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How to Write an Operations Plan Section of your Business Plan

Free Operations Plan Template

• June 26, 2024

An operational plan bridges the gap between high ambitions and actual achievements. This essential integral section helps businesses thrive, achieve their goals, and handle challenges with accuracy and purpose.

But is it challenging for you to write one in a manner that shows a clear picture of your business operations? Drafting the operations plan section can be tricky due to the uncertainties of the business environment and the risks associated with it.

Well, worry not you’re at the right place! Here, we will see how to write an engaging operational plan in a business plan with an example. So let’s get going.

What is an operations plan?

An operations plan of a business plan is an in-depth description of your daily business activities centered on achieving the goals and objectives described in the previous sections of the plan. It outlines various departments’ processes, activities, responsibilities, and execution time frame.

The operations section explains in detail the role of a team or department in the collective accomplishment of your goals. In other words, it’s a strategic allocation of physical, financial, and human resources toward reaching milestones within a specific timeframe.

Key questions your operational plan should address

A successful operational plan section of your business plan should be able to answer the following questions:

• Who is responsible for a specific task or department?
• What are the tasks that need to be completed?
• Where will these operations take place?
• When should the tasks be completed? What are the deadlines?
• How will the tasks be performed? Is there a standard procedure?
• How much is it going to cost to complete these tasks?

Let’s see how to write the operations section that answers all the above questions:

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How do you write an operations plan section?

Writing an operations plan within a business plan involves summarizing the day-to-day tasks necessary to run the business efficiently and meet its goals in both the development and manufacturing phases of the business.

Here’s a step-by-step guide:

1. Development phase

In this stage, you mention what you’ve done to get your business operations up and running. Explain what you aim to change and improvise in the process. These are the elements your development section will contain:

Production workflow

Explain all the steps involved in creating your product. Provide a detailed description of each step, including any inefficiencies and the actions needed to address them. Here, you also mention any inefficiencies that exist and talk about the actions that need to be taken to tackle them.

Write down the risks involved in the production and potential problems you may face later down the line. State the safety measures employees take to avoid any misfortune while working. Explain how you store hazardous material and discard waste.

Mention any industry organizations and associations you’re a part of or plan to join. It’s essential to include this information to convey to the reader that you’re aware of the organizations and associations in your industry.

Supply chains

Here, you mention the vendors you work with to sell your products. Give a quick rundown of the agreements you signed with them. Mention the terms and conditions, prices, and timeframe of the contract. You can also mention if you have any backup suppliers if the existing ones fail to fulfill the requirements.

Quality control

Describe the measures you’re taking to assure and verify the quality of the end product. If you’re working towards getting a product certification, explain the steps you take to meet the set standards.

2. Manufacturing phase

The development stage acquaints the reader with the functioning of your business, while the manufacturing stage describes the day-to-day operation. This includes the following elements:

Outline of daily activities

Create an outline of the day-to-day activities of the production process. This includes the hours of operation, days the business will be open, and whether the business is seasonal or not.

Mention the location of your business , other branches you have, and their locations. If available, include images or drawings of the buildings, lease documents, real estate agreements, and other relevant documents. If you include these in your plan, mention why they’re crucial.

Tools and equipment

Describe the tools and machinery you use. You should also include the cost of the equipment; these will be important to predict financial requirements.

List down all your assets. These include land, buildings, tools, machinery, vehicles, and furniture. Include a legal description and the value of these assets.

Special requirements

If you require any additional facilities like water supply or power requirements, you mention them here. Specify what you need to do or have already done to acquire permissions for these requirements.

Raw materials

Mention your raw material suppliers. If you need any extra materials, you can also include them in your operations plan. Here, you also mention the contracts and agreements with your suppliers.

Productions

Explain the production process and the time required to produce one unit. Include the factors that may disrupt the production flow. Further, mention your strategies to tackle these inefficiencies to avoid delays in manufacturing.

Here, you state the process of storing manufactured products, managing the stock, and the costs of the storage spaces. Stringent management of inventory is essential to maintain product quality and assure customer satisfaction.

Feasibility

To ensure the viability and effectiveness of your product, detail any tests it has undergone. This includes prototype testing to evaluate the design and functionality.

Additionally, highlight product or service testing, such as performance, safety, and user experience assessments. These tests validate your product’s readiness for the market, ensuring it meets customers’ needs and regulatory standards.

Include the pricing strategy for your products or services. You can also include the final prices of your products.

Outline your pricing strategy including which approach you used, for example—cost-plus, value-based, or competitive pricing. Include the final prices of your products or services, providing a breakdown if there are different tiers or packages.

Why do you need an operations plan?

An operations plan is like an instruction manual for your business. It helps investors assess your credibility and understand the structure of your operations.

Internally, an operations plan works as a guide, which helps your employees and managers to know their responsibilities. It also helps them understand how to execute their tasks in the desired manner—all while keeping account of deadlines.

The operations plan helps identify and cut the variances between planned & actual performance and makes necessary changes.

It helps you visualize how your operations affect revenue and gives you an idea of when you need to implement new strategies to maximize profits. Some of the advantages of preparing an operations plan include:

Offers clarity

Operational planning makes sure that everyone in the audience and team is aware of the daily, weekly, and monthly work. It improves concentration and productivity.

Contains a roadmap

Operational planning makes it much easier to reach long-term objectives. When members have a clear business strategy to follow—productivity rises, and accountability is maintained.

Set a benchmark

It sets a clear goal for everyone about what is the destination of the company and how to reach it.

Manages resources

It supports you in allocating resources, such as human resources, equipment, and materials, ensuring that nothing is wasted and everything is used optimally.

Helps in decision making

An operations plan helps make smart decisions by showing how the business runs day-to-day. It provides details on resources, wise investments, and effective risk management, ensuring that decisions improve overall business operations.

Operations plan essentials

Now that you have understood the importance of the operations plan, let’s go through the essentials of an operations plan:

Strategic plan

Your operations plan is fundamentally a medium for implementing your strategic plan . Hence, it’s crucial to have a solid plan to write an effective operations plan.

Having clear goals is one of the most important things for an operations plan. For clear goals, you need to think SMART:

• Specific: Clearly define what employees should achieve
• Measurable: Quantify the goal to track progress
• Attainable: Set ambitious but achievable goals
• Timely: Provide a deadline

Different departments will have their objectives, all supporting the main goal. All these strategic objectives are flexible and should align with the company’s long-term goals.

Key performance indicators

It’s essential to choose the right Key Performance Indicators (KPIs). It’s a good practice to involve all your teams while you decide your KPIs. Some of the important KPIs can be revenue growth, customer acquisition cost (CAC), net profit margin, churn rate, etc.

Creating a timeline with milestones is necessary for any business. It keeps everyone focused and helps track efficiency. If some milestones aren’t met in a certain period, then it’s time to re-evaluate them.

Examples of some milestones are:

• Hiring key team members in six months
• Setting checkpoints for different production phases like design, prototype, development, testing, etc.
• Acquiring the first 50 clients in a year

Now you’re all set to write an operations plan section for your business plan. To give you a headstart, we have created an operations plan example.

Operations Plan Example

We know this guide has been helpful for you in drafting a comprehensive operational plan section for your business plan.

If you’re still unsure or need help getting started, consider using business plan software like Upmetrics . It offers step-by-step guidance, so you won’t have to worry about what comes next.

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Frequently Asked Questions

What is the difference between a strategic plan and an operational plan.

A strategic plan outlines the long-term vision, mission, and goals of an organization, focusing on growth and direction over several years.

In contrast, an operational plan details the short-term tasks, processes, and resource allocation needed to achieve those strategic goals, emphasizing day-to-day efficiency and productivity.

What role does the operations plan play in securing funding for a business?

The operations plan defines the clear goals of your business and what actions will be taken daily to reach them. So, investors need to know where your business stands and it will prove the viability of the goals helping you in getting funded.

What are the factors affecting the operations plan?

Some of the factors that affect the operations plan are:

• The mission of the company
• Goals to be achieved
• Finance and resources your company will need

Can an operations plan be created for both start-up and established businesses?

Yes, both a startup and a small business need an operations plan to get a better idea of the roadmap they want for their business.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Write the Operations Plan Section of a Business Plan

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

How to Write the Operations Plan Section of the Business Plan

Stage of development section, production process section, the bottom line, frequently asked questions (faqs).

The operations plan is the section of your business plan that gives an overview of your workflow, supply chains, and similar aspects of your business. Any key details of how your business physically produces goods or services will be included in this section.

You need an operations plan to help others understand how you'll deliver on your promise to turn a profit. Keep reading to learn what to include in your operations plan.

Key Takeaways

• The operations plan section should include general operational details that help investors understand the physical details of your vision.
• Details in the operations plan include information about any physical plants, equipment, assets, and more.
• The operations plan can also serve as a checklist for startups; it includes a list of everything that must be done to start turning a profit.

In your business plan , the operations plan section describes the physical necessities of your business's operation, such as your physical location, facilities, and equipment. Depending on what kind of business you'll be operating, it may also include information about inventory requirements, suppliers, and a description of the manufacturing process.

Staying focused on the bottom line will help you organize this part of the business plan.

Think of the operating plan as an outline of the capital and expense requirements your business will need to operate from day to day.

You need to do two things for the reader of your business plan in the operations section: show what you've done so far to get your business off the ground and demonstrate that you understand the manufacturing or delivery process of producing your product or service.

When you're writing this section of the operations plan, start by explaining what you've done to date to get the business operational, then follow up with an explanation of what still needs to be done. The following should be included:

Production Workflow

A high-level, step-by-step description of how your product or service will be made, identifying the problems that may occur in the production process. Follow this with a subsection titled "Risks," which outlines the potential problems that may interfere with the production process and what you're going to do to negate these risks. If any part of the production process can expose employees to hazards, describe how employees will be trained in dealing with safety issues. If hazardous materials will be used, describe how these will be safely stored, handled, and discarded.

Industry Association Memberships

Show your awareness of your industry's local, regional, or national standards and regulations by telling which industry organizations you are already a member of and which ones you plan to join. This is also an opportunity to outline what steps you've taken to comply with the laws and regulations that apply to your industry. 

Supply Chains

An explanation of who your suppliers are and their prices, terms, and conditions. Describe what alternative arrangements you have made or will make if these suppliers let you down.

Quality Control

An explanation of the quality control measures that you've set up or are going to establish. For example, if you intend to pursue some form of quality control certification such as ISO 9000, describe how you will accomplish this.

While you can think of the stage of the development part of the operations plan as an overview, the production process section lays out the details of your business's day-to-day operations. Remember, your goal for writing this business plan section is to demonstrate your understanding of your product or service's manufacturing or delivery process.

When writing this section, you can use the headings below as subheadings and then provide the details in paragraph format. Leave out any topic that does not apply to your particular business.

Do an outline of your business's day-to-day operations, including your hours of operation and the days the business will be open. If the business is seasonal, be sure to say so.

The Physical Plant

Describe the type, size, and location of premises for your business. If applicable, include drawings of the building, copies of lease agreements, and recent real estate appraisals. You need to show how much the land or buildings required for your business operations are worth and tell why they're important to your proposed business.

The same goes for equipment. Besides describing the equipment necessary and how much of it you need, you also need to include its worth and cost and explain any financing arrangements.

Make a list of your assets , such as land, buildings, inventory, furniture, equipment, and vehicles. Include legal descriptions and the worth of each asset.

Special Requirements

If your business has any special requirements, such as water or power needs, ventilation, drainage, etc., provide the details in your operating plan, as well as what you've done to secure the necessary permissions.

State where you're going to get the materials you need to produce your product or service and explain what terms you've negotiated with suppliers.

Explain how long it takes to produce a unit and when you'll be able to start producing your product or service. Include factors that may affect the time frame of production and describe how you'll deal with potential challenges such as rush orders.

Explain how you'll keep  track of inventory .

Feasibility

Describe any product testing, price testing, or prototype testing that you've done on your product or service.

Give details of product cost estimates.

Once you've worked through this business plan section, you'll not only have a detailed operations plan to show your readers, but you'll also have a convenient list of what needs to be done next to make your business a reality. Writing this document gives you a chance to crystallize your business ideas into a clear checklist that you can reference. As you check items off the list, use it to explain your vision to investors, partners, and others within your organization.

What is an operations plan?

An operations plan is one section of a company's business plan. This section conveys the physical requirements for your business's operations, including supply chains, workflow , and quality control processes.

What is the main difference between the operations plan and the financial plan?

The operations plan and financial plan tackle similar issues, in that they seek to explain how the business will turn a profit. The operations plan approaches this issue from a physical perspective, such as property, routes, and locations. The financial plan explains how revenue and expenses will ultimately lead to the business's success.

What is an Operational Plan? A Complete Playbook (+ Examples, Tips & More)

Without a plan, your business operations are as good as a children’s playground—everyone’s doing their own thing with no care in the world. 

An operational plan brings order to your organization. It defines the functional aspects of your long-term strategy, like goals, milestones, responsibilities and timelines, to build collaboration and make real progress toward your vision. 

Teams often overlook the importance of operational plan management, leading to miscommunication, unnecessary roadblocks and slow growth. 

If you don't want to end up in a chaotic playground with everything going south, read this start-to-finish guide on operational planning. We'll share a 6-step process of making your own operational plan with a few examples to inspire you.

TL;DR: What is an operational plan?

• An operational plan clarifies the details of your strategy, assigns responsibilities, and sets milestones and timelines.
• Use an operational plan to create a roadmap, assign roles, track progress, establish criteria for success, and minimize errors.
• To develop an operational plan, create a fail-proof strategic plan, establish clear goals and budgets, define the project scope, create the operational plan, get stakeholders' buy-in, and publish the plan using the right tool.

What is an operational plan?

An operational plan is a roadmap designed to implement your business strategies. It operationalizes your strategic plan by defining:

• Vision and objectives behind a strategy.
• Budget and resources required for execution.
• Weekly, monthly and quarterly milestones. 
• Relevant metrics to track progress consistently. 

‎An operational plan clarifies all the finer details about your strategy—like what, who, when and how—to help you realize the bigger vision. It’s a work plan for transferring the available inputs into the desired outputs. 

Operational planning vs. strategic planning

While operational and strategic planning might sound the same, they have significantly different meanings. Let's take a quick look at these differences to understand what an operational plan stacks up against a strategic plan.

5 reasons why you need an operational plan

Only setting goals without a solid operational plan to implement them is like making new year’s resolutions that never come true. 

Without a clear direction of what to do and how, you’d end up wasting your resources with little to no progress to show for it. An operational plan helps move the needle for your company by clarifying the steps to success and bringing more accountability. 

Still wondering how an operational plan can keep you on track? These five benefits will clue you in:

1. Creating an airtight roadmap

If a strategic plan defines the destination, an operational plan chalks out the itinerary to reach that destination. This actionable roadmap covers all bases to streamline collaboration within the team and set up the right systems to hit your milestones. 

2. Attributing roles to all stakeholders

Making an operational plan allows you to assign responsibilities to all internal and external stakeholders. It clarifies who’s responsible for what and sets expectations from the start. This is key for bringing everyone on the same page and avoiding roadblocks once the work is underway. 

3. Tracking progress & making strategic changes

Timelines and milestones are two of the most crucial components of an operational plan in business. They empower teams to analyze their performance and review progress objectively. You can use these insights to tweak your game plan for greater success and to improve operational efficiency .

4. Establishing criteria & metrics for success 

An operational plan outlines the parameters for success and metrics to monitor the same. These metrics give you a clear picture of your progress at every stage to ensure you’re moving as per the plan. They also highlight any potential red flags that can potentially derail the plan and need your attention. 

5. Minimizing discrepancies & errors

One of the most important benefits of making an operational plan is the clarity it brings to everyone. Instead of leaving your team clueless about the next steps, this work plan clarifies how and where they can start. It also reduces errors by laying down the ground rules for every task and process.

📌 ‎ Related resource: Operations Teams: How to Assemble and Lead a High-Performing Team

How to develop an operational plan strategy

There’s no standard rulebook for creating an operational plan. It’s a fully customizable document that depends entirely on your company’s goals, resources, timelines and overall approach. 

For example, a fast-paced team can work with shorter timelines and hit more goals than a large-scale organization with more levels of checks and a bigger hierarchy.  

So, instead of replicating other companies’ operational plans, let’s help you create your own plan with this 6-step process:

• Draw out a fail-proof strategic plan.
• Establish clear goals and budgets.
• Dig deeper into the project scope.
• Create your operational plan.
• Get all stakeholders’ buy-in for the plan.
• Publish the plan using the right tool.

1. Draw out a fail-proof strategic plan

A strategic plan is to an operational plan what a storyline is to a movie—it conveys the essence and creates a direction for the operational plan to become a masterpiece. 

So, naturally, the first step to operational planning is creating a strategic plan; here’s how:

• Define what success looks like for the entire organization. 
• Evaluate organizational readiness to implement this strategy. 
• Take inputs from people in the senior leadership. 
• Assign responsibilities to different stakeholders. 
• Prioritize goals against timelines. 

Once done, you can rely on this strategic plan throughout the operational planning process to prepare for what lies ahead. 

💡 ‎Use these 14 free customizable project plan templates to enhance communication, save time and achieve your strategic planning goals.

2. Establish clear goals & budgets

The next step is breaking your high-level goals into shorter, more actionable objectives. For example, you can divide the goal of achieving an X% growth in revenue into smaller targets, like increasing inbound leads, doubling down on cold outreach and rolling out a referral program. Implementing effective referral tracking within the program will allow you to monitor and optimize the success of your referral initiatives, providing valuable insights into the sources and impact of referred business.

Goal-setting makes your operational plan realistic and feasible. You're ideating the means to realize the long-term vision by hitting the right milestones. 

More importantly, once you have a list of goals, it's easier to determine the budget and resources required to achieve them. Before moving ahead, do your homework to set a solid budget that allows you to implement your strategy without splurging too much. 

3. Dig deeper into the project scope

Once you’re clear about your goals and resources, it’s time to define the finer details of your plan—specifying who’ll do what, when and how. 

Create a comprehensive project scope by outlining:

• Department-wise goals and tasks according to the goals.
• Different stakeholders involved within and outside your company. 
• Responsibilities for each stakeholder with primary KPIs for their role.
• SOPs  and  workflows  to perform a task or complete a process. 

This step brings more specificity to your operational plan. It concretely spells out each goal with details about milestones within each goal, roles and teams responsible for fulfilling these milestones and how they will work toward the end goals. 

💡 ‎ Scribe top tip: Creating a project scope document is a breeze when you use Scribe. You can use Scribe's project scope template to get cracking at the earliest. 

4. Create your operational plan

By this point, you've done all the legwork to get to work and start writing your operational plan finally.

Make it as actionable and value-packed as possible by answering these five main questions:

• Who: People involved in different tasks. Include a list of teams and specific roles involved in the business operations and clarify what’s expected of them. 
• What: Plan of action and targets to pursue. Create a milestone-based roadmap of the high-level goals to achieve and the smaller goals involved in the process. 
• Where: Platform(s) where daily operations will happen. Add all the tools and frameworks you'll use to run business operations through this plan seamlessly. 
• When: Deadlines for different tasks and activities. Map out the timelines for each job to ensure your team is on track for timely completion. 
• ‍ How much: Costs involved in hitting the designated goals. Mention your final budget and resource allocation for different tasks.

Use Scribe's free AI Writer for Operations tool to capture and document operational procedures.

‎Additionally, a good operational plan also lists the metrics to track your progress. Pick and explain relevant metrics in your plan to show employees how you'll analyze their efforts.  ‍

5. Get all stakeholders’ buy-in for the plan

No plan is perfect and there's always scope for improving your operational plan to make it perfect. So, once you've drafted the plan, don't forget to run it by a few select stakeholders to identify the gaps you can cover. 

Actively seek feedback from people in different ranks and departments to understand the missing links in your plan. Your plan will go through 2-3 rounds of iterations before it’s finally ready to roll out. 

6. Publish the plan using the right tool

The final step in the process is publishing the plan. The most important thing to remember is that your plan should be:

• Reader-friendly.
• Easily accessible.
• Quickly shareable. 

Clueless about the best way to hit all three points to roll out your operational plan? We have just the solution you need — Scribe . 

‎Scribe is a documentation tool designed to create intuitive documents, like an operational plan, in a few seconds. It significantly reduces the time spent on creating such documents and improves team efficiency in more ways than one.

‎You can create a single Scribe to explain a process or compile instructions with SOPs in a single place with Pages. You can even ask the AI to write your operational plan — just add a simple prompt and your Scribes, and the AI will build a customized document!

‎It's the easiest way to bring your team on the same page and power up your operations! 

✨ ‎See how operations teams use Scribe to tackle even the most daunting operational challenges.

3 operational plan examples (& why they work)

If you’re looking for some inspiration to get cracking with your planning process, looking at a few operations plan examples can help big time! Let’s look at three great examples, see why they work and how you can replicate the results. 

1. Carter Supply’s risk management plan

This detailed risk management plan by Carter Supply covers several aspects of managing risk at the organization. This 10-page document lists the key components of this plan, like a summary, the approval process and the end-to-end risk management process. 

As an operational plan, it gives the entire team clear insights into the risk management plan, highlights why it’s in place and explains how this plan will be used. 

This plan also covers different aspects of the plan and lays down the process of working on each element. For example, for risk quantification, the plan specifies that the risk manager will work with the risk owner to understand the exposure. 

2. Upscope’s go-to-market plan

Upscope ’s go-to-market (GTM) plan is another excellent example of operational planning. The SaaS company created this plan to execute its strategy for breaking into the co-browsing market. 

Pursuing this goal, the team created an airtight plan with a rundown of its target audience, pain points the product solves and the buyer journey. 

The Upscope marketing and sales teams could use this GTM plan to launch targeted campaigns and reach the right people. They were also well aware of the main value propositions to share with the target buyers, nudging them towards a purchase. 

📌 ‎Related resource: How Product Operations Can Help Your Team Build Better Products 📌 ‎

3. SmartNet’s project quality management plan

The quality management plan by SmartNet is a detailed document explaining the company’s entire operations framework, from the management structure to project reporting, risk assessment, deliverable production and more. 

Instead of a single department, this operational plan documents the complete business operations. Despite being so lengthy, the document is easy to read and understand—exactly how the plan should look like.

It also includes all the critical information to guide new employees about the company's operations from scratch.

Make operational planning your road to success 

When done right, operational planning can be a game-changer for streamlining your operations. It’s an in-depth roadmap to work toward your vision and hit all goals. 

Even though making an operational plan isn’t the most exciting task and it can get extremely time-consuming, the right process and tools can do the trick for you. Follow the six steps we’ve highlighted in this guide and when you’re ready to roll, use Scribe to put the plan in place. 

Scribe takes the pain out of documentation to empower teams for seamless operational planning. Try it today to see how it works!

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Small Business Trends

How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

• Introducing three new products within the first two years of operation.
• Achieving annual revenue growth of 30%.
• Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

• Innovative and eco-friendly product offerings.
• Strong commitment to sustainability and environmental responsibility.
• Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

• Limited brand recognition compared to established competitors.
• Reliance on third-party manufacturers for product development.

Opportunities:

• Growing consumer interest in sustainable products.
• Partnerships with environmentally-focused organizations and influencers.
• Expansion into international markets.
• Intense competition from established technology companies.
• Regulatory changes could impact the sustainable technology market.

Competitive Analysis

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

• Year 1: $1.5 million in revenue, with a net profit of $200,000.
• Year 2: $3 million in revenue, with a net profit of $500,000.
• Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

• Revenue: $1,500,000
• Cost of Goods Sold: $800,000
• Gross Profit: $700,000
• Operating Expenses: $450,000
• Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

• Depreciation: $10,000
• Changes in Working Capital: -$50,000
• Net Cash from Operating Activities: $210,000

Investing Activities:

•  Capital Expenditures: -$100,000
• Net Cash from Investing Activities: -$100,000

Financing Activities:

• Proceeds from Loans: $150,000
• Loan Repayments: -$50,000
• Net Cash from Financing Activities: $100,000
• Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

• Mission statement
• Business Overview
• Key products or services
• Target market
• Financial highlights
• Company goals
• Strategies to achieve goals
• Measurable, time-bound objectives
• Company History
• Mission and vision
• Unique selling proposition
• Demographics
• Psychographics
• Pain points
• Industry trends
• Customer needs
• Competitor strengths and weaknesses
• Opportunities
• Competitor products and services
• Market positioning
• Pricing strategies
• Organizational structure
• Key roles and responsibilities
• Management team backgrounds
• Product or service features
• Competitive advantages
• Marketing channels
• Advertising campaigns
• Promotional activities
• Sales strategies
• Supply chain management
• Inventory control
• Production processes
• Quality control measures
• Projected revenue
• Assumptions
• Cash inflows
• Cash outflows
• Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

• Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
• Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
• Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
• Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
• Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

• Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
• Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
• Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
• Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
• Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
• Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
• Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
• One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
• Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
• Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

• It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
• It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
• It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
• It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
• It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
• It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
• It presents the company’s financial projections, showing its potential for profitability and return on investment.
• It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
• It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
• It establishes clear, measurable objectives that serve as performance benchmarks.
• It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
• It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
• It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
• It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

Image: Envato Elements

How to Write the Operations Plan Section of Your Business Plan

The Operations Plan is a component of your business plan that is like the engine of your car. The operations plan holds the key parts of your business and it shows how those parts work together to keep the business running. If you are starting a business or your business is growing, the operations plan also shows that your business is more than just a good concept. It shows why the business is running smoothly and how key milestones ahead will be met as the business grows. The operations plan is the powerhouse engine in your business plan . Let’s start that engine together.

What is the Operations Plan in a Business Plan?

The key to putting your operations plan together is choosing which processes show how your business works and what the expected outcomes will be as a result. Include the processes that you believe are most important even if they are basic or simple. And, if you think your business is too new to create an operations plan, think again. Every business has processes, no matter how large or small they may be. Your operations plan may be considered by potential investors or lenders; make it the best it can be.

Components of a Comprehensive Operations Plan

The best operations plan includes a list of key processes with short explanations that detail each process. Some explanations will also include a brief sentence explaining how the key process will help the business meet the expected key milestones. For example, “Our Marketing team will post on social media each time our product sales reach one of our sales goals. This will drive new customers to our product offering.”

Main components of an operations plan:

Product Development

Describe how the product is being developed and if it is currently offered or is on target for launch. Include the production process for testing, improvements or revisions.

Key milestone : Note the forecast for new product development to expand the product line.

Manufacturing

Describe the process of manufacturing, from the first step to the delivery of products. This may include several bullet points. Add facilities maintenance in this section. Also, include the management processes of the staff.

Key milestone : Include a brief forecast with plans to increase manufacturing capabilities.

Administration/Human Resources

Include a description of day-to-day activities that are overseen by staff members, including facilities management, safety, reports and compliance, hiring staff and training.

Key milestone : Add a sentence regarding staff training for leadership as the business grows.

List the process of purchasing parts, services, products, and raw materials. Include a sentence about financial oversight of expenditures to control costs.

Key milestone : Indicate how the staff is preparing for purchasing increases to meet higher manufacturing demands.

Customer Service

List the processes that comprise customer service, including any customer relationship management software (CRM) or other processes that interact with customers. Provide details on processes for customer retention.

Key milestone : Add a sentence describing staff training to build customer relationships.

Describe how your business conducts sales, whether through online channels, via wholesale or retail sales, or by other means. Explain why the process works for your business and how it is positioned to be successful because of the sales process.

Key milestone : Indicate how planned sales strategies will expand to meet key milestones.

Note the process of current marketing campaigns and the response of the target audience. Note how responses are scored on social media.

Key milestone : Include operational plans for building brand awareness, key selling points, and entry positions.

At this stage of business, the finance process should be clearly outlined, with current and any expected funding included. Also, include a sentence about how the business has structured a repayment plan for any loans and is making on-time payments.

Key milestone : Describe any anticipated funding options that have already been put into place.

Accounting/Payroll:

Describe in a few sentences how timely accounting is completed on a regular basis. Add a sentence about the payroll system and the software that runs it.

Key milestone : Add a note about increasing software programs in accounting to increase performance during growth.

Include a sentence about the process of oversight for the business. Add the process of documentation, filings, and oversight of any copyrights, patents, or trademarks. Include any licensing payments that add revenue to the business.

Key milestone : Include a description of the legal process already in place to accommodate expansion and long-term growth.

How to Write the Operations Plan For Your Business

Now that you’ve read about the main components in a business operations plan, it’s time to connect them in writing your own operations plan. To do this, you can follow the easy steps ahead as you construct each process.

Remember, you may not need all of the processes listed here. You will want to choose those that make sense for your business and, if needed, add some others. When completed, your operations plan will flow smoothly from start to finish.

• Consider your Business Goals . Write out each goal. Read them as you decide which processes to include in your operations plan and think about how soon you will want to meet the company goals.
• Create a Process List . Look at the list of components and decide how to make them into a list for your own business. Don’t write out full descriptions yet. We’re building the list first. How do processes start in your business?
• Finance (get funding)
• Product Development (buy a truck, provide services, equipment, tools)
• Manufacturing (maintain the garage and tow truck)
• Sales (make sales calls)
• Customer Service (answering texts, and emails)
• Marketing (getting referrals from friends)
• Accounting/Payroll (paying yourself and the bookkeeper)
• Legal (risk management assistance)
• Start filling in the Process Descriptions . Use the examples above to describe the processes of your business. A few sentences that explain each process are all you need in the operations plan.
• For example, key milestones for your tow truck business might be:
• Tow at least five vehicles daily during each week (sales/marketing)
• Buy a second tow truck within 6 months (finance)
• Add a second tow truck driver within 6 months (human resources)
• Buy a commercial truck within 12 months (finance/product development)
• Finish your Operations Plan . Re-read each Process Description and complete the Key Milestones for each operations section.

Sample Operations Plan for Badger Drains & Plumbing

Badger Drains & Plumbing, based in Milwaukee, WI, is dedicated to providing top-notch residential and commercial plumbing services. Our operations plan outlines the key processes that make our business run smoothly and how we plan to meet our key milestones as we grow.

Our services, instead of physical products, are continuously refined based on customer feedback and technological advancements in plumbing. This includes adopting newer, more efficient ways to conduct pipe repairs, installations, and maintenance services.

Key milestone : To introduce environmentally friendly and cost-effective plumbing solutions within the next year.

Our staff handle day-to-day operational tasks, prioritizing safety, efficiency, and regulatory compliance. This includes everything from scheduling service calls to conducting routine safety checks and equipment maintenance.

Key milestone : Implement a leadership development program for senior technicians to prepare them for managerial roles as the company expands.

We procure high-quality plumbing materials, tools, and technologies from reputable suppliers, ensuring we have the necessary inventory to meet customer demand without excessive expenditure.

Key milestone : Strengthen relationships with key suppliers to negotiate better prices and ensure priority fulfillment as service demand increases.

Customer service is a pillar of our operations, involving not just resolving issues but proactively enhancing customer satisfaction through follow-ups and feedback collection using CRM software.

Key milestone : Introduce a loyalty program by the end of the next quarter to increase customer retention rates.

Sales efforts are directed through personal client interactions and digital marketing to generate leads, with a strong focus on the benefits of choosing Badger Drains & Plumbing for reliability and professionalism.

Key milestone : Achieve a 20% increase in annual contracts by targeting commercial entities in the Milwaukee area.

Our marketing is focused on local SEO, targeted ads, and social media engagement to connect with the Milwaukee community, emphasizing our quick response times and quality service.

Key milestone : Launch a community-oriented campaign to increase brand visibility and customer engagement by participating in local events and sponsorships.

Our current financing includes business revenue and a small business loan, with a diligent approach to budgeting and a clear plan for loan repayment and future investments.

Key milestone : Secure a line of credit to fund an expansion of services within the next two years.

Accounting/Payroll

We use modern software solutions to ensure accurate and timely financial and payroll management, allowing us to focus more on serving our customers and less on back-office tasks.

Key milestone : Transition to a more comprehensive software suite that integrates CRM and finance for better overall management efficiency.

Our legal framework encompasses regular reviews of compliance, documentations, and the management of any intellectual property, ensuring all operations are above board.

Key milestone : Establish a retainer partnership with a legal firm specializing in small businesses to prepare for interstate licensing and expansion.

By following this operations plan, Badger Drains & Plumbing aims to enhance its service offerings, optimize operational efficiency, increase productivity, and achieve sustainable growth, maintaining its commitment to being Milwaukee’s trusted plumbing service provider.

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How To Create An Effective Annual Operating Plan (+Template)

Do you even need one? Perhaps your organization excels at executing business strategies, keeping everything on track while you monitor performance in real-time.

That's the hope, isn't it?

But let's be honest. You wouldn't be here reading this article if you were confident in your existing annual operating planning process.

So let’s dive in and explore the step-by-step process to create your annual operating plan. This guide also includes a free planning template that will help you flesh out the plan’s details. 

What Is An Annual Operating Plan? 

An annual operating plan (AOP) is a forward-looking blueprint that translates your business strategy into actionable steps. It’s a detailed roadmap that outlines your organization's strategic objectives, annual budget, detailed action plans, and resource allocation for a specific fiscal year. 

With an AOP (also known as the annual business plan), you get a 10,000-foot view of how to allocate project resources and what risks to manage so you can execute key priorities. The plan serves as a bridge between high-level business goals and day-to-day operations.

💡What is the difference between a business strategy and an annual operating plan (AOP)? Business strategy outlines the choices you need to make for your organization to win. AOP involves budget allocation, timelines, and deliverables, empowering your team to execute your strategy successfully.

Benefits Of An Annual Operating Plan

Organizations can realize the full benefits of an annual operating plan when it's tightly integrated with their strategic plan and financial budget. Here’s how:

Maximized resource efficiency and utilization

An AOP ensures efficient resource allocation to projects and initiatives that align with the business strategy and financial budget. It helps you direct human, financial, and other assets toward achieving strategic objectives , minimizing resource waste by linking daily operations with long-term goals. 

Alignment and focus on key business priorities 

An annual operating plan provides a clear roadmap toward a shared vision and helps everyone in your team understand their roles in meeting business objectives. It promotes collaboration and communication while eliminating silos, fostering a unified, goal-driven work environment.

Controlled strategy execution 

By defining specific Key Performance Indicators (KPIs) and milestones in your AOP, you can easily assess whether the company is on track to achieve its goals. These metrics will help you identify areas that require immediate course correction to stay aligned with the overall strategy.

Confident, data-driven decisions 

A well-rounded AOP provides you with data to help you make the right decisions. These insights empower proactive responses to opportunities and challenges, ensuring that all team actions are focused on outcomes.

How To Create An Annual Operating Plan? 

Here’s a step-by-step guide for you to follow:

Step 1: Do the initial research and analysis

To kick off the planning process, assess the current state of your organization. Review the previous year's performance, considering various data sources, including financial statements and operational reports . 

By doing a thorough business review , you ensure that your annual operating plan for next year is grounded in reality. 

This helps you create a holistic plan that considers your business’s needs, strengths, and weaknesses. It also sets the stage for subsequent operational and financial planning —more on this later in the article.

👉How Cascade helps you:

With Cascade’s extensive library of 1,000+ integrations , you can centralize all your business data in one place. This simplifies data analysis and gives you easy access to past performance for an objective and thorough review. 

Step 2: Consult with key stakeholders to understand the needs 

The effectiveness of your annual operating plan (AOP) hinges on its alignment with your overarching company goals. Without it, you’re just creating a set of plans that, when executed, will have little to no impact on the overall business strategy. 

To ensure organizational alignment , discuss with the CEO and CFO about key business priorities. Also, meet with other key stakeholders like department heads to gather insights on departmental needs and priorities.

Their input will help you set realistic and achievable objectives and also get them fully onboard when the time comes to put the plan in motion.

👉How Cascade helps you:  

Cascade’s Metrics Library helps you tie metrics with your business objectives so you can have total visibility of what’s happening across the organization and achieve data-driven organizational alignment from top to bottom. 

Step 3: Set a budget and allocate resources

First, look at your revenue goals and identify how much will you actually need to sell to hit your targets.

Collaborate with department heads to assess the availability of manpower, equipment, and other resources. Verify whether these are sufficient to meet your set targets.

List out expenses, covering everything from materials and labor to marketing and new equipment. This exercise provides a clear picture of how much of resources you’ll need to allocate across various projects and functions to fulfill the objectives of your annual plan.

👉How Cascade helps you: 

Cascade makes budget tracking possible with custom fields that can capture data and link them to objectives. The budget custom field is a numerical field type where you can set the allocated, forecast, and spent values. As you work on your plan, you can update the relevant values and see a progress bar of the allocation vs. actuals.

📹 Check out this short video and learn how to set your custom field for budget tracking:

Step 4: Prepare a plan 

In this step, you should define your metrics and go beyond mere measurement. Set concrete targets. Then, link these targets to initiatives , projects, and actions that will drive you toward those numbers. 

Whether your organization operates with multiple departmental plans or a single, unified annual operating plan, ensure each department head outlines key projects and action plans aimed at achieving their annual targets.

When setting your KPIs to track progress, don’t forget to focus on both leading and lagging indicators .

Cascade’s free operational plan template gives you a clear and simple plan structure that you can use to easily collaborate with other department heads or team leaders. It’s pre-filled with examples and fully customizable to fit your needs.

📚 Are you an organization with multiple business units, each requiring its own AOP aligned with a central strategic plan? Explore our case study to see how a customer uses Cascade for strategic alignment between AOPs of different business units and the organization’s overarching 3-year strategy.

Step 5: Review and approve

Ensure your AOP is well-rounded and considers the needs of different stakeholders . Have different departments review the plan to promote alignment and collaboration. This step also ensures everyone is on the same page from the start. 

After an internal review, secure approval from decision-makers, such as board members or executives, to gain buy-in at the highest levels. This buy-in makes it easier to implement your annual plan.

Step 6: Execute and monitor 

Everyone involved must start working on their assigned initiatives. Ensure every team member knows that their duties are time-bound and remains accountable for completing them.

To make sure you're staying on course, it's vital to keep an eye on the progress through the KPIs established earlier. Monitoring progress against objectives ensures that you stay on track throughout the year. 

💡 Tip: Set a regular schedule to review your annual operating plan. Depending on your needs, this could be weekly, monthly, quarterly, or semi-annually. 

Cascade can help with monitoring through its user-friendly dashboards and comprehensive reporting capabilities. 

Dashboards use chart widgets and graphs populated with real-time data so you can understand what’s happening in different time frames. 

Cascade’s reports empower decision-making by providing the context of the data presented.

Annual Operating Plan Example With A Free Template

Cascade’s Operational Strategy Template is suitable for organizations of all sizes, and you can use it for free. 

This template comes with pre-filled fields to guide you on where to enter your data so you can quickly set it up within minutes. You can choose your focus areas and write down the objectives. Then you can set the KPIs that will be measured and tracked as you progress with the plan. 

Once set, designate responsible team members and use Cascade's real-time dashboard for monitoring.

It’s a tried and tested template that aligns your employees with the business strategy and provides clear guidelines on how to execute it.

Execute Your Annual Operating Plan With Cascade 🚀

You can’t simply make an AOP without tying it to the larger picture. Executing a plan without clear alignment to the overall business strategy is futile. Yes, your company is busy, but you’re getting nowhere. 

With Cascade , you can centralize your strategy. By doing so, you can easily see how the execution aligns with your business strategy.  

With its dynamic dashboards, real-time reports, and various other features, you can create seamless plans, execute them, and not worry that they’re being completed in silos. Every action your teams take, and every small goal they achieve, is connected to a bigger strategy that helps achieve your organization’s long-term vision. 

Want to give it a try? Sign up today for free or book a 1:1 product tour with one of Cascade’s strategy experts. 

Annual Operating Plan FAQ

What should be included in an annual operating plan .

A well-structured annual operating plan should include:

• A clear set of strategic objectives
• Detailed action plans
• Performance metrics
• Resource allocation
• Risk mitigation plans

What is the difference between annual operating plans and budgets?

Annual operating plans and budgets are both financial planning tools used to manage performance. An AOP is a comprehensive blueprint that includes your overarching goals and the details to execute them, including the financial and human resources needed.

On the other hand, CFOs use budgets to focus mostly on the financial aspect of the organization’s plan and are highly numbers-driven. They provide detailed projections of revenue, expenses, and cash flows but lack the strategic depth of AOPs. Unlike AOPs, they’re also less flexible once approved and are primarily intended for financial and accounting teams. 

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Expertly Writing the Operations Plan Section of Your Business Plan

Written by Dave Lavinsky

Operational plans are important for any effective business plan . They provide a roadmap for how the company will operate on a day-to-day basis. The operational strategic plan should outline the company’s goals and objectives, as well as the strategies and actions that will be taken to achieve them.

Business Operations Section of a Business Plan

The operational plan or operations section of a business plan is where you describe how your business will function on a day-to-day basis. This includes everything from the resources you’ll need to run your business, to the people who will be responsible for carrying out various tasks, to the processes and procedures you’ll use to get work done.

Purpose of the Operational Plan Section of a Business Plan

An operational plan is essential for any business because it provides a roadmap for how it will function. It ensures that everyone involved in the business is on the same page and knows what their roles and responsibilities are. Having an operational plan also makes it easier to track and accomplish goals, while driving cost reduction and improving overall results. Finally, your operations plan section helps show readers that you can turn your vision and goals into reality.

Benefits of an Operations Plan Include:

• Identifying the key processes your company must perform to achieve its goals
• Mapping out short-term and long-term milestones so you have specific goals and a roadmap for achieving them
• Understanding the human and other resources required to execute your vision

Writing an Operations Section of a Business Plan

When writing the operations section of a business plan, there are a few things you’ll want to keep in mind. First, be sure to describe the resources that will be required to run your business. This includes everything from office space and equipment to human resources. Next, detail the processes and procedures that will be used to get work done. Be as specific as possible so that there is no confusion about how things should be done. Finally, identify the people who will be responsible for carrying out various tasks. This includes both employees and contractors.

Tracking Key Performance Indicators with Operational Planning

As a business owner, it’s important to track your progress against your company goals. This is where KPIs come in. KPIs are performance indicators and an important part of creating a strategic plan that can help you track your progress and identify areas of improvement. You should document your KPIs in the operation plan of your business plan

There are a few things to keep in mind when choosing KPIs for your business:

• Make sure that the KPIs you choose are relevant to your company’s goals.
• Choose KPIs that can be easily measured.
• Avoid choosing too many KPIs, as this can be overwhelming. Stick to a few key ones that will give you the most insights into your business’s progress.
• Set realistic targets for each KPI. This will help you track your progress and identify areas of improvement.
• Review your KPIs on a regular basis to ensure that they are still relevant and accurate, while also being in line with strategic plans.

Some Examples of KPIs that You Could Track with an Operational Plan

When creating an operations plan, it’s important to track key performance indicators (KPIs) to measure your progress against your company goals. Some examples of KPIs that you could track are:

• Sales growth
• Delivery times
• Customer satisfaction ratings
• Product Quality
• Production Process
• Employee retention
• Operational costs

Creating an operational plan with KPIs will help you track your progress, identify areas of improvement, improve strategic planning and make necessary changes to reach your company’s strategic objective.

Example of an Operations Section of a Business Plan

Here is what an operations plan example might look like:

The XYZ Company will require the following resources to operate:

• 1,000 square feet of office space
• $10,000 for office furniture and equipment
• 3 full-time employees
• 2 part-time employees
• 1 contractor

The XYZ Company will use the following processes and procedures to get work done:

• All new clients will be contacted within 24 hours of the initial inquiry
• Initial consultations will be scheduled within 48 hours of contact
• Proposals will be presented within 10 days of the initial consultation
• Work will begin within 2 weeks of proposal acceptance

The following people will be responsible for carrying out these tasks:

• John Smith, full-time employee, will contact new clients
• Jane Doe, full-time employee, will schedule initial consultations
• John Smith and Jane Doe will conduct initial consultations
• John Smith and Jane Doe will prepare proposals
• John Smith and Jane Doe will manage projects
• Joe Johnson, contractor, will provide support as needed

An operations plan is a critical part of any business planning work. It provides a roadmap for how the business will function on a day-to-day basis. This includes everything from the resources you’ll need to run your business, to the people who will be responsible for carrying out various tasks, to the processes and procedures you’ll use to get work done. Having operational plans in place will ensure that everyone involved in the business is on the same page and knows what their roles and responsibilities are. It will also make it easier to track and accomplish goals.

Key Takeaways

A few key things to remember when writing your operations plan:

• Describe the resources that will be required to run your business
• Detail the processes and procedures that will be used to get work done
• Identify the people who will be responsible for carrying out various tasks

Following these tips will help you create a comprehensive and effective operations plan for your business.

A strategic plan is one of the critical components of any successful company. The operations plan outlines the roadmap for your business, outlining the steps you need to take to achieve your goals. If you’re not sure where to start, we can help. Our team of experts has created a comprehensive business plan template that will guide you through the process of creating an operational plan tailored to your specific business needs. Ready to get started? Download our template today and get access to all the tools and information you need to create a thriving business.

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Operational Planning: How to Make an Operations Plan

The operations of your business can be defined as the sum of all the daily activities that you and your team execute to create products or services and engage with your customers, among other critical business functions. While organizing these moving parts might sound difficult, it can be easily done by writing a business operational plan. But before we learn how to make one, let’s first understand what’s the relationship between strategic and operational planning.

Operational Planning vs. Strategic Planning

Operational planning and strategic planning are complementary to each other. This is because strategic plans define the business strategy and the long-term goals for your organization, while operational plans define the steps required to achieve them.

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Operational Plan Template

Use this free Operational Plan Template for Word to manage your projects better.

What Is a Strategic Plan?

A strategic plan is a business document that describes the business goals of a company as well as the high-level actions that will be taken to achieve them over a time period of 1-3 years.

What Is an Operational Plan?

Operational plans map the daily, weekly or monthly business operations that’ll be executed by the department to complete the goals you’ve previously defined in your strategic plan. Operational plans go deeper into explaining your business operations as they explain roles and responsibilities, timelines and the scope of work.

Operational plans work best when an entire department buys in, assigning due dates for tasks, measuring goals for success, reporting on issues and collaborating effectively. They work even better when there’s a platform like ProjectManager , which facilitates communication across departments to ensure that the machine is running smoothly as each team reaches its benchmark. Get started with ProjectManager for free today.

What Is Operational Planning?

Operational planning is the process of turning strategic plans into action plans, which simply means breaking down high-level strategic goals and activities into smaller, actionable steps. The main goal of operational planning is to coordinate different departments and layers of management to ensure the whole organization works towards the same objective, which is achieving the goals set forth in the strategic plan .

How to Make an Operational Plan

There’s no single approach to follow when making an operation plan for your business. However, there’s one golden rule in operations management : your strategic and operational plans must be aligned. Based on that principle, here are seven steps to make an operational plan.

• Map business processes and workflows: What steps need to be taken at the operations level to accomplish long-term strategic goals?
• Set operational-level goals: Describe what operational-level goals contribute to the achievement of larger strategic goals.
• Determine the operational timeline: Is there any time frame for the achievement of the operational plan?
• Define your resource requirements: Estimate what resources are needed for the execution of the operational plan.
• Estimate the operational budget: Based on your resource requirements, estimate costs and define an operational budget.
• Set a hiring plan: Are there any skills gaps that need to be filled in your organization?
• Set key performance indicators: Define metrics and performance tracking procedures to measure your team’s performance.

Free Operational Plan Template

Leverage everything you’ve learned today with our template. This free operational plan template for Word will help you define your budget, timeline, KPIs and more. It’s the perfect first step in organizing and improving your operations. Download it today.

What Should be Included in an Operational Plan?

Your operational plan should describe your business operations as accurately as possible so that internal teams know how the company works and how they can help achieve the larger strategic objectives. Here’s a list of some of the key elements that you’ll need to consider when writing an operational plan.

Executive Summary

An executive summary is a brief document that summarizes the content of larger documents like business plans, strategic plans or operation plans. Their main purpose is to provide a quick overview for busy stakeholders.

Operational Budget

An operational budget is an estimation of the expected operating costs and revenues for a given time period. As with other types of budget, the operational budget defines the amount of money that’s available to acquire raw materials, equipment or anything else that’s needed for business operations.

It’s important to limit your spending to stay below your operational budget, otherwise, your company could run out of resources to execute its normal activities. You can use our free operating budget template for Excel to track your operating costs.

Operational Objectives

It’s essential to align your operational objectives with your strategic objectives. For example, if one of your strategic objectives is to increase sales by 25 percent over the next three years, one possible operational objective would be to hire new sales employees. You should always grab your strategic plan objectives and turn them into one or multiple action items .

Processes & Workflows

Explain the various business processes, workflows and tasks that need to be executed to achieve your operational objectives. Make sure to explain what resources are needed, such as raw materials, equipment or human resources.

Operational Timeline

It’s important to establish a timeline for your operational plan. In most cases, your operational plan will have the same length as your strategic plan, but in some scenarios, you might create multiple operational plans for specific purposes. Not all operational plans are equal, so the length of your operational timeline will depend on the duration of your projects , workflows and processes.

Hiring Plan

Find any skills gap there might be in your team. You might need to hire a couple of individuals or even create new departments in order to execute your business processes .

Quality Assurance and Control

Most companies implement quality assurance and control procedures for a variety of reasons such as customer safety and regulatory compliance. In addition, quality assurance issues can cost your business millions, so establishing quality management protocols is a key step in operational planning.

Key Performance Indicators

It’s important to establish key performance indicators (KPIs) to measure the productivity of your business operations. You can define as many KPIs as needed for all your business processes. For example, you can define KPIs for marketing, sales, product development and other key departments in your company. This can include product launch deadlines, number of manufactured goods, number of customer service cases closed, number of 5-star reviews received, number of customers acquired, revenue increased by a certain percentage and so on.

Risks, Assumptions and Constraints

Note any potential risks, assumptions and time or resource constraints that might affect your business operations.

What Are the Benefits of Operational Planning?

Every plan has a massive effect on all team members involved, and those can be to your company’s benefit or to their detriment. If it’s to their detriment, it’s best to find out as soon as possible so you can modify your operational plan and pivot with ease.

But that’s the whole point of operational planning: you get to see the effect of your operations on the business’s bottom line in real time, or at every benchmark, so you know exactly when to pivot. And with a plan that’s as custom to each department as an operational plan, you know exactly where things go wrong and why.

How ProjectManager Can Help with Operational Planning

Creating and implementing a high-quality operational plan is the best way to ensure that your organization starts out a project on the right foot. ProjectManager has award-winning project management tools to help you craft and execute such a plan.

Gantt charts are essential to create and monitor operational plans effectively. ProjectManager helps you access your Gantt chart online so you can add benchmarks for operational performance reviews. You can also create tasks along with dependencies to make the operation a surefire success.

Whether you’re a team of IT system administrators, marketing experts, or engineers, ProjectManager includes robust planning and reporting tools. Plan in sprints, assign due dates, collaborate with team members and track everything with just the click of a button. Plus, we have numerous ready-made project reports that can be generated instantly, including status reports, variance reports, timesheet reports and more.

Related Operations Management Content

• Operational Strategy: A Quick Guide
• Operations Management: Key Functions, Roles and Skills
• Operational Efficiency: A Quick Guide
• Using Operational Excellence to Be More Productive

Operational planning isn’t done in a silo, and it doesn’t work without the full weight of the team backing it up. Ensure that your department is successful at each benchmark. ProjectManager is an award-winning pm software dedicated to helping businesses smooth out their operational plans for a better year ahead. Sign up for our free 30-day trial today.

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Free Annual Business Operational Plan Templates

Praburam Srinivasan

Growth Marketing Manager

June 27, 2024

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Every business starts with an idea, but it takes disciplined execution to bring it to life. That’s why operational plans are indispensable—they require you to think about the steps and resources you need to make your vision come true. By writing down these processes, you create a roadmap for your organization and empower your teams to work together towards the same goal. 

There are lots of components that make up an operational plan—from your business objectives and market analysis to your operational strategy and budget. You need to add clear details, tasks, and assignments for your plan to be useful.

The good news is you don’t need to start from scratch. Use an operational plan template to outline and manage the day-to-day activities and processes of your business, ensuring that you have the capacity to complete tasks efficiently and on time. With the right tools in hand, like Word or ClickUp templates, businesses of any size can create effective operational plans tailored to their individual needs. 

In this article, we’ll explore 10 customizable and simple operational plan templates.

What is an Operational Plan Template?

What makes a good operational plan template, 1. clickup annual operational plan template, 2. clickup business plan template, 3. clickup business requirements template, 4. clickup business continuity plan template, 5. clickup business development plan template, 6. clickup business roadmap template, 7. clickup compliance project plan template, 8. clickup contingency plan template, 9. clickup action plan template, 10. microsoft word business operational plan template.

An operational plan template is a document designed to help you turn your business strategy into action. It includes pre-designed pages, lists, and tables that you can fill in with details like:

• The day-to-day operations that need to be implemented to reach your business objectives
• What you need in terms of space, human resources, and equipment
• Roles, responsibilities, and scope of work
• Operational budget and financial limitations
• Project timelines
• Metrics and key performance indicators (KPIs) for success

Depending on the size and scope of your organization, operational plans can vary in complexity and length. That’s why you need to find a template that gives you flexibility in making it your own—and we’re here to help you do just that.

A good operational plan template is customizable to fit your specific needs. It offers you several ways to view, sort, and organize your data, and makes it easy for you to track responsibilities and progress. It provides visual cues and clear and concise instructions on how to fill out each section and page. 

The best operational plan templates offer an intuitive, user-friendly experience so that anyone using them for the first time can easily navigate them. Think of how people in your organization will use the plan: Will they want to see your progress at a glance? Do they need to see workload distribution among your team? Choose a template with features that support those needs. 

You also want your operational plan template to be able to scale with your organization as you grow. Choose a template that lets you adjust and update your plans without needing to start from scratch every time.

10 Business Operational Plan Templates

Whether you’re looking for an annual operational plan template or a simple project tracker , there are plenty of options available. Here we’ve rounded up 10 of the best templates in Word and ClickUp that you can use to create effective operational plans.

This Operational Plan Template by ClickUp helps you strategically plan your business by outlining processes , clearly defining individual responsibilities, and tracking your progress toward your goals. It’s designed to help you monitor all the moving parts of setting up a business.

With this ClickUp operation plan template, you get a range of view options. Use the List view for maximum flexibility in grouping and sorting tasks, and arranging tasks by priority.

Switch to Board View to examine Plan Phases: planning, implementation, monitoring, and management. Use other views like Gantt, Timeline, and Workload to visualize dependencies, keep track of schedules, and spread out work across your team. 

Do more with this template using custom fields. These fields let you assign responsibilities to a team, add information and resources to a task, and update a project’s progress.

The ClickUp Business Plan Template is an excellent tool to help entrepreneurs move from ideation to launch. Start documenting your business strategy by going through the topics provided in the Topics List View. Add notes, files, and tasks to sections on your company background, market analysis, sales and marketing strategy, operational strategy, and milestones.

Each section has pre-filled tasks with short descriptions to help you flesh out the details of your business plan. For example, under the Company Background section, you have four “tasks” to fill out—The Team, Overview, Mission, and Vision.

Launching a business gets hectic pretty quickly, so use the Board and Timeline views to keep track of tasks and deadlines. And when you’re ready to zoom out and see what you’ve written, head over to the Business Plan Doc view, which presents the outputs of each section and task in one clean, professional document.

The ClickUp Business Requirements Template outlines the necessary steps and resources for an end solution to fulfill your business needs. For example, if you’re looking for an agency to help you build an app, you’d use a Business Requirements Document (BRD) to explain what you need, why you need it, and how the agency can help you. This helps you get buy-in from your company’s decision-makers, determine the project’s scope, and get all parties aligned on timelines, budgets, goals, and expectations.

This useful business requirements template starts with a list of subpages, and each one comes with brief instructions for filling it out. For example, the Project Objectives subpage comes with a note asking you to include the project’s purpose, current processes, challenges, and reasons for the undertaking.

It recommends using the SMART goals format (specific, measurable, attainable, realistic, and time-bound). Other subpages also come with tables that you can easily fill out.

When the unexpected happens, don’t be caught without a plan. The ClickUp Business Continuity Plan Template helps you plan how to manage risks in the event of a disruption to your business operations. This includes mapping out the steps you need to take in the event of a natural disaster, power outage, cyber attack, or other unforeseen (and unfortunate) events.

This template covers the core parts of a business continuity system—priorities, continuity coverage, and guiding principles. Dive into the details of your plan with a Priorities List view, a consolidated List view, and a Board view. Quickly spot tasks across different categories and progress stages with the use of distinct color coding.

With this template’s intuitive and minimalist design, you can focus on the crucial steps and resources to keep your business sailing through a storm (literal or figurative!).

Track your short-term and long-term business goals with this ClickUp Business Development Plan Template for beginners. The template dedicates one subpage each for operations, marketing, finance, and people, as well as an executive summary .

Each subpage gives you a structure to guide you in writing down your plans. For example, the Operations subpage comes with tables for facilities and equipment costs and also shares an example of a process map . The Financial Plan subpage gives you a template for projecting cash flow, forecasting your balance sheet, and running a break-even analysis.

Make this template your own, whether you’re planning for a short-term or long-term business development goal.

Avoid falling prey to fuzzy strategy syndrome by documenting your business roadmap . Use this ClickUp Business Roadmap Template to record your strategy, focus on your North Star, and say “no” to tactics that don’t align with your vision .

The ClickUp Business Roadmap Template helps you create a high-level strategic document that communicates your goal and how you plan to get there. It sets expectations for every team in your business and maps out project initiatives to strategic goals. Your team can collaborate on projects in List, Gantt, and Timeline views, helping to streamline communication and collaboration. 

When you’re ready to dive into the details of your roadmap, use this template’s custom fields to add long text descriptions and upload files. And whenever you complete a subtask, checklist, or comment, the template automatically updates a progress bar, showing you how close you’re getting to reaching your goal.

Complying with legal and industry rules and standards involves keeping track of a lot of documents and tasks. This ClickUp Compliance Project Plan Template ensures nothing slips through the cracks as you work on your compliance project.

The template is organized into sections for regulatory, HR, and data compliance. Start by using forms for collecting information on various compliance requirements. You can use the form’s preset questions and add or delete items as you need. The answers will show up in the List view, where you can group, sort, explain, and assign each requirement. Track priorities, task statuses, point persons, and due dates in Board view as your compliance project progresses.

To provide more context to each requirement, use custom fields to fill in details like performance metrics and consequences of non-compliance. The template also has dropdown fields with pre-filled options—for example, fields for compliance threat category and degree of compliance.

No project goes off exactly as you imagine—even when you follow your plan to the letter. An employee goes on emergency leave, your website crashes and the WiFi stops working. For times like these, you need a plan B. And you can create it using the ClickUp Contingency Plan Template .

The ClickUp Contingency Plan Template offers three views that let you list down events, prioritize them based on risk level, and track progress across planning stages. When you add a task, the template automatically creates custom fields, such as the event’s risk level, likelihood, and potential impact on your organization. There are also fields for you to describe the preparations you’ve made to mitigate risk internally and provide details about your response plan.

Bonus: Contingency planning templates !

The ClickUp Action Plan Template is a colorful whiteboard template for reviewing an action plan daily, weekly, monthly, and quarterly. You can add files from within ClickUp or from your device, or import them from G Suite or Figma. You can also embed YouTube videos and ClickUp tasks, making this template interactive, collaborative, and anything but boring!

This media-rich template gives you the space and flexibility you need for creating action plans that come with lots of contextual information. Zoom out for a bird’s eye view of your progress or zoom in to break down action plans into small steps. You can also use this Action Plan Template to assign tasks, track progress, set deadlines, and add notes. 

Create a professional document with a Microsoft Word Operational Plan Template, such as this business plan template that gives you step-by-step instructions for creating a comprehensive plan. It comes with formatted text and simple layouts so you can focus on the content more than the presentation. 

If you want more creative control, though, this template is completely customizable. Plus, it lets you add animations and transitions, as well as photos, videos, and graphics. Once you’re done, you can share and publish the doc with a few quick clicks.

Streamline Your Annual Operational Planning Process

Boost your chances of reaching your operational goals by creating an effective operational plan. With the right tools and templates, you can easily create a tailored document that helps you track your operational planning process and projects. 

We hope our list of 10 simple operational plan templates has helped you find the perfect template for your needs!

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9 Business Plan Examples to Inspire Your Own (2024)

Need support creating your business plan? Check out these business plan examples for inspiration and guidance.

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really guide you through writing one of your own.

Here are some real-world and illustrative business plan examples to help you craft your business plan .

Business plan format: 9 examples

The business plan examples in this article follow this template:

• Executive summary
• Company description
• Market analysis
• Products and services
• Marketing plan
• Logistics and operations plan
• Financial plan
• Customer segmentation

1. Executive summary

Your executive summary is a page that gives a high-level overview of the rest of your business plan. While it appears at the beginning, it’s easiest to write this section last, as there are details further in the report you’ll need to include here.

In this free business plan template , the executive summary is four paragraphs and takes a little over half a page. It clearly and efficiently communicates what the business does and what it plans to do, including its business model and target customers.

2. Company description

You might repurpose your company description elsewhere, like on your About page , social media profile pages, or other properties that require a boilerplate description of your small business.

Soap brand ORRIS has a blurb on its About page that could easily be repurposed for the company description section of its business plan.

You can also go more in-depth with your company overview and include the following sections, like in this business plan example for Paw Print Post:

Business structure

This section outlines how you registered your business —as an LLC , sole proprietorship, corporation, or other business type : “Paw Print Post will operate as a sole proprietorship run by the owner, Jane Matthews.”

Nature of the business

“Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized with a pet’s unique paw prints.”

“Paw Print Post operates primarily in the pet industry and sells goods that could also be categorized as part of the greeting card industry.”

Background information

“Jane Matthews, the founder of Paw Print Post, has a long history in the pet industry and working with animals, and was recently trained as a graphic designer. She’s combining those two loves to capture a niche in the market: unique greeting cards customized with a pet’s paw prints, without needing to resort to the traditional (and messy) options of casting your pet’s prints in plaster or using pet-safe ink to have them stamp their ’signature.’”

Business objectives

“Jane will have Paw Print Post ready to launch at the Big Important Pet Expo in Toronto to get the word out among industry players and consumers alike. After two years in business, Jane aims to drive $150,000 in annual revenue from the sale of Paw Print Post’s signature greeting cards and to have expanded into two new product categories.”

“Jane Matthews is the sole full-time employee of Paw Print Post but hires contractors as needed to support her workflow and fill gaps in her skill set. Notably, Paw Print Post has a standing contract for five hours a week of virtual assistant support with Virtual Assistants Pro.”

Your mission statement may also make an appearance here. Passionfruit shares its mission statement on its company website, and it would also work well in its example business plan.

3. Market analysis

The market analysis consists of research about supply and demand , your target demographics, industry trends, and the competitive landscape. You might run a SWOT analysis and include that in your business plan. 

Here’s an example SWOT analysis for an online tailored-shirt business:

You’ll also want to do a competitive analysis as part of the market research component of your business plan. This will tell you which businesses you’re up against and give you ideas on how to differentiate your brand. A broad competitive analysis might include:

• Target customers
• Unique value proposition , or what sets the products apart
• Sales pitch
• Price points for products
• Shipping policy

4. Products and services

This section of your business plan describes your offerings—which products and services do you sell to your customers? Here’s an example for Paw Print Post that explains its line of custom greeting cards, along with details on what makes its products unique.

5. Marketing plan

It’s always a good idea to develop a marketing plan before you launch your business. Your marketing plan shows how you’ll get the word out about your business, and it’s an essential component of your business plan as well.

The Paw Print Post focuses on four Ps: price, product, promotion, and place. However, you can take a different approach with your marketing plan. Maybe you can pull from your existing marketing strategy , or maybe you break it down by the different marketing channels. Whatever approach you take, your marketing plan should describe how you intend to promote your business and offerings to potential customers.

6. Logistics and operations plan

The Paw Print Post example considered suppliers, production, facilities, equipment, shipping and fulfillment, and inventory. This includes any raw materials needed to produce the products.

7. Financial plan

The financial plan provides a breakdown of sales, revenue, profit, expenses, and other relevant financial metrics related to funding and profiting from your business.

Ecommerce brand Nature’s Candy’s financial plan breaks down predicted revenue, expenses, and net profit in graphs.

It then dives deeper into the financials to include:

• Funding needs
• Projected profit-and-loss statement
• Projected balance sheet
• Projected cash-flow statement

You can use a financial plan spreadsheet to build your own financial statements, including income statement, balance sheet, and cash-flow statement.

8. Customer segmentation

Customer segmentation means dividing your target market into groups based on specific characteristics. These characteristics can be demographics, psychographics, behavior, or geography. Your business plan will provide detailed information on each segment, like its size and growth potential, so you can show why they are valuable to your business. 

Airsign , an eco-friendly vacuum cleaner company, faced the challenge of building a sustainable business model in the competitive home appliance market. They identified three key customer personas to target:

• Design-oriented urban dwellers
• Millennials moving to suburbs
• Older consumers seeking high-quality appliances

The company utilized Shopify’s customer segmentation tools to gain insights and take action to target them. Airsign created targeted segments for specific marketing initiatives.

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9. Appendix

The appendix provides in-depth data, research, or documentation that supports the claims and projections made in the main business plan. It includes things like market research, finance, résumés, product specs, and legal documents. 

Readers can access detailed info in the appendix, but the main plan stays focused and easy to read. Here’s an example from a fictional clothing brand called Bloom:

Appendix: Bloom Business Plan

Types of business plans, and what to include for each

This lean business plan is meant to be high level and easy to understand at a glance. You’ll want to include all of the same sections in one-page business plan, but make sure they’re truncated and summarized:

• Executive summary: truncated
• Market analysis: summarized
• Products and services: summarized
• Marketing plan: summarized
• Logistics and operations plan: summarized
• Financials: summarized

A startup business plan is for a new business. Typically, these plans are developed and shared to secure funding . As such, there’s a bigger focus on the financials, as well as on other sections that determine viability of your business idea—market research, for example:

• Market analysis: in-depth
• Financials: in-depth

Your internal business plan is meant to keep your team on the same page and aligned toward the same goal:

A strategic, or growth, business plan is a big-picture, long-term look at your business. As such, the forecasts tend to look further into the future, and growth and revenue goals may be higher. Essentially, you want to use all the sections you would in a normal business plan and build upon each:

• Market analysis: comprehensive outlook
• Products and services: for launch and expansion
• Marketing plan: comprehensive outlook
• Logistics and operations plan: comprehensive outlook
• Financials: comprehensive outlook

Feasibility

Your feasibility business plan is sort of a pre-business plan—many refer to it as simply a feasibility study. This plan essentially lays the groundwork and validates that it’s worth the effort to make a full business plan for your idea. As such, it’s mostly centered around research:

Nonprofit business plans are used to attract donors, grants, and partnerships. They focus on what their mission is, how they measure success, and how they get funded. You’ll want to include the following sections in addition to a traditional business plan:

• Organization description
• Need statement
• Programs and services
• Fundraising plan
• Partnerships and collaborations
• Impact measurement

Set yourself up for success as a business owner

Building a good business plan serves as a roadmap you can use for your ecommerce business at launch and as you reach each of your business goals. Business plans create accountability for entrepreneurs and synergy among teams, regardless of your business model .

Kickstart your ecommerce business and set yourself up for success with an intentional business planning process—and with the sample business plans above to guide your own path.

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Business plan examples FAQ

How do i write a simple business plan.

To write a simple business plan, begin with an executive summary that outlines your business and your plans. Follow this with sections detailing your company description, market analysis, organization and management structure, product or service, marketing and sales strategy, and financial projections. Each section should be concise and clearly illustrate your strategies and goals.

What is the best format to write a business plan?

The best business plan format presents your plan in a clear, organized manner, making it easier for potential investors to understand your business model and goals. Always begin with the executive summary and end with financial information or appendices for any additional data.

What are the 4 key elements of a business plan?

• Executive summary: A concise overview of the company’s mission, goals, target audience, and financial objectives.
• Business description: A description of the company’s purpose, operations, products and services, target markets, and competitive landscape.
• Market analysis: An analysis of the industry, market trends, potential customers, and competitors.
• Financial plan: A detailed description of the company’s financial forecasts and strategies.

What are the 3 main points of a business plan?

• Concept: Your concept should explain the purpose of your business and provide an overall summary of what you intend to accomplish.
• Contents: Your content should include details about the products and services you provide, your target market, and your competition.
• Cash flow: Your cash flow section should include information about your expected cash inflows and outflows, such as capital investments, operating costs, and revenue projections.

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How to create an operating plan: Examples with template

In today’s business environment, clear and consistent communication enables your team to have a shared understanding of the status and direction of your product. To this end, an operating plan collects your strategic objectives in one place, allowing everyone to grasp what they need to do, and how the product will remain successful.

In this article you will learn what a product operating plan is, how it can help you achieve your objectives, and best practices for effectively implementing one within your project team.

What is an operating plan and why is it important for product managers?

A product operating plan is a document that outlines the strategic actions your team will take to achieve a specific goal. Most operating plans only cover a period of one to two years and serve a crucial role in the product development process . You can expect your operating plan to include budgets, resource allocation, timelines, and key performance indicators (KPIs).

The operating plan moves away from the big picture vantage point of vision and strategy, towards a more granular and tactical plan for the execution of product strategy.

The operating plan helps product managers assess the impact of changing business priorities and customer needs on the product roadmap . Product managers can use the operating plan as a tool to factor in and communicate changes across the organization, allowing the product development process to remain agile.

What goes into an operating plan?

An operating plan seeks to outline your product strategy to guide decisions and deliver on your stated goals. The operating plan comprises of the following:

• Product goals and objectives — Define the product goals and objectives based on your product vision. Objectives should have clear deadlines and measurable outcomes that align with the business strategy
• Milestone based plan — Create a milestone oriented plan to map your goals and objectives that can be tracked and measured against target
• Structure of team, budget, resource, and timeline — Design your team, resources for the project, and budget allocation in order to work on the scope of the project and adhere to the milestones
• Product metrics to measure progress — Identify and create the product metrics which can be used to measure the success of the product once it goes live to customers
• Status check and interactive corrections — Iterate to customer requirements and watch for opportunities to make changes to the product

How to develop an effective operating plan

To better understand what goes into an effective operating plan we will breakdown each step and discuss best practices for approaching the following:

Identifying the product goals and objectives

Aligning with the strategy and vision of the product, selecting and tracking the product metrics.

The product goals derive from the product vision and strategy. To define these you should:

• Break your vision into executable tasks (include the ‘what’ and not the ‘how’)
• Ensure consistency with the product vision
• Make you have a way to measure success

In order to align with the product strategy and vision, one should:

• Infuse the product strategy and vision into all the steps of the product life cycle
• Align the product vision with customer and business needs, as well as the values and principles of the company
• Check alignment and correct any deviations with the vision

Identifying and tracking the right metrics is key to the success of any product and therefore the product team. Below are the steps to identify and track the right product metrics:

• Identify the goal of your business and business strategy
• Ask the right questions to help determine which goals would help track the success of your product against the business goals
• Assign metrics as acquisition, engagement, retention, revenue, or referral
• Create a platform to visualize and track the metrics

Implementing and monitoring an operating plan

A product operating plan provides you with an instrument to ensure your product will deliver on the stated vision, strategy, and goals. However, the success of your operating plan depends upon your ability to manage and monitor it throughout the course of the product lifecycle. Proper management of the operating plan includes:

Tracking success

Adjusting and/or pivoting course, keeping stakeholders aligned.

You can measure the success of a product operating plan by developing product metrics which allow you to quantify and track the progress of the plan. Also, having a visual representation of the metrics allows you to make better interpretations and display your progress visually.

Product metrics let you determine whether a product operates to plan or not. When your team performs as planned, there’s no need for further adjustment.

However, when the team misses, or finds themselves falling short of the agreed upon target, you need to take corrective action and pivot course.

Here, corrective action could come from aligning or augmenting resources, changing the budget allocation, or moving around the tasks based on the dependencies in the plan.

Because the operating plan has many moving parts and stakeholders involved, you need to ensure that you have the buy-in from all the stakeholders involved.

The best practices for ensuring stakeholder buy-in include:

• Communication — Constant and consistent communication with all stakeholders will allow all everyone to be on board and aligned with the operating plan
• Transparency — Being transparent with all stakeholders in terms of progress updates and any challenges/roadblocks that crop up during the course of executing the operating plan will ensure all stakeholders are are able to provide their full support
• Status updates — Providing status updates to leadership and obtaining regular status communication from other stakeholder teams will ensure everyone remains aware of the state of your product

Common challenges and how to overcome them

As with anything, challenges will arise while working with a product operating plan. Rather than allowing these to grow into a bigger problem, you should work to mitigate following issues before they impact the health of your product:

Lack of authority

Communication challenges, visibility restraints.

Similar to the product manager role, the product operations or operating plan team has to work without direct authority, or people management responsibilities. You should be aware of this while trying to push the team towards your deliverables and use the operating plan as an influencing tool.

Communication is key to maintaining the flow of delivery across the product lifecycle. Insufficient communication or communication gaps can result in teams and stakeholders missing out on necessary changes or tasks. These knowledge gaps could result in misalignment, which impacts the product delivery timelines, as well as the scope.

Since the product operations team is a level above the product management, the product operations team may have limited visibility of the roadmap, customer needs, or the technical architecture/design information.

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Operating plan example

Below is an example of an operating plan that provides an illustration of what the process might look like for you. The operating plan focuses on two main steps:

Product vision and strategy

Product operating plan components.

To provide a mobile based shopping experience for a retail grocery store shopper (in addition to in store shopping which is currently available)

Product goal(s):

• Complete an end-to-end customer journey on a mobile app (viewing inventory by categories, adding to cart or wish list, checkout, and completing payment)
• Seamless experience in terms of navigation on the site, as well as understanding the pricing and assortment to the mobile platform users
• Additional benefits of the mobile shopping experience in terms of reordering items, mobile based return/refund for eligible items
• Discuss the scope of work needed to deliver complete functionality in terms of the mobile shopping experience to the mobile platform users
• Create the plan for delivering the identified scope (e.g., to have the first version of the mobile grocery shopping platform released to customer within the next six months)
• Identify the data engineering needs to provide a seamless mobile platform experience for grocery shopping (e.g., identify what categories of products will be available for user selection in the first version of mobile application and how many concurrent users can shop on the platform)
• Determine the structure of the team and resourcing needs to deliver to scope and planned timelines (e.g., scrum team would develop the mobile platform in terms of frontend and backend and user experience engineers)
• Identify the success metrics for the product (e.g., how many users were activated on the mobile platform, how many users could complete one successful workflow of the mobile grocery shopping experience, or the time taken to complete a checkout in store checkout)

Operating plan template

To help you get started on your own operating plan, use this template . The template includes all the key parameters that need to be tracked and mobilized in order to make the product operating plan successful.

The product operating plan is a key component of the product development and delivery lifecycle. Having a product operating plan allows you to outline the tactical steps and ensure successful product delivery and tracking of your product.

The product operating plan also fosters alignment with the vision, stakeholder buy-in, and sets the product and the product organization up for success.

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How to Write an Operational Plan for Your Business

In 2010, sean bandawat acquired jacob bromwell, a specialty housewares company that's been in existence since 1819. here, he shares his operational plan, focusing on his strategy to turn the company into a profitable business..

In most cases , entrepreneurs begin tackling the challenge of writing a business plan before the business exists. Doing that, of course, means that your plan will focus much more on the potential of the business and how you, as the entrepreneur, plan to take advantage of those opportunities. But, if you are writing a business plan for a 192-year-old business that you’ve just acquired, like Sean Bandawat did in 2010, with the intent to turn a money-losing operation into a cash cow, you’ll need to focus on an area neglected in many business plans produced by entrepreneurs: the Operating Plan.

The operating plan is the section of your business plan where you dig into more of the nuts and bolts of your business, areas like: production/manufacturing, inventory, and distribution. In other words, this is the time where you put aside the conceptual aspects of your business to get your hands dirty in terms of writing out the specific of how you’re going to make your product, store it, and then ship it out to your customers.

The topic you cover in your operational plan will vary based on the kind of business you run. For instance, if you are starting a retail business, you will want to think about things like inventory and distribution while a software company may be more focused on securing office space and computer equipment. Again, the point is that you need to think about the kinds of details you’ll be facing from the day you open the doors of your business.

Take it from Bandawat, who, as an undergraduate business student at the University of Southern California, crafted a business plan that involved turning around the operations of Jacob Bromwell , a specialty housewares company that has been continuously manufacturing authentic campfire, kitchen, and fireplace products for families since 1819. Bandawat, who comes from a family of successful entrepreneurs, teamed up with his longtime friend, Eric Stanton, to tap money from friends and family to buy Jacob Brownwell. But before they closed the deal in May 2010—just after Bandawat graduated—they wrote a business plan that won top undergraduate honors from the USC Marshall School of Business. 

The challenge for Bandawat and Stanton was that they wanted to continue to leverage the “Made in America” nature of their new company's products, which range from campfire popcorn poppers to chestnut roasters. That meant that, in crafting their operational plan, they needed to come up with specific strategies and actions they planned to take. “Taking over a business with 192 years of history presented very different challenges than creating a business from scratch,” says Bandawat. “So we relied on our advisory team to come up with a direction to take the company in.”

The key decision Bandawat and Stanton made in changing the operations of their business was to close the factory the company had been using in Michigan City, Indiana, and move the specialized equipment to a contract manufacturing facility in Glendale, California.

Bandawat and Stanton agreed to share their operational business plan with us as an example of how you, too, can come up with one for your business. You’ll see how they focused on concepts like operational efficiency, who their suppliers are, and how they planned to sell to new customers. “The key is to put something down and then start executing on it,” says Stanton. “And you’ll need to keep changing and updating it as you go and learn. You won’t know everything from the start.”

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Free Operational Plan Templates

By Andy Marker | July 11, 2022

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We’ve rounded up the most useful collection of free organizational plan templates to record and track the goals and resource needs of your business or organization. 

Included on this page, you’ll find a basic operational plan template , a nonprofit operational plan template , a three-year operational plan template , and a five-year operational plan template .

Basic Operational Plan Template

Download Basic Operational Plan Template Microsoft Excel | Microsoft Word  

Use this basic, customizable operational plan template to create a detailed roadmap for your organization. With this template, the path to reaching your goals will be clear to all stakeholders, and team members will know exactly what tasks need to be completed and when. 

Having efficient and clear processes in place is critical for reaching your organizational goals. Learn more in this guide to operational excellence principles .

Nonprofit Operational Plan Template

Download Nonprofit Operational Plan Template Microsoft Excel | Microsoft Word

Nonprofit organizations often have complex, long-term strategic goals. This operational plan template for nonprofits will help you develop a clear set of tasks and accountability measures to keep everyone apprised of next steps. Use this template to identify your goals, establish a clear plan, set and track your budgets, assign stakeholders, and implement reporting protocols. 

This guide to operations strategies will give you an overview of the steps necessary to develop a comprehensive plan for your organization.

Three-Year Operational Plan Template

Download Three-Year Operational Plan Template — Microsoft Excel  

Your operational plan might include long-term tasks and deliverables. Use this operational plan template to chart your organization’s needs over a three-year period. Enter specific goals, delivery dates, responsibilities, and necessary resources on this customizable template to track progress and ensure that you are on your way to reaching your strategic goals. 

Your business or organization might also benefit from an operational audit, which is a chance to conduct a deep dive into strategic planning and to increase accountability. See this comprehensive guide to operational audits to learn more and gain access to additional resources and templates.

Five-Year Operational Plan Template

Download Five-Year Operational Plan Template — Microsoft Excel  

Long-term planning is a key element of any organization. This five-year operational plan template gives you a detailed look at the steps and resources needed to reach your goals. Track deliverables, responsible parties, and resources in this customizable template. This template also helps team members visualize long-term needs and stay on top of their responsibilities and timelines. 

See this guide to operations management for more information, tips, tricks, and future trends in managing your organizational resources.

What Is an Operational Plan Template?

An operational plan template is a form that captures key details about a work plan. An operational plan includes specific actions and resources needed to reach certain milestones. It is more detailed and specific than a strategic or business plan.

Operational plans help project managers identify resource needs, maintain accountability, implement a reporting process, and maintain a budget.

Operational plan templates templates vary by type but typically include the following:

• Delivery Date: Enter target completion dates for each task in your plan.
• Evidence of Success: Write a short statement explaining how you will know when the goal has been achieved. 
• Executive Summary: Describe the plan in a short paragraph that specifies how it differs from or relates to other plans in your organization.
• Goals: Enter specific goals or milestones of your larger strategy or business plan.
• Responsible Parties: Include the names of the stakeholders who are responsible for each task.
• Resources Needed: Enter all resources necessary to complete each task, including on-hand resources and those you will need to procure.
• Risks: Note any risks you may encounter.
• Title: Enter the plan name or title.

Stay on Top of Operational Goals and Resource Needs with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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What is An Annual Operating Plan: Guide + Examples

• by Jess Convocar on September 04, 2024
• last update on September 04, 2024
• Reading Time: 7 minutes

Success in business is rarely accidental and certainly isn’t a matter of luck. It hinges on careful planning and a clear strategic vision of the organization. The foundation of this strategy is an annual operating plan, which serves as the blueprint for the effective execution of business plans and objectives. Think of it as a roadmap for your company, showing you where to go and how to get there.

But, how do you create one?

If you have yet to build an operational plan for your organization, this article will walk you through the process. Read on to understand how writing an effective one can benefit your business.

What is an annual operating plan (AOP)?

An annual operating plan (AOP), also known as an annual business plan , is a detailed document that outlines a business’s yearly objectives, action plans, and resource allocation for a specific fiscal year. A successful AOP:

• Sets the company’s financial targets and budgets;
• Assigns resources and responsibilities; and
• Establishes risk mitigation strategies .

With an operating plan in place, you will get a general picture of how things work (or are supposed to work). This will allow you to identify potential bottlenecks, optimize resource utilization, and make informed decisions to realize goals. Typically, the key players that contribute to what goes into the plan are the executives and heads of the finance, sales, marketing, and operations departments. But overall, the CEO is responsible for aligning all these strategies and goals into one cohesive annual operating plan.

Annual Operating Plan vs. Budget Plan

Although an operating plan and a budget plan may be closely related as they both address financial structure, they are two different things. As previously explained, operating plans are the roadmaps that guide the company to success. Budget plans, on the other hand, are the financial allocations that help execute that roadmap. Essentially, the AOP defines what to accomplish, and the budget determines how to fund it realistically.

Key Components of an Annual Operating Plan

While there’s no one-size-fits-all operating plan template, here are the fundamental components when creating one:

• Executive Summary: This is generally a concise overview of the entire annual operating plan, including key objectives and expected outcomes.
• Company Overview: A brief description of the company, its mission, vision, and core values.
• SWOT Analysis: Implied by the term, SWOT analysis means assessing the company’s internal strengths, weaknesses, external opportunities, and threats and using the findings to develop strategies that help advance its objectives.
• Goals and Objectives: When establishing goals, whether short-term or long-term , that are aligned with the company’s overall strategy, keep in mind the SMART approach. Goals in your AOP must be specific, measurable, achievable, relevant, and time-bound.
• Key Performance Indicators (KPIs): These are quantifiable metrics used to track progress, measure results, and adjust goals as needed.
• Action Plans: Detailed outlines of the steps required to achieve each goal, including responsible parties, timelines, and resources.
• Projected Budget: A financial plan that outlines the company’s revenue projections, expenses, and cash flow .
• Resource Allocation: This lays out the human, financial, and technological resources required to execute the AOP.

Why Your Business Needs an Annual Operating Plan

By constructing a clear path for the year ahead, businesses can enhance their day-to-day operations and drive growth. More importantly, a well-crafted AOP offers several key benefits, such as:

Aligns everyone on the team

An operating plan ensures everyone in your organization works towards one shared goal. Clearly defining the plan of action and who is responsible for making each step happen gives everyone a sense of purpose and direction and prevents duplication of efforts.

Enhances decision-making

What you can measure, you can improve. Specific KPIs from the operation measure progress and evaluate the effectiveness of all business decisions. Thus providing helpful insights for course correction and optimization.

Mitigates risks

Through a comprehensive assessment of potential challenges that the business might encounter throughout the year, an AOP helps identify the risks and develop strategies to mitigate them. This proactive approach can protect your business from unforeseen setbacks.

Improves performance measurement

By setting clear KPIs, businesses can accurately measure performance and identify areas for improvement. Regularly reviewing the AOP ensures the company is on track to achieve its goals.

How to Write an Operational Plan: Step-by-step Guide

First, ask yourself, how do you see your organization a year from now? Once the vision is clear, plan your operations around it. To accomplish this, follow these steps:

1. Review past year’s performance

Begin by comparing your current situation to last year’s performance. Review how closely aligned the results are with your vision. What worked and what didn’t? Are there actions or programs that didn’t yield the outcomes you wanted? For example, a marketing campaign might not have generated the expected return on investment, or a product launch might not have boosted the company’s revenue. Take the learnings from the previous year, the good and bad, and use them to guide your planning for the upcoming year.

2. Assess the market condition

Pursuing a plan that is not aligned with the current market trend is pointless. Why? Because there is almost a one-hundred percent chance of its failure. Before building a plan, you must consistently monitor industry trends and competitor activities to identify potential opportunities and threats. Knowing this will inform your strategic direction and help you set realistic, achievable goals. Make sure to collaborate with the upper management to develop adaptable strategies to navigate market fluctuations.

A thorough SWOT analysis will provide valuable insights into your organization’s position relative to competitors.

3. Define goals and formulate a strategy

Determine what you want to achieve in parallel with market conditions and internal capabilities. Then, formulate a strategy to help you achieve it. Identify the resources needed, set realistic timelines, and establish clear metrics for tracking progress. Most importantly, ensure your strategy is flexible enough to adapt to changes and challenges that may arise during the year.

Here are some examples of what goals should look like:

• Sales Department: Increase sales revenue by 20%, expand market share by 15%, and launch three new products within the next two years.
• Marketing Department: Improve brand awareness by 45%, increase website traffic by 50%, and generate 3,000 new leads in 12 to 18 months.
• Operations Department: Within 6 to 12 months, reduce production costs by 20%, improve on-time delivery to 95%, and implement a new quality management system.

While some goals may take more than a year to achieve, it is important to set realistic and achievable plans that one financial year can cover in your AOP.

4. Develop the operating plan

Based on the information you have gathered, build a detailed operating plan. Allocate necessary resources efficiently and assign specific responsibilities to team members to ensure everyone contributes to the end goal.

Do not forget your finances. Integrate your budget to ensure financial viability, aligning it with your goals and resource allocation. Once you have a framework, communicate the plan clearly to all stakeholders and adjust according to their insights.

5. Leverage technology

The digital era has revolutionized how businesses plan and manage their operations by providing tools that automate tasks and enhance accuracy. For example, project management software allows teams to collaborate seamlessly and ensure that tasks are completed on schedule. Data analytics tools help businesses gather and analyze vast amounts of data to make informed decisions and predict future trends in seconds.

As such, you need to find solutions that maximize your team’s skills and talents. These could include artificial intelligence and machine learning programs, which automate routine tasks so employees can focus more on strategic activities.

Another investment you can make is board meeting software . This helps simplify meeting management and increase productivity by streamlining the scheduling, agenda-setting, and documentation processes. This digital board portal allows everyone to meet and discuss important matters without geographical barriers.

6. Execute the plan

Implement the operating plan at the start of the new fiscal year. Make sure that everyone is well-informed about these goals by utilizing internal communication channels, such as emails and group chats. You may also organize a town hall to address any questions or concerns from the team. This step is critical to guarantee that all are aware of their roles, responsibilities, and commitments. Now is also the time to lay down individual and team KPIs to track performance and progress. Regularly review these KPIs through scheduled check-ins and progress meetings to ensure continued alignment with the plan.

7. Create backup plans

No matter how intricate your plan is, the possibility of failing due to unforeseen circumstances such as unexpected market shifts, supply chain disruptions, regulatory changes, or technological failures is never zero. During these times, you must ensure that operations will continue smoothly by having robust contingency plans in place. Pinpoint areas critical to maintaining business continuity and conduct risk assessments to identify potential threats and their impact. Once risks are identified, develop your contingency plan, which can include these two important things:

• Alternative Resources: Find backup suppliers, resources, or technologies that can be activated quickly if primary options fail, with minimal disruption. For example, if a supplier cannot deliver essential materials, having alternative suppliers ready can prevent production delays.
• Emergency Response Plans: Prepare specific action plans for crises, such as natural disasters or cyberattacks. These plans should include clear steps to mitigate damage, communication protocols to keep all stakeholders informed, and defined roles and responsibilities for team members to ensure coordinated response.

In addition, you must ensure that your backup plan is flexible and adaptable to whatever comes your way.

Examples of Annual Operating Plans

Every business is unique, but having a good foundation in standard annual operating plans might be helpful when crafting a plan tailored to your needs. Here are sample AOPs of two different types of organizations so you know what to expect and include in yours:

1. Retail Business Annual Operating Plan Example

2. Non-Profit Organization Annual Operating Plan Example

Please note that these are only rough samples of common AOPs. Depending on your organization’s specifics, they can be more detailed and comprehensive. To gain insights, check out these examples of operating plans from different industries.

Put Your Operating Plans Into Action with Convene

Rolling out your operational plans requires countless meetings to ensure everyone is informed and aligned. Convene offers a suite of features designed to enhance collaboration and streamline execution.

The leading board management software , Convene, provides live video conferencing capabilities that enable real-time discussions and decision-making — keeping the members connected and engaged regardless of location. Its secure online document library offers easy access to essential files and resources. At the same time, annotation tools allow for collaborative review and feedback directly on documents using their gadget of choice at the members’ convenience.

Another helpful feature is the board meeting software’s built-in e-signature function , which can facilitate an end-to-end sign-off workflow without leaving the app. This allows for a seamless and efficient approval process, ensuring all necessary documents for your operating plan are signed and finalized promptly.

Learn more about Convene’s key features that can help put your plans into action here or schedule a one-on-one demo with one of our experts to get a more personalized Convene experience today.

Jess is a Content Marketing Writer at Convene who commits herself to creating relevant, easy-to-digest, and SEO-friendly content. Before writing articles on governance and board management, she worked as a creative copywriter for a paint company, where she developed a keen eye for detail and a passion for making complex information accessible and enjoyable for readers. In her free time, she’s absorbed in the most random things. Her recent obsession is watching gardening videos for hours and dreaming of someday having her own kitchen garden.

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A company plan can be based on different topics. simple Business plans could center on safety, security, strategy, or even investment. To write a company plan, determine the goals that you want to achieve. You can the attain these goals by developing a plan, a mission for the company to carry out.

A company plan should consist of significant information that can provide a clear layout of company strengths and objectives. A plan needs to contain a detailed review of important aspect of a business. This could be anything from the marketing plan to the company’s inventory. It’s also essential to state financial statements and other supporting information.

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Why Should a Company Develop a Marketing Plan?

Customer satisfaction is one of the main factors that keeps a company alive. After all, how can a business continue operations without clients and customers. With this in mind, companies work on developing a good marketing plan.

A marketing plan example plays a significant role in developing a business plan. It covers everything from your target market to your marketing strategies. It also allows a company to constantly grow and develop in the industry. A solid marketing plan will help you establish your brand and achieve a good following of loyal customers. The primary goal of a marketing plan is to put yourself out there. You can do so through good advertising. A company website and publicity gimmicks can easily gather an audience.

A marketing plan works on making your company stand out amidst the long list of competitors as well. Without a proper marketing plan, you company will fall flat on the public radar. You need to consistently switch up your annual marketing plan to gain attention and see an increase in sales.

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• How to Create a Successful Corrective Action Plan

Creating a Successful Corrective Action Plan

How this versatile tool can help you identify and remedy areas of need in your manufacturing processes

A corrective action plan (CAP) is a systematic approach used to identify, investigate, and rectify deviations from established standards within a manufacturing process. Along with enhancing product quality and process efficiency, CAPs foster a culture of continuous improvement within manufacturing organizations. They can also drive efficient innovation and sustainable growth by encouraging proactive problem-solving and collaboration across teams.

A successful CAP will serve as your organization’s roadmap for addressing non-conformances, preventing recurrence, and most importantly, enhancing product quality and customer satisfaction.

Given the interconnected nature of manufacturing, you can only alter one area of productivity by impacting several others. Thankfully, corrective action planning lets you discern how manipulating one aspect of your business will influence other workflows, departments, and processes.

In other words, a well-crafted corrective action plan will enable you to effectively remedy a challenge without inadvertently creating new downstream problems.

What Is a Corrective Action Plan (CAP)?

A corrective action plan is a systematic approach used to identify, investigate, and rectify deviations from established standards within a manufacturing process.

It will serve as your organization’s roadmap for addressing non-conformances, preventing recurrence, and, most importantly, enhancing product quality and customer satisfaction.

Given the interconnected nature of manufacturing, you can only alter one area of productivity by impacting several others.

Thankfully, corrective action planning lets you discern how manipulating one aspect of your business will influence other workflows, departments, and processes.

Corrective Action Plan Examples

Before diving into the specifics of creating a CAP, let’s explore some real-world examples that showcase the versatility of this planning tool.

Suppose that a batch of your products falls short of quality standards during inspection. Through a corrective action planning process, your team can analyze the root cause of the defects, which may include an issue with the inputs (i.e., faulty components or subpar raw materials) or a problem with one of your machines. Once you’ve identified the issue, you can correct it.

Here’s another corrective action plan example: Let’s say that one of your suppliers constantly delivers subpar materials. In such a scenario, your CAP may involve renegotiating contracts, sourcing alternative suppliers, or implementing stricter quality control measures at the receiving end.

Although corrective action plans are, by their nature, internal tools, you may often have to look outward for the solution, especially when you identify an issue with your input components and raw materials.

If your production processes are inefficient or prone to frequent errors, a CAP could entail redesigning workflows, retraining staff, upgrading legacy technology, or implementing automation could also help streamline operations.

Why Are Corrective Action Plans Important?

In any corrective action plan example, the CAP itself helps provide your team with an organized, structured mechanism for identifying the root cause of deficiencies, remedying them, and achieving continuous improvement.

Other important use cases for corrective action plans include the following:

• Quality Assurance (QA): CAPs help you uphold QA standards and meet customer expectations.
• Regulatory Compliance: In a similar sense, CAPs help ensure adherence to QA standards and legal requirements.
• Risk Mitigation: Addressing non-conformances allows you to reduce the likelihood of costly recalls, rework, or legal repercussions.
• Operational Efficiency: Remedying deficiencies leads to greater agility and less waste.

The specific benefits that your organization unlocks through its corrective action planning will vary based on the scope and severity of each individual problem.

In general, though, the key is to remedy issues as quickly and thoroughly as possible.

What are the Elements of a Corrective Action Plan?

1.  problem statement.

First, you must define the issue you’ve encountered and how that problem deviates from your standards. Be specific and concise.

2.  Root Cause Analysis

Next, determine the underlying factors contributing to the problem. Never assume that the issue has only a single cause.

3.  Action Plan 

Outline specific measures to address the root cause(s), including tasks, responsibilities, timelines, and the resources you’ll need. Each team member should know their specific role, as well as how the elements of the overall plan work together.

4.  Implementation

Execute your plan after getting buy-in from relevant stakeholders. Some implementation processes may only take a few weeks, whereas others, such as installing new equipment, can take months.

5.  Monitoring and Verification

After implementation, its important to continuously monitor the resolution of all issues to confirm  that they’ve been completely resolved. If they have only been reduced, but not fixed entirely, conduct another root cause analysis to determine what other factors are at play.

6.  Preventive Measures

Implement preventive measures to mitigate the risk of recurrence of similar issues. For example, if your supplier was to blame for the challenges, monitor their performance more closely moving forward.

7.  Documentation

Maintain comprehensive records of your actions throughout the corrective action planning process. Detail the findings of your investigations, what you did in response, and the outcomes.

Uses for Corrective Action Plans

There are several ways in which your organization can leverage a CAP to drive positive outcomes:

• Product Quality Control: Addressing defects or non-conformances
• Supplier Management: Resolving problems with trading partners or subcontractors
• Process Improvement: Optimizing workflows to enhance efficiency and reduce waste
• Compliance Management: Helping ensure adherence to regulatory requirements
• Customer Complaint Resolution: Addressing consumer concerns or feedback regarding product quality.

By applying the versatility of the corrective action plan framework, you can support a wide array of organizational goals and better meet the needs of your customer base.

Tips for Writing an Effective Corrective Action Plan

Creating a concise, focused CAP requires careful planning and execution.

Right from the start, be thorough in your root cause analysis to identify all underlying factors contributing to the problem. Then build on this knowledge by defining clear and measurable objectives. These best practices can help things go smoothly:

• Use a Collaborative Approach: Get relevant stakeholders involved early and often
• Set Realistic Timelines: Be ambitious, but don’t stretch your team or resources too thin.
• Continuously Monitor the Problem: Keep a close eye on the challenge during the entire CAP process.

The success of your corrective action plan hinges on the thoroughness of your root cause analysis. You must fully understand the problem, alongside all of the potential factors that may be causing and exacerbating the issue.

It’s important to take your time at this stage — differentiating between an aggravating factor and a causal one can be a bit challenging unless you dig deep.

For instance, a machine breakdown can lead to a production shortfall, but it may not necessarily be the causal factor. In reality, the causal factor could instead be traced back to poor maintenance or excessive wear and tear.

If you opt for a quick fix, know that the underlying issue will still persist and likely manifest again. Under the proper corrective action plan, you’ll take actions that gets positive results: revamping your preventive maintenance protocols or upgrading your machinery. This way, you address the issue at its source instead of simply removing an aggravating factor.

Learn More About Corrective Action Plans

If you need additional insights to help guide the creation of your corrective action plan, we’re ready to work with you.

At Epicor, our team of industry-focused, ERP solutions providers can provide you with the guidance and tools necessary to elevate your CAP workflows and enhance business efficiency.

Contact us today to get started.

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Christine Hansen serves as the Director of Product Marketing at Epicor, where she applies over 20 years of industry expertise to drive inventive solutions for the manufacturing sector. She holds BAs in Spanish and business administration from Augsutana College (SD) and is based in Minneapolis, MN.

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