presentation style meaning

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

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Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an AI presentation maker tool to create presentations for you in your preferred style

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Presentation Types and Styles Explained

Table of Contents

From high school, then all through college, and now in the workplace — presentations have been a pillar of passing down knowledge to various audiences. 

But, what are presentations? 

They are a tool used to inform and educate audiences in a fun and informative way. 

Well, that is the simple way of explaining their purpose and meaning. 

We want to dig in deeper, and that is what this article will bring to you — a deeper understanding of different types and styles of presentation, so you never get overwhelmed or confused when you need to make a presentation. 

We will discuss: 

• Different types and styles of presentations,
• The purpose of using presentations in the workplace, and 
• How to utilize and recognize types and styles of presentations.

We will also show you: 

• Famous presenters for each style, 
• How you can use each presentation style, and
• A quote for each style to work as a useful reminder if you ever get confused.

Let’s dive in, shall we?

What are the purposes of presentations?

Sometimes, when a term is widely used, to the point where we subconsciously know the meaning and its purpose, it’s hard to pinpoint the true definition from memory. 

So, let’s start with the basics — what is the definition of presentations? 

Presentation is a manner of passing down knowledge from the speaker to the audience. A presentation can be a: 

• Demonstration,
• Lecture, or 
• Speech. 

The purpose of a presentation is whatever goal you set up to achieve. Those goals can be:

• To educate, 
• To persuade, and/or 
• To entertain.

According to LinkedIn’s article 4 goals for any speech, pitch or presentation , when you combine the goals we mentioned, your presentation will become powerful, meaningful, and impactful. The goals mentioned above are general and can be applied to any situation. Different types and styles of presentation can lead to different results. With the right type and style, you can: 

• Better your work and image with clients,
• Be more effective when presenting new ideas or solutions, and
• Ensure more progressive career growth.

These are only some of the business goals you can achieve with the right presentation type and presenting style. The more types and styles you try out, the more skillful you become, which helps you achieve your goals more efficiently.

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What are the different presentation types?

Presentation types illustrate the way you structure your presentation . 

We’ve mentioned the 4 purposes of presentations — every goal or purpose corresponds to a certain type. Before you can choose a structure, you need to answer the question “ What is the purpose of this presentation? ” 

And methods and techniques, which we’ll talk about later, help you maintain that structure.

Once you know what you want to achieve with your presentation, you can choose its type. 

Here’s what you need to know about each presentation type:

Type #1: Informative presentations 

Informative presentations are analytical and, as the name states, informative. With this type of presentation, your end goal is to inform and educate . 

Your audience only has to listen and soak up all the knowledge that is given by you. 

With this type of presentation, you can report on new findings and new data or deliver a lecture. 

Since the goal is to educate, your presentation must be precise and correct. Make sure that the information you are communicating has real value. When presenting, try to engage your audience with visuals of your data to help them understand.

Type #2: Persuasive presentations

To use persuasive presentations, you must answer the question “ What do I want my audience to do after listening to me ?”

The point of this type of presentation is to persuade your audience, change their minds, or offer a new point of view, so that they take action .

Persuasive presentation comes in handy if you are presenting a new product or a service and you want your audience to feel the urge to buy said product.

When you use this presentation type you must exude confidence, since you are your audience’s only source of information for your product. 

Type #3: Motivational presentations

You’ve probably heard of motivational speakers, and if you haven’t, here’s a quick crash course. Motivational presentations have a purpose to inspire and change people’s minds . 

Most people who use this type of presentation have a story to tell. These people use their own experiences as key points in their presentations to help the audience to relate to them. 

Since the goal is to inspire and change people’s minds, you have to have a powerful topic to discuss. 

Remember to cater to your audience and adjust your presentation to them and their level.

Type #4: Instructive presentations

Instructive presentation is technical, precise, and often longer than other types we mentioned. This type is here to offer instructions to an audience. 

So, if your goal is to explain step by step how to achieve a goal or do a task— an instructive presentation should be your choice. 

When you are delivering this type of presentation you need to make sure that every instruction is clear, understandable, and easy to follow.  

How to determine which presentation type you should use?

To choose the correct type for your presentation, you must determine your goal. Once you have your goals clear, it will be easy to see which type works best with your presentation. 

Here are some helpful questions that will help you to narrow it down to one type: 

• What do I want the audience to take away from my presentation?’
• What am I trying to give the audience? Is it information, a lecture, or a look into a new product/feature?
• What obstacles are keeping me from delivering my presentation effectively?

Determining the correct type for your presentation is a trial-and-error process. You will find that some types are more your speed, while others might give you trouble. But, keep in mind that the end goal should always be to give your audience what they came for. 

No matter which type you prefer, they all exist for a reason. Give them all a chance, and remember that practice makes perfect.

Presentation methods and techniques

When you define the type of your presentation, it’s time to get into methods and techniques for delivering a presentation. 

There are a lot of ways you can deliver your presentation, and here is our take on it. 

Presentation methods

A method is how you approach your problem . 

When it comes to presentation methods, we linked them with public speaking. Methods cover:

• How you choose to deliver your presentation and 
• How you structure your speech. 

Here are the 4 main methods:

Method #1: Impromptu or unscripted 

The impromptu method applies to speeches that are: 

• Not prepared , 
• Emotionally charged, and 
• ‘Given on the spot’. 

This method of speaking is purely done by improvising, so there are no written rules on how it should be done. 

Improvising and making up your speech as you go is not a wrong way to deliver your presentation. Still, instead of basing your entire speech on your ability to ramble on, incorporate this method in segments where you see fit or feel inspired to do so. 

Method #2: Memorizing 

The memorizing method implies that the speaker needs to know their speech word for word. 

It is mostly used in oratory contests for high school and college students. This method is difficult, and you would need to spend a lot of time reading and memorizing your text.

But, this method is the easiest when it comes to performance anxiety. Since the text is perfectly constructed and your only job is to memorize and relay it to the audience, it’s less nerve-racking. 

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The memorizing method, while being challenging at its core, can be freeing once the speaker is on stage. With this method, you can practice your body language to go with the text. And since the text is scripted and perfected, the speaker can move around the stage as they see fit.

Method #3: Extemporaneous

Extemporaneous is a synonym for impromptu and unscripted — so why is a synonym to a method we’ve already covered, now a completely new method? 

Well, that is because when it comes to the extemporaneous method, we think of a speaker that allows help during their performance . 

The extemporaneous method is a combination of the first two methods we mentioned. This method allows the speaker to prepare their speech and use notes and key points as an aid to keep on course. However, they will not learn their presentation by heart, but use their own words and speak in a conversational manner.

Method #4: Scripting 

The scripting method used to require a written speech from which the orator reads to the audience. Nowadays, we can see this method used by news outlets, with a teleprompter. 

So, to make use of this method, you need to write down your speech and read it proficiently to your audience. 

When it comes to in-person presentations and public speaking, this method is not the go-to. 

You shouldn’t spend the whole presentation just reading off of papers. When we present, we need to maintain eye contact and overall connection with the audience — and holding a piece of paper in front of the audience will get in the way of that connection.

Presentation techniques 

Presentation techniques are what you use before and during the presentation to make it compelling, informative, and easier to understand . 

Here are some of the techniques that we find quite useful: 

Technique #1: Practice

As a presenter, you want to make sure that everything goes smoothly — and for that to happen, you need to practice. The key to giving the best presentation is to practice relentlessly. 

Some useful tips to help you make the most of your practice are to: 

• Practice in front of a friend. — Practicing in front of a friend will not only help you with performance anxiety, but a friend might also have some useful tips on how to perform better. 
• Film yourself practicing. — When you film yourself giving your presentation aloud, it will help you to get used to cameras and the spotlight. Also, the camera will capture every mistake you make, and from there you can see what needs to be worked on.
• Practice in the auditorium. — It will do you good if you can practice giving your presentation in a meeting room or the auditorium. If you practice in the place you will be presenting, you will get used to the space, and it will be familiar to you on the day of your presentation.

Technique #2: Use visuals 

There is no need to overwhelm your audience with endless blocks of text. Think about how you can transform the data or information into a simple visual . 

The important thing to remember is that your audience might not be on the same level of knowledge as you. So, use visuals to help them follow your point. 

Technique #3: Incorporate stories 

No matter how informative and to the point your presentation is, including a story that is illustrating your point can be very helpful to your audience. 

Not only is storytelling a great way to engage and entertain your audience, but it is also a great way to show how your information is relevant to real-world events.

If you are curious to see what more you can do to prepare for your presentation, check out our article: 

• How to prepare for a presentation: Your 9-step guide to a successful presentation

Technique #4: Incorporate appropriate style 

Your presentation style is how you choose to deliver your presentation as a speaker. Style builds on the methods we have mentioned earlier, and it comes down to how you choose to speak to your audience. You can be a storyteller or a coach to your audience, and with each style comes a different influence. 

Methods and techniques are a great starting point when you are approaching your presentation structure and topic. 

But, there are different styles of presentation that you also should consider before walking up to that stage. Let’s learn more about them.

What is a presentation style?

A style is your preferred way of doing things, and when it comes to presentations, a style is how you choose to deliver your speech . Everything from your vocabulary to your tone defines your presenting style. 

If you are not sure what your personal presentation style is, you can always pick and choose from the already-established styles. Those include: 

• Storyteller, 
• Instructor, 
• Closer, 
• Connector, 
• Coach, 
• Lessig style, and
• Visual style.

Let’s get into more detail about each one of them.

Style #1: The Storyteller

The storytelling style consists of a (usually personal) story or anecdote. 

This style is used when the presentation doesn’t have any data or numbers that need to be explained. 

You can use this style to emphasize your point and to easily relay your goal to the audience. 

The storytelling style is great for the beginning of the presentation, as it is there to capture the audience’s attention. 

Formality level for the Storyteller style: Low

Since this style uses the speaker’s personal experiences and anecdotes to help the audience relate to the topic easily, the language used is conversational. There is no need for any excessive formality , and the speaker can address the audience in a friendly and familiar tone.

The Storyteller style characteristics

What characteristics should you be aware of when you want to utilize this style? 

The vocabulary that storytellers use is simple and conversational. Think about how you tell a story to your friends, colleagues, or family. Once you have that in mind, becoming a storyteller on stage won’t be a problem. 

Since the formality level is low, there is no need to overcomplicate things or to use synonyms for words that already have simpler and more known versions. 

Your story should have an introduction, where you will introduce the problem. Then, you can move into the main plot point that explains your topic. And finally, you should have a conclusion where you can circle back to the beginning and where you will untangle the web you cast and leave your audience with a final thought.

The pros of the Storyteller style 

Now let’s look at some of the pros of this style: 

• It’s easy to follow. 
• It illustrates your problem and solution in a creative way.
• It’s relatable and, therefore, more influential to the audience.

The cons of the Storyteller style 

Here are the cons of being the storyteller type: 

• A story that’s too long or not interesting enough can leave your audience bored. 
• Getting too caught up in the story can make your presentation longer than it should be.

Who is the Storyteller style best suitable for?

This style is great if you want to truly connect with your audience and have them feel as if you speak to them, rather than at them. Many people don’t like to be lectured, and if you are trying to make a point or a message stick out, try out the storytelling style.

Famous presenter with the Storyteller style

The storytelling style is preferred among TED talk speakers. 

But, when we think of storytelling, one particular speaker comes to mind — Nick Vujicic. He overcame great obstacles and has learned how to take what’s best from life. So now, when he tries to spread his message of endurance, he puts his trust into the storytelling style and lets his emotions and experiences speak to his audience. 

Quote by Nik Vujicic that embodies the Storyteller style

“ What really matters are the lives you touch along the way and how you finish your journey .” ― Nick Vujicic

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Style #2: The Instructor

The instructing style of presenting shares some traits of the storytelling style. It still uses the power of metaphors to get the message across to the audience. 

But, the difference is that the instructing style has more of a commanding voice . The instructor can carefully align the story and the data in a logical and compelling manner, leaving the audience convinced and educated.

Formality level for the Instructor style: Medium

A lot of politicians use the Instructor style when they are trying to influence a larger crowd. Since this style has a higher formality level than the storytelling one, it allows the speaker to use more serious vocabulary and address the audience as superior. 

The Instructor style characteristics:

The Instructor’s style is characterized by logic and command. As we mentioned, the speaker who is fond of the Instructor’s style needs to be able to handle the facts and connect with the audience. 

So, the main characteristics of this style would be: 

• More formal use of language, 
• Commanding voice, and  
• Persuasive nature.

The pros of the Instructor style 

Let’s take a look at some of the pros of this style: 

• It helps get a complicated message across. 
• It’s persuasive. 
• It’s fairly easy to use. 

The cons of the Instructor style 

Here are some of the cons to be aware of: 

• The speaker could be deemed distant or cold. 
• The audience can lose interest if the presentation is too focused on pure data. 

Who is the Instructor style best suitable for?

This style is great if the speaker has a complicated topic to discuss with a less knowledgeable audience. This style is used mainly for lectures and political speeches. 

Famous presenter with the Instructor style

A famous presenter with the Instructor style is none other than the former Vice President of the United States, Al Gore. He uses metaphors, data, his own personal experience, and even visuals to bring complex issues closer to a wide audience.

Quote by Al Gore that embodies the Instructor style

“ When you have the facts on your side, argue the facts. When you have the law on your side, argue the law. When you have neither, holler. ” — Al Gore

Style #3: The Closer style

The Closer style of presenting is a style that demands action from the audience . Presenters who opt for this style want their audience to not only learn something new but to get up from their seats with a newfound urge to make a change. 

This style is a personification of a call to action. The presentations made in this style are short, since the speaker has a goal in mind. They then use this style to convincingly reach said goal.

Formality level for the Closer style: Medium

This style is a great tool to connect with the audience. So, to make a connection between the speaker and the audience, the formality level drops. But instead of treating the audience as friends, the speaker simply talks to them. 

The Closer style characteristics

The Closer style is persuasive and somewhat commanding. People who are fond of the Closer style cut right to the chase and make their audience get to a decision. With this presentation style, there are no boring statistics or data. The key points are clear and delivered with a short and clear explanation.

The pros of the Closer style 

Here are some of the pros of the Closer style: 

• The presentation is short.
• The Closer is confident and knows how to deliver a point.
• The audience rarely gets bored with this style.

The cons of the Closer style 

Take a look at some of the cons of this style: 

• Some audiences aren’t ready to make a quick decision.
• Some audiences might feel that this style is too harsh or rash.

Who is the Closer style best suitable for? 

The Closer style is best to use when you need your audience to make a decision or to give them the urge to make things happen. 

This style is mainly used by CEOs and salesmen.

Famous presenter with the Closer style

Many presenters use this style, but the one that stands out the most is the philosopher Ruth Chang. She has delivered great presentations on how to make hard decisions. She keeps her presentations short, sweet, and straight to the point. 

Quote by Ruth Chang that embodies the Closer style

“A world full of only easy choices would enslave us to reasons.” — Ruth Chang

Style #4: The Connector style

The Connector style speaker is most comfortable engaging with the audience . Some could say that the storytelling style is very similar to the Connector in that sense. Both styles base their presentations on the connection with the audience. The difference here is that the Connector is both a presenter and a member of the audience — and they are comfortable in both roles. 

This style of presentation (as the name suggests) allows the speaker to connect to the audience, and therefore deliver the materials easier. One way that this style connects the speaker and the audience is through Q&A.

Formality level for the Connector: Low 

Since this style’s main purpose is to connect the speaker to the audience, the formality level is low. The speaker appears as one of the audience, even though they are on stage. To keep the audience engaged and get them to ask questions, the Connector treats the audience as friends and acquaintances. 

The Connector style characteristics

The user of this style needs to appear as if they are one of the members of the audience, but they just happen to be on the stage instead in a seat. One of the main characteristics that stand out for this style is the eagerness of the speaker to engage with the audience. When a speaker is a Connector, they will constantly ask questions and listen to the audience’s opinions.

The pros of the Connector style

Let’s take a look at the pros of this style: 

• The audience is engaged and encouraged to participate.
• The presentation flows at a relaxed pace.
• The audience feels connected to the subject.

The cons of the Connector style

• Audience might not be comfortable with asking questions.
• The presentation might be longer than planned. 
• Too many opinions will derail the presentation.

Who is the Connector style best suitable for?

The great thing about the Connector style is that it can be used in any presentation and any setting. Since the main goal of this style is to connect the speaker and the topic with the audience, there are no rules or limits as to where it can and where cannot be used.

Famous presenter with the Connector style

Padraig Hyland is a TED Talk speaker and a specialist in audience engagement, so it is only natural that he uses the Connector style. He has delivered countless speeches on how to be a great presenter and how to connect with any audience.

Quote by Padraig Hyland that embodies the Connector style

“ To successfully navigate the current disruption, organizations need to nourish their authentic leadership voice and create a new story that engages their people on the journey .” — Padraig Hyland

Style #5: The Coach style

What is a coach? In every sense of the word, a coach is a person who guides you, teaches you, and helps you achieve your goals. 

It is the same with the coaching style. The person who uses this style guides their audience with their own enthusiasm for the subject. The Coach style is mainly used in motivational speeches, as it allows the coaches to interact with the audience and share knowledge on a topic they feel passionate about.

Formality level for the Coach style: Medium

The Coach style serves as a guide . It gives the speaker freedom to use their knowledge and personal experience to drive the audience to feel the same passion about the subject as the speaker does. To achieve that level of familiarity with the audience, the formality level drops, and the speaker talks to the audience as a teacher and, well, as a coach would.

The Coach style characteristics

The Coach style allows the speaker to guide their audience from point A to point Z, through knowledge and passion, which makes the presentation interactive and informative. 

This style of presentation can be seen in motivational speeches, lectures, and speeches delivered by sports coaches. The main characteristic that follows this style is that it is delivered by enthusiastic speakers.

The pros of the Coach style 

Here are some of the pros of this style to look into: 

• It allows the speaker to connect to the audience through enthusiasm. 
• Presentations in this style are interactive and engaging. 
• It gives the audience step-by-step instructions on the topic.

The cons of the Coach style 

Let’s examine some of the cons: 

• The speaker’s passion can be overwhelming to the audience.
• The speaker can forget to ask for feedback . 

Who is the Coach style best suitable for?

The Coach style, since it serves as a guide, is commonly used by motivational speakers and in self-help presentations. 

They tend to choose this presentation style because it allows them to connect with the audience while still delivering a detailed step-by-step on the topic they are discussing.

Famous presenter with this style

There are a lot of motivational speakers today that are a fan of the Coach style, but the one that caught our attention is Mel Robbins. She is a lawyer and a motivational speaker that helps her audience to form healthy habits and attain discipline to achieve their goals.

Quote by Mel Robbins that embodies the Coach style

“ You have been assigned this mountain so you can show others that it can be moved .” — Mel Robbins

Style #6: The Lessig style

If you are in a time crunch, but you have a lot of material to cover, then the Lessig style is the perfect style for you. 

The Lessig style was invented by Lawrence Lessig, and it states that a speaker should spend only 15 seconds on each slide or point during a presentation . This style usually agrees very well with the visual style. 

Since not all presentations have slides, this style cannot be used with any type of presentation. However, if you have too many slides and too many points to make, then the Lessig style can help you use your time slot well.

Formality level for the Lessig style: Depends

The Lessig style is not a style of speaking per se, but a style for presentation time management . So, the formality of the language you use will be up to you and your topic. You can decrease or increase the formality level and the Lessig style would still be the same.

The Lessig style characteristics

The main characteristic of this style is that it includes slides or at least some visual aid. 

This style is also the one that is not concerned with your verbal cues and style of speaking. If you choose to try out this style you can combine it with any of the styles we previously mentioned.

The pros of the Lessig style 

Here are the pros of this style: 

• It’s easy to use. 
• It helps you keep track. 
• It saves time.

The cons of the Lessig style

Here are some of the cons of this style: 

• It is not applicable to presentations without slides. 
• Sometimes the suggested 15-second rule isn’t enough. 
• The presentation may feel rushed or unfinished.

Who is the Lessig style best suitable for?

The Lessig style bases its rules on slides and visual aids, so it’s best suitable for presentations that consist of slides. The topics for this style are endless, and it is up to the speaker to see where this style works best in their presentation.

The most logical choice is, of course, the founder of this style — Lawrence Lessig, a lawyer and a political activist. 

Quote by Lawrence Lessig that embodies the Lessig style

“ Technology means you can now do amazing things easily .” — Lawrence Lessig

Style #7: The Visual style

Presentations can be all about the slides, data, or videos, and there are also powerful presentations that are delivered with only the speaker on the stage. But, technology is not something to shy away from . There are great advantages to using technology and feeding your audience with visuals that will support your claims. As they say, a picture is worth a thousand words. 

Formality level for the Visual style: Depends

The formality of this style doesn’t depend on the visuals used, but on the speaker and the topic. The great thing about the visual style is that it can be used with almost any topic and type of data. So, when using this style of presentation, you can choose the level of formality you feel comfortable with.

The Visual style characteristics

The Visual presentation style’s main characteristics are the visuals, as the name suggests. The visuals can be anything from a picture, video, or creatively shown data and statistics. 

This style can be used together with any other style that we mentioned, as long as you add some pictures or other visual elements.

The pros of the Visual style 

Here are the pros of the Visual style: 

• Visuals help the audience understand the presentation better — sometimes, they can illustrate your point better than your own words. 
• Visuals can help you move your presentation forward. 

The cons of the Visual style 

Here are some of the cons of the Visual style: 

• Overusing visuals in your presentation can take focus away from you. 
• Visuals can be redundant. 

Who is the Visual style best suitable for?

If you are creative enough or confident enough to not let the glamor of visuals take over your spotlight, you can incorporate visuals into any workplace presentation. Visuals can be helpful almost everywhere, and they can aid your audience if the topic is too complicated for them to follow.

Famous presenter with the Visual style

One of the best visual presenters is Steve Jobs. He was one of the founders of Apple, and every year he used to give a great visual presentation or a rundown of Apple’s new product releases.

Quote by Steve Jobs that embodies the Visual style

“ For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through .” — Steve Jobs

How to determine which presentation style to use?

If you are wondering which style to use, first you need to ask yourself what kind of audience will be attending your presentation . Once you have an idea of who you will be talking to, you can start to think about your presentation style. 

Also, you need to know what is the purpose of your presentation and what you wish to achieve. 

Beyond that, try out different styles until you find the one you are comfortable with.

Collaborate easily with Pumble — Even when creating presentations

If you’re working on a presentation with your colleagues — no matter what type of a presentation it might be — you’ll probably find yourself in need of an efficient communication tool. 

Luckily, Pumble, a team communication app , makes your collaboration more simple and efficient, while keeping communication lines open at all times. 

Here are all the ways Pumble can help you create various types of presentations:

• Thanks to the voice call feature, you can stay connected to your colleagues while you work together on the presentation. 
• If there is a problem you have to address , you can always give them a quick video call and share your screen with them so you can brainstorm or problem-solve together. 
• If you need a second (or third, fourth, etc.) opinion , you can always ask for it on some of the Pumble channels . 
• If you have to provide further explanations or continue the discussion without cramming the channel space, you can continue your conversation in threads or reach out to particular colleagues via direct messages .   

Finally, one of the best things about Pumble is that you can never lose important information or shared files because it has unlimited history . 

Jana Pavlovic is a communication author and researcher. She enjoys educating herself and others on various team collaboration and technology topics. She found that working from home in a hybrid-type company is her perfect combination for work-life balance, and she’s eager to share her new-found knowledge with you.

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Presentation styles: Explore different ways of presenting

Get your team on prezi – watch this on demand video.

Anete Ezera June 01, 2023

In the realm of public speaking and professional communication, mastering different presentation styles is essential for engaging and captivating your audience. Whether you’re delivering a business pitch, an educational lecture, or a sales presentation, the way you present your content can make a significant impact on conveying your message effectively. This article aims to explore various presentation styles and highlight the versatility of Prezi presentations that can elevate your delivery to new heights. From the classic approach to storytelling and demonstrations, we’ll delve into how Prezi can support and enhance each presentation style.

Why is it important to choose the right presentation style?

Selecting the appropriate types of presentation styles is crucial for effectively delivering your message and engaging your audience. The choice of style can significantly impact the overall effectiveness and success of your presentation. Here are some reasons why it’s important to choose the right style for your presentation.

Audience engagement

Different presentation styles have varying levels of audience engagement. By selecting a style that aligns with your audience’s preferences and expectations, you can enhance their level of engagement and create a more impactful presentation. For example, an interactive style may be ideal for engaging a tech-savvy audience, while a visual style can captivate visually-oriented individuals.

Message clarity 

Each presentation style has its strengths in conveying specific types of information. For instance, a storytelling style is effective for presenting narratives and evoking emotions, while a demonstration style is suitable for showcasing the practical application of a product or process. Choosing the right style ensures that your message is communicated clearly and resonates with your audience.

Retention and memorability

A well-suited presentation style enhances the audience’s ability to remember and retain information. By utilizing visuals, interactive elements, or a freeform approach, you can create a memorable experience that helps your audience internalize and recall key points long after the presentation is over. The right style can make your content more memorable, increasing its impact and effectiveness.

Personal connection

The presentation style you choose can also influence the level of personal connection you establish with your audience. Some styles, such as a freeform or conversational approach, foster a sense of rapport and authenticity. By selecting a style that aligns with your personality and communication style, you can establish a stronger connection with your audience and create a more engaging and relatable experience.

Brand representation

Your presentation style should also align with your brand identity and values. Consistency in style and tone across your presentations helps build brand recognition and reinforces your messaging. Choosing a style that is consistent with your brand image ensures a cohesive and professional representation of your organization or personal brand.

Audience needs and preferences

Understanding your audience’s needs, preferences, and expectations is paramount when choosing a presentation style. By considering factors such as their industry, demographics, and familiarity with presentation formats, you can tailor your style to cater to their specific requirements. This customization enhances their overall experience and increases the likelihood of achieving your presentation goals.

To explore the different presentation styles in a video format, watch our comprehensive video on this topic:

Classic presentation style

The classic style of presentation serves as the foundation for many public speeches and business presentations. It follows a structured and logical approach, with a clear introduction, main points, and conclusion. This style often utilizes bullet points, accompanied by concise explanations. By employing the classic style of presentation, speakers can effectively communicate their ideas, engage their audience, and leave a lasting impact.

Integrating Prezi into the classic style of presentation introduces an interactive dimension, enabling you to craft visually appealing slides that captivate and sustain audience interest. Through Prezi’s dynamic capabilities, such as zooming and panning, you can accentuate essential details and maintain an engaged audience from start to finish. For a classic presentation style, check out the following Prezi presentation templates.

Storytelling presentation style

Storytelling style presentation is a powerful technique that can breathe life into your content. It goes beyond simply relaying facts and figures. It taps into the power of narrative, engaging the audience’s imagination, emotions, and personal experiences. Through storytelling, you can create a shared experience with your listeners, allowing them to relate to your message on a deeper level. By presenting information in the form of a story, you can captivate attention, maintain interest, and ensure better retention of key points. 

Storytelling also provides a framework for organizing complex information, as it follows a natural progression of beginning, middle, and end. It allows you to introduce characters, conflicts, and resolutions, which help in clarifying concepts and illustrating the practical applications of your ideas. This style invites active participation from the audience, as they become invested in the narrative and eagerly anticipate the outcome. Overall, storytelling is a potent tool that enriches presentations by fostering emotional connections, enhancing understanding, and leaving a lasting impact on your audience.

Prezi offers a range of templates and design options that enable you to create visually stunning storytelling presentations. You can incorporate images, videos, and other multimedia elements to enhance the storytelling experience. With Prezi’s seamless transitions and cinematic effects, you can take your audience on a captivating journey, effectively conveying your message in a memorable way.

Learn more about storytelling style presentations in this article.

Demonstration presentation style

Demonstration presentations are particularly useful when showcasing a product, process, or concept. This style involves actively illustrating how something works or how to perform a task. Furthermore, the demonstration presentation styles cater to different learning styles, accommodating visual, auditory, and kinesthetic learners. Through a combination of visual aids, live examples, and interactive elements, this style ensures a memorable and impactful experience that resonates with the audience long after the presentation is over.

Prezi’s interactive features allow you to embed videos, animations, or step-by-step visual guides to provide a clear demonstration. You can create a path through the presentation that guides the audience through each step, ensuring a smooth and engaging experience. Prezi’s flexible canvas provides ample space to showcase details and highlight important features, making your demonstration impactful and informative.

Interactive presentation style

The interactive presentation styles break away from the traditional one-way flow of information and encourage active participation from the audience. It involves incorporating interactive elements, such as quizzes, polls, and collective exercises, to engage the audience and promote a two-way communication process. By embracing interactive presentation styles, speakers can transform their presentations into dynamic and engaging experiences that foster collaboration, encourage audience involvement, and create a shared learning environment.

With Prezi’s interactive capabilities, presenters can spark discussions, successfully hold people’s attention, and create a collaborative environment that keeps the audience involved and invested in the presentation. For an interactive presentation, discover the Prezi presentation example below.

Visual presentation style

A visual presentation style relies heavily on visually appealing elements to convey information. It emphasizes the use of graphics, images, charts, and infographics to enhance understanding and capture the audience’s attention. 

This style leverages the principle of visual hierarchy, organizing information in a visually logical manner to guide the audience’s attention and comprehension. Visual presentations not only make information more digestible but also enhance retention and recall. The combination of relevant visuals and concise text creates a harmonious blend that aids in understanding and increases the overall impact of the presentation.

Prezi provides a wide array of visually stunning templates, design elements, and multimedia integration options to create visually impactful presentations. Presenters can leverage Prezi’s drag-and-drop editor to easily incorporate eye-catching visuals, ensuring that complex concepts are simplified and memorable. By combining Prezi’s visual capabilities with storytelling techniques, presenters can create visually engaging presentations that resonate with their audience.

Freeform presentation style

The freeform style of presentation offers presenters the flexibility to adapt their content on the go, responding to audience reactions and tailoring the presentation in real-time. It allows for spontaneity, improvisation, and a more conversational tone. 

While it requires confidence, knowledge, and the ability to think on one’s feet, the freeform style allows for a more fluid and natural presentation that can resonate deeply with the audience. It’s a format that encourages active participation, facilitates meaningful discussions, and provides an opportunity for presenters to truly connect and build rapport with their listeners.

Prezi’s open canvas and non-linear structure provide the perfect platform for freeform presentations. Presenters can navigate freely between topics, zoom in on important details, and adjust the flow based on audience engagement. Prezi’s zooming and panning capabilities enable presenters to have a dynamic and fluid presentation, allowing for seamless transitions and a personalized delivery that connects with the audience.

Prezi for different presentation styles

Mastering various presentation styles is crucial for effectively conveying your message and captivating your audience. Prezi serves as an invaluable tool that enhances each presentation style, allowing you to create engaging, visually stunning, and interactive presentations. Whether you choose the interactive, visual, or freeform style, Prezi’s features and versatility enable you to craft memorable presentations that leave a lasting impact. Embrace the power of Prezi as you embark on your journey to deliver exceptional presentations that captivate, inform, and inspire your audience. Elevate your communication skills to new heights of excellence and unlock the true potential of your ideas with Prezi’s transformative capabilities.

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10+ Types of Effective Presentation Styles (Top Methods for 2024)

Do you need to make a presentation but aren't sure where to start? A good place to start is to choose your presentation style. 

After you've chosen your presentation style, choosing the template that you want to use will be easier.

In this article, you'll learn all about different kinds of presentations. You'll also discover when to use each type of presentation as well as some of the pros and cons of each.

Plus, we'll examine some professionally designed templates that work well with some types of presentations . And we'll sure some extra resources to help you learn more about presentation methods.

Let's get started!

What Is Presentation Style?

Are you asking what is presentation style? If you're planning a presentation, don't forget to consider presentation techniques and methods as part of your preparation.

Presentation style is how you give your presentation orally. When delivering public speeches or public presentations there are many different styles or ways in which you can give your presentation. 

In this article I'll cover over ten different presentation formats. I'll also give you the pros and cons of each style to help you choose which one's best for you.

But first, let's look at some great professionally designed template options that'll complement any presentation style.

Find Great PowerPoint Presentation Templates on Envato Elements

You may wonder why use a template? Making a PowerPoint presentation can take a lot of time. And it doesn’t always turn out looking how you want it to. Using a template in your presentation saves you time and ensures that your presentation turns out looking professional.

 Professionally designed templates already have presentation layout choices included. All you've got to do is add your information into the presentation layout and you're done. Templates can be easily edited to customize for your needs.

With a professionally designed template, you save time because the details are already taken care of. Designs that might take you hours to create (and wouldn't look half as good) are already there.

To find good templates, go to Envato Elements. You'll pay a low monthly fee to get unlimited access to download PowerPoint templates, graphics, images, fonts and much more.

5 Great PowerPoint Presentation Templates from Envato Elements

Here's a hand-picked list of great PowerPoint presentation templates from Envato Elements. They'll help you with many different types of business presentations:

1.  Minimalism Clean PowerPoint

Minimalism Clean PowerPoint has over 50 unique slides. Easily edit this template to suit your needs. This template is a multipurpose template. Use it for many different presentation purposes.

2.  PRESTIGE - Multipurpose PowerPoint V126

Prestige comes with 150 total slides and 30 unique slides. This template also comes with five color schemes to choose from. Easily add an image to the template by dragging and dropping the image into the image placeholder.

3.  NEXTZONE - POWERPOINT TEMPLATE

NextZone is a versatile PowerPoint template. This template comes with five premade color schemes. NextZone has a nice modern design that's professional looking.

4.  Strom PowerPoint Template

The Strom PowerPoint Template comes 30 modern slides. This template includes infographics and a picture placeholder. Strom PowerPoint Template comes with five color schemes to choose from.

5.  Koba PowerPoint Presentation

Koba PowerPoint Presentation template comes with over 100 unique slides. Icons, infographics and mockup devices are included with this template package. The Koba PowerPoint Presentation is a flexible template. Use it for many different presentation purposes.

Now, let's dive into our look at effective presentation styles.

10+ Different Types of Effective Presentation Styles

Here are more than ten common different effective presentation styles:

1. Visual Presentation Style

The visual style is great for anyone who wants to use your presentation to complement the main points of your speech. This visual presentation technique is perfect for people who have many important talking points. 

To use this technique, include a visual of what you are talking about in your presentation. You can also put graphs and charts in your presentation. 

Steve Jobs often used the visual presentation style. You can see an example of this in the YouTube video below:

Notice the visuals on the giant screen behind Jobs.

Here are some pros and cons of the visual presentation method:

Pros : The visual presentation technique is helpful if you've got a large audience. The visuals will let the audience see what you're discussing in your presentation. This style is great if you're discussing a product or something similar.

Cons : The visual presentation technique isn't for someone who doesn’t need visuals to explain what they're talking about. 

2. Coach Presentation Style

The coach presentation style is for energetic and charismatic speakers. This presentation style is a great style to use with an audience who needs to be sold on an idea. This presentation style works best if the presenter doesn't need to get into details.

Pros : The coach style allows you to connect with your audience using role-play and listener interaction. Use this style to sell an idea or sell a product. The coach-style is a great style to use in a conference type setting.

Cons : The coach-style of presentation isn't suitable if you're a naturally quiet person. In this style you don't go into details, instead, you're communicating the big picture. If you need to get into the details of what you're presenting, you might want to explore other styles.

3. Instructor Presentation Style

The instructor presentation method is great to use when you've got a complex subject to discuss. With this form of presentation high impact visuals help you get your point across to the audience. 

This presentation style is appropriate for anyone who is great at presenting and is comfortable with their subject. Former U.S. Vice President Al Gore often used this presentation method. If you want to use this presentation method, be sure to consider:

Pros : The instructor type of presentation is great if you like to use metaphors and figures of speech to help you make a point. This style is also appropriate for people who want to use impactful visuals to further your points.

Cons : The instructor type of presentation isn't meant for short presentations. A lot of preparation time will go into making or finding high impact visuals.

4. Freeform Presentation Style

The freeform presentation method doesn't use slides. This style of speaking is very impromptu. This presentation style is great for a presenter who has a short speech and knows their presentation points well. 

Here are some pros and cons of this technique:

Pros : The freeform presentation style is great for an impromptu meeting where you don’t have much time to prepare. This presentation style can also be used at networking events.

Cons : With this presentation technique if you don't know your subject matter very well it can make you seem unorganized. Freeform presentation style is better if you've got a short presentation time.

5. Storytelling Presentation Style

The storytelling type of presentation relies on stories and examples to make points in their presentation. This style is suitable if you've got a lot of time to present your topic. 

This type of presentation style is also appropriate for networking events and conferences. This presentation technique often has a question and answer session at the end of the presentation. A speaker who uses this presentation technique is neuroanatomist and author, Jill Bolte Taylor.

As you listen to the presentation, take note of the various stories that the speaker uses. By telling stories from her own life, Taylor captures the audience's attention. Here are the pros and cons of the storytelling presentation style:

Pros: The storytelling style allows you to connect with your audience through stories. With this style of presenting, it's okay to get emotional. The emotion helps you connect with your audience better.

Cons: The storytelling style is not for you if you don’t have anecdotes to tell. You also need to leave time for a question and answer session. If you don’t have time for a question and answer session, then explore other styles.

6. Connector Presentation Style

In this type of presentation, audience feedback is highly encouraged. The speaker will try to connect to the audience through their similarities. This presentation technique applies to sales presentations.

Some of the pros and cons of the connector presentation style include:

Pros : This style is great if you want immediate feedback on your presentation. The connector form of presentation typically includes a question and answer session with the audience.

Cons : In the connector form of presentation, the speaker must have similarities with their audience. If they don’t have similarities with the audience, then they're not connecting with them. This style also isn't for you if you don’t want immediate feedback on your presentation.

7. Persuasive Presentation Style

The persuasive form of presentation is where the presenter is trying to persuade the audience to their point of view. A sales pitch presentation is an example of a persuasive form of presentation. 

In a persuasive speech connecting with the audience through a similar experience or through emotion helps the audience relate to the speaker. If you're planning to use a persuasive presentation style, consider:

Pros : The persuasive presentation style is great if you use your hands a lot while speaking. This style is also great if you're selling a product.

Cons : If you don't need to persuade the audience of something, then you'll want to look into other styles. This presentation style is for people who are more experienced in presenting sales pitches or presentations.

8. Interactive Presentation Style

The interactive presentation method requires the speaker to interact with the audience in some way. The presenter can connect with the audience by passing out speaker notes or an outline before the presentation. 

The speaker could also interact with the audience by using a whiteboard or host a webinar. This style helps keep the audience engaged with what the speaker is saying. 

Here are the pros and cons and this presentation technique:

Pros : The interactive style of presentation lets the speaker pass out copies of their slides beforehand. This allows the audience to follow along with the presentation and fully absorb the information. It also gives the audience a place to jot down a few notes or questions.

Cons : The interactive presentation style is better with complicated subjects. If your subject matter is too simple the audience may not have anything to discuss.

9. Lessig Presentation Style

The Lessig presentation style was created by Lawrence Lessig, a professor of law and leadership at Harvard Law School. This presentation method requires that the presenter only spends fifteen seconds on each slide. If there's text on the slide it's the speaker’s exact words. 

This style of presentation is great if you've got to present to a large audience. The rapid pace of this presentation style can keep the audience focused and engaged.

As Lessig speaks, you'll see how quickly he moves through the various slides. Also, notice the slides that contain what he says, word-for-word.

Pros : The Lessig style of presentation is great for a presentation where you've got a lot of talking points to get through in a short period of time. 

Cons : The Lessig style is for experienced presenters. If you don't have a lot of experience presenting you may want to try a different style. This style is also not for you if your presentation requires charts and graphics.

10. Educational Presentation Style

The educational type of presentation is for a speaker who is teaching the audience. Use this style if you're demonstrating a new product. You can teach the audience about the new product you're selling or offering.

Pros : The educational presentation style is fitting if you've got videos and other visuals to show your audience. You also can put extra information on the slides that you may not verbally discuss.

Cons : It may take a while for the audience to listen to you. If you've got more than one subject to discuss it can be too confusing for the audience.

11. Data Scientist Presentation Style

The data scientist presentation style relies on facts, data, analysis, and statistical information to backup and explain their main talking points. This type of presentation is perfect when you need to pitch the idea and back it up with factual claims. It works really well in a business setting when your audience is more interested in hard data rather than storytelling.

Pros: The data scientist's presentation style helps prove a point and persuade your audience. It also helps break down complex data into a more visually appealing presentation formats.  

Cons: Be sure to include other types of slides in your presentation too. Otherwise, your presentation can come off as dry if it has nothing but data.

5 Quick Tips To Help You Choose Your Presentation Style

So now that you know different presentation formats, it’s time to settle on one. But which presentation style should you choose? Here are five quick tips that'll help you decide which presentation style would be best for your presentation: 

1. Consider the Topic of Your Presentation

First, consider the topic of your presentation. Are you presenting a body of work or are you trying to educate your audience?

This can be the single most important factor in helping you decide which presentation style to use. 

Be PowerPoint Presentation Template works well with different topics.

2. Consider Your Audience

You also need to consider your audience. Are you presenting a brand new group of people or does your audience consist of people who already know you?

If you’re presenting to a brand new audience, it’s a good idea to opt for the interactive or connector presentation styles. This ensures your audience remains engaged throughout the entire presentation. 

3. Decide On Your Call To Action

Your call to action or the purpose of your presentation is another important element to keep in mind. If you’re trying to raise brand awareness a coach or storytelling presentation would work well. But if you’re trying to secure funding or get your audience to buy your product, educational, persuasive or data scientist presentation styles might work better. 

The B2B Marketing And Sales PowerPoint Template has several effective slides that can be used for call to action slides.

4. Combine Different Styles for a More Effective Presentation

All the presentation styles above are highly effective when you’re giving a very targeted presentation. But you can also make your presentation more effective by combining different presentation styles. 

5. Save Time With a Template

No matter which presentation style you choose, start with a professional template. Not only will most of the work be done for you when it comes to design and content type, but your presentation will also look polished and unique.

Ciri PowerPoint template has a professional and clean look suitable for all kinds of presentations.

Learn More About Different Types of Presentations

Are you still wondering about presentation methods and effective presentations styles? We've got a wealth of resources on presentations and presentation methods. Here are a few tutorials you may want to review:

You may also want to download a copy of our free eBook that explains how to make a business presentation:

Download a Premium PowerPoint Presentation Template Today!

In this article, you read about different presentation techniques . So, you should be ready to start your presentation. Choose one of the presentation techniques that's best for you. Then, download a PowerPoint presentation template today to save time and ensure a professional presentation .

Editorial Note: This post has been updated with contributions from Brenda Barron . Brenda is a freelance instructor for Envato Tuts+.

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9 Types of Presentations You Should Know (With Examples)

8 Effective Ways to Introduce Yourself in a Presentation

How to write a problem statement slide, how to write the perfect titles for your slides, pro tips to create an impactful employee induction presentation.

Mastering the art of crafting and delivering presentations is vital across diverse contexts and industries. In a world where effective communication often determines success or failure, understanding the various types of presentations is key. Each presentation type fulfills a distinct role, which we will understand in this article. So, let’s get going!

Why is it Important to Understand Different Types of Presentations?

Different presentations serve distinct purposes, each tailored to achieve specific goals and connect with audiences uniquely.  Imagine trying to motivate a team using the same approach you would use to deliver a technical report – it just would not work. 

Whether aiming to inform, persuade, train, or inspire, understanding and utilizing various presentation styles ensures you communicate your message properly and engage your audience on the right level. Each presentation type, from informative to persuasive, is like a tool in a toolkit designed for specific tasks to help you achieve your objectives.

Moreover, adapting to different styles keeps your communication fresh and dynamic. A one-size-fits-all approach can lead to disengagement, whereas using the right style for the proper context maintains interest and maximizes impact. 

Types of Presentations

1. informative presentation.

Informative presentations are designed to educate the audience on a specific topic. They provide clear, factual, and comprehensive information that enhances understanding. These presentations are commonly used in academic settings, corporate training sessions, and public awareness campaigns. 

For instance, a professor might deliver an informative presentation on the impacts of global warming, outlining the scientific principles, current data, and potential future scenarios. 

To make such presentations more effective, focus on organization and clarity. Commence with an introduction that sets the context and outlines the main points you will cover. Break down each section to address a specific aspect of the topic, providing detailed explanations supported by evidence and examples. Make sure to harness the power of visuals and charts to explain complicated data in simple terms.

2. Persuasive Presentation

Persuasive presentations convince the audience to adopt a particular viewpoint or take specific actions. These presentations are essential in various contexts, such as marketing, sales, and advocacy. 

The best way to increase their impact is by proactively addressing potential objections and counter-arguments. This approach demonstrates thorough understanding and preparation, which strengthens your credibility. 

Incorporate testimonials, case studies, and real-life examples to enhance persuasion by providing tangible proof of your claims. Deliver a clear and compelling call to action at the end of the presentation to encourage the audience to take the desired step, whether supporting a cause or changing a behavior. 

For example, this style can be used by non-profit leaders to advocate for a cause, such as raising funds for calamities, creating awareness, etc.

3. Demonstrative Presentation

How-to-do or demonstrative presentations focus on showing the audience how to do something through detailed, step-by-step instructions. They are particularly effective in educational settings, workshops, and training sessions where practical knowledge and hands-on experience are essential. 

For example, a project manager conducting a training session might give a demonstrative presentation on using a new project management software. The manager would guide the team through each stage of the software, from setting up a new project to tracking progress and generating reports, ensuring that participants understand and can replicate the steps independently.

Interactive elements, such as allowing the audience to follow along or ask questions in real-time, can further enhance understanding and retention. 

4. Sales Presentation

Have you ever found it challenging to convince customers to buy a product or service? Here sales presentations can help you navigate the challenge. These presentations showcase your unique value propositions, address the pains of your audience, and convey how your products can improve their situation.

For example, a sales representative for a new software solution might present its advanced features, user-friendly interface, and how it can streamline the client’s workflow, ultimately saving time and increasing productivity.

To make a sales presentation effective, you must understand the audience’s needs and tailor your content accordingly. Highlight the product’s core competencies, such as its superior performance, cost-effectiveness, or innovative features. Close your presentation and encourage the audience to take the next step, whether scheduling a follow-up meeting, requesting a demo, or making a purchase. 

5. Motivational Presentation

A motivational presentation aims to inspire and energize the audience, encouraging them to achieve their goals or make positive life changes. Such presentations often appeal to emotions, using powerful stories, personal experiences, and uplifting messages to connect with the audience on a deeper level. 

For instance, a keynote speaker at a corporate event might share their journey from overcoming significant challenges to achieving success, emphasizing resilience and perseverance as keys to personal and professional growth.

You can curate an engaging narrative that resonates deeply with the audience’s aspirations and struggles and engage them with relatable anecdotes and success stories that forge an emotional connection. Use inspirational quotes, vivid imagery, and energetic delivery to boost the motivational effect, encouraging listeners to visualize their own success and fully believe in their potential.

Offer practical advice, set achievable challenges, or provide valuable resources to support their journey. By leaving the audience with a strong sense of empowerment and clear direction, you can drive meaningful change and ignite a proactive mindset that propels them toward success.

6. Status or Progress Presentation

A status or progress presentation provides an update on the current state of a project, initiative, or objective. This type of presentation is essential for keeping stakeholders informed about progress, identifying issues, and aligning team efforts with overall goals. 

For instance, a project manager might deliver a status presentation to the executive team, highlighting key milestones achieved, current challenges, and any adjustments needed to stay on track. The presentation typically includes an overview of completed tasks, upcoming deadlines, and a review of budget and resources.

To make a status presentation impactful, focus on clarity and transparency. Organize the content to cover major areas such as progress made, key metrics, and any deviations from the original plan. Further, highlight both successes and setbacks to build trust and ensure that stakeholders have a clear understanding of where things stand.

7. Pitch Presentation

Pitch presentation is a critical tool for making a compelling case, whether an entrepreneur seeking venture capital, a startup aiming to attract customers, or a non-profit organization looking for funding.

In a highly competitive environment, a well-crafted pitch can differentiate you from others by clearly articulating what makes your offering unique and how it addresses a specific need or problem. 

By highlighting key aspects such as market demand, competitive advantages, and potential returns, a pitch presentation can capture the interest of investors, customers, or supporters, making it easier to secure the necessary support or resources. 

Pitch presentations are a critical opportunity to make a solid first impression and establish credibility. They provide a platform to showcase your expertise, vision, and commitment, which can build trust and confidence among your audience. A compelling pitch persuades stakeholders to take action and lays the foundation for future relationships and opportunities. 

8. Instructive Presentations

Instructive presentations are designed to instruct, educate, and inform an audience about a particular topic or skill. They are often used in academic settings, corporate sessions, workshops, and seminars. 

They incorporate examples, case studies, and practical applications to present key points and make the content more relatable and engaging. One key element of an instructive presentation is clarity. Presenters must ensure that their explanations are straightforward and avoid jargon unless the audience is already familiar with the topic. 

For example, a digital marketing expert can deliver an instructional presentation for small business owners who are new to online marketing.

9. Decision-Making Presentation

A decision-making presentation is designed to assist an audience in evaluating various options and making informed choices based on the information presented. 

These presentations are commonly used in business meetings, strategic planning sessions, and project evaluations. The goal is to present data, analyses, and recommendations in a way that highlights the pros and cons of different alternatives, ultimately guiding the audience toward a well-considered decision. 

Effective decision-making presentations often include visual aids such as comparison charts, decision matrices, and risk assessments. By providing a structured approach and clear criteria for evaluation, these presentations help the audience weigh their options methodically.

A Detailed Guide to Help You Choose the Right Presentation Type

Choosing the right presentation type is crucial for effectively communicating your message. The kind of presentation you select can significantly impact your audience’s engagement, understanding, and retention of the information. 

Here are some key tips to consider when deciding on the most suitable presentation type for your needs.

(i). Communication Objectives

Before selecting a presentation type, it is essential to define your goals clearly. Do you wish to inform, persuade, or motivate your audience? Understanding your key goals will guide the structure and style of your presentation. 

For instance, informative presentations are ideal for delivering factual information or educating an audience about a particular topic. These presentations should be clear, concise, and well-organized. On the other hand, if you wish to motivate your viewers, inspirational presentations are the way to go.

(ii). Audience Diversity

Knowing your audience’s demographics, background, and preferences is essential for choosing the right presentation type. Consider factors such as age, gender, education level, and cultural background to tailor your presentation style. Additionally, assess the audience’s familiarity with the topic. 

For example, for a knowledgeable audience, you can delve into more complex details, while for a general audience, it is better to keep the information accessible and straightforward. Understanding your audience’s interests and preferences can also help you choose a presentation type that will keep them engaged.

(iii). Context and Setting

The context and setting of your presentation can significantly influence your choice of presentation type. Evaluate the environment where your presentation will take place. Is it in a large auditorium, a small conference room, or online? Each setting has different requirements for presentation types and delivery methods. 

Also, consider the formality of the event. Formal settings may require a more structured and professional approach, while informal settings allow for a relaxed and conversational style. The audience size is another critical factor; larger audiences may need more structured and visually engaging presentations, while smaller groups can allow for more interaction and discussion.

(iv). Content Complexity

The complexity of your content should guide the presentation type you choose. For straightforward information, use clear and concise slides, infographics, or bullet points to avoid overwhelming the audience with too much information at once. 

Consider using detailed visuals, charts, diagrams, and multimedia elements for more intricate topics. Breaking the content into manageable sections and providing summaries can help reinforce key points and ensure the audience comprehends complex information.

For example, for detailed topics like financial performance, you can opt for informative presentations, while for simple subjects such as project progress, a status presentation would be more appropriate.

(v). Personal Style

Your personal presentation style plays a significant role in the effectiveness of your delivery. Choose a presentation type that aligns with your strengths and comfort level. If you are confident in storytelling, consider a narrative-driven presentation, whereas if you are more comfortable with data, focus on data-driven presentations. 

Utilize your preferred methods for engaging the audience, whether it’s through humor, interactive elements, or compelling visuals. Leveraging your strengths can enhance your presentation’s impact and make it more engaging for your audience.

Suppose your strength lies in convincing and negotiating with people. Here, you can leverage your skills to deliver a compelling persuasive presentation and convince the audience to take a desired action.

(vi). Time Constraints

The time available for your presentation will affect how much content you can cover and the depth of detail you can provide. For brief time slots, focus on key points and ensure clarity and conciseness, using impactful visuals and avoiding overloading the audience with information. 

With more extended presentations, you can delve deeper into the topic, include interactive elements, and engage in discussions with the audience. Plan for breaks and ensure a logical flow of information to keep the audience intrigued throughout.

Tips to Ace All Types of Presentations

1. use visuals.

Use professional PowerPoint templates to create presentations and give your slides a professional look. You can add visuals such as charts, graphs, images, and even videos to make your presentation look stunning. Ensure that your visual resonates with the topic and does not distract the audience from the main theme of the presentation.

2. Structure It Correctly

The structure of your presentation is crucial as it acts as an anchor for the audience. Start by introducing your topic, followed by details such as pros and cons, metrics, data, etc., and then summarize with a strong conclusion.

3. Incorporate Stories

Stories wire human beings into listening and have a great impact on engagement as well. By using stories in your presentation, you can communicate your message in a much better manner and make it more impactful.

4. Make It Interactive

Encourage interaction through questions, discussions, or activities. Engaging with your audience keeps them interested and makes your presentation more dynamic.

5. Deliver it Right

Consider various aspects of delivery to maximize the effectiveness of your presentation.

• Body Language and Gesture

Utilize gestures and movement to emphasize points and convey enthusiasm. Positive body language enhances your credibility and engages your audience.

• Maintain Eye Contact

Make eye contact to convey confidence and build rapport with your audience.

• Pay Attention to Pace and Tone

Speak clearly and at a moderate pace. Modify your tone to emphasize essential points and maintain audience interest. Avoid speaking too fast or monotonously.

• Be Authentic

Be yourself and let your personality shine through. Authenticity helps build credibility with your audience, making your message more relatable and memorable.

6. Wrap Your Presentation on Time

Respect your audience’s time by staying focused on your key messages. Avoid unnecessary details and keep your presentation concise and to the point. 

7. Practice

Rehearse your presentation often to refine your delivery, timing, and transitions. Practicing helps build confidence and allows you to handle unexpected issues smoothly. Anticipate potential questions and prepare concise, thoughtful responses. Handling questions confidently demonstrates your expertise and readiness. You should also be prepared for technical difficulties and have a backup plan in place. Stay calm and composed, and use any issues to demonstrate problem-solving skills.

Understanding and effectively utilizing different presentations can significantly enhance your ability to communicate and achieve your objectives. By selecting the appropriate presentation style and applying best practices, you can ensure that your communication is impactful, persuasive, and aligned with your goals. 

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Top 10 Different Types of Presentation Styles: Which to Choose?

Guest Writer

• Published on December 1, 2022

Table of Contents

You’re about to give a presentation, but you need to figure out the best presentation style to give to your audience. There are many different types of presentation styles to choose from. How do you know which one is right for your specific situation?

This article will describe the most popular types of presentations and give you a brief overview of each, so you know which type of presentation is best for you based on the context and your target audience.

This should help you make a more informed decision about which style is best for your needs so that you can deliver it the most effectively. Let’s get started!

What are the different types of presentation styles?

There are many different presentation styles, and the best style for any given situation depends on the purpose of the presentation and the audience that will be viewing it.

For example, a scientific presentation might use data visualizations to communicate complex information, while a sales presentation might focus on delivering an engaging and persuasive speech. Other presentation styles include using props or demonstrating products, giving a TED-style talk, or using PowerPoint slides . Ultimately, the goal is to choose a style that will best help you achieve your desired outcome.

In this article, we will start by discussing the broader presentation types, such as seminars, meetings, and training sessions, and move on to more specific presentation types, like informative presentations, persuasive presentations, sales presentations, etc.

Here are the top types of presentation styles:

Training Sessions

Informative presentation, persuasive presentation, sales presentation, motivational presentation, business presentation, instructive presentation, elevator pitch.

We’ll end with how you can deliver your presentation: orally, visually, or remotely.

A seminar is a small, informal class typically conducted by a university professor to allow for personalized instruction and student interaction. Seminars often focus on discussions of scholarly articles or papers, and students are often expected to prepare for the session by reading the assigned material.

The intimate size of seminars allows for a more in-depth exploration of the topic than would be possible in a large lecture class. The format also encourages student participation and debate.

Seminars can be an excellent way to learn about a particular subject and develop critical thinking skills.

A meeting is a gathering of people assembled to achieve a common goal through discussion and deliberation. Meetings can be conducted in person or remotely and involve many people. The size and structure of a meeting will vary depending on its purpose, but all meetings typically involve some form of discussion or information sharing.

The participants in a meeting may share their ideas and opinions, debate various topics, or make decisions about a course of action.

To be effective, meetings typically require some level of planning and organization. This can include setting a schedule or appointing a leader.

By planning and preparing for a meeting properly , its participants can ensure that it is productive and efficient.

A training session is a time for employees to learn or improve new skills. Training can take many forms, but it typically involves some combination of lectures, group activities, and hands-on practice. The goal of a training session is to help employees be better equipped to do their jobs and to improve the overall quality of the workplace.

To be effective, training must be tailored to the needs of the individual employees and the specific demands of their jobs. An effective training program will also include regular follow-up and assessment to ensure that employees retain what they have learned.

Businesses can improve employee morale, strengthen retention rates, and boost productivity by investing in employee training.

An informative presentation is a presentation that provides information about a particular subject. An informative presentation aims to educate the audience about a specific topic.

It is essential to be clear and concise when giving an informative presentation . The presentation should be well-organized and easy to follow.

It is also essential to use reliable sources of information and provide citations. Informative presentations can be given in various formats, such as PowerPoint presentations, lectures, or speeches.

Regardless of the format, the goal is always to provide the audience with accurate and up-to-date information.

A persuasive presentation is a speech to convince the audience to accept a particular point of view or take a specific action. The goal of persuasive presentations is to change the audience’s beliefs, attitudes, or behaviors.

To be effective, persuasive presentations must be well-researched and carefully planned. The speaker must be clear and concise and address any objections the audience may have.

Persuasiveness will also often depend on the delivery of the presentation, as passionate and charismatic speakers are more likely to win over an audience than those who are dry or monotone.

A successful persuasive presentation can be the difference between winning over a new customer or losing a sale.

A sales presentation is a formal meeting between a potential buyer and a seller in which the seller presents their product or service to convince the buyer to make a purchase. Sales presentations can take many forms, from highly scripted and rehearsed pitches to more informal conversations.

Regardless of the format, the best sales presentations have some aspects in common. These include:

• An engaging opening
• A detailed overview of the product or service
• A demonstration of how the product or service can benefit the buyer
• A clear call-to-action

With these elements in place, a sales presentation can be an effective way to close a deal.

A motivational presentation is a speech or presentation given to motivate the audience to take action. The speaker typically uses stories, analogies, and personal experiences to inspire the audience and encourage them to pursue their goals.

Well-crafted motivational presentations can be an excellent way to boost morale, build team spirit, and promote positive change. However, it is essential to ensure that the content is appropriate for the audience and that the delivery is dynamic and engaging. Otherwise, the presentation may fail to achieve its intended purpose.

A business presentation is an event where businesses discuss essential topics related to their work. Plus, business presentations typically involve a large audience and may be held in person or virtually.

This types of presentation often include PowerPoint presentations and other visual aids and may involve guest speakers’ speeches. Business presentations allow businesses to share information with their employees, customers, and other interested parties.

They can also be used to promote new products or services or to unveil new initiatives. Business presentations can be an effective way to communicate complex information concisely and engagingly.

In the business world, the correct presentation style can make a massive difference in the success of a project or initiative. By understanding the different presentation styles and when to use them, people can ensure that their presentations are effective and engaging.

An instructive presentation is a type of presentation that is designed to teach its audience something new. Unlike a traditional presentation, which may provide information or entertain its audience, an instructive presentation is focused on delivering instructional content.

This can include anything from teaching a new skill to offering tips and tricks for using a particular product. When giving instructive presentations, it is essential to identify the goals and objectives of the instruction. This will help to ensure that the audience walks away with the desired knowledge or skill.

Additionally, it is essential to use clear and concise language, as well as visual aids such as diagrams, charts, and images, to effectively communicate the instruction.

With careful planning and execution, instructive presentations can be an excellent way to educate an audience on various topics.

An elevator pitch is a brief, persuasive speech you use to sell yourself, your product, or your company. You make an elevator pitch when you want to convince someone to invest in your idea, give you a job, or buy your product. 

The name “elevator pitch” comes from the idea that you should be able to explain your idea in the time it takes to ride an elevator (about 30 seconds). An elevator pitch is sometimes called an “elevator speech” or an “elevator statement.” 

A good elevator pitch is clear, concise, and engaging. It should explain what you do, why it’s valuable, and who it’s for. An effective elevator pitch will make the listener want to hear more about your product or idea. 

You might use an elevator pitch in a job interview, meet someone at a networking event, or pitch your product to a potential investor. An elevator pitch is not just for entrepreneurs– anyone who wants to sell an idea can benefit from having a good elevator speech.

How can you deliver a presentation?

You can deliver a presentation in three main ways: orally, visually, or remotely.

Oral Presentation

An oral presentation is a type of presentation in which the presenter speaks to an audience without visual aids such as slides. Oral presentations can be used to present information, share ideas, or give a persuasive speech.

When giving an oral presentation, it is essential to be well-prepared and to practice beforehand. This will help ensure that the presentation flows smoothly and that the audience understands the presented information.

Additionally, it is crucial to be aware of body language and tone of voice to engage the audience and deliver a successful presentation.

Visual Presentation

A visual presentation is a presentation that uses visuals to communicate information. These visuals can include:

• Infographics

The aim of a visual presentation is to make the information easier to understand and remember. Our brains are hardwired to respond to visuals, so using them in presentations can effectively engage your audience and get your point across.

When done well, visual presentations can be incredibly powerful tools for conveying information. However, it’s important to use visuals wisely. Overloading your slides with text or using low-quality images can make your presentation confusing and less effective. Make sure you choose the right font that has high readability and use images sparingly, so people don’t get too distracted and miss the point of your presentation.

If you plan to use visuals in your next presentation, choose them carefully and use them sparingly. With some thought and creativity, you can create a visual presentation that will engage and inform your audience.

Remote Presentation

A remote presentation is a presentation that is given over the internet, typically using video conferencing software . This type of presentation has several advantages over in-person presentations, including reaching a wider audience and saving time and money by avoiding travel.

Additionally, remote presentations can be recorded and shared, allowing viewers to watch the presentation at their convenience. While there are many benefits to giving a remote presentation, there are challenges, such as ensuring that everyone can hear and see the presentation.

With careful planning and execution, however, a remote presentation can effectively communicate with a large audience.

Now that you’ve read about the different presentation styles, it’s time to choose one. Which style will work best for your audience and your purpose?

Keep in mind that there is no single correct answer – it all depends on what you want to accomplish with your presentation, the context, and the audience you will be presenting to. If possible and appropriate, try using visual aids to convey your message, like PowerPoint.

Armed with this information, you’ll be able to select a style that will help you deliver your message effectively and engage your audience.

Let’s visit RRPicks to  download free PowerPoint templates . But wait, don’t go anywhere and stay here with our  RRGraph Design  Blog  to keep up-to-date on the  best pitch deck template  collections and design advice from our  PowerPoint experts .

Author Bio : Janine Heinrichs is a graphic designer who writes at Janine Designs Daily . Her mission is to show people that the faster and more effective way to become a graphic designer is not by going to school; it’s by being bold and putting your work out into the world. Her work has been featured on popular design sites like Creative Boom.

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11 Types Of Presentations To Engage Your Audience

• By Judhajit Sen
• April 28, 2024

Key Takeaways

• Presentations serve diverse purposes, from educating and persuading to motivating and problem-solving, and various styles are offered to engage audiences effectively.
• Educational presentations foster understanding through structured learning objectives and interactive elements like quizzes, while persuasive style of PowerPoint presentations sway opinions with compelling narratives and strategic visuals.
• Motivational style of presentations inspire action through personal stories and powerful messages, while progress report presentations track advancements transparently, aiding informed decision-making.
• Demonstrations and instructional presentations guide audiences step-by-step, fostering interaction and skill acquisition, while sales presentations blend charm and persuasion to showcase solutions effectively. Storytelling presentations captivate with relatable narratives, fostering genuine connections, and problem-solution presentations tackle challenges strategically, proposing viable solutions.
• Informative style of presentations empower audiences with valuable insights, simplifying complex topics with clear visuals and relatable examples, while visual presentations enhance understanding concisely, leveraging the power of images to engage effectively.
• Mastering these engaging presentation styles unlocks the potential to inform and inspire, ensuring audience engagement and success in dynamic environments.

Presentations serve various purposes in the business world, catering to different needs and goals. They inform by sharing strategies and educating about organizational goals, instruct employees with directions and new skills, induce with emotion and logic to drive action, and aid decision-making by presenting crucial information.

The essential purposes of presentations lie in their ability to transfer knowledge from speaker to audience. They encompass demonstrations, lectures, or speeches aiming to inform, educate, or entertain. Combining these goals enhances a presentation’s power and impact, improving outcomes in various situations.

Informing involves updating on projects, sharing research, or presenting data. Persuading seeks to sway opinions or prompt specific actions, such as proposing ideas or making sales pitches. Educating aims to teach new skills, demonstrate product usage, or share insights. Entertaining captivates audiences through humor, storytelling, or engaging performances.

Different presentation types and styles lead to diverse results, improving work relationships with clients, effectiveness in proposing ideas, and career growth. Experimenting with various approaches enhances skills, enabling more efficient goal achievement. When wielded adeptly, different presentation styles become potent tools for success in the dynamic business landscape.

The following are 11 types of presentation styles that can be used to engage your audience.

Educational Presentations

Educational presentations introduce unfamiliar audiences to specific topics, making them invaluable for explaining complex processes and sharing crucial information. They are instrumental in teaching audiences about various subjects and fostering understanding and engagement.

Educational presentations are structured around clear learning objectives. They aim to facilitate comprehension and retention of the material being presented. They often incorporate detailed visuals and instructions, which is beneficial for teaching new employees company procedures and policies.

Aids like charts, graphs, images, and videos are commonly used to illustrate and reinforce key concepts, enhancing audience understanding. Additionally, interactive elements like quizzes, activities, or group discussions deepen learning and engagement.

Lectures, workshops, training sessions, webinars, and e-learning modules exemplify educational presentations. These versatile formats cater to diverse learning needs and preferences, providing interactive learning experiences and knowledge acquisition opportunities.

Persuasive Presentations

Persuasive presentations wield the power of conviction to sway audiences towards a particular viewpoint or action. These presentations function as verbal negotiations, employing compelling arguments, logical reasoning, and emotional appeals to win over listeners.

Understanding your audience’s motivations is vital to tailoring your message to their interests and concerns. Crafting a narrative with a strong opening, solid arguments, and a memorable close enhances persuasion. Strategic use of visuals reinforces key points, aiding in audience engagement .

Examples of this style of presentations abound, from pitches for environmental conservation to advocacy for policy change or addressing social issues. They aim to influence beliefs, attitudes, or behaviors, urging audiences towards specific actions or adopting new perspectives.

In business, these kinds of presentations are ubiquitous, whether pitching for funding, advocating for technology adoption, or pushing educational reform. They articulate problems and propose solutions backed by data to compel stakeholders towards desired outcomes.

These presentations demand confidence as they seek to prompt action, such as purchasing a product or embracing a new idea. Unlike informative type of presentations, persuasive ones inform and seek to change minds and inspire action. They utilize research findings, storytelling, and emotional connections to bolster their case.

Persuasive presentations are effective tools for sales pitches, marketing initiatives, or political speeches. They utilize rhetorical devices, metaphors, and aids to engage audiences, offering new perspectives while appealing to emotions and logic. Ultimately, they aim to influence decisions and drive desired outcomes, making them indispensable in various contexts.

Motivational Presentations

Motivational presentations inspire and uplift audiences, urging them to overcome challenges and embrace positive change. They employ personal stories and powerful messages to resonate with listeners and spark enthusiasm.

These inspirational presentations are effective tools for organizational leaders to motivate employees and boost morale. Recruiters also leverage motivational kind of presentations, sharing success stories to attract new candidates.

Utilizing personal experiences as focal points, motivational speakers captivate audiences and drive them to action. Adapting to the audience’s level of engagement is crucial for maximum impact.

These types of presentations foster excitement and empowerment through storytelling, encouraging individuals to pursue personal or professional growth. Aids like slides and videos enhance key points and emotional connections.

Keynote speeches, team-building events, and personal development workshops exemplify motivational style of presentations. While not as dramatic as TED Talks, company overview presentations serve to connect with audiences, boost morale, and inspire action.

In various fields, like sports and entertainment, these presentations stir emotions and inspire audiences to achieve excellence. Athletes share stories of resilience, while industry professionals discuss creative journeys and societal impacts.

Motivational style of presentations typically inspire confidence, encourage change, and uplift spirits by forming emotional connections and delivering clear calls to action, making them invaluable tools for personal and professional development.

Progress Report Presentations

Progress report presentations update stakeholders on the advancement of projects, campaigns, or initiatives, akin to progress reports. These presentations encompass vital metrics, status updates, potential hurdles, and pending tasks. They offer a platform for project teams to share their progress, inviting questions and contributions.

Consider a company implementing a marketing strategy. In such cases, progress presentations become essential. They offer insights into the campaign’s journey, including status updates, data collection, and task adjustments. Take, for instance, the team stand-up presentation, characterized by its structured agenda, updates, discussions, and Q&A sessions, ensuring alignment and focus.

Projects and businesses evolve continuously, like living organisms. Status presentations act as navigational aids, providing updates on achievements, challenges, and future plans, like a team GPS. Transparency reigns supreme, utilizing visuals like infographics and charts to simplify complex data, facilitating trend identification and informed decision-making. Visual representation enhances comprehension, aiding prediction and strategy formulation grounded in evidence.

Demonstration Presentations

Demonstration presentations, also known as How-To presentations, guide audiences through step-by-step processes or techniques, offering clear instructions for replication. They excel in teaching practical skills and hands-on procedures, commonly found in workshops, training sessions, and cooking classes. Creative slides enhance engagement and aid information retention.

Incorporating visuals, props, and live demonstrations, speakers break down complex tasks into manageable steps, fostering audience interaction and effectively addressing queries.

Demonstration presentations elucidate complex concepts using visuals and demonstrations. They cater to diverse audiences, from internal employees seeking software insights to potential investors exploring technological innovations.

Preparation is vital, involving extensive research to distill intricate topics into digestible sections. Aids like graphs and charts simplify complex information, ensuring accessibility for all audience members. This meticulous approach ensures comprehension and engagement across varied knowledge levels.

Instructional Presentations

Instructional presentations guide audiences through specific tasks or processes to enhance understanding and facilitate action. Similar to educational presentations but more focused on providing instructions, they offer step-by-step guidance on achieving goals or performing activities.

Webinars, workshops, and training sessions exemplify instructive presentations, which deliver new information and teach new skills. For instance, a human resources instructional presentation might detail how employees can enroll in a new insurance plan.

Technical and detailed, instructional presentations explain tasks systematically, ensuring clarity and ease of comprehension. Each instruction must be clear, understandable, and actionable, fostering successful implementation.

Presenters may use aids like diagrams and videos to elucidate each step, making complex processes accessible. Tutorials, product demonstrations, and how-to guides exemplify instructional presentations, empowering audiences to learn and apply new knowledge effectively.

In corporate settings, instructional presentations train employees on software usage or policy changes, fostering practical skills acquisition. Similarly, they break down complex concepts into manageable parts in educational contexts, encouraging engagement through interactive elements and practical demonstrations.

Whether guiding new employees through software usage or instructing chefs on culinary techniques, instructional presentations aim to transform novices into experts. By breaking down concepts, using real-life examples, and incorporating interactive elements, they maximize learning and practical application, ensuring audiences leave equipped with valuable skills and knowledge.

Sales Presentations

Sales presentations are the cornerstone for businesses seeking to win over potential clients or customers, blending charm and charisma to showcase products, services, or ideas. They prioritize a clear value proposition, engaging storytelling, confidence, and a compelling call to action. Emphasizing benefits over features, adept presenters preempt objections and employ storytelling to demonstrate solutions to audience-specific problems. Visual aids enhance memorability and impact.

In the sports industry, sales presentations often involve sponsorship proposals, leveraging demographic data, engagement statistics, and past successes to illustrate potential returns. Similarly, presentations pitch new projects or content distribution deals in the media and entertainment sector. For instance, production companies pitch series concepts to streaming platforms, highlighting creative aspects and market analysis to align with the platform’s brand and audience demographics.

Sales presentations infuse enthusiasm with persuasion, aiming to translate it into tangible business outcomes. They are versatile tools for promoting service offerings, product launches, or consultancy proposals, leveraging industry expertise and experience to captivate stakeholders and secure deals.

Storytelling Presentations

Storytelling presentations captivate audiences by weaving narratives to convey information effectively. This approach finds utility across academic and business domains, fostering engagement and resonance with specific audiences. Incorporating personal anecdotes or relevant examples enhances relevance and understanding.

This style revolves around personal stories or anecdotes, eschewing data-heavy content. Its conversational tone facilitates easy comprehension and audience connection. Storytellers employ simple, familiar language akin to casual conversation, ensuring accessibility and relatability.

Presenters structure their stories with an introduction that presents the problem, followed by the main plot point elucidating the topic, and concluding with a reflection that resonates with the audience. This approach fosters genuine connection and audience engagement, steering clear of a lecturing tone.

While effective for conference speaking and networking events, storytelling may not suit sales discovery phases, where the focus should remain on the prospect. However, it shines in settings, allowing ample time for storytelling without detracting from audience interaction.

Ultimately, storytelling presentations breathe life into learning points, adhering to principles like TED’s Commandments to evoke genuine emotions and honesty. This style fosters a profound connection with the audience, transcending mere dissemination of information.

Problem-Solution Presentations

Problem-solution presentations offer a strategic approach to tackling organizational or client-centric challenges. They begin by identifying and analyzing a problem before proposing one or more solutions, a format prevalent in the consulting and tech industries.

In consulting scenarios, presentations delve into operational inefficiencies backed by data analysis or market research, offering tailored solutions like new technologies or process enhancements. Similarly, tech companies pitch software solutions to address data management or security challenges.

Problem-solution presentations expedite internal decision processes by outlining problems, solution options, and potential outcomes. For instance, a company aiming to boost social media engagement explores strategies like giveaways or enhanced content creation, using marketing presentation templates to organize discussions and guide decisions.

These presentations follow a logical approach, identifying root causes, proposing solutions, and detailing implementation plans and timelines. They serve diverse purposes, from business proposals to project plans and research reports, aiding decision-making efforts by presenting problems and offering viable solutions for consideration.

Informative Presentations

Informative presentations serve as foundational tools in public speaking , aiming to educate and enlighten audiences on specific topics. Unlike presentations designed to entertain or inspire, the primary objective here is to share valuable information clearly and concisely.

These presentations rely on factual accuracy and clarity, often incorporating data and research to support the information presented. They follow a logical structure, starting with an introduction, explaining the primary information in the body, and concluding with a summary or conclusion.

Language in informative kind of presentations should be clear and straightforward, avoiding confusing jargon.  Visual aids like charts and graphs enhance  audience understanding.

Examples of informative type of presentations span various contexts, from academic lectures on scientific findings to business workshops explaining software features. In educational settings, professors impart knowledge on historical events or scientific discoveries. In business, financial analysts present market trends to inform strategic decisions.

The audience’s enhanced understanding and knowledge retention measure informative style of presentations’ success. They empower audiences with valuable insights, making complex topics accessible and relevant. Effective delivery involves simplifying content, providing relatable examples, and encouraging audience engagement through questions for clarity.

Visual Presentations

Visual presentations include infographics, images, charts, and other visual elements and offer concise and engaging ways to convey information. They are ideal for time-constrained topics or those needing minimal explanation. They aim to enhance audience understanding and attention and are often used by businesses to showcase product benefits, such as before-and-after images in a hair product presentation.

Technology complements visual presentations, offering advantages in supporting claims with compelling visuals. This style recognizes the adage that “a picture is worth a thousand words.” Formality in this style hinges more on the speaker and topic than the visuals, providing flexibility in adapting to different contexts.

Key characteristics include the emphasis on visuals, ranging from images to creatively presented data, and the ability to adapt to various presentation styles. Visuals can supplement any presentation, aiding comprehension of complex topics.

Various forms, including slideshows, videos, infographics, or posters, serve as vehicles for visual presentations, facilitating quick comprehension and creating memorable experiences. Techniques like color schemes and layout design enhance visual appeal and are suitable for marketing campaigns, educational materials, and scientific presentations.

Mastering Different Types of Presentations: A Guide for Engaging Audiences

Presentations are versatile tools, offering a spectrum of styles to captivate audiences. Each approach serves a unique purpose, from educating and persuading to motivating and solving problems. 

Educational presentations foster understanding through structured learning objectives and interactive elements like quizzes. Persuasive presentations sway opinions with compelling narratives and strategic visuals. 

Motivational presentations inspire action through personal anecdotes and powerful messages. Progress report presentations track advancements transparently, aiding informed decision-making. 

Demonstration presentations guide audiences step-by-step, fostering interaction and comprehension. Instructional presentations offer practical guidance, empowering skill acquisition. 

Sales presentations blend charm and persuasion to showcase solutions effectively. Storytelling presentations captivate with relatable narratives, fostering genuine connections. Problem-solution presentations tackle challenges strategically, proposing viable solutions. 

Informative type of presentations empower audiences with valuable insights, simplifying complex topics with clear visuals and relatable examples. Visual presentations concisely enhance understanding, leveraging images’ power to engage effectively. 

Mastering these successful presentation styles unlocks the potential to inform and inspire, ensuring audience engagement and success in dynamic environments.

Frequently Asked Questions (FAQs)

1. What are educational presentations, and why are they important?

Educational presentations introduce unfamiliar audiences to specific topics, aiming to explain complex processes and share crucial information. They are instrumental in teaching audiences various subjects, fostering understanding and engagement. Examples include lectures, workshops, training sessions, webinars, and e-learning modules. These presentations use structured learning objectives and interactive elements like quizzes to facilitate comprehension and retention.  

2. How do informative style of presentations differ from other types of presentations?

Informative type of presentations focus on sharing valuable information clearly and concisely. Unlike presentations designed to entertain or inspire, their primary objective is to educate and enlighten audiences on specific topics. They rely on factual accuracy and clarity, often incorporating data and research. Language should be clear and straightforward, avoiding confusing jargon.  Visual aids like charts and graphs enhance  audience understanding.

3. What are some examples of informative presentations, and where are they commonly used?

Examples of informative presentations span various contexts, from academic lectures on scientific findings to business workshops explaining software features. In academic settings, professors impart knowledge on historical events or scientific discoveries. In business, financial analysts present market trends to inform strategic decisions. The success of informative presentations is measured by the audience’s enhanced understanding and knowledge retention.

4. How can visual presentations enhance audience engagement?

Visual presentations rely primarily on infographics, images, charts, and other visual elements to offer concise and engaging ways to convey information. They aim to enhance audience understanding and attention, suitable for time-constrained topics or those needing minimal explanation. Visuals can supplement any presentation, aiding comprehension of complex issues. Techniques like color schemes and layout design enhance visual appeal and are suitable for marketing campaigns, educational materials, and scientific presentations.

Unlock the Power of Effective Presentations with Prezentium

Are you ready to captivate your audience and achieve your goals? Let Prezentium be your partner in mastering the best presentation styles tailored to your needs.

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Prezentation Specialist : Let our team of experts transform your ideas into exquisite presentations. From refining meeting notes to creating new designs, we’ve got you covered.

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Whether you’re educating, persuading, motivating, or solving problems, Prezentium has the expertise and tools to help you succeed. Don’t miss out on the opportunity to unlock the full potential of your presentations. Contact us today!

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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8 Effective Types of Presentation Style to Keep the Audience Hooked

Let’s indulge in reminiscence of school days and recall the subject delivery style of the same teacher during history and geography classes. The storytelling approach while delivering history lessons and the visual and instructor style of the teacher while teaching concepts of geography made these boring subjects interesting for you, right? Had the teacher used a similar teaching style for both subjects, learning would not have been fun! 

Likewise, when it comes to public speaking, one presentation style doesn’t fit all messages and information. Some presentations require you to inspire the audience through analytics and facts, while others can be delivered successfully by making emotional connections with viewers. Based on the subject matter, purpose, context, and audience size, a presenter has to choose the appropriate style and assume the roles of a storyteller, connector, coach, or instructor.

In this blog post, we have explained some most effective presentation styles. Learn about them and choose the one that can work wonders for your next presentation!

1. Coach Style

If you are an energetic and charismatic speaker having a passion for the topic on which you are going to talk, this approach will suit you the best. You can use listener interaction or role play to put your audience at ease and engage with them. You can count on this style when presenting to a group or addressing a conference. For instance, project managers or team leads can use it while explaining a task or project to subordinates or speaking to a group of executives who want to know the details about what your company does instead of how you do it.

Expert Tip: Control your tone and voice; avoid speaking too fast. Strike a balance between talking and getting feedback from your audience.

Example: Linda Edgecombe used coach style in her TED Talk on “Breaking Busy: Changing our Culture from Chaos to Calm.”

3. Instructor Style

This style is mostly used by teachers/professors to teach complex topics to students.  The concept is presented in a logical order and explained using figures, metaphors, high-impact visuals, and lots of relevant content. Business professionals can use this style to present a large set of statistical data or the information with which they are unfamiliar (such as features of a newly launched product or an updated version of an app). 

Expert Tip: If not used appropriately, this style can backfire, making your audience distracted and lose connection. So, while using this approach, ensure you balance attention between the spectators and the material.

Example: The founder and chairman of The Climate Reality Project, AI Gore, used instructor style in his TED Talk on “The Case for Optimism on Climate Change.”

3. Visual Style

This style is perfect if you have to explain a complex topic to a mass audience with broad interests. The presenter complements the discussion points with high-definition graphics , such as charts, images, infographics, graphs, icons, diagrams, etc., making the overall presentation a gripping visual feast. The right ratio of text and visuals in the slides makes comprehension easy and effortless for viewers.

Example: Steve Jobs used this presentation style while introducing the iPhone at MacWorld Conference 2007. 

4. Lessig Style

Choose this style if you want to progress with your presentation at a quick pace and keep the audience intrigued and focused. This style was founded by a law and leadership professor at Harvard Law School, Lawrence Lessig. The presenter spends only 15 seconds on each slide, and the text in the slides is synchronized with the spoken words of the presenter. This is a perfect approach if you have many points to discuss in a limited time.

Example: Lawrence Lessig used this style in his TED Talk on “Laws that Choke Creativity.”

5. Freeform Style

If you are well-acquainted with your subject/topic and have a relatively short time to put forth your points, this impromptu, unscripted, and little structured presentation style is for you! You can weave a strong story around each key message and narrate it without using slides. You can choose this less rehearsed and more conversational freeform style for unplanned meetings, networking events, and elevator pitches. The audience who prefers personal and creative elements in the talk over structured and overly rehearsed speech will definitely like this presentation style of yours.

Example: This style was used by Sir Ken Robinson in his TED Talk on “Bring on the learning revolution!” Watch it here –

6. Takahashi Style

This Japanese style of presentation is named after its creator, Masayoshi Takahashi. Rather than visuals and graphics, this approach counts on text and speech. The main word, which is the focal point of the slide, is showcased in bold text. The short and concise phrases are used sparingly. You can use this style for short presentations.

Here are some slides from one of Takahashi’s presentations:

7. Connector Style

Leverage this style if you want to make your presentation interactive instead of keeping it a one-sided talk. The presenter encourages the active participation of the audience by asking them questions and feedback and identifying common grounds to connect with them at a deeper level. Sales executives can rely on this approach to help the audience understand their challenges and how the product solves the problems.

Expert Tip: You must have excellent control over your gestures and body language to establish a quick rapport with the audience.

Example: Connie Dieken used this style in his opening FlashPoint keynote at MPI World Education Conference. 

8. Storytelling Style

This anecdotal presentation style relies on examples, case studies, and stories to emotionally connect and engage with the audience. You can use it if you don’t have statistics, data, or charts to support your points and have enough time to tell your stories (for example, in sales presentations, networking events, and conference speaking).

Expert Tip: Your stories must have logical connections with your core message; otherwise, you will lose your trustworthiness and credibility.

Example: In her TED Talk on “My Stroke of Insight,” Jill Bolte Taylor grabbed the audience’s attention with her astonishing story.

The Inference

There is no universal perfect way to deliver a presentation . You can use any of the styles that best fit the objective of your speech. You can also combine two or three styles to make your talk more engaging and memorable. No matter what style you pick, you can win the audience’s heart and leave a lasting impression with the right preparation and practice. 

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10 Types of Presentations with Specific Examples

Never underestimate the power of a good presentation. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. Nonetheless, you must use the right presentation type to achieve your goal. So, what are the different types of presentations? Dive in.

Article Last Updated: September 20, 2024

• Informative Presentation
• Persuasive Presentation
• Demonstration or How-to Presentation
• Sales Presentation
• Pitch Presentation
• Training or Instructional Presentation
• Motivational or Inspirational Presentation
• Status or Progress Report Presentation
• Story-telling Presentations
• Problem Solution Presentations

How Zight Can Help you Make your Personalized Video Presentations

Types of presentations to make using zight.

Presentations have been part of our lives since day one—whether it’s nervously standing in front of a class in high school, explaining ideas in college, or pitching a project at work. They’re the backbone of sharing knowledge and getting our points across. However, do you know there are different types of presentations, each with a specific purpose and objective? It can be on anything and everything under the sun – the global economic crisis, the history of a country, a story of how you overcame hardships in life, you name it. These are all presentations, yet each of them is a different kind.

Presentations are used to inform and educate audiences in a fun and informative way. They can also be used with other tools to ensure a successful presentation. One of the best tools for creating a visually appealing presentation is Zight . With features like its screen recorder for capturing live demos, the GIF maker for spicing up your slides, and the webcam recorder for adding a personal touch, Zight helps you deliver more engaging, memorable presentations. We have provided a detailed guide to using Zight below; but you can get started with Zight right away for free.

• Capture or record your screen
• Annotate your screenshots or screen recordings with text, arrows, lines, and blur
• Instantly share with a link

Now, let’s explore each type of presentation and how understanding these styles can elevate your skills.

1. Informative Presentation

As the name suggests, informative presentations provide information or knowledge to the audience about a specific topic. It is one of the most common presentation formats that can be used for many occasions, from educational settings and continuous learning to business environments where information needs to be communicated.

This type of presentation is all about informing and educating your audience. Your main goal is to share knowledge; your role is simply to listen and absorb what you deliver.

This presentation style is perfect for reporting new data, sharing findings, or giving a lecture. Since you’re aiming to teach, your information must be accurate and meaningful. Ensure what you’re presenting adds real value. To keep your audience engaged, use visual presentations to bring your data to life and make it easier to understand.

Examples of Informative Presentations

• TED Talks where experts from various fields captivate audiences by sharing insights from their areas of expertise.
• University lectures also fit the bill, with professors guiding students through presentations tailored to their specific courses.
• Another example is a doctor leading a session on health and wellness , educating the audience about proper nutrition and exercise for a healthier, longer life.

2. Persuasive Presentation

Persuasion is a skill that involves shaping how others think, feel, and act. For many professionals, such as marketers , project managers, and salespeople , being able to deliver persuasive presentations is crucial in their roles.

When creating a persuasive presentation, it’s crucial to ask yourself, ‘What do I want my audience to do after they’ve listened to me?’

The goal is to convince your audience, shift their perspective, or present a fresh viewpoint so that they’re motivated to take action. This approach is particularly useful when introducing a new product or service and you want to spark a strong desire for it.

To be effective, you need to project confidence, as you’re the primary source of information about your product for your audience.

Examples of Persuasive Presentations

From YouTube videos to religious sermons, persuasive presentations are a powerful tool across many areas of life.

• Government agencies might use them in policy debates or election campaigns to rally support and prompt action.
• Senior executives and management teams can leverage persuasive presentations to build trust and gain the confidence of stakeholders.
• TED Talk speakers might rely on this technique to convince their audience of their ideas and make a lasting impression.

3. Demonstration or How-to Presentation

Demonstration presentations, or how-to presentations , guide audiences through detailed processes or techniques, providing step-by-step instructions for easy replication. These presentations are great for teaching practical skills and hands-on procedures, and you’ll often see them in workshops, training sessions , and cooking classes. Using creative slides can boost audience engagement and help people remember the information better.

Incorporating visuals, props, and live demos, speakers break down complex tasks into manageable steps, encouraging audience interaction and effectively addressing questions .

These presentations make complex concepts clearer with the help of visuals and demonstrations. They’re useful for a wide range of audiences, from employees learning new software to investors exploring new technologies.

Preparation is key. Thorough research helps turn complex topics into easy-to-understand sections. Using tools like graphs and charts can simplify difficult information, making it accessible to everyone. This careful planning ensures that all audience members, regardless of their background knowledge, can follow along and stay engaged.

Examples of Demonstration Presentations

• A master class on communication skills or making a product model is a perfect example

4. Sales Presentation

Sales presentations are a crucial type of business presentation, serving as the primary tool for companies aiming to attract and persuade potential clients or customers. A successful sales presentation typically includes essential elements like a clear value proposition, engaging storytelling, confidence, and a powerful call to action.

Sales presentations have a pre-defined strategy for initiating and closing the sales deal . This can be done in person or nowadays, on the phone, or via e-communication. Visual aids are a great way to make your points stand out and stay memorable.

In your sales presentation, your main aim is to showcase a product, service, or idea effectively. It’s vital to understand your audience’s needs so you can tailor your presentation to address those needs directly. Instead of just listing features, focus on how the product adds value for the users .

Emphasize the key benefits, stress what makes your offering unique, and use persuasive language to help guide your audience toward a favorable decision. Close your sales presentation by encouraging your target audience to take the next step, whether scheduling a follow-up meeting , requesting a demo, or making a purchase.

Lastly, you can use a sales presentation to showcase service offerings, introduce new products, or present consultancy proposals, highlighting a business’s expertise and industry experience.

Examples of Sales Presentations

• A sales representative for Zight might present its advanced features , user-friendly interface, and how it can streamline the client’s workflow , boost visual presentation, and ultimately save time and increase productivity .

5. Pitch Presentation

Pitch presentations are designed to present and sell an idea, project, or business to stakeholders. They need to be concise, engaging and focused on highlighting the value proposition. As key decision-making tools, pitch presentations should be impactful and to the point, clearly outlining the problem your idea solves, offering a unique solution, and showcasing the potential benefits.

Ensure to highlight your strengths, experience, and achievements. Your confidence will significantly influence the decision-making process, so prepare thoroughly for any questions that might come up. Using visual aids , data charts, and a summary slide can also help make the decision easier for your audience.

Examples of Pitch Presentations

• You’re presenting a fitness app designed for busy professionals, sharing your struggle to balance work and health, and showcasing how your app’s tailored workout plans, AI-driven tracking, and time-efficient meal tips can meet this market need while inviting investors to support its growth and make a significant impact.

6. Training or Instructional Presentation

Instructional presentations provide step-by-step instructions on how to perform a task or complete a process. They’re similar to educational presentations, but they might include some extra details or specific steps for the audience to follow. They are often used in training , education, and technical fields where they give people new information and help them develop new skills.

Whether you’re showing your audience how to use new software , explaining a manufacturing process, or breaking down a complex idea, instructional presentations are great for making information easy to understand and digest. In addition, creating an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding can forge a better connection.

Examples of Training or Instructional Presentations

• Suppose you are in HR. You might create an instructional presentation to explain how employees can sign up for the new insurance plan.

7. Motivational or Inspirational Presentation

Need a morale boost? Presentations aren’t just about teaching new concepts but they can also be a source of inspiration and motivation. Motivational presentations are all about encouraging your audience to chase their dreams, lift the audience’s spirits, tackle their challenges, and take action in their lives.

Think of the pep talks you hear at corporate events or personal growth seminars . When done well, motivational presentations can really charge your audience, thus getting your call to action across to your target audience .

To come up with a great informative presentation, use the power of emotions to create a stronger connection with your audience. Your body language and tone of voice play a crucial role in resonance with them, so use them wisely.

In addition, starting with an inspiring, engaging story or personal anecdote is a fantastic way to set the stage and give your audience a glimpse of what’s to come. Keep the energy up throughout, and finish your inspirational presentations with a strong call to action to motivate your audience. This approach helps establish a personal connection and sets the tone for your presentation.

Leaders in organizations will often use a motivational presentation to boost employee morale , which encourages them to work harder. Similarly, recruiters might use these types of presentations to showcase employee success stories and get potential hires excited about joining the company.

Examples of Motivational or Inspirational Presentations

• Think of a sports coach giving a passionate pep talk to their team before a major game like in college football to fire them up and boost their energy.
• Or imagine a TEDx Talk by a famous entrepreneur sharing their secrets to success in the business world, motivating and inspiring the audience with their journey and insights.

8. Status or Progress Report Presentation

When you’re deep into a project, keeping all your stakeholders informed is important. That’s where progress presentations come in handy. They provide a status check of what’s been accomplished, showcase any achievements, and outline any challenges faced along with the next steps.

Business managers and project teams commonly use these presentations to update everyone on the project’s status. This helps manage expectations and ensures that everyone is aligned and on the same page.

Examples of Status or Progress Report Presentations

• Research and doctoral students often update their advisors on their thesis progress.
• Project managers , particularly in IT, regularly share progress reports with their clients.
• Scientists also present their latest research findings at conferences to keep their peers informed.

Worthy Read: Presentation Design Tips to Wow Your Audience

9. Story-telling Presentations

Here’s a type of presentation that blends education, instruction, and motivation into one: storytelling presentations. They rely on the power of a compelling narrative to engage, entertain, and deliver a message. The beauty of the storytelling style is that it doesn’t have a set stage. You’ll find it everywhere, from classrooms and corporate seminars to casual social gatherings, connecting with audiences on a personal level.

Examples of Story-telling Presentations

• Keynote speakers at graduation ceremonies could share their personal journeys and inspiring stories with the audience.
• History teachers could bring past events to life by recounting thrilling historical battles to capture their students’ interest.
• TEDx speakers often open up about their life stories and the challenges they’ve faced, making their experiences relatable and impactful.

10. Problem Solution Presentations

There are times when you’ll face a problem and need to find a solution, and a problem-solution presentation is perfect for that. Whether you’re a team leader tackling a project issue or a scientist proposing a breakthrough solution to a longstanding problem, this type of presentation has you covered.

You’ll often see problem-solution presentations in business meetings, scientific conferences, and even political debates, where they help identify issues and advocate for effective solutions.

Remember, persuasion is your friend here. You want to ensure your audience sees why your solution is the best fit for the problem at hand.

Examples of Problem Solution Presentations

• A board meeting where the CEO lays out a strategic plan to tackle a financial crisis or discusses solutions for merger challenges.
• A climate scientist at a conference unveiled groundbreaking technology designed to combat the climate crisis.
• Even in political debates, candidates often outline their policies to tackle urgent social issues, like when Biden and Trump presented their plans during the last election.

Zight’s strengths lie in how it effortlessly combines personalized visual storytelling with functional screen sharing. By combining screen recordings and webcam footage, you can explain your ideas more clearly while keeping your audience visually connected.

Here’s a detailed step-by-step guide on how to make personalized video presentations using Zight.

Step 1: Install and Launch Zight

First, download and install Zight on your Mac or PC. Once installed, log into your Zight account. If you’re new, signing up is quick, and you’ll gain access to all features with the free trial.

Step 2: Choose Your Recording Mode

Zight offers different options for capturing your presentation:

• Screen Recording Only : Ideal for how-to guides, software tutorials, or product demos where the focus is on the presentation being shared.
• Webcam + Screen Recording : Use this feature to add a personal touch to your presentations. You can overlay your webcam feed on the screen, making your video feel more connected and human.

To use Webcam + Screen Recording , click on the screen recording button on the Zight dashboard and choose the option to record both screen and webcam.

Step 3: Customize Your Video Settings

Once you’ve selected your recording mode, you can adjust the camera and microphone settings:

• Choose Webcam : Pick the camera you want to use (built-in or external).
• Select Microphone : Zight allows you to select which microphone to record your voice with for clear narration.

Ensure your video is framed properly, and the audio levels are correct for a professional output.

Step 4: Start Recording

Click the Record button to start your screen recording. You can record your entire screen or just a portion, depending on what you need to show. Either you:

• Narrate While Recording : Speak naturally as you move through your presentation, using the webcam feed to make direct eye contact with your viewers. This helps build rapport, especially during a product demonstration presentation, onboarding videos , or training sessions .
• Demonstrate Features or Ideas : Walk through your presentation slides, show product features, or explain complex topics with your webcam, adding a personal touch.

Once your presentation is finished, click Stop Recording . Zight automatically saves your video to your account. Before sharing, you can watch the video to ensure everything looks and sounds good.

Step 5: Edit Your Video (Optional)

Zight offers basic video editing tools that allow you to:

• Trim : Cut out any unnecessary parts at the beginning or end of the video.
• Add Captions : If needed, you can add captions for accessibility or emphasis.
• Annotations : You can go back and annotate the video with highlights, arrows, or text, making it easier for diverse audiences to follow along

Step 8: Share Your Personalized Presentation

Once you’re satisfied with your video presentation, sharing it is simple. Zight generates a sharable link that can be copied and sent via email, embedded on websites , or posted on social media. You can also download the video if needed for offline use.

Additionally, Zight allows you to adjust privacy settings, giving you control over who can view your video.

• Product Demonstration Presentations – Log into Zight and record your screen to demonstrate the product in action while appearing in the corner of the video to provide live commentary via the webcam. This dual approach lets viewers see both the product and your explanations, creating a more relatable and informative experience.
• How-To Guides – Click record on the Zight app to record your screen and walk your audience through the step-by-step instructions while using your webcam to provide additional commentary and tips. Adding your webcam presence ensures they see the person behind the instructions, which helps in building trust and making complex processes feel more approachable.
• Podcast-Style Style Presentations- Create compelling video podcasts where you discuss topics or interview guests . You can combine your screen recordings with webcam footage to create a podcast-style presentation where you share slides or data on your screen while appearing on camera to discuss the topic. This format works well for interviews , discussions, or solo commentary, making your presentation feel dynamic and personable.
• Sales and Pitch Presentations – Show off your product’s features on screen while using the Zight app and your webcam. This combination helps build rapport and trust with potential clients , making your pitch more persuasive.

Luckily for you, we have a detailed guide here: Make your sales pitch stand out by recording your presentation with Zight .

• Training and Educational Presentations – Another way Zight can help with your presentations is by helping enhance your training materials by recording tutorials with both screen and webcam. Your webcam overlay personalizes the learning experience, making the session more interactive and engaging. Such presentations serve as an effective way to ensure your audience understands and retains the information.

By now you can tell that each presentation style is unique in its own way and is effective in different situations. However, some are universal, and by modifying them a little bit, you can use them for various purposes. Also, to come up with impactful presentations, don’t leave out Zight. As a matter of fact, start by signing up and getting started .

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7 Presentation Styles to Make Your Presentation Shine

Although making a presentation may seem like something easy to do, it actually implies lots of time and effort. It’s not as easy as in just standing in front of a group of people and talking. There is an art in doing a good presentation that captures your audience’s attention and turns a dull topic into something interesting and exciting. Good thing is, you can always improve your presentation techniques. Whether it is for speaking in public or designing better presentations, practice makes perfect. So here there are 9 presentation styles that you can try out to take your skills to new heights.

Presentation Design Styles

You might think that presentation design is a secondary element in a presentation. After all, the speaker’s ability to convey the information is what makes the presentation a success or a fail. While this is true, there is much more than presentation design contributes. The presentation’s design can tell the audience an important message about the business or the speaker. Design can be the difference between an incredible presentation and a terrible one.

Over the years, PowerPoint has gained something of a bad reputation. This is precisely because of bad presentation design. All-white template presentations, too much text on the slides, clashing colors… All of these are presentation design characteristics that can drive the audience into the “Death by PowerPoint” syndrome.

PowerPoint is supposed to be a visual aid to complement your presentation. The problem is, in many cases, the PowerPoint is competing with the speaker, rather than complementing him. Slides with too much text, or even just complete sentences can make the audience feel like they’re going through everything two times. Bullet points can work fine as a summary at the end of a presentation. But when every single slide is filled with bullet points, it is not only boring, but it also spoils your presentation’s intrigue. Your audience will be more focused on reading al the following points that actually listening to what you’re saying about your current topic.

There are many elements that can make your presentation a distraction rather than an aid. Check out these bad PowerPoint examples that you should avoid at all costs . But in any case, a good (or bad) presentation design can really make a difference. These 4 presentation design styles can help you when you’re planning your next presentation.

-Minimalist Presentation Design

Minimalist started as an art movement in the second half of the 20th century. Since then, it has expanded to different areas, like literature, architecture, and even as a lifestyle . So why not use it as a presentation style too?

It’s hard to define minimalism in just a few words, but it can be summarized in the “less is more” philosophy. Usually, we think that the more complex and detailed something is, the more time it has been invested in it, meaning that it is more valuable. Minimalism goes against this idea. This style is all about cleanliness and effectiveness. Why use 5 different words when you can say exactly the same with one?

One of the most basic characteristics is the use of negative space. Sometimes we tend to feel the need to fill every single space with something. It’s not uncommon to feel that, otherwise, it’ll look to “empty” or too “simple”. Minimalism shows us that this is not always true. On the contrary, having just one element that contrasts with the background will help our audience to focus better on it. And even if it looks simple, that it’s its beauty!

Minimalism may look simple, but it’s actually not easy to achieve. It demands that you know clearly what are the most important elements that you have to showcase, and which ones you can dispense of. This is exactly why it’s such a great style for presentations. Not only it helps your audience focus better on what you wish them to, but it also helps you organize and think twice your own presentation while you’re designing it.

-Takahashi Presentation Style

In some way, the Takahashi presentation style is similar to the minimalism. However, it has its own characteristics that make it worth it to talk into more detail about it. It was created by Masayoshi Takahashi, hence its name. His presentation style is based on the idea of having just word-based slides, instead of pictures or graphs. Takahashi presentations usually have few words on each slide, with very big characters, like a headline.

lldecade2012 from masayoshi takahashi

Takahashi even makes his presentations with black text among a white background, to take simplicity to the extreme. He suggests that this way, the audience can understand better and faster. The trick is to ask yourself: if I have to summarize this slide in just one word, what should it be?

Obviously, this presentation style also demands a very specific way to speak in public. Takahashi created this design precisely so people can start focusing more on the presenter, not in the PowerPoint. But the design is a vital part of this style, so it made sense to put it right next to minimalism. Like this last presentation style, Takahashi presentations demand that you think through and through your presentations and what exactly are you trying to convey.

This presentation style demands a lot of confidence in the speaker, but when it works, it works! Are you daring enough to try to make your own Takahashi presentation?

-Colorful/Playful Presentation Styles

On the complete opposite side of minimalism, there is the Colorful presentation style. Sometimes, the key to making a presentation more easy to digest goes through the design style too. You can make a presentation funny and easy-going as a speaker, but if the presentation is all black and white bullet points, it’ll still be difficult to keep the audience’s attention. Having an eye-catching, colorful presentation certainly helps.

Here at 24Slides, our designers work with the style they call “ playful ”. It’s defined in contraposition to their other two styles, corporate and creative. These last two are more serious and business-like. The Playful style, on the other hand, uses bright colors and customized illustrations to catch the audience’s attention. The “playful” layout is also an essential part of this presentation style. The key is to present the information in new, innovative ways that will make the audience feeling like it’s the first presentation of its kind, instead of “just another boring report”.

Doing a playful presentation may be a little bit hard if you’re not an experienced designer. But you can still add elements of this presentation style, like for example color . Many people are afraid to use colors, thinking it will look unprofessional, or eye-straining. But they are many online tools to make sure your color scheme looks clean, instead of colors clashing with each other. Session College’s Color Calculator , for example, is great to make customized color palettes.

If it proved to be too much effort for you, however, or you just one a presentation with professional illustrations and icons, you can always contact our designers at 24Slides . They’ll be more than happy to help you create a beautiful playful-style presentation (or in any presentation style really).

-Jump and other non-traditional outlines

Want to make a more interactive PowerPoint presentation? One of the main criticisms of PowerPoint is that it’s too linear, too rigid. If you want to go back and forth from different topics, you’ll be forced to go through all the previous slides until you find the one you were looking for. This is one of the main plus points of Prezi . But very few people know you can make something very similar with PowerPoint.

You can jump from a slide to another with the use of internal hyperlinks . All you need to do is to select what you want to be the trigger, and then select the option Insert ribbon > Links > Link. Then, in the “Insert Hyperlink” window that will pop-up, choose the option of “Place in This Document”, and choose your destination slide. It’s not difficult at all when you get the hang of it, though it can be time consuming. It also demands that you have a very good knowledge of your own presentation. You need to know from where slide you can jump to which. But it can certainly give a different look to an otherwise plain presentation.

Another option for designing non-traditional PowerPoint is to use the new features Microsoft Office has added. Zoom and Morph are great features to give your PowerPoint a completely different feel. Add-ins like PowerPointLabs also give you a wide range of options to make your presentations feel less like a PowerPoint and more like an interactive video. These options will certainly keep your audience’s attention!

Presentation styles

Aside from the presentation design styles, there are also certain techniques you can use to improve your skills when talking in public. Speaking in a monotone tone, or speaking too fast or too slow, fidgeting… all these are elements that can affect the audience reacts to your presentation. But really good speakers also make sure that they have a certain tone or “style” when presenting. This gives a unified feel to the whole presentation.

Here I’ve divided presentation styles according to the speaker’s objective. The first thing to do when planning a presentation is to ask yourself: what am I trying to achieve with this presentation? Am I trying to sell something? To inform my audience about a certain topic? Am I trying to inspire them to do something or change something?

Whichever objective you pick, the first and foremost point of all of them is to make your audience care about what you’re talking about. Once you know what exactly you want to accomplish with your presentation, it’s easier to think how to make them care about it. For example, if you’re trying to sell something, you need to make them care about the product. Make your audience care about what they’re losing without it, what could they accomplish with it.

Here you’ll find 3 presentation styles that can help you make your audience care more.

– Storytelling

Storytelling is actually more of a resource than a presentation style. But it’s worth mentioning since it’s such a great way to make your audience care about your presentation. You can mix storytelling with any of the following presentation styles, and it will give them the extra push to really believe in what you’re selling.

Storytelling is great because it invites your audience to empathize with what you’re presenting. Abstract thinking and general facts are difficult for people to relate to. You may say something like “extreme poverty affects almost 10% of the global population”. While this might be shocking, it’s still just a number. With storytelling, you put a face to the cold, hard facts. You present your audience with someone who is experiencing extreme poverty, what does this mean for this person, how do they live. I’ll assure that it will stay in your audience’s minds way longer than just a number.

TED Talks are a great example of this technique. Whether they’re presenting an inspiring case, a new scientific discovery, or a business skill you should have, they are all grounded in personal experiences. This allows the audience to really see how individual lives are impacted and empathize with them. TED Talks also has a great article on why storytelling is such a powerful too l.

If you want to know more about how to incorporate the storytelling technique to your presentations, you should definitely take a look at the 7 essential storytelling techniques for presentations .

– Data/Statistician

There is the preconception that data-driven presentations are always boring. This is certainly true in many cases. After all, hearing a long list of numbers and percentages is not particularly fun. Plus, it’s probably completely useless. Most people won’t remember even one of all those numbers you threw after the presentation has just ended. In this type of presentation, it is important that you showcase what all this data means .

Just like with storytelling, numbers are just numbers. You need to anchor that data in something more concrete. To make your audience care, you need to show what is behind the data, and how it might affect them. Another great technique is to relate their work with the data you’re showing. How did the team’s work impact in these statistics? Giving credit where credit is due is not only fair but also an incredibly useful tool.

In this presentation style, the way you showcase your data is vital. Just talking about the numbers is hard to understand and to process. Graphs, charts, and diagrams are popular because of a reason: they are effective. Seen data in a visual way makes it so much more easy to understand and digest.

– Pecha Kucha

Finally, we have the Pecha Kucha presentation style. While this one is in a way connected to the “storytelling” presentation style, it certainly deserves its own section due to its unique setup. Pecha Kucha is also called the 20×20 presentation. Architects Astrid Klein and Mark Dytham created this presentation style in 2003, and it has gotten a huge following ever since. While this one might not apply to every single presentation out there, it’s a great option to have around.

Pecha Kucha presentations consist of 20 images. Each of these has exactly 20 seconds, and they should transition automatically. This way, the speaker won’t have the temptation of staying in one for too long. Because of all this, Pecha Kucha is a highly visual, concise presentation style. As you can probably imagine, It is a really hard presentation style to use. It demands you know your presentation as the back of your hand, and to know very well what are you planning on saying on each slide. But precisely because of that, if it’s done well, it really works. It combines the charm of casual smalltalk (“pecha kucha” actually means chit-chat after all), with precision and conciseness.

It’s certainly not the presentation style to use for a sales report, but mixed with the storytelling technique, it can work wonders.

Designing presentations is hard work

You may be thinking “This is way too much work”, and it is sadly true. Doing presentations is not easy. It’s up to you to step up your game and improve your speaking abilities so you can connect better with your audience. However, there is one thing we can help you with and that is presentation design . Our team of designers here at 24Slides will make sure your presentation look the best, while you focus on yourself. You can pick whichever presentation style you think will fit best, and the designers will take care of it!

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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7 Types of Presentations You Should Be Using Right Now [Including Templates]

Written by: Olujinmi Oluwatoni

Presentations are no longer a nice-to-have but a must-have skill for professionals.

Whether you're pitching to clients, providing updates to your team, or submitting management proposals, presentations are a necessity.

In fact, 70% of employed Americans admit that presentation skills are critical for career success.

However, specific presentation scenarios require a different approach to effectively communicate unique ideas. To create an excellent presentation, you need to choose the presentation type suitable for the specific context, audience and purpose of the presentation.

In this article, we will discuss the 7 types of presentations you should be using now to drive your point home effectively, depending on your goal, audience and context. We've also included 12 amazing presentation templates you can customize in minutes.

Here’s a short selection of 8 easy-to-edit presentation templates you can edit, share and download with Visme. View more templates below.

Table of Contents

Benefits of using different types of presentations, what are the different types of presentations, 12 presentation templates you can use right now.

• Using different types of presentations helps you to adapt to different settings, improves audience interest and response, enhances the quality of presentations and increases the likelihood of recognition and promotion.
• The different types of presentations include; Educational, Instructional, Motivational, Persuasive and Problem-solution presentations. You can also create presentations to show progress or sell a product or service.
• With the help of Visme's presentation software and customizable template collection, you can easily create different types of professional presentations.

Understanding the different types of presentations and using them in the right situations will set you up for success.

Here are some benefits of using different types of presentations.

You Can Adapt to Different Settings

The type of presentation you use in an educational or academic setting is not the same one you'd use if you were trying to sell a product or pitch to an investor. Being able to effectively create a presentation for a specific setting can be beneficial in different professional settings.

Improves Your Audience's Interest and Response

Understanding who your audience is can guide you in picking the appropriate presentation type. Once you get this right, you'll be able to grab the attention of your audience from the onset and get a better response at the end of your presentation.

Improves the Quality of Your Presentations

Knowing what type of presentation to use for a specific audience and setting really improves your presentation and communication. With this, you're able to constantly deliver excellent presentations, get recognized and even get promoted!

If you want to know more about how to deliver excellent presentations, check out this guide that talks about it in detail!

Projecting the outcome of your presentation can help you choose what type to prepare.

For example, at the end of your presentation, do you want your audience to be more inspired? More informed? Or equipped with knowledge on what to do next?

Having clear objectives will guide you in deciding what type of presentation to use.

Let’s dive straight into the seven different types of presentations.

Educational

As the name implies, the purpose of an educational presentation is to ‘educate or inform’ people about a topic.

Usually, this type of presentation is used in settings where your audience is unaware or relatively new to the topic being discussed. Thus, your goal is to enlighten your audience and increase their understanding of the topic. Questions such as “What is”, “How to” and “Why is” are answered in detail.

The educational presentation type combines a lot of definitions, data analysis, or more analytical projections to break down complex topics to a specific audience. So a lot of tables, charts and graphs are used where necessary.

Take a look at this example below:

To effectively educate your audience, this educational presentation template has a good mixture of these elements:

• Definitions
• Differences
• Quotes from industry professionals
• Statistics and reliable data
• Charts, tables and more!

While preparing your educational presentation, remember that there may be a lot of questions or discussions at the end. Since you’re introducing a relatively new topic, your audience may need further clarification at some point, so ensure you create room to accommodate them.

Nevertheless, educational presentations are usually delivered over a long period of time and can be found mostly during training, workshops, academic environments and more.

Use this type of presentation if you’re reporting research findings, educating employees on new policies or processes, or teaching customers how to use or maximize your product.

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Instructional

The instructional type of presentation is very similar to the educational presentation. Both presentation types address “how to” questions. However, the purpose of the instructional presentation is to communicate precise directions.

Unlike an educational presentation that gives the audience free will to apply the new information learned, instructional presentations focus on passing step-by-step instructions that the audience is required to follow.

For example, in the instructional presentation template below, more emphasis is placed on how marketers or salespeople should write a perfect call-to-action (CTA).

What makes this presentation template stand out is the use of multiple examples to drive the points across. That way, you’re not just teaching your audience how to do something. You’re also showing them with examples and visual aids.

This type of presentation can come in handy when teaching a new skill or giving direction to your team on how to go about completing a task. At the end of the instructional presentation, your audience should feel confident and equipped with enough knowledge to perform the task.

Keep in mind that visual aids, relevant examples and scenarios can help boost the understanding of your audience. Be sure to incorporate this into your instructional presentation.

Use the instructional presentation type when you’re teaching a step-by-step process or answering a “how to” question with specific guidelines or commands.

Motivational

The motivational presentation type is a popular type of presentation usually seen during Ted talks, conferences, or even networking events.

The goal is to inspire your audience to see things clearer and take action based on a renewed mindset.

Motivational presentations usually incorporate storytelling and humor to pique the interest of their audience and gain their trust till the end. This type of presentation thrives in a more relaxed setting and doesn't necessarily need to run for a long time.

At the end of your motivational presentation, your audience should be inspired or convinced to make a change to how they usually approach a situation.

Your goal is not to force them to take action in a certain way but to guide them through a series of concepts that will propel them to make a personal decision to change.

An important thing to note when preparing this presentation is the need to foster an emotional connection with your audience from the onset.

So don't be scared to use personal anecdotes or draw from personal experiences.

Take a look at this Tedtalk by Shankar Vedantam which has garnered over 2 million views since it was published last year. Shankar began his presentation with a personal story that immediately drew the interest of his audience.

One thing we can learn from Shankar’s approach is the principle of less text, more visuals.

He delivered his presentation in an engaging manner that appealed to the emotions of his audience. The excellence of Shankar's presentation got him a standing ovation at the end of the speech. Take a cue from Shankar's presentation and make your motivational presentations more visually and emotionally appealing.

You can tweak any of our presentation templates for different purposes. Here’s an example of a great multipurpose template:

If you’re looking to influence the thoughts, actions, or decisions of a group of people, persuasive presentations work.

You can utilize this persuasive style if you want your audience to embrace a new point of view and take action in that regard. But the solution you’re offering won’t just be based on hearsay. You should introduce data, facts, statistics and more to inspire conviction and confidence in your audience.

Salespeople use persuasive presentations to communicate their client’s pain-point and to present their solution as the best fit. These presentations answer the questions “why” and “what’s the best way out.”

This women empowerment presentation template fits perfectly in this category. It explains the true meaning of women's empowerment and showcases the background and history.

It then shows principles backing up their cause from a recognized organization. Lastly, it answers questions like “Why is women's empowerment important”? And “how can I empower women”?

In your presentation, you can convince your audience to prioritize the education and empowerment of women globally by addressing these questions.

To convince your audience to take action, it's important to position your solution as the superior option and highlight its advantages.

Problem-solution

Unlike the persuasive presentation, where you are trying to convince your audience of the best solution, the problem-solution presentation is slightly different. It discusses various solutions that may benefit your audience and back them up with suggestions.

The main purpose of this type of presentation is to facilitate the decision-making process.

While presenting, you may comprehensively discuss the problem, the cause, the negative impacts and more. You’ll then list the various solutions that will serve your audience and expand on each one to aid better decision-making.

The solutions must be backed up by research or relevant data, including a pros and cons list. Try to project an overall angle on each solution in order to equip your audience with adequate information.

This type of presentation can be used in workplace settings where employees or managers present various solutions to challenges that may sprout occasionally. Thus, the company's leadership has ample information and options to make the best move for the company.

Let’s consider this problem-solution presentation template below:

This presentation begins by exploring the problem the audience faces: finding a home. It lists all the various pain points home buyers or renters have, building a connection with the audience.

After discussing the problem, two options or solutions are presented to the audience. However, there’s a recommendation so the audience can make a well-informed decision.

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The progress presentation delivers updates or progress on a task, project, or goal to a specific audience.

This presentation type aims to enlighten your audience and bring them up to date with the processes that have taken place on a given project. It combines a report, discussion and future projections into the presentation and is usually delivered during a task or project.

The progress presentation can include the current status of the project , important metrics, the problems and how they were addressed and the agenda for completion.

You can also discuss if any deadlines need to be extended or goals need to be refined. The benefit of the progress presentation is that everyone involved in your project can get acquainted with your progress and offer help or solutions along the way.

A great example of this presentation type is the shareholder presentation template.

This progress presentation template updates the company’s shareholders on their current assets, yearly performance revenues and key performance indicators.

This way, shareholders can see the improvement from past years and the current effort the company has made so far to increase its revenue and assets.

Shareholders regain confidence in the company and those who need further clarification are given the opportunity to ask questions at the end of the presentation.

Your progress presentation should always include an overview of the project, task, or company you are sharing progress on.

Don't assume everyone knows what you have been doing. So take your time to explain the concept behind the project before you show your audience your progress.

Selling a Product or Service

If you think you need a separate type of presentation to sell your product or service, you’re absolutely right. And here it is!

You can use this type of presentation if you are trying to sell a new product or gather customer feedback about your product or service. It takes a deep dive into what your product or service is, why it was created, a step-by-step process on how to use it and how your product serves your audience.

What makes this type of presentation stand out is the active demonstration involved in the presentation. You could have live props of your product, including various scenarios where your product is used and demonstrate how your product is utilized in those instances.

If you don't have live props, you can include pictures, videos and other demonstrative material so that your audience can relate and picture themselves using your product, which boosts sales.

It’s best to go all out when you’re using this type of presentation because if you don’t viciously promote your product or service, who will? Utilize body language and gestures when presenting in order to keep the attention of your audience.

This quick recipe product presentation template perfectly fits into this type of presentation.

It first presents a problem that the audience can resonate with and goes on to showcase an ideal client or persona for the product. By giving your ideal customer a name and a face and describing their pain point, your audience can easily relate to them and adopt your solution.

This presentation template gives a step-by-step guide on how to use the product and answers some frequently asked questions in the presentations.

Include a review of your product's features and benefits, with a good CTA after your presentation. This will increase the response rate and prompt your audience to enquire more or purchase your product.

Here are 12 professionally designed presentation templates you can customize right away!

But first, let’s hear what one of our customers has to say about Visme:

I love to present concise information (i.e. sweet and easy) both for PC and mobile devices. Therefore, Visme is great and the learning curve was very manageable. Templates are inspiring. Once in a while I browse through them and use bits and pieces from good looking templates”

Wolfgang H.| Adjunct Professor

Let’s get to the templates.

1 Effective Study Techniques Presentation Template

Expose new study techniques to your students using this stunning presentation template.

This template falls under the educational presentation category. This is because it gives the audience detailed information about concepts that are relevant to them.

The use of high-quality vector icons and vibrant colors makes the presentation slides visually appealing. Remember, your students are learning something new and complex for the first time. Try to make your educational presentation fun, simple and easy to understand.

2 Product Training Interactive Presentation Template

Here we have another educational presentation template that answers a “How to” question.

Use this template to educate your customers on how to effectively use your product, app, tool, or platform to solve their business needs.

This presentation template is fun and engaging because it includes interactive features in its design. You can create an interactive presentation that stands out with popup icons, clickable links and more!

Instead of scheduling meetings, you can instantly produce presentations with Visme's presentation studio and let your audience see them whenever they choose. This can save time for remote teams by lowering the number of hours needed for meetings.

3 Onboarding Presentation Template

This onboarding presentation template is the perfect way to inform your new hires of the key personnel and processes in your company while also instructing them on the first things they need to focus on.

The simple design portrays a calm and inviting layout. This template also creates room to include pictures and visual aids which will boost your employee’s understanding.

This instructional presentation template provides a simple list of important documents that your new employee needs to submit to you, informs them on the office hybrid setup and gives clear instructions on daily reporting times.

This is a perfect instructional presentation template you can customize for your onboarding presentation right away!

4 Instagram Sponsorship Interactive Presentation Template

Who said presentations had to be serious all the time? Host your live training or webinar with this lively instructional presentation template!

This template utilizes colors and pictures that resonate with the intended audience. If you want to customize this template to suit your brand or workshop, you can utilize Visme’s huge library of high-resolution photos and videos.

With a step-by-step process, you can teach your audience exactly how to get sponsored on social media, the best posting times and even the optimal number of hashtags to use in each post.

At the end of your presentation, your audience will leave your workshop with confidence and knowledge to achieve their sponsorship goal.

5 Luxury Safari Presentation Template

If you’re looking to create awareness regarding a cause and inspire others to participate, this is a great presentation template to use.

This template highlights various wildlife, adventures and memorable experiences waiting to happen. It utilizes more photos than words, giving you the opportunity to present from your heart and connect with your audience.

At the end of your presentation, your audience will be motivated to take action toward sustaining wildlife and being an active part of it.

Every great motivational presentation ends with a clear CTA. Do this to ensure you’re guiding your audience to the right places after they’ve been motivated to drive a cause.

6 Charity Presentation Template

Use this template to convince your audience of the importance of their generosity to their immediate community. Show them how giving benefits them the most and present channels where they can give.

If you can’t find the perfect picture that supports your cause, you can check out Visme’s AI graphics generator and have specialized graphics generated for your presentation.

7 Home Appliance Presentation Template

Display your product as the best solution for your client's needs with this home appliance presentation template.

Begin your presentation by exposing the hidden pain points of your customer and how it is impacting their day-to-day living. Back up your findings with research or statistics to help them see the danger of continuing with their problem.

Your customers should know you really care about their pain and want to offer a solution that’ll be of great help to them.

With this template, you can present strong points for your product and even include a tutorial or demonstration video in the presentation! Showcase all the benefits of your product and even offer an incentive or discount to persuade people to buy your product!

8 SEO Tool Product Presentation Template

This interactive and engaging presentation template is perfect if you want to persuade potential customers to use your tool or app to solve their SEO or tech needs.

This presentation template doesn't just state the problem but poses it in question form. It presents statistics that inform the customers of what they’re really missing out on.

Engaging with your customers in this manner simplifies the process of persuading them to utilize your app since they feel like they are making the decisions independently.

Need to be on the move and still meet your presentation deadline? Not to worry, with Visme’s app, you can always create your presentations and collaborate with your team members on the go.`

There are also various ways you can connect with your customers when discussing their pain points and offering solutions. You can check out this guide that shares 29 killer presentation tips to remember for your next presentation.

9 Affordable Housing Non-Profit Presentation Template

Discuss the different solutions that aid affordable housing with this professionally designed presentation template.

This template begins with a problem statement. Here, you can outline your vision or problem statement that guides you to offer various solutions or partner with various organizations for the same cause.

Expand on each solution by presenting stats, quotes from recognized authorities and benefits of each one.

10 Business Development Presentation Template

Showcase your company as the best solution for your client’s needs with this stunning business development presentation template. This template has a clean layout that makes information easy to read and understand.

Highlight your company’s strength, team and history to create a connection with your clients and gain their confidence.

This template also displays the specific services your company offers along with the pricing system. This helps them to make more informed decisions. You can also recommend the best price based on your customer’s needs and budget.

Allow team members to share feedback and make comments on your presentations using Visme’s collaboration feature, ensuring that everyone is on page.

We highly recommend Visme for creating your presentations. However, if you’re still unsure, you can take a look at this article which compares some of the best presentation software .

11 Cryptocurrency Presentation Template

If you own an investment institution or a cryptocurrency firm, then you can use this presentation template to bring your team or clients on board with the current industry rates and trends.

You can update your clients on the following

• Current market cap
• New cryptocurrencies that have entered the market, as well as
• Promising growth trends and projections.

Easily project big data with various charts, graphs and tables in your presentation with Visme’s data visualization tool for better assimilation by your clients.

12 Lifestyle Product Presentation Template

Effectively sell your lifestyle products or services to potential customers using this amazing product presentation template.

Your goal here should be to highlight the best features of your product and the numerous advantages.

This template does justice to that by first engaging the audience in a series of questions that make them aware of a problem. It then talks about the current solution the customer is using but highlights shortcomings.

Ensure to give room for any queries that may arise during or after your presentation and also include a clear CTA that will guide your customers to where and how they can purchase your product.

Use Visme for All Your Presentation Needs

Choosing the right type of presentation will not only help you retain your audience's attention but also drive your point home effectively.

We are confident that with the knowledge you've gained from this guide, you'll be able to deliver your next presentation with ease and success.

If you are ready to start creating amazing presentations and engaging documents, Visme has everything you need.

Visme's presentation software makes it easy for anyone to design and customize presentations, even without graphic design experience. Apart from creating presentations, Visme also provides numerous solutions for project management, sales, marketing, training, HR and more.

Sign up for your Visme account and start creating excellent presentations and visual content today.

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About the Author

Olujinmi is a Content writer for Visme who creates human-first SEO content. She loves helping businesses smash their ROI goals with strategic content development and optimization. When she’s not writing, you’ll find her composing songs.

6 Most Effective Presentation Styles

Hrideep barot.

• Presentation , Public Speaking

Have you ever been an audience member who was not wholly involved in a speech or a speaker who discovered their audience dozing off? Both scenarios have the potential to be disheartening and fruitless.

What can you then do to improve the effectiveness of your presentation?

There are various styles in which you can present your content. Out of a plethora of choices, some of the most effective ones include – the Visual, Storytelling, freeform and instructor style of presentation. Each of them has their own set of methods and guidelines, however, they are known to be extremely beneficial and are used by speakers all over the world.

What is a Presentation Style? 

Let us first take a brief look at what a presentation style is before moving on to the most effective techniques that you can use.

A Presentation style is a way of giving a presentation orally. In other words, a particular presenting type is an approach you adopt or employ to deliver your content. There are numerous presenting styles or methods you can use when giving public speeches or presentations such as –

• Visual Presentation Style
• Coach Presentation Style
• Instructor Presentation Style
• Lessig Presentation Style

Out of hundreds of methods and ways, there are a few that are more effective and yield better much better results when used appropriately. They include –

1. Visual Style 

The visual presentation style uses visual components to support the verbal subject. In other words, this approach uses charts, photos, graphs, and other visual aids in addition to speaking to assist the audience in visualizing and comprehending the material.

Advantages of Using a Visual Presentation Style 

The relevance and effectiveness of visual and verbal communication are well known, making the visual style of presentation one of the finest to adopt. This is also a remarkably effective strategy as it aids the audience in more easily understanding complicated or in-depth talking points. When used in conjunction, visual and verbal communication aid in better understanding and retention.

How Can You Use a Visual Presentation Style? 

If you plan to use this style in your upcoming presentation, then these are some steps you can follow-

1] Be thorough with your content  – it is essential to know your content well to prepare visuals related to it. 

2] Pick up only the key points and add them on slides  – key pointers can be one sentence that conveys the primary information you want to share. 

3] Use graphs or charts to convey numbers or statistics  – Simply saying numbers can confuse consumers. Therefore, charts and graphs make it easier to comprehend when you speak about them.

4] Include relevant pictures or videos in each slide or alternative ones  – Using images and videos can be beneficial because they give your audience something to look at while you speak, which helps them understand and retain what you are saying.

Things To Avoid When Using a Visual Presentation Style

Now that you know how to use a visual style, it is equally imperative to be mindful of a few common mistakes so that you do not make them. 

1] Slides only complement your speech  – do not put-up paragraphs and read from them. It will only bore the audience and disengage them from it. Instead, only add critical words or phrases on which you can verbally elaborate. 

2] Don’t use a fancy unreadable font  – a visually presenting slide does help but using a fancy font will only make it not understandable. Thus, it is crucial to stick to standard readable fonts and sizes.

3] Don’t rush through  – just because you have a slide that allows people to read and understand some of the content does not mean you can speed up. Allocate sufficient time to each topic so that the audience has time to grasp and understand. 

Example of a Speech That Uses a Visual Presentation Style 

Wondering what a visual presentation style looks like? Check out this video where Steve Jobs introduces Mac Air to the world. This is an apt video showcasing what a visual presentation should be like!  

2. Storytelling Style

The storytelling style of presentation is a method where the speaker uses anecdotes and examples to connect with the audience. This technique is among the greatest and most effective because it enables the audience to relate to another lay person’s experiences, thereby allowing them to understand the practicality and reality of the topic. 

Advantages Of Using a Storytelling Style

Using a storytelling style allows you to –

1] Share real-life experiences on the topic , letting people know its practicality. For instance, if your topic is “optimism and positivity in life,” you can offer examples of how being positive has benefited you in various circumstances and examples of how things have gone when you haven’t been hopeful.

2] It allows the audience to provide their input , which helps you understand if the audience is grasping the message you want to convey. This is a subtle yet constructive way of engaging the audience and gaining feedback.

3] It also permits for an informal and naturally flowing talk . Most of the speeches are very structured and formal. Even though this has a construct, you can adapt it to the conversations and knowledge of the audience.

How To Use the Storytelling Presentation Style? 

Using the storytelling method also requires backend work. If you wish to adopt this style for your upcoming presentation, here are steps that you can follow – 

1] Develop the structure of your speech  – first, it is helpful to write down the topic and each subtopic you will cover. 

2] Include relevant stories, anecdotes, and experiences  – once you have the overall flow of your speech, then you can fill the relevant gaps with your own stories and experiences. 

3] Keep some time for an audience input  – allocate 1-2 minutes wherein you take the backend and allow the members from the audience to comment or share their experiences that are relevant to the topic. 

Things to avoid when using the storytelling method 

Every method has specific pointers to be careful of, and storytelling is no exception. Here make sure to – 

1] Not make it like a formal delivery  – Try not to overly formalize and grandiloquent it since this will take away from the storytelling element.

2] Only share the positives  – Sharing real experiences is one benefit of the storytelling technique. Thus, use this approach to communicate the topic’s applicability by outlining its advantages and disadvantages.

Here is a video of Andrea Gibbs, who talks about “The Power of Storytelling” by sharing anecdotes and experiences from her personal life. 

The storytelling format is much popular among motivational speakers who use personal experiences to motivate people for the better.

3. Connector Style 

The connector style of presenting, as its name suggests, includes the speaker establishing a connection with the audience. This indicates that the speaker actively engages the audience by asking frequent follow-up questions and seeking meaningful feedback. Speakers widely use this strategy to strengthen connections with audiences by demonstrating how they all are similar.

Advantages Of Using a Connector Style of Presentation 

The connector style of presentation, much like the storyteller, has a lot of benefits. Among the many, the most important ones include – 

1] It allows you to establish a deeper connection with the audience , which helps you understand them and if they can comprehend the message you want to convey. 

2] The audience is able to participate actively . Usually, the audience only listens passively, but this format allows them to respond and express their opinions, keeping them actively engaged the entire time. 

3] You can receive immediate feedback . In most other presentation methods, this perk is not present. It’s beneficial to get insightful feedback because it enables you to comprehend your audience’s viewpoint and adapt your information for contextual understanding. Furthermore, it enlightens you as to which areas require more effort. 

Guidelines While Using the Connector Presentation Style 

1] Start with a personal story or connecting activity that grabs the audience – this method helps keep the audience engaged from the very start. 

2] Practice nonverbal gestures – keeping eye contact with the audience, smile, and use your hand gestures to convey your presence and complete attention to the audience. 

3] Cater to the audience throughout – this form of presentation means that you and the audience are entirely involved. Thus, keeping a check on them is of utmost importance. Keep checking if they are interested and if not, include relevant activities to gain their attention back. 

Things to Avoid When Using the Connector Style 

When using the connector style, do not take up most of the time telling self-stories or doing self-talking. It is vital to keep your content brief but meaningful while allowing the audience to give their inputs and viewpoints on it. 

1] Don’t read from scripts or recite the information . Keep the content naturally flowing like a back-and-forth conversation that can be moulded as per the answers and feedback of the audience.

2] Don’t use visuals to complement your talks. The connector style relies primarily on you and your stories, so don’t use graphics to convey any messages unless they are some pictures to show on a relevant topic. 

Many speakers use the connector style because it helps them connect deeply with the audience, when used correctly, it does allow the speaker to develop meaningful relations with the audience and convey relevant and helpful messages.

4. Instructor Style 

Many presenters adopt the instructor style of presenting when educating their audience on a challenging or complicated subject. To simplify a complex issue so that the audience may more readily grasp, this method entails the use of well-known phrases, figurative language, metaphors, and pictures.

Advantages of the Instructor Style of Presentation 

The instructor presentation style is more formal, like a teacher or professor delivering a lecture. But this format, for reasons of its own, is beneficial because –

1] It allows you to logically explain the subject with the help of relevant visuals, examples, and supplements. For example, if you take up the topic of “Investing in your 20’s”, you can start by explaining what an investment is, the types of investments available, pros and cons of each etc. while supporting it with relevant videos, stats, and graphics.

2] When used correctly, the method can be highly persuasive as it builds decks in a logical order and uses impactful visuals as evidence to support the ideas. Continuing the same example, if you logically go on explaining and supporting, most of the audience will have been convinced to make some sort of investments.

3] Lastly, this method allows you to educate and aware the audience appropriately . You can use your knowledge and skills on the subject matter to convey the message effectively. If you have personally had some experiences, this method allows you to share them to help the audience become aware.

Things to Avoid When Using the Instructor Style of Presentation 

When employed improperly, this formal presentation can prevent a speech from succeeding. As a result, it’s crucial to use the procedure correctly by avoiding the following:

1] Skipping the basics on the assumption that the audience will already know – it is essential to start and cover the basics and then make your way up to the complex topics.

2] Don’t only go on speaking from one topic to the other – even though there isn’t a lot of audience participation, including small segments with quizzes and discussions to know if the audience understands the content. 

3] Don’t use jargon or complex language to communicate – the topic might be challenging to comprehend. Hence, you should avoid using difficult words or jargon that people are largely unaware of. Instead, using straightforward and basic terms will be beneficial. 

The instructor style is much used by a famous speaker  Al Gore  who advocated and educated people on climate change. This is one video where you can see the effective use of instructor presentation style. 

5. Takahashi Style 

Named after its creator, Masayoshi Takahashi, Text is the main component of a Takahashi presentation. It is a technique that employs simple visuals, mainly large block fonts. A Takahashi presentation doesn’t include charts, photos, or pictures, just a few essential big font words. 

Advantages of using a Takahashi Presentation Style 

There are several benefits that make it desirable to adopt this highly distinctive style. Some of them include –

1] The speaker can easily elaborate on a topic because the slides, which have a few essential key phrases, provide the audience with brief information beforehand.

2] The slides include simple and unambiguous phrases concerning the speaker’s topic, preventing any distraction or deviance from the subject.

3] It combines the two essential components of a presentation—clear, concise text and eye-catching visuals—making it ultimately beneficial for everyone’s use. 

Guidelines when using a Takahashi Presentation Style 

If you want an actual Takahashi presentation, there are some key pointers to keep in mind – 

1] Do not include text more than needed – make sure to add a few words or a maximum of 2 sentences. Anything beyond that will make it crowded and messy, and unappealing to the audience. 

2] Keep the slides simple – an authentic Takahashi presentation is black and white to avoid distraction. Therefore, it is best to avoid any colours and stick to this standard format. 

3] Keep the font as large as possible – once you have put the content on the slide, make sure to increase the font as much as it can fit best on the slide. The reason is that large fonts attract attention and can embed the core messages in the reader’s mind. 

If you found this method interesting and want to learn more about it, tap on this video where Luminita Florea tells you all about the Takahashi style of presentation. 

6. The Lessig Style

Much similar to the Takahashi Method, The  Lessig Presentation Style has been inspired by the work of Stanford law professor, Lawrence Lessig. This style employs the use of a single word, short quote, or photos that are in sync with the speaker’s speech. 

Advantages of using The Lessig Presentation Style

1] Each slide in a Lessig presentation concentrates on one concept or topic. This makes it simple for the audience to understand and absorb each idea separately. 

2] This presentation method functions like a movie, with each slide presenting succinct information for only 10 to 15 seconds. Because of its conciseness and pace, this style works well in keeping the audience hooked to the content. 

3] This method allows for much better retention and memory because of dual coding, i.e., via the visual and verbal mode of communication. More often than not, the word or quote put up is read aloud by the speaker, allowing the audience to hear and see it, thus etching a strong memory for the same. 

Guidelines to remember when using the Lessig Presentation Style

This minimalistic presentation has much to be careful of. Some of the important guidelines include – 

1] Not more than a word or quote – it is important to keep the slides less with only a key word or quote or picture in rare cases.  Adding more than that will take away the essence and quality of the Lessig Style.

2] Use contrast – since the slide contains just one word, quote or picture it is important to highlight and enlarge it so that it doesn’t skip the eye of the audience in any way. Although this kind of presentation allows you to use colour, using a standard black and white is recommended. 

The Lessig style of presentation is one of the most effective and captivating approaches, and many presenters use it in their speeches. Tap below to see an example of such a presentation and its effect! 

Regardless of the style you choose, there are several styles that you should absolutely avoid using because they could make your presentation go awry. Tap on this video where we tell you exactly what to styles you have to say a BIG NO to.

Presentations are an integral part of the professional life. Whether you are a professional speaker or a corporate employee, or a teacher, every role will at some point require you to present, persuade or educate an audience. It is thus helpful to know about some of the most effective styles so that you can make the most of them in your next presentation!

We hope that this article has helped you learn the most effective presentation styles, ways to adopt it and pitfalls to avoid!

Happy Presenting!

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6 Types of Presentation Styles: Which One Do You Fall Into?

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Knowing which kind of presentation style you resonate with is an important asset to your career. It will dictate how you impress others along with how you can effectively convey your objectives to your audience. When trying to ascertain which presentation style is the ideal fit for you, consider the popular choices below:  

6 Useful Presentation Styles to Learn From

The storyteller, the director.

A Director is an individual that likes order. They like outlines and slideshows. If this describes you, integrate this into your presentation and plan in advance. It will greatly enhance the message you are trying to convey to your audience.  

Sometimes, you will be presenting to a group that doesn’t have time to listen to you. A Closer is someone that gets straight to the point. Every presenter should have a dose of this in them somewhere, which will help them know when to tell an anecdote and when to get to the bottom line to please their audience.  

Data Statistician

Visual style, freeform style, final remarks.

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Presentation Styles

Presentation styles and how they differ from presentation types – identify your strengths as a presenter to impress your audience.

Are We Talking about Presentation Types?

when you say Presentation Styles, are you talking about Presentation Types? Actually, no. Often, many people confuse “ presentation styles ” and “ presentation types .” Presentation Styles are the public speaking techniques that an individual uses when he or she delivers a speech. Most presenters will develop a style that works for that presenter and stick to it. A presentation type is the purpose of the talk. For instance, some presentations are designed to inform the audience about new material. Others are designed to persuade. Still others are created to entertain. You will often see presentation types labeled in a public speaking class with names like, “Presentation to Inform” or “Persuasive Speech”. So, the type is outcome or purpose of the speech. The Style is the way that the speaker delivers the material. Two different speaker will often be able to deliver the same, exact type of speech with two separate and distinctive styles.

How Do I know My Particular Presentations Style?

When I first began training to be a professional speaker, I decided to join a Toastmaster Club to get more practice. I went to this club for the better part of a year, before I quit in frustration. Since I already had quite a bit of presentation training by that point, I already had a good idea of many of my strengths and weakness as a presenter. The first time that I gave a formal speech in the club, I got good positive feedback. I felt pretty good about myself. However, as I began progressing through the prepared speeches, some of the feedback began to get a little odd. I just assumed that this was because the Grammarian changed each week, and some were better than others at coaching. I didn’t realize until much later what my real resistance was, though.

It turns out that each of these coaches were providing me feedback based on what worked for THEM when they presented. Since each of these people had a different style than mine, some of the feedback was accurate, but a lot of the feedback really fell flat. I noticed the same thing as I took more and more presentation classes. Many of the instructors in these classes were just trying to get their students to do exactly what they did. In fact, if you ask most people who go through a presentation skills class, they will say, “It didn’t really work for me.”

Oddly enough, after I had been a speaking coach for a couple of years, one of my students invited me to his Toastmaster Club. It was a totally different experience. The presenters there were just like me. They had a blunt and frank delivery mixed with humor. I felt right at home. They were using my style.

By the way, I’m not telling you to keep interviewing coaches or keep visiting different clubs until you find a style that suits you. Just the opposite actually. If you do this, you will likely stunt your growth as a presenter. In retrospect, even though I was more uncomfortable at the first club, I would have grown more there if I had stuck with it.

The Solution was Discovered by Hippocrates about 2300 Years Ago.

When I first began training instructors to teach public speaking classes, I realized that I needed a way for these less experienced coaches to identify true strengths and weaknesses of each presenter that they were coaching. Early on, I bought some of these personality temperament tests and had class members complete them. For the most part, that worked pretty well. However, from time to time, the tests would be unbelievably inaccurate. It was odd. Sometimes they work. Sometimes they didn’t. So, I spent months researching, and I eventually traced the theory back to the source. I just read what Hippocrates wrote. When I did, it was SO SIMPLE! Anyone could understand it. Anyone could use it. So, I made it a part of the Fearless Presentations ® class .

This simple understanding is one of the things that makes the Fearless Presentations ® coaches so much better than other speaking coaches.

The Answers to Two Simple Questions will Determine Your Presentation Styles

• Are your INDIRECT or DIRECT?

Indirect people tend to be more cautious. They would rather do things right the first time than redo the action. Direct people tend to be faster to take action. They want to capitalize on opportunities. They realize that they may make a mistake but see mistakes as part of the learning process. Indirect people are often described as being thorough or detailed. Direct people are often described as being energetic.

• Are you EMOTIONAL (People Oriented) or LOGICAL?

Don’t let the word Emotional confuse you. By emotional, we just mean more people oriented. They are more in tune with other people and sensitive to the wants and needs of others. Logical people tend to be more “nuts and bolts” or “black and white” kind of people. They look at data to make decisions. These presenters want facts and proof.

So, the Direct/Logical presentation will deliver just enough facts to prove his or her point, and then move on. They are concise and decisive. The Indirect/Logical is thorough and analytical. For them, a few facts are good and too many facts is just enough. The Direct/Emotional presenter wants things to be upbeat and entertaining. For them, the fewer facts, the better. The Indirect/Emotional presenter will want to please the audience with a few details. They are often the most in-tune with what the audience wants but tend to be more nervous about their performance.

The Four Main Presentation Styles

In this article, I’m just going to give a summary of the four different presentation styles. However, each summary will have a link to more details about each group can maximize strengths and minimize weaknesses. So, once you know your style, click the appropriate link to find out more details about how to become a better speaker.

The Authoritative Style (Direct/Logical)

The Energetic Style (Direct/Emotional)

The Analytical Style (Indirect/Logical)

The Empathetic Style (Indirect/Emotional)

Maximizing Your Strengths While Minimizing Weaknesses.

No single presentation style is going to be perfect for every presentation. However, some presentation styles fit better for some presentations. For instance, an Empathetic Style presenter will do much better delivering a Eulogy than an Authoritative Style. The Energetic presenter will often give a better motivational keynote than the Analytical Style presenter. With all that being said, though, just because your delivery is of a certain style, doesn’t mean that you can’t be a fantastic presenter when you deliver different TYPES of presentations.

The key to making a great impression on your audience is to maximize your natural strengths and minimize your natural weaknesses . An easy way to do this is to look at the strengths of other presentation styles and adopt some of those things to include in your own style. For instance, if you are an Analytical or Empathetic speaker, purposefully speak a little faster to add some energy into your delivery. If you are an Authoritative or Energetic Style of presenter, spend more time researching or preparing your speech. (Don’t just fly by the seat of your pants like you normally do.) If you are an Authoritative or Analytical presenter, interact with your audience a little more. Make your presentations a two-way conversation versus a one-way.

That is one of the main reasons why the Fearless Presentations ® class is so successful. Our instructors aren’t going to try to force each class member into a presenter mold based on their own strengths. The instructor, instead, will identify those natural strengths that each presenter has. Then, the instructor will help nurture those strengths. Finally, the coach will add in a few strengths from other presentation styles so that the speaker is more relatable. This process works 100% of the time.

To look for a Fearless Presentations ® class in your area , click here.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

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Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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21 Your Presentation Style

Learning Objectives

Upon completing this chapter, you should be able to

• recognize the value of self-awareness in the delivery of effective presentations,
• describe the function of active listening and feedback in verbal communication,
• describe verbal techniques used to support professional presentations, and
• describe non-verbal techniques used to support professional presentations.

This chapter is all about getting to know yourself as a presenter. Many people have very limiting beliefs about presentations and their own abilities to give one.  Examining your skills, fears, and preferences is your first step in opening yourself up to reaching your full potential as a presenter.

We begin this “self”-focused chapter by considering what you think makes a successful speech or presentation. Here we look at who you might consider to be great and/or successful speakers while examining the role of the audience in making a good speech happen.

From there we delve more deeply into the dimensions of self such as self-awareness around your values, perceptions, and presentation strengths and weaknesses.

Your voice is a powerful communication tool, and how you use it can make or break your presentation. You will learn about how you use verbal elements of presentation by examining techniques like pitch, volume, and pronunciation among others.

Your non-verbal cues like gestures, facial expressions, and posture can punctuate and strengthen your message or do the opposite. You will learn about these non-verbal elements and have a chance to see how you use them in conjunction with your verbal cues by recording and examining a pre-selected speech or presentation.

After combining all of these elements, you will have a better understanding of who you are as a presenter and what you can bring to the table to develop your presentation strategy in the next chapter.

What Makes a Successful Speech or Presentation?

When considering what makes a successful speech or presentation, it’s worth thinking about the speeches or presentations you’ve heard that resonated with you. (If you’re still scratching your head at this point, you can do a search in YouTube or check out some talks on ted.com.) What do you remember about it? How did it make you feel? Did you learn anything? Where were you when you heard it? How did other people around you (if there were any) react?

It’s important to remember that a successful speech or presentation depends on a number of factors. For our purposes we can boil them down to three main factors: the environment, the presenter, and the audience. Speeches and presentations usually take place in controlled environments, so this is often overlooked. But everything from a natural disaster to technology failure to a room being too hot or too cold can thwart a presentation’s success. The environment affects both the speaker and the audience. You can’t have a successful speech or presentation without a presenter or speaker, and you also can’t have it without an audience.

Figure 3.1.1 What Makes a Successful Pres

Figure 3.1.1 what makes a successful presentation by laura underwood.

A successful speech occurs when the speaker and the audience connect in a benign environment. In order to facilitate this, it helps to look at some things that typically make a successful speaker as well as the role of the audience in making a speech or presentation great.

What Makes a Successful Speaker?

According to longtime Toastmasters member Bob Kienzle, there are a few key elements that tend to make a successful speaker:

Voice—Can the person be easily understood?

Body Language—Does their body support what they’re saying? Are they confident?

Coherent Structure—Does what they’re presenting make sense? Is it logical?

Enthusiasm—Do they care about what they’re presenting?

Expertise—Do they know what they’re talking about? Are they credible?

Practice—If they haven’t practiced or sufficiently prepared, it will likely show up in one or more of the above.

A successful speaker can be inspired by other speeches or speakers but may fall flat if they try to copy someone else. Authenticity and passion can resonate so much with an audience that it can outweigh elements otherwise considered pitfalls. The techniques, tools, and best practices are a guideline, and it’s important to note there is no such thing as “perfection” in public speaking. “Failure” can happen in myriad ways, but it’s more helpful to see them as learning opportunities, or opportunities to make a stronger connection to your audience.

The biggest failure, according to Kienzle, is to pass up opportunities to practise your skills in presenting or public speaking.

Audience Role

One of the most anxiety-inducing areas of presenting or speech-making is being in front of the audience. Some people may feel more at ease with relatively small audiences of up to about 10 people. Others feel like 10 people is too “intimate” and actually feel more comfortable with the “impersonal” numbers in the hundreds or thousands.

People often think of hostile audiences throwing tomatoes and yelling boos if the presenter makes the slightest mistake or slip of the tongue. But the truth is most audiences desperately want you to succeed. They are overwhelmingly on your side. This means in most situations they are very forgiving; they know being up there can be tough. If you make a mistake, you can apologize or laugh it off and keep going.

The audience is at least as involved in your presentation as you are. Awareness of yourself and awareness of them is key. If you are so preoccupied with your fear of the audience that you bury your head in the podium while reading a boring list of facts your audience could read themselves, you will lose them. If you’re not interested, they’re not interested. If you are so frightened of your audience that you never look at them, you will not be able to get cues about their involvement in your presentation.

What you bring to the audience affects what they get from your presentation or speech. For that reason, it is tremendously important to develop enough self awareness so that you can be present for your audience and have the confidence to make adjustments to keep them on your side and involved in your presentation.

Self-Awareness

The connection between self-awareness and being a good presenter may not be immediately obvious. But a good presenter usually has a very good idea not just of the audience and the environment but also about themselves, their motivation, values, perception, and other elements. Without delving into a full-on psychological profile, taking some time getting to know more about you and what makes you tick is still extremely useful in the pre-strategizing stage of planning for your presentation. Oftentimes these things lie below the surface of our awareness. Imagine, for example, seeing only the tip of the iceberg, not knowing the even greater mass of ice that lies beneath the water’s surface.

We already know that your success as a presenter depends on the three factors of the presenter, the audience, and the environment. Doing a bit of self-analysis as a presenter, then, is just as important as doing an audience analysis or examining the environment.  In order to become more self-aware, it’s important to first ponder a few concepts that may or may not be new to you. These include self concept, self-reflection, internal monologue, and dimensions of self. Later we’ll examine importance of knowing about your values and perceptions, active listening, as well as strengths and weaknesses.

Your self-concept is “what we perceive ourselves to be” (McLean, 2005) and involves aspects of image and esteem. How you feel about yourself influences how you communicate with others. What you are thinking now and the way you communicate influences how others treat you. For example, if you perceive yourself to be a horrible presenter, your behaviour will likely follow your thoughts. Your audience then encounters several cringeworthy moments mirroring your feelings of discomfort, and they wish you’d get off the stage as quickly as possible too! On the flipside, if you feel nervous about presenting but confident that you know your topic so well, you let your passion and expertise shine through, and your audience focuses on that and isn’t fazed by your sweaty palms or your occasional mispronunciations.

Self-reflection can be a useful tool in helping to improve or support your self-concept. Self-reflection is a trait that allows you to adapt and change to the context or environment, to accept or reject messages, to examine your concept of yourself, and to improve.

Your internal monologue is your mental self-talk. It can be a running monologue in your mind that is rational and reasonable, or disorganized and illogical. It can interfere with listening to others, impede your ability to focus, and become a barrier to effective communication. Self-reflection can be a useful tool here as well, allowing you to distinguish whether what you’re saying to yourself is constructive and honest or destructive and false.

Who are you? What are your dimensions of self? You are more than your actions and more than your communication, and the result may be greater than the sum of the parts, but how do you know yourself?

For many, answering these questions can prove challenging while trying to reconcile the self-concept you perceive with what you want others to perceive about you. Is it even possible to see yourself through interactions with others, and can you come to terms with the idea that we may not know everything there is to know about ourselves?

Joseph Luft and Harry Ingram gave considerable thought and attention to these dimensions of self, which are represented in the figure below known as the Johari Window (Luft & Ingram, 1955).

In the first quadrant of the figure, information is known to you and others, such as your height and colour. The second quadrant represents things others observe about us that we are unaware of, such as how many times we say “umm” in the space of five minutes. The third quadrant involves information that you know but do not reveal to others. It may involve actively hiding or withholding information, or may involve social tact, such as thanking your Aunt Martha for the large purple hat she’s given you that you know you will never wear. Finally, the fourth quadrant involves information that is unknown to you and to others, such as, for example, a childhood experience that has been long forgotten or repressed may still motivate you.

Figure 3.1.2 JOHARI Window by Laura Underwood Adapted from Luft & Ingram (1955)

These dimensions of self remind us that we are not fixed—that freedom to change combined with the ability to reflect, anticipate, plan, and predict allows us to improve, learn, and adapt to our surroundings.

In the context of business communication, the self plays a central role. How do you describe yourself? Do your career path, job responsibilities, goals, and aspirations align with your talents? How you represent “self” through your résumé, in your writing, in your articulation and presentation—these all play an important role as you negotiate the relationships and climate present in any organization.

Your Values and Perceptions

Another key element in becoming more self-aware involves understanding your values and perceptions. Your values are defined as “the principles or standards of behaviour; one’s judgement of what is important in life” (OxfordDictionaries.com, 2015). Your values are often so embedded in who you are that you probably don’t think twice about them. You could also be totally unaware of what they are if you take for granted that everyone shares your values. As a speaker it’s important for you to uncover what your values are to avoid glaring blind spots (visible to others but not to you) and know more about who you are.

Our values and life experience can also lead to our perception about ourselves and others. Perception is defined as “the way in which something is regarded, understood, or interpreted.” The problem is that our perception or interpretation of events can go unchallenged, and we can cling to perceptions whether they are accurate or inaccurate.

If you’ve never considered your values or perceptions before, it can be helpful to monitor what issues or concerns cause you to take the following behaviours:

Judging is defined as forming an opinion or conclusion about something (OxfordDictionaries.com, 2015). If you find yourself jumping to conclusions or nitpicking minor details to condemn someone or something, it may be because the issue or person has challenged your values. Judgement in the best sense of the term leads to useful and ethical decision making; in its negative sense it can lead to bias. Bias is the “inclination or prejudice for or against one person or group, especially in a way considered to be unfair” (OxfordDictionaries.com, 2015).

Anticipating

When you anticipate, you “regard [something] as probable” or “expect or predict [something]” (OxfordDictionaries.com, 2015). Anticipating can be a by-product of judging, when you have already decided what the other person is going to say. You might even start filling in their words for them. The point is, you have stopped listening to the other person. You may be polite in letting them finish, but your mind is already formulating witty comebacks to something they said that challenged your values or perceptions. At its best, anticipating can solidify that people are on the same wavelength, like an old married couple who know each other so well they really can fill in their words meaningfully. On the other end of the spectrum, anticipating leads to shutting down true communication, often followed by a fruitless power struggle over winning an argument that neither party is listening to or learning from.

Emotional Reaction or Response

To have an emotional reaction or response means “Arousing or (being) characterized by intense feeling.” These intense feelings can be a strong indicator that your values or perceptions are being challenged. Emotional reactions can be physiological; your heartbeat quickens, palms get sweaty, you feel your face heating from the neck up. In more severe reactions it can trigger mild or violent responses, anything from walking away to arguing to physical violence. You can also have an emotional reaction that no one else notices; you may even be vocal about how much you don’t care about a particular thing or person. But if you feel emotional discomfort, follow those feelings to examine what values or perceptions may lie below the surface; in this way, you will know yourself better and understand what triggers you.

To sum up, if you find yourself judging, jumping the gun by anticipating, or having a strong emotional response, some element of your deeply held values are likely at play or have been betrayed in some way. This is very important information that can help you understand yourself in terms of what you bring to the stage or podium as a presenter. This knowledge can be used to examine whether or not your perceptions are accurate or false, and lead to approaches to help you improve in areas such as (a) active listening and (b) knowing your strengths and weaknesses—both of which are examined next.

Active Listening

Listening vs. hearing.

Hearing is an accidental and automatic brain response to sound and requires no effort. We are surrounded by sounds most of the time. For example, we are accustomed to the sounds of airplanes, lawn mowers, furnace blowers, the rattling of pots and pans, and so on. We hear those incidental sounds and, unless we have a reason to do otherwise, we train ourselves to ignore them. We learn to filter out sounds that mean little to us, just as we choose to hear our ringing cell phones and other sounds that are more important to us.

Table 3.1.1 Active Listening

Listening, on the other hand, is purposeful and focused rather than accidental. As a result, it requires motivation and effort. Listening, at its best, is active, focused, concentrated attention for the purpose of understanding the meanings expressed by a speaker. We do not always listen at our best, however.

Effective listening is about self-awareness. You must pay attention to whether or not you are only hearing, passively listening, or actively engaging. Effective listening requires concentration and a focused effort that is known as active listening. Active listening can be broken down into three main elements: attention, attitude, and adjustment.

Hoppe (2006) advises that active listening is really a state of mind requiring us to choose to focus on the moment, being present and attentive while disregarding any of our anxieties of the day.

He suggests listeners prepare themselves for active attention by creating a listening reminder. This might be to write “Listen” at the top of a page in front of you in a meeting.

We know now that attention is the fundamental difference between hearing and listening. Paying attention to what a speaker is saying requires intentional effort on your part.

Nichols (1957), credited with first researching the field of listening, observed, “Listening is hard work. It is characterized by faster heart action, quicker circulation of the blood, a small rise in bodily temperature.”

Consider that we can process information four times faster than a person speaks. Yet, tests of listening comprehension show the average person listening at only 25 percent efficiency. A typical person can speak 125 words-per-minute, yet we can process up to three times faster, reaching as much as 500 words-per-minute. The poor listener grows impatient, while the effective listener uses the extra processing time to process the speaker’s words, distinguish key points, and mentally summarize them (Nichols, 1957).

While reading a book or having a discussion with an individual, you can go back and reread or ask a question to clarify a point. This is not always true when listening. Listening is of the moment, and we often only get to hear the speaker’s words once.

The key, then, is for the listener to quickly ascertain the speaker’s central premise or controlling idea. Once this is done, it becomes easier for the listener to discern what is most important. Of course, distinguishing the speaker’s primary goal, his main points, and the structure of the speech are all easier when the listener is able to listen with an open mind.

Even if you are paying attention, you could be doing so with the wrong attitude. Telling yourself this is all a waste of time is not going to help you to listen effectively. You’ll be better off determining an internal motivation to be attentive to the person speaking.

Approaching the task of listening with a positive attitude and an open mind will make the act of listening much easier. As mentioned earlier, bad listeners make snap judgments that justify their decision to be inattentive. Yet, since you’re already there, why not listen to see what you can learn?

Kaponya (1991) warns against such psychological deaf spots, which impair our ability to perceive and understand things counter to our convictions. It can be as little as a word or phrase that might elicit “an emotional eruption,” causing communication efficiency to drop rapidly.

For instance, someone who resolutely supports military action as the best response to a terrorist action may be unable to listen objectively to a speaker endorsing negotiation as a better tool. Even if the speaker is effectively employing logic, drawing on credible sources, and appealing to emotion with a heartrending tale of the civilian casualties caused by bombings, this listener would be unable to keep an open mind. Failing to acknowledge your deaf spots will leave you at a deficit when listening.

You will always need to make up your own mind about where you stand—whether you agree or disagree with the speaker—but it is critical to do so after listening. Adler  proposes having four questions in mind while listening: “What is the whole speech about?” “What are the main or pivotal ideas, conclusions, and arguments?” “Are the speaker’s conclusions sound or mistaken?” and “What of it?”

Once you have an overall idea of the speech, determine the key points, and gauge your agreement, you can decide why it matters, how it affects you, or what you might do as a result of what you have heard. Yet, he notes it is “impossible” to answer all these questions at the same time as you are listening. Instead, you have to be ready and willing to pay attention to the speaker’s point of view and changes in direction, patiently waiting to see where she is leading you.

The final element to consider is adjustment. Often when we hear someone speak, we don’t know in advance what the speaker will say. So, we need to be flexible, willing to follow a speaker along what seems like a verbal detour down a rabbit hole, until we are rewarded by the speaker reaching his final destination while his audience marvels at the creative means by which he reached his important point.

If the audience members are more intent on reacting to or anticipating what is said, they will be poor listeners indeed. Having an open attitude, paying attention, and being in the moment of the speech leads to the flexibility required to adjust to the situation.

Your Strengths and Weaknesses

Are you aware of what your strengths and weaknesses are as a presenter? You may have some ideas already. For example, if you are very soft spoken, you may consider that to be a weakness if you’re on stage, especially without a microphone. Soft-spoken people also sometimes keep low-key in other ways; maybe they’re more plain in the way they dress or have less expressive mannerisms. Many people think that to be effective on stage you must be a rip-roaring extrovert. This is not true. No matter who you are, if you are aware of the qualities that make you a unique individual and you spend time getting to know your audience, you can convert any perceived weaknesses into a potential strength. Conversely, if you are so overconfident about your abilities that it shows itself in poor preparation and lack of concern for your audience or environment, your strengths can quite quickly become weaknesses.

Your first step in helping define what makes you you is to look at what you’re good at and what you enjoy doing. At the same time, this helps you distinguish what you’re not so good at and what you don’t enjoy. Make a list as you go through the next sections on your verbal and non-verbal communication techniques to get a reasonable prediction about how to focus your strategy as a presenter.

What Are My Verbal Communication Techniques?

Do you have a deep, low voice, or a high-pitched one? We all have a normal speaking pitch where we are most comfortable, but we can move our pitch up or down. Use pitch inflections to make your delivery more interesting and emphatic. If you don’t change pitch at all, your delivery will be monotone, which gets boring for the audience very quickly. Some people pitch their voices up at the end of sentences, making every statement sound like a question—avoid this common but distracting habit.

Do you speak softly or loudly? Adjust the volume of your voice to your environment and audience. If you’re in a large auditorium, speak up so that people in the back row can hear you. But if you’re in a small room with only a few people, you don’t want to alarm them by shouting! You may need to use volume to compensate for ambient noise like traffic or an air conditioner. You can use volume strategically to emphasize the most important points in your speech.

Stress certain words in your speech to add emphasis to them, that is, to indicate that they are particularly important. You may also use a visual aid to emphasize key points by using photographs or charts.

Pronunciation

Make sure that you know the appropriate pronunciation of the words you choose. If you mispronounce a word, it could hurt your credibility or confuse your audience. Websites such as Wiktionary contain audio files that you can play to hear standard pronunciation of many words. Your pronunciation is also influenced by your accent. If your accent is quite different from the accent you expect most members of your audience to have, practise your speech in front of someone with the same accent that your audience members will have, to ensure you are pronouncing words in a clear, understandable way.

Avoid the use of “fillers” as placeholders for actual words (like, er, um, uh, etc.). You might get away with saying “um” two or three times in your speech before it becomes distracting, but the same cannot be said of “like”—a particularly troubling filler for many North American speakers. If you have a habit of using fillers, practise your speech thoroughly so that you remember what you want to say. This way, you are less likely to lose your place and let a filler word slip out.

Are you a fast or slow speaker? The pace that you speak at will influence how well the audience can understand you. Many people speak quickly when they are nervous. If this is a habit of yours, practice will help you here, too. Pause for breath naturally during your speech. Your speaking rate should be appropriate for your topic. A rapid, lively rate communicates enthusiasm, urgency, or humour. A slower, moderated rate conveys respect and seriousness. By varying your rate within a speech, you can emphasize your main points and keep your audience engaged.

What Non-Verbal Cues Do I Use?

A gesture is “a movement of part of the body, especially a hand or the head, to express an idea or meaning” (OxfordDictionaries.com, 2015). You can use these to channel nervous energy into an enhancement of your speech, reinforcing important points, but they can be distracting if overused. If the audience is busy watching your hands fly around, they will not be able to concentrate on your words.

Take a look at this article, titled “ What to Do with Your Hands When Speaking in Public ” (The Washington Post, 2015) for do’s and don’ts of gesturing when you are speaking.

Facial Expression

You might be unaware of how much your facial expressions say when you are speaking. Facial expression comes so naturally that we are not always in control of the story our face is telling. Rehearse your speech in front of a mirror to see what facial expressions come across. You might find that your face is saying something entirely different about your topic than your words are! Practise using facial expressions consciously. If you are speaking about an upbeat topic, smile! Conversely, if your topic is serious or solemn, avoid facial expressions that are overtly cheerful, because the audience will be confused by the mixed message.

In North American culture, the most important facial expression you can use is eye contact. Briefly catch the eye of audience members as you move through your speech. If you can’t look your audience members in the eye, they may view you as untrustworthy. Remember, though, that eye contact is a culturally sensitive gesture. In some cultures, there are certain accepted behaviours for males looking females in the eye, and vice-versa. You’ll want to avoid holding eye contact for too long with any one person, as too much can be unnerving.

It’s easy to let your posture slip when you’ve been talking for a while, but try to stay conscious of this and stand up straight. This gives the audience the perception that you are authoritative and take your position seriously. If you are slouching, hunched over, or leaning on something, this gives the impression that you are anxious, lacking in credibility, or not serious about your message. Speakers often assume more casual posture as a presentation continues, but you only get one shot at making a first impression, so make sure you begin with a strong stance.

Silence is a powerful technique if used well, but it is often overlooked. Perhaps you had a teacher in high school who would stand sternly and silently at the front of the room, expectantly waiting for the chatter to die down. His silence and stance were unnerving, so students soon became quiet, didn’t they? And some of the best comedians use the well-timed pause for a powerful and hilarious—rather than serious—effect. Either way, pauses are useful for emphasis and dramatic effect when you are speaking.

Some speakers are reluctant to pause or use silence because they become uncomfortable with the dead air, but sometimes your audience needs a moment to process information and respond to you.

You can use your body movements to communicate positively with the audience. Leaning in or moving closer to the audience helps to bridge the space of separation. Moving from one side of the room to the other in a purposeful way that supports your content is a useful way to keep your audience engaged; their eyes will track your movements. Pacing rapidly with no purpose and no support to your message may quickly distract from your message, however. Standing still without movement when you are listening or responding to a question can show interest. However, standing still without any movement for the duration of your presentation could leave the audience bored. Balance is key, as is using your body as an extension of your content that suits the context of the environment and the audience.

This chapter helped you focus on getting to know your presentation style by understanding yourself better. You learned that elements of the environment, the audience, and the presenter had an impact on what makes for a good speech. You examined several issues related to self-awareness, including uncovering your values, understanding your perceptions, and dealing with strengths and weaknesses. Finally, you learned about verbal and non-verbal elements of your own presentation style, including how to work with your body as an extension of your presentation content. You should now be able to take what you have learned from this chapter into the next chapter as a foundation to build your presentation strategy.

Further Reading and Links

• Excerpts about the 10 greatest speeches of all time by women from Marie Claire magazine, UK.
• Talks on Technology, Education and Design from TED .
• Listening Effectively: Barriers to Effective Listening https://courses.candelalearning.com/publicspeaking1xmaster/chapter/chapter-4-barriers-to-effective-listening/

aniticipate. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/anticipate

bias. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/bias

gesture. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/gesture

Hoppe, M. H. (2006). Active listening: Improve your ability to listen and lead [ebook]. Greensboro, NC: Center for Creative Leadership.

judging. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/judge?q=judging#judge__9

Kaponya, P. J. (1991). The human resource professional: Tactics and strategies for career success. New York: Praeger Publishers.

Luft, J., & Ingram, H. (1955). The Johari Window: A graphic model for interpersonal relations. Los Angeles: University of California Western Training Lab.,Luft, J. (1970). Group processes: An introduction to group dynamics (2nd ed.). Palo Alto, CA: National Press Group.

McLean, S. (2005). The basics of interpersonal communication. Boston, MA: Allyn & Bacon

Nichols, R. G. (1957). Listening is a 10 part skill. Chicago, IL: Enterprise Publications. Retrieved from http://d1025403.site.myhosting.com/files.listen.org/NicholsTenPartSkill/Mr39Enf4.html

value. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/value?q=values#value__4

The Washington Post. “What To Do With Your Hands When Speaking In Public”. 2015. Web. 18 Dec. 2015. Retrieved from https://www.washingtonpost.com/news/on-leadership/wp/2015/11/17/what-to-do-with-your-hands-when-speaking-in-public/

Attribution Statement (Your Presentation Style)

This chapter is a remix containing content from a variety of sources published under a variety of open licenses, including the following:

Chapter Content

• Original content contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license
• Content created by Anonymous for Self-Concept and Dimensions of Self; in Communication for Business Success, published at http://2012books.lardbucket.org/books/communication-for-business-success/s20-02-self-concept-and-dimensions-of.html under a CC BY-NC-SA 3.0 license
• Listening vs. Hearing in Stand Up, Speak Out: The Practice and Ethics of Public Speaking adapted by The Saylor Foundation, previously shared at http://www.saylor.org/site/wp-content/uploads/2013/07/Stand-Up-Speak-Out-The-Practice-and-Ethics-of-Public-Speaking.pdf under a CC BY-NC-SA 3.0 license
• Content created by Jenn Q. Goddu, for Three A’s of Active Listening from The Public Speaking Project, previously shared at http://publicspeakingproject.org/listening.html under a CC BY-NC-ND 4.0 license
• Content adapted from Practicing for Successful Speech Delivery; in Public Speaking: Practice and Ethics, originally created by Anonymous, previously shared at http://2012books.lardbucket.org/books/public-speaking-practice-and-ethics/s17-04-practicing-for-successful-spee.html under a CC BY-NC-SA 3.0 license
• Content adapted from Movement and Gesture in Boundless Communication, previously shared at https://www.boundless.com/communications/textbooks/boundless-communications-textbook/delivering-the-speech-12/effective-visual-delivery-65/movement-and-gesture-261-10649/ under a http://creativecommons.org/licenses/by-sa/4.0/

Check Your Understandings

• Original assessment items contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license
• Assessment items in Stand Up, Speak Out – The Practice and Ethics of Public Speaking, Chapter 4 Exercises shared previously at http://www.saylor.org/books  under a CC BY-NC-SA 3.0 license

Professional Communications Copyright © by Olds College is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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