• Our Payment Options

We at Perfect Clinic understand the role payment varieties play in the success of any business in the industry. That is why we hope to establish different payment options that will suit our business clients at any given time and place. We at Perfect Clinic have also made plans and partnered with a well-known banking platform in the United States of America in other to offer these services. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money
• Payment with cash

13. Startup Expenditure (Budget)

The cost of starting Perfect Clinic will depend largely on the approach and scale of the business. We plan to establish Perfect Clinic as a medium sized aesthetic clinic that will provide a comfortable location for our clients.

The materials and equipment that we plan to use when starting Perfect Clinic are almost the same cost everywhere in the country, and any difference in prices would be minimal and can be overlooked completely. Below is a detailed cost analysis of starting Perfect Clinic;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large clinic (Re – Construction of the clinic inclusive) will cost – $500,000
• Equipping the clinic and office (computers, beds, medical equipment, laser machines, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $150,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $220,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $50,000

From our detailed analysis above, we have come to the conclusion that we will need approximately $1,100,000 to start up Perfect Clinic.

Generating Start-up Capital for Perfect Clinic

Perfect Clinic was founded to satisfy the needs of the people of Manhattan and we plan to keep doing that. Perfect Clinic is a family business that will be owned and managed by Lamar Coker and his Wife Sydney Coker. This couple is the sole financier of the business for the main time.

The more reason we have chosen to restrict the sourcing of the startup capital for our aesthetic clinic to just three major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of their stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the start-up capital from the bank.

Note : We at Perfect Clinic were able to raise $750,000 ( Personal savings $550,000 and soft loan from family members $200,000 ) and we are at the finishing stage of getting a loan of $350,000 from our bank. All the required papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Perfect Clinic is an aesthetic Clinic established to expand and become a concrete leader in aesthetic medicine. Perfect Clinic has a good platform to expand into other counties and cities in the United States. We plan to only purchase medical equipment that we need and provide fast and friendly service.

We also plan to provide strict financial controls to help manage the expensive capital costs associated with starting an aesthetic clinic. We are very certain our services will be the best in the industry.

We have put together plans and trainings to ensure our business boasts of an astonishing customer service culture that will make our clients comfortable and willing to come back for more. The people of Manhattan we believe will enjoy the services we provide and without doubt share the good news to their friends and family.

We hope to establish more business branches just as our business gains adequate corporate identity needed to be known as the industry leader.

Our marketing strategies will be reviewed every year to allow us inculcate new approaches and ideas to reach our audience. Our aim is to be a profitable business starting from the very first month of our opening. Our keys to success at Perfect Clinic are the following factors listed below;

• Our Business Location, which we believe will provide accessible location for our clients
• Our Business Environment that will provide a conducive environment for our clients
• Our Business Reputation and Brand awareness which flows from our owners down to our workforce.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts : Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our clinic: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Clinic’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and clinic facelift: In progress
• Creating Official Website for the Clinic: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, vendors and key players in the industry: In Progress