open air cinema business plan

By asking the question “how can I start my own outdoor cinema business?” you have already begun. The success of owning your own pop-up cinema business relies on your passion and creativity and, of course, the right equipment. You will need funds to purchase a complete pop-up cinema package which should include everything you need to rock up and pop up. It will not take you long to recover your start-up costs.

Equipment Requirements:

• Inflatable screen
• Projector (rear projection)
• Fm Transmitter  (if necessary)
• Equipment Table

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Movie Theater Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Movie Theater & Cinema

Do you want to start a movie theater  and need to write a plan? If YES, here is a sample movie theater business plan template & feasibility report.

So, if you are considering opening a movie theater, you need capital to purchase or lease/rent a suitable facility, the required equipment, tools and furniture. You also need some additional capital to secure commercial license to air movies, pay your employees at least for the first 3 months, and also to pay your utility bills.

Suggested for You

• Escape Room Business Plan [Sample Template]
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• How to Start a Movie Theater Business
• Are Drive-in-Movie Theaters Profitable? How Much Do They Make Yearly?

Lastly, you would need a good business plan to be able to launch a successful business and below is a workable movie theater business plan template that will help you draft yours.

A Sample Movie Theater Business Plan Template

1. industry overview.

A movie theater which is also called a cinema is a venue, usually a building, that contains an auditorium for viewing films/movies or motion pictures as it is called in some quarters, for the purpose of entertainment or perhaps education.

Almost all movie theaters are commercial operations open to the general public, who attend by purchasing a ticket. Cinemas/movie theaters are generally custom designed buildings for viewing movies from any sitting position.

The Movie Theaters industry is currently in the growth stage of its life cycle. Statistics has it that the Movie Theaters industry in the united states of America is worth billion, with an estimated growth rate of 3.6 percent between 2014 and 2019.

There are about 4,545 registered and licensed Movie Theaters in the United States and they are responsible for employing about 157,928 people. Please note that the companies holding the largest market share in the Movie Theaters industry in the United States are AMC Entertainment Inc., Cineworld Group PLC and Cinemark Holdings Inc.

A recent report published by IBISWorld shows that the Movie Theaters industry has grown over the five years to 2019, despite strong external competition. Over the five years to 2019, industry revenue is estimated to grow an annualized 3.6 percent, reaching $18.9 billion in 2019, including revenue growth of 1.0 percent in 2019 alone.

With increases in per capita disposable income and the success of blockbuster films during the period, industry revenue has grown despite competition from substitute film viewing methods, other forms of entertainment and a decrease in total theater attendance.

External competition from substitute entertainment products and other ways of accessing films, including online video, on-demand services, internet-enabled TVs, smartphones and tablets, have increasingly shifted movie consumption.

Although the movie theatre industry can be said to be a competitive industry, but it does not stop entrepreneurs who are creative to still make headway in the industry. It is indeed a profitable industry especially when the business is well located. Busy cities with growing population are highly suitable for movie theatre.

Any aspiring entrepreneur can comfortably start his or her own movie theatre business by acquiring an existing cinema house and then refurbish it to meet the expected standard or start the business from the scratch by constructing a new movie theatre and then equipping it with the needed equipment and accessories.

Lastly, movie theater and other related entertainment businesses are part of human lifestyle hence it must be located near human and vehicular traffic if indeed you want to maximize profits from the business. It would be to your advantage if you lease a facility that is located in a bubbling city that has loads of upwardly mobile young adult.

2. Executive Summary

Don Pedro™ Movie Theater Company, Inc. is a standard movie theater company that is fully equipped with the latest technology in the movie industry. Our movie theater facility will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned to partner with film makers and diverse group of people who would want to watch movies in a standard movie theater.

Don Pedro™ Movie Theater Company, Inc. will engage in showing movies in our cinemas, drive-in and outdoor movie theaters. Our business goal is to work towards becoming one of the leading movie theater brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also at the global stage.

We are not ignorant of the fact that building a standard and world class movie theater company from the scratch requires huge capital base especially for the purchase of the latest equipment, which is why we have perfect plans for steady flow of cash from our business partners with interest in our line of business.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

We will ensure that all our employees are selected from a pool of talented and highly creative people with eyes for good movies in and around Los Angeles – California. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States.

At Don Pedro™ Movie Theater Company, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely and of course showing movies and videos that can compete with the best in the world.

Don Pedro™ Movie Theater Company, Inc. is owned majorly by Donald Pedro and other partners. Donald Pedro is a certified and licensed film producer, he graduated from New York Film Academy and he has over 25 years hand on experience in the movie theater industry working for leading film and video producing companies and also leading movie theaters in Hollywood.

He will build the business alongside other experienced partners who have successfully carved a niche for themselves in the industry.

3. Our Products and Services

Don Pedro™ Movie Theater Company, Inc. is going to offer varieties of services in the movie theater industry in the United States of America. Our intention of starting our movie theater business in Inglewood – Los Angele, California is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offerings are listed below;

• Showing of Action and adventure films, Comedy films, Drama films, Thriller/suspense films, Musical Videos, Documentaries and Other films
• Operating drive-in movie theaters
• Film festival exhibition
• Motion picture exhibition for airlines
• Admissions to feature films
• Food and beverage sales

4. Our Mission and Vision Statement

• Our vision is to build a standard and world – class movie theater business that can favorably compete with leaders in the industry.
• Our mission is to build a world class movie theater company that will show a wide genre of movies to clients that cut across all divides; we want to build a movie theater brand that can work with clients (film makers) not only in the United States of America, but in all parts of the world.

Our Business Structure

The success of any business is dependent on the business structure of the organization and the people who occupy the available roles. Don Pedro™ Movie Theater Company, Inc. will build a solid business structure that can support the growth of our movie theater business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading movie theater brands in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset. Below is the business structure that we will build Don Pedro™ Movie Theater Company, Inc.;

• Chief Executive Officer

Entertainment Lawyer/Legal Secretary

Theater Manager

Admin and HR Manager

Marketing and Sales Executive

• Theater Attendant/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for drawing up contracts and other legal documents for the company
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Responsible for managing every activity that goes on in the movie theater
• Responsible for managing the company’s facility and equipment
• Responsible for developing concept and managing movies from start to finish
• Responsible for choosing the right movie to show per time
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitate and coordinate strategic sessions.
• Work directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversee the smooth running of the daily office activities.
• Once the movie is ready, then the marketing team will go out to market and promote the album
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies business opportunities; follows up on development leads and contacts
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients, cinema operators and movie distributors
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Theater Attendant

• Checking people’s tickets as they enter the auditorium.
• Solving any problems relating to seating arrangements, such as double bookings.
• Dealing with any disturbances that may occur during the show.
• Helping the audience to leave in an orderly fashion at the end of a performance, and making sure all the customers have left the building.
• Supervising the evacuation of the premises in the event of an emergency.
• Collecting litter and cleaning the facilities during the day.
• Helping people with disabilities, such as those with wheelchairs, and making sure they have easy access to fire exits.
• Working in the cinema or theatre’s cafe, bar or box office

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Don Pedro™ Movie Theater Company, Inc. engaged the services of a core professional in the area of startup business consulting and structuring to assist the organization in building a standard movie theater company that can favorably compete with other leading brands in the United States of America.

Part of what the business consultant did was to work with the management of the company in conducting a comprehensive SWOT analysis for Don Pedro™ Movie Theater Company, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Don Pedro™ Movie Theater Company, Inc.;

Our core strength lies in the power of our team and the latest film and video projecting equipment that we have. We have a team that can give our clients value for their money; a team that knows how to get the very latest movies from the industry.

We are well positioned in the heart of Inglewood; Los Angeles and we know we will attract loads of clients from the first day we open our movie theater company for business.

As a new movie theater company based in Los Angeles, it might take some time for our organization to break into the market; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would want to.

• Opportunities:

As a leisure activity, movie attendance relies on household disposable income levels, which, in turn, are affected by the employment rate, tax rates and the general state of the economy. When disposable income levels rise, people are increasingly able and willing to spend on discretionary items, driving up ticket and concession sales.

Conversely, consumers may reduce trips to the movies when they have lower disposable income. Per capita disposable income is expected to increase in 2019, representing a potential opportunity for the industry.

The number of broadband connections indicates the extent to which consumers use high-speed internet for a variety of purposes, including accessing competing streaming platforms. With the rapid rise in broadband connection numbers, more consumers are using the internet to download or stream movies, which directly reduces demand for the Movie Theaters industry.

The number of broadband connections is expected to rise in 2019, posing a potential threat to the industry.  So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

In recent time, Movie Theaters are finding it difficult to fill up their seats. This is due to competition from online streaming platforms that have successfully drawn movie-goers away from the theaters. Going forward, the movie theater industry will benefit from rising disposable income, which will encourage consumers to spend more on entertainment.

The truth is that even though disposable income levels have improved since the recession, enabling more entertainment spending, media consumption is increasingly shifting toward lower-cost online subscriptions, such as Netflix and Hulu.

This trend has been supported by the rising number of tablets and smartphones capable of streaming movie files, as well as the continued development of wireless data connection.

The fact that the industry is highly competitive does not in a way stop some movie theater companies from declaring profits yearly. In the bid to stay afloat in the highly competitive cinema business, owners of cinemas now go the extra mile to make their facility welcoming and conducive for customers.

Movie theatres now have coffee bars, snack bars, and free Wi-Fi et al. Another known trend in the movie theater industry is that most movie theaters are trying as much as possible to recreate themselves and also to be on top of their game.

8. Our Target Market

When it comes to the movie theater business, there are no exemptions to who you can market your services to. Your movies can be marketed to adults, children, teenagers, corporate organization, government and everyone who can afford to purchase a ticket.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individuals who we know will need to visit our movie theater. We have conducted our market research and survey and we will ensure that our movie theater company attracts the kind of film makers and clients we would love to work with.

Below is a list of the people and organizations that we will market our services to;

• Corporate Organizations (team bonding event and trainings)
• Teenagers, Adults and Children
• Film makers (B2B)

Our Competitive Advantage

We are mindful of the fact that there are stiff competitions in the movie theater industry in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our Competitive Advantage revolves around our ability to attract local support and patronage, easy compliance with government regulations, ability to quickly adopt new technology, raise financing and follow international best practices in the movie theater industry.

Don Pedro™ Movie Theater Company, Inc. might be a new entrant into the movie theater industry in the United States of America, but our competitive advantage lies in the power of our team, our cozy facility and the latest film and video projecting equipment that we have.

We have a team that can give our clients value for their money; a team that can produce world class movies that can favorably compete with movies produced by leaders in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Don Pedro™ Movie Theater Company, Inc. is established with the aim of maximizing profits in the movie theater industry and we are going to do all it takes to attract our target market. Don Pedro™ Movie Theater Company, Inc. will generate income by offering the following services and products;

10. Sales Forecast

One thing is certain when it comes to movies and documentaries; they never die and the demand for good movies and documentaries will continue to grow. This goes to show that any movie theater company that is known to always show latest movies will continue to attract movie lovers.

We are well positioned to take on the available market in Los Angeles – California and beyond and we are quite optimistic that we will meet our set target of generating enough income/profits from our first six month of operation and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S.

We have been able to examine the movie theater market, we have analyzed our chances in the industry and we have been able to come up with a sales forecast. Below are the sales projections for Don Pedro™ Movie Theater Company, Inc., it is based on the location of our business and other factors as it relates to movie theater startups in the United States;

• First Fiscal Year (FY1): $300,000
• Second Fiscal Year (FY2): $600,000
• Third Fiscal Year (FY3): $900,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited based on their vast experience in the movie theater industry and they will be trained on a regular basis so as to be well equipped to meet the overall goal of the organization. We will also ensure that our excellent movies and videos speaks for us in the market place.

Our business goal is to build Don Pedro™ Movie Theater Company, Inc. business to become one of the leading choice in the whole of Los Angeles – California which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the U.S.

Don Pedro™ Movie Theater Company, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in the movie theater industry (movie distributors and film producers) in Los Angeles and other parts of the U.S.
• Advertise our business in relevant entertainment magazines, newspapers, TV , and radio stations
• List our business on yellow pages ads (local directories)
• Attend relevant international and local film festivals, expos, seminars, and concerts et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the movie theater industry by storm which is why we have made provisions for effective publicity and advertisement of our movie theater.

Below are the platforms we intend to leverage on to promote and advertise Don Pedro™ Movie Theater Company, Inc.;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (music online forums) to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
• Brand all our official cars and ensure that our trademark label is boldly printed in all our facilities

12. Our Pricing Strategy

At Don Pedro™ Movie Theater Company, Inc. we will keep our fees and prices of movie ticket a little below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to groups that purchase our movie tickets.

• Payment Options

The payment policy adopted by Don Pedro™ Movie Theater Company, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulations of the United States of America.

Here are the payment options that Don Pedro™ Movie Theater Company, Inc. will make available to her clients;

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for movie tickets and product purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

The cost of setting up movie theater business can be quite expensive especially if you are starting a standard movie theater. These are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) as well as accounting services (CRM software, Payroll software, P.O.S machines and other software) – $15,300.
• Marketing promotion expenses for the grand opening of the movie theater in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant (including writing business plan) – $2,500.
• The cost for insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,400.
• The cost for leasing a standard facility in good and centralize location – $350,000
• The cost for remodeling the facility and constructing a standard movie theater – $250,000.
• Other start-up expenses including stationery ($500) and phone and utility (gas, sewer, water and electric) deposits ($6,500).
• The operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for start-up inventory and cinema gadgets and equipment (projectors, sound system, silver screen and good lighting systems et al) – $350,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost for the purchase of furniture and gadgets (Telephone, printing machines, receipt issuing computer, computers, tables and chairs et al) – $14,000.
• The cost of purchase and installation of CCTVs – 4,500
• The cost for building and hosting a website – $600
• The cost for our opening party – $8,000
• Miscellaneous – $10,000

We will need an estimate of nine hundred and fifty thousand dollars ($950,000) to successfully set up a medium scale but standard movie theater in the United States of America.

Generating Funds/Startup Capital for Don Pedro™ Movie Theater Company, Inc.

Don Pedro™ Movie Theater Company, Inc. is going to start as a partnership business that will be owned and managed by Donald Pedro and his business partners. They are the financiers of the business, but may likely welcome other partners later which is why they have decided to restrict the sourcing of his startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $400,000 (Personal savings plus funds from business partners) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Don Pedro™ Movie Theater Company, Inc. is to ensure that we continue to show latest movies, offer and deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers.

From our findings, another factor that kills a new business is financial leakages. In order to plug financial leakages, the management of Don Pedro™ Movie Theater Company, Inc. adopted the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key components to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services once the need arises.

Don Pedro™ Movie Theater Company, Inc. will make sure that the right foundations, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Setting Up Of The Movie Theater: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents : In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees : In Progress
• Purchase of the needed cinema equipment / gadgets (projectors, silver screen, and sound system et al), furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the film and video production industry: In Progress

Movie Theater Business Plan Template

Written by Dave Lavinsky

Movie Theater Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their movie theaters. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a movie theater business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Movie Theater Business Plan?

A business plan provides a snapshot of your movie theater as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Movie Theater

If you’re looking to start a movie theater, or grow your existing theater, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your movie theater in order to improve your chances of success. Your movie theater business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Movie Theater Businesses

With regards to funding, the main sources of funding for a movie theater are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for a movie theater. Personal savings and bank loans are the most common funding paths for movie theaters.

Finish Your Business Plan Today!

How to write a business plan for a movie theater.

If you want to start a theater or expand your current one, you need a business plan. In the following movie theater business plan template, we detail what you should include in your own business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of movie theater facility you are operating and the status. For example, are you a startup, do you have a movie theater that you would like to grow, or are you operating a chain of movie theaters?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the movie theater industry. Discuss the type of movie theater you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of movie theater company you are operating.

For example, you might operate one of the following types of movie theaters:

• First-Run Movie Theater : this type of business focuses on screening films that have just been released.
• Discount Movie Theater: this type of business screens films in their second run, meaning they have been released for a while. This is a good option for theaters that are older, smaller, less updated, or are located in a less desirable neighborhood.
• Art House Theater: this type of business screens films that were intended to be serious artistic works as opposed to films made primarily for entertainment.

In addition to explaining the type of movie theater you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of tickets sold, number of positive reviews, total number of movies screened, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the movie theater industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your movie theater company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, university students, young professionals, budget-conscious moviegoers, and people with a higher education or interest in art.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of business you operate. Clearly, families would respond to different marketing promotions than young professionals or university students, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most movie theaters primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other movie theaters.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes online streaming services and video rental retailers. You need to mention such competition as well.

With regards to direct competition, you want to describe the other movie theaters with which you compete. Most likely, your direct competitors will be movie theaters located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of movies do they screen?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide more comfortable seating, a better audiovisual experience or better concessions?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a movie theater business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of movie theater company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to screening films, will you provide concessions, alcoholic beverages (where legal) or arcade games?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your movie theater company. Document your location and mention how the location will impact your success. For example, is your movie theatre business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your movie theater marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your theater, including selling tickets, taking tickets, cleaning theaters, operating film screenings.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100,000th ticket, or when you hope to reach $X in revenue. It could also be when you expect to expand your movie theater company to a new city.  

Management Team

To demonstrate your movie theater’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing movie theaters. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing theaters or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 3,000 tickets per day or per month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your movie theater, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a movie theater:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your theater location lease or timetables for movies you are screening.  

Putting together a business plan for your movie theater is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the movie theater industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful movie theater.  

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Movie Theater Business Plan

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Falls River Theatre

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Falls River is a smaller town that lost its only movie theatre over 10 years ago. Since then, residents wishing to enjoy a night out at the movies have to drive about 30 miles to a theatre. And once they get to the theatre, it is usually a large antiseptic mega-plex, void of character.

The Falls River Theatre will provide the residents of Falls River with a long-awaited, hometown movie theatre. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. The building that will house the facility is the historic old theatre building, built in 1936 and long-time home to the town’s acting companies. Since its closing it has been used only occassionally for community functions. Before its grand re-opening, the owners will restore the building to its former glory as one of the town’s main destinations for evening entertainment.

The two owners, Samantha Farmer and Steve Brinksman have the skills, expertise and capital to make this theatre succeed. Samantha has successfully managed a large movie house for seven years, developing skills in theatre management and movie selection while establishing important relationships with key people in the industry. Steve has the skills and ability to restore and upgrade the building so that it will be comfortable and welcoming.

With an substantial initial investment by the owners, we see modest profits by year two.

1.1 Keys to Success

• Proper film selection for the audience and the theater’s environment.
• Revenues from a mix of both traditional movie fare and other quality snacks and beverages.
• Careful management of internal finances to control costs.
• Great customer service.

1.2 Objectives

• Healthy sales in the first year, more than doubling by year three.
• Excellent revenues from concessions.
• Modest by stable profit margin by year two.

1.3 Mission

Falls River Theatre’s mission is to give our customers a big city entertainment experience in a small town. Our customers will relax in comfort and watch high-quality presentations of popular second-run movies, all within a short walk or drive from home. This is a convenience that Falls River residents have had to do without since the local theatre closed eleven years ago.

We aim to please the local community (who can wait a few weeks to see their favorite movies and don’t want to pay big city, new release prices). We will also provide our customers with satisfying and reasonably priced snack foods and beverages.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Falls River Theatre, a movie house with two screens and a capacity of 400, is located on Main Street in downtown Falls River, Wisconsin. Falls River, population 12,000, has been without a local movie theatre since 1992 when the old theatre, The Kinnick, closed down due to the death of its long time owner and the lack of an interested successor. Since that time, interested movie-goers in Falls River have had to drive 45 miles to the outskirts of Madison to go to a movie.

2.1 Company Ownership

The Falls River Theatre will begin operations as a sole proprietorship, owned and operated by its two founders: Samantha Farmer and Steve Brinksman.

2.2 Start-up Summary

Samantha Farmer and Steve Brinksman will be the main investors and operators of the Falls River Theatre. Samantha has been managing a multiplex theatre in Madison for the past seven years, gaining valuable experience while she looked for an opportunity to run her own theatre. Steve has been working part-time as a contractor/handy man in the local community.

The building where the theatre will be housed has been vacant, except for the occasional rental to a community group, since the closing of the former business. This has made the building’s owners anxious to collect a regular check, so they have agreed to rent the entire building for $900 per month for the first three years. There are some repairs and upgrades needed, especially in the balcony and snack bar areas. The founders will be responsible for those repairs and those estimates are included in the start-up expenses.

The Falls River Theatre will provide comfortable seating for its customers to view high quality, second run movies. The theatre’s management will be aided in movie selection by being able to see how movies have fared in their initial run, especially those that have shown success in the theatre’s two target markets: families and young adults. With two theatres in which to show movies, both markets can be targeted at the same time with minimal cannibalization.

A variety of quality, reasonably priced snack items and beverages will keep customers satisfied during their movie experience. The founders understand that the entire experience can be jeopardized by poor customer service and will seek to hire only the most customer service oriented personnel.

Market Analysis Summary how to do a market analysis for your business plan.">

The Falls River Theatre is located in downtown Falls River, the shopping and entertainment center of town. This provides easy access for every resident of Falls River and a viable entertainment option any night of the week. The local business community has shown great support for a theatre since it would keep residents, and their spending dollars, in the community instead of one of the surrounding communities. A typical family (there are about 2,300 on Falls River) can expect to save approximately $48 for a night out at the movies by coming to a local theatre. This savings, along with quality movie selection, should keep people coming back regularly.

4.1 Market Segmentation

• Families – this segment focuses on adults and parents with younger children who don’t need to see the latest movies on release and seek an inexpensive, quality, family-oriented entertainment experience.
• Young adults – this segment is comprised of the 16-24 year old age group. This group is interested in seeing comedy and action/adventure type movies that are not directed at the younger and family markets.

4.2 Service Business Analysis

The Falls River community has been in need of a local movie house since the closure of its only theatre eleven years ago. With the closest movie complex located 45 miles away, movie goers options are limited – either a round trip drive of over 90 miles or in home rentals. For people who enjoy the big screen, neither offers a satisfying experience. The Falls River Theatre can satisfy those needs with quality movies in a comfortable, old-style movie theatre.

4.2.1 Competition and Buying Patterns

4.3 Target Market Segment Strategy

These two market segments, families and young adults, are targeted specifically because they comprise the two largest segments of Falls River’s population. The Falls River Theatre is determined to be a community-oriented business and seeks to serve as much of the population as possible. With a small college in town, there is an ample student market, consumers who often have limited transportation options.

Strategy and Implementation Summary

The strategy is simple: provide fair-priced, quality entertainment close to home for the two markets that comprise the bulk of Falls River’s population.

5.1 Competitive Edge

Falls River Theatre has a distinct competitive edge in that it is the only movie theatre within 45 miles of Falls River. There are no plans at this time to build a theatre complex in the town and, since the theatre will occupy the town’s only building capable of effectively housing a theatre, there is limited direct competition. Competition will come mainly from several multi-plex theatres located in Madison, the closest being 45 miles from Falls River.

To ensure that Falls River residents are pleased with the products offered, the theatre will rely on the expertise of Samantha, who has seven years of successful theatre management experience. Since she began managing the theatre in Madison ticket sales have grown at a consistent 4% annually. This is in part due to her skills in movie selection and her emphasis on customer service. Once the theatre is up and running, her time will be devoted to movie selection, staff hiring and supervision, theatre marketing, and ordering for the snack bar.

Samantha has also developed strong relationships with several movie booking agents serving the Wisconsin area and has already negotiated an agreement. The agreement has the booking agents collecting 60% of the first year’s admission revenues. Each year after that the percentage will be reduced by 1.5% through year 5 when it stabilizes at 54%.

Steve has strong construction skills and is considered a craftsman by his peers. Initially his talents will be used to restore the theatre from its current state of slight disrepair into the town’s main attraction for evening entertainment. Once the restoration is complete, Steve will transition into a part-time role, maintaining the facility and equipment, working the counter and ticket booth, and eventually, ordering concession items.

5.2 Marketing Strategy

Falls River is a small enough town that word gets around quickly. We anticipate that a buzz will be created once the renovations begin. Excitement will build as the grand opening approaches. To encourage that excitement, we will have a countdown to opening on the building’s marquee. Concurrently, advertisements in both the local newspaper and the college’s daily will promote the opening with coupons for free items from the snack bar. Since a large share of profits will come from concessions, we want to let people know about our tasty snacks. Finally, we will use our website to keep our customers, especially the more web salvy college students, updated on the movie selection, which will change every two weeks.

5.3 Sales Strategy

The Falls River Theatre will appeal to two segments of the market:

• Adults and parents with children who seek local, fair-priced evening entertainment aimed at the whole family.
• Young adults who are interested in seeing recent releases but are constrained by an inability or unwillingness to travel.

The main sales strategy is to provide recent successful movie releases that appeal to both audiences. With two theatres, we will be able to target both segments simultaneously.

Ticket prices will be $5 for adults and $3 for children under 12.

5.3.1 Sales Forecast

Sales will increase among both target segments as word spreads around town and to the surrounding communities. The increase in concession sales reflects the increased attendance. Concession sales are based on an average of $2.50 spent per ticket purchase.

5.4 Milestones

Steve will begin the theatre’s restoration in mid-January. Samantha will still be working with the theatre in Madison but will be able to contribute as-needed. Steve’s work will start inside, repairing and upgrading the facility as necessary. The main theatre’s balcony needs reinforcement. Repairs and upgrades to the concession area are also necessary. Painting will put the finishing touches on the interior of the structure. Finally, the interior should be fully restored by mid-March, once the upholstery repairs are finished.

By that time Samantha will have more time to begin work on the website, marketing materials and film selection. The weather should be turning better which will allow Steve to move outdoors to work on the front of the building. Minor repairs are needed on the marquee. A fresh coat of paint will prepare the building for customers. Samantha will also order any equipment for the concession area (some equipment is already in place and is useable), begin the hiring process and start the marketing. Finally, Steve will install the projection equipment and prepare for the grand opening.

Web Plan Summary

The website will be very simple. Its main purpose is to communicate to our customers what movies are showing at what times with links to each movie’s website and reviews. The design will feature an image of the theatre along with the a list of current movies and those that are coming soon and will be small enough to quickly load on most home computers. Since the movies will change every other week, maintenance should be fairly straight-forward. Arrangements have been made with both the local and college newspapers for links to our web site from theirs.

6.1 Website Marketing Strategy

The website address will be printed on tickets and it will be prominently placed on advertisements that we will run in the local paper.

6.2 Development Requirements

Development requirements are minimal, since the site will only be a few pages. The site will be built by a local website development firm. Once it has been created, the founders will be responsible for updating it with the latest movie listing each week. It is expected that this will take no longer than 1 -2 hours each week.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Steve’s main responsibility will be to manage and execute the theatre’s restoration. Once that task is complete and the theatre is open for business, Steve will manage the maintenance of the building and work part-time in customer service (selling concessions) and ordering.

7.1 Personnel Plan

We believe that the key to customer service is happy employees. We will invest in a good team by compensating our part-time employees fairly.

Financial Plan investor-ready personnel plan .">

The following sections outline the financial analysis for Falls River Theatre.

8.1 Important Assumptions

The following shows the important General Assumptions for Falls River Theatre.

8.2 Break-even Analysis

The following Break-even Analysis shows the monthly break-even point.

8.3 Projected Profit and Loss

The following table and charts show the Projected Profit and Loss for Falls River Theatre.

8.4 Projected Cash Flow

The two founders will be the sole investors. Samantha Farmer and Steve Brinksman will invest, both in early January.

8.5 Projected Balance Sheet

The following table illustrates Falls River Theatre’s Projected Balance Sheet.

8.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios are based on the Standard Industrial Classification (SIC) code 7832, [motion picture theatres, except drive-ins].

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Budget For Fun: How Much Does An Outdoor Cinema Cost?

By alex ryzhkov, get full bundle.

Startup Costs

Introduction.

Outdoor cinema is becoming an increasingly popular way to enjoy films. According to a recent study, outdoor cinema attendance has exploded over the past decade, with a 500% increase in the number of screenings across the United States. Many people enjoy the experience of watching a movie outdoors, surrounded by nature and fresh air, in a unique and relaxed atmosphere.

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If you're interested in starting your outdoor cinema business, there are several one-time costs to consider. These expenses will allow you to launch your business and entertain your customers while, at the same time, providing quality service and an unforgettable experience.

In this blog post, we provide you with a detailed look at the costs associated with opening an outdoor cinema. From initial equipment expenses to staffing costs, we will help you understand the different factors that need to be considered before starting this business.

Whether you're planning to host events in a specific location or spread them across the city, this post will give you a better understanding of the expenses you will need to cover in order to launch your outdoor cinema business successfully. We will provide you with a comprehensive list of one-time expenses to help you budget accordingly and maximize your profits.

• Outdoor screen and projection equipment
• Sound equipment and speakers
• Initial inventory of seating and decor
• Licensing and permits for events
• Initial marketing and advertising expenses
• Transportation and storage costs for equipment
• Event insurance
• Website and ticketing platform development
• Staff and personnel expenses for event setup and management

Stay with us as we delve deep into each of these costs in the following sections to give you an accurate picture of what is required to bring your outdoor cinema business to fruition.

Starting an outdoor cinema business requires initial investment and startup costs that are necessary to set up the business and get it off the ground. Below are the estimated startup costs for an outdoor cinema business:

While these costs may seem high, outdoor cinema businesses have the potential to be profitable if managed properly. Ensuring that all startup costs are accounted for and building a solid plan for ongoing expenses and revenue will increase the chances of success.

1. Outdoor Screen and Projection Equipment

When opening an outdoor cinema, the most basic requirement is, obviously, the screen and projection equipment. A high-quality outdoor movie screen provides an authentic cinematic experience and enhances viewers' enjoyment. However, the cost of outdoor screen and projection equipment varies based on the size and quality required.

According to recent statistics, outdoor movie screens' cost ranges from $2,000 to $50,000 . This depends on factors such as the type of screen, size, and quality of picture playback. For example, an affordable open-air cinema screen with a diagonal measurement of 20 feet can cost less than $4,000. On the other hand, larger and more high-end movie screens, such as those measuring over 40 feet diagonally, can cost over $50,000.

When it comes to projection equipment, many outdoor cinema providers use digital projectors. Typically, digital projectors have a brightness range between 2,000 and 11,000 lumens and can cost between $800 and $8,000 .

It's also worth noting that audio equipment is equally important as video equipment. Quality sound is crucial to the overall outdoor cinema experience. Audio equipment includes speakers, amplifiers, microphones, and mixers. The cost of audio equipment heavily depends on various factors such as the number and power of the speakers. Generally, audio equipment costs from $1,500 to $15,000 or more .

• Example 1: An 18ft screen retails for about $2,000. Paired with a $2,500 projector and $2,500 in audio equipment, the startup cost for equipment alone is approximately $7,000.
• Example 2: A 40ft inflatable screen can cost $10,000. Coupled with a $7,000 projector and $5,000 in audio equipment, the startup cost for equipment alone is approximately $22,000.

2. Sound equipment and speakers

When it comes to setting up an outdoor cinema, sound equipment and speakers are critical to ensure an exceptional movie-watching experience. A high-quality sound system can make a big difference in the overall satisfaction of the attendees. The cost of sound equipment and speakers can vary depending on the equipment's quality and the size of the area you are covering.

The average cost of a professional outdoor speaker can range from $500 to $2000 per unit. If you opt for a surround sound system, the cost can go up to $5000 for a complete setup. This price range includes the cost of equipment and installation fees. If you decide to invest in higher-end speakers, the cost could increase even further - up to $10,000 or more for a full setup, depending on the brand.

Additionally, the cost of a sound mixer and amplifiers could run between $800 and $2500. These costs depend on the sound quality that is desired for your cinema. For example, if your events are in a large outdoor area, a more powerful amplifier may be necessary to cover the venue.

It is important to note that sound expenses don't stop at purchasing the equipment. Additional costs can include cables, wiring, and labor fees for installation. These expenses can quickly add up, particularly for larger setups or events.

To minimize the costs, there are alternate options. Renting sound equipment is a viable option for those who do not want to invest in permanent setups. The cost to rent sound equipment can vary from $200 to $2000 per event, depending on the size and quality of the rented equipment.

If you are operating on a tighter budget, low to mid-range speakers could be a viable option. Although not as high-end as the premium options, certain lower-cost equipment still offer above-average sound quality which is still suitable for outdoor events.

• Example 1: An event services company estimates a total cost of $5000 to set up a complete sound system for an outdoor cinema event. This estimate includes speaker equipment, sound mixer, and labor fees for installation.
• Example 2: A local outdoor cinema operator purchases low to mid-range speakers for their setup, with an average cost of $800 per unit, to minimize costs.

3. Initial inventory of seating and decor

The initial inventory of seating and decor is an important aspect of opening an outdoor cinema business. It helps to create a comfortable and memorable experience for attendees. Depending on the size of the business, the cost of the initial inventory can vary greatly. According to recent statistical information, the estimated cost of initial seating and decor inventory for a small outdoor cinema business is around $5,000-$10,000 USD .

The seating inventory can range from basic folding chairs to more luxurious options like bean bag chairs or loungers. The cost of seating can vary based on the materials, design, and quantity. As per the statistical analysis, the estimated cost of seating inventory for a small outdoor cinema business is around $2,000-$5,000 USD .

The decor inventory includes items like screens, projectors, and sound systems. The quality of these items can greatly affect the overall experience and success of the business. According to current research, the estimated cost of decor inventory including screens, projectors, and sound systems for a small outdoor cinema business can range from $3,000-$7,000 USD .

In addition to the cost of seating and decor inventory, there may also be additional costs such as storage and transportation. Renting storage space or trailers to transport the inventory to event locations may be necessary. The estimated cost of storage and transportation for a small outdoor cinema business is around $500-$1,000 USD per month.

One way to reduce the cost of the initial inventory is to utilize second-hand items or to rent equipment instead of purchasing it outright. Additionally, partnering with local organizations or venues may allow for shared resources and lower costs.

• Example 1: A small outdoor cinema business purchases 50 basic folding chairs for $10 each, totaling $500. The cost of the screen, projector, and sound system is $5,000. The total cost of initial seating and decor inventory is $5,500.
• Example 2: A larger outdoor cinema business purchases 100 bean bag chairs for $40 each, totaling $4,000. The cost of the screen, projector, and sound system is $7,000. The total cost of initial seating and decor inventory is $11,000.

4. Licensing and permits for events

As with any event, outdoor cinema screenings require various licenses and permits to ensure compliance with local laws and regulations. The cost of obtaining these licenses and permits varies based on location and the type of event being hosted.

In general, the cost of obtaining a film exhibition license for an outdoor cinema event can range from $500 to $1,500 USD depending on the location and length of the screening. This license is required to legally screen films in a public space and is typically obtained from a film distribution company or studio.

Additionally, a permit may be required from the local government to host an outdoor event. The cost of this permit can vary widely depending on the location and type of event. In some cases, permits may be free, while in others they could range from $50 to $500 USD.

Other permits may be required depending on the specific details of the event, such as selling food and beverages. In some cases, vendors may need to obtain a separate permit to sell food and alcohol, which can cost anywhere from $50 to $500 USD.

It's important to research and budget for the necessary licenses and permits well in advance of hosting an outdoor cinema event. Failure to obtain the proper permits and licenses can result in fines and legal issues that can be much more expensive than the cost of obtaining them.

• Example: In New York City, a film exhibition license from the Mayor's Office of Media and Entertainment costs $300 USD per screening.
• Example: In Austin, Texas, a special event permit for an outdoor cinema screening can cost anywhere from $45 to $750 USD depending on the size of the event and the location.
• Example: In Los Angeles, a health permit is required to sell food or beverages at an outdoor event and can cost up to $420 USD.

5. Initial marketing and advertising expenses

Starting a successful outdoor cinema business requires investing in marketing and advertising to build brand awareness and attract customers. The initial marketing and advertising expenses will vary depending on the size and scope of the business, but it is important to allocate a sufficient budget for these expenses.

A study conducted by the Small Business Administration found that small businesses spend an average of $7,000 per month on marketing and advertising. However, for a new outdoor cinema business, the costs may be higher initially to establish the brand and attract customers.

Social media advertising: Social media advertising is a cost-effective way to reach potential customers for an outdoor cinema business. Creating targeted ads can cost anywhere from $0.50 to $2.00 per click and a typical campaign can range from $1,000 to $3,000 per month, depending on the goals and target audience.

Email marketing: Email marketing is another effective way to advertise an outdoor cinema business. Email marketing services like Mailchimp or Constant Contact can cost anywhere from $20 to $100 per month depending on the number of subscribers and frequency of emails sent.

Print advertising: Print advertising can be an effective way to reach local customers. However, it can be more costly than digital advertising. A small ad in a local newspaper or magazine can cost anywhere from $500 to $2,000 depending on the size and placement of the ad.

Event sponsorships: Partnering with local organizations or businesses to sponsor an event can help reduce marketing and advertising expenses. However, it is important to make sure the sponsorship aligns with the brand and values of the outdoor cinema business. Sponsorship packages can range from $500 to $5,000 depending on the size of the event and the benefits offered to sponsors.

Marketing materials: Creating marketing materials such as flyers, posters, and banners can help build brand awareness and attract customers. The cost of promotional materials depends on the size and quantity of the materials. For example, 500 flyers can cost anywhere from $50 to $300 depending on the quality and design of the flyer.

• Social media advertising: $1,000 - $3,000 per month
• Email marketing: $20 - $100 per month
• Print advertising: $500 - $2,000 per ad
• Event sponsorships: $500 - $5,000 per package
• Marketing materials: $50 - $300 for 500 flyers

In conclusion, setting aside a sufficient budget for marketing and advertising is important for the success of an outdoor cinema business. The initial expenses may vary depending on the size and target audience of the business, but a well-planned marketing strategy can help attract new customers and ultimately lead to higher profitability.

6. Transportation and storage costs for equipment

Transportation and storage costs for outdoor cinema equipment can vary depending on factors such as distance, equipment size, and storage requirements. According to industry reports, the average transportation costs for outdoor cinema equipment in the US range from $500 to $1,500 per event.

In addition to transportation costs, storage costs can also add up. The average storage costs for outdoor cinema equipment range from $100 to $300 per month depending on the equipment size and storage location.

It's important to consider these costs when budgeting for an outdoor cinema business. In some cases, it may be more cost-effective to rent equipment rather than purchasing and storing it long-term. This option eliminates transportation and storage costs, but it may limit the flexibility and customization of the screenings.

• Example 1: An outdoor cinema business based in California needs to transport their equipment to a screening location in Nevada. The transportation costs for this event would be approximately $800 due to the distance and equipment size. Additionally, the business needs to store the equipment for two weeks before the event, resulting in storage costs of $200 .
• Example 2: An outdoor cinema business in New York partners with a local venue to host an event. The venue provides the equipment, eliminating transportation and storage costs for the business. However, the business has limited control over the equipment and may not be able to customize the screening as desired.

Overall, transportation and storage costs are an important consideration for any outdoor cinema business. It's important to research and budget for these expenses to ensure the profitability and success of the business.

7. Event Insurance

Event insurance is an important aspect of any outdoor cinema business. It provides coverage in case of unforeseen circumstances such as bad weather, property damage, or accidents. The cost of event insurance can vary depending on several factors such as the location, type of event, and number of attendees.

In the United States, the average cost of event insurance can range from $100 to $1,000 or more depending on the level of coverage needed. For instance, basic liability insurance may only cover property damage and bodily injury, while more comprehensive policies may also include coverage for cancellations, acts of terrorism, or loss of income due to unforeseen circumstances.

It is important to note that the cost of event insurance can also depend on the level of risk associated with the event. For example, if the event is being held in a high-risk area such as a flood zone or a location prone to natural disasters, the insurance premium may be higher.

Event insurance is usually purchased on a per-event basis, meaning that the cost of insurance will need to be factored into the overall budget of the outdoor cinema business for each event. In some cases, it may be possible to purchase an annual policy depending on the frequency of events and the level of coverage required.

Outdoor cinema businesses may also want to consider working with an insurance broker to help them find the right policy at the best price. Brokers have access to a variety of insurance providers and can help businesses navigate the complex world of insurance to find the policy that best fits their needs.

Additionally, event insurance can also provide peace of mind for event organizers and attendees alike. Knowing that an event is covered by insurance can help ensure the safety and well-being of everyone involved, and can also help protect the financial investment of the business.

• To summarize - event insurance is an important aspect of any outdoor cinema business.
• Cost may range from $100 to $1,000 or more depending on the level of coverage needed.
• The level of risk associated with the event can impact the cost of insurance.
• Event insurance is purchased on a per-event basis and may be possible to purchase an annual policy depending on the frequency of events.
• Working with an insurance broker can help businesses find the right policy at the best price.
• Event insurance provides peace of mind for event organizers and attendees alike.

8. Website and ticketing platform development

The website and ticketing platform for an outdoor cinema business are crucial for attracting and managing the sales of tickets for the events. The cost of website and ticketing platform development can vary depending on the complexity of the site and the features that are needed. However, the average cost for building an e-commerce website can range from $8,000 to $20,000 in the US.

The cost of website development is one of the most significant expenses to consider when starting an outdoor cinema business. This includes designing the site, developing the code, and integrating relevant third-party tools and software. The website should be mobile responsive and user-friendly, with a clear layout and easy navigation. Additionally, integrating social media platforms and including a contact form are essential features for a successful site.

The ticketing platform is another critical component to consider when launching an outdoor cinema business as it helps manage the sales of tickets and streamline the event experience for attendees. The cost for ticketing platforms can vary depending on the features needed and the number of events hosted annually. Popular options include Eventbrite, Ticketleap, and Brown Paper Tickets. These platforms offer a range of features such as online ticket sales, day-of-event check-in, and customizable ticket options. The cost for these platforms can range from $0.99 to $2.50 per ticket sold, with additional fees for premium features.

Integrating the website and ticketing platform is a must-have feature for a successful outdoor cinema business. It allows for a seamless transition from browsing the site to buying tickets and attending the event. For example, Eventbrite offers integration with popular website builders like WordPress and Squarespace. Additionally, the chosen ticketing platform should allow for easy management of ticket sales and tracking of attendees.

• Example: A basic outdoor cinema business website with four pages (home, events, about, contact) can be developed using a WordPress theme for $4,000. A ticketing platform like Eventbrite can be integrated into the site for $0.99 per ticket sold, with additional fees for credit card processing.
• Example: An outdoor cinema business with a more complex website and more extensive ticketing needs may require a custom site development and integration with a more advanced ticketing platform like Ticketleap for $15,000.

9. Staff and personnel expenses for event setup and management

When considering the cost of opening an outdoor cinema, it is important to factor in the expenses associated with staff and personnel for event setup and management. Depending on the size of the event and the number of attendees, this can be a significant cost for the business.

According to recent statistics, the average hourly wage for an event manager in the US ranges from $18 to $50 per hour. In addition to the event manager, outdoor cinema businesses may also need to hire event coordinators, security personnel, ushers, ticket takers, and cleaning staff. The cost for each of these positions can vary, but businesses should plan for at least $15 to $20 per hour.

For example, if an outdoor cinema business is hosting a screening for 200 attendees and requires a full staff of six people for setup, management, and cleanup, the cost for personnel expenses alone could range from $1,800 to $6,000 for a four-hour event.

In addition to hourly wages, businesses may also need to provide additional compensation for staff, such as meals and transportation. It is important to factor in these costs when budgeting for a new outdoor cinema business.

Another way to manage personnel costs is to partner with local organizations or schools and utilize volunteers to assist with event management. This can help reduce the costs associated with hiring additional staff, but it is important to provide training and clear instructions to ensure the event runs smoothly and safely.

• Key takeaway: Staff and personnel expenses for event setup and management can be a significant cost for outdoor cinema businesses.
• Recent statistics: The average hourly wage for an event manager in the US ranges from $18 to $50 per hour, while other positions may cost at least $15 to $20 per hour.
• Example: For a four-hour event with 200 attendees, the cost for personnel expenses alone could range from $1,800 to $6,000 for a full staff of six people.
• Additional considerations: Businesses may need to provide additional compensation for staff, such as meals and transportation. Partnering with local organizations and utilizing volunteers can also help reduce costs.

Starting an outdoor cinema business is an exciting venture that can be both profitable and enjoyable. However, it requires careful planning and budgeting to ensure your success. By understanding the one-time expenses associated with launching an outdoor cinema, you can identify potential costs that need to be covered to successfully launch your business.

As a quick recap, your initial expenses will include buying outdoor screen and projection equipment, sound equipment and speakers, initial inventory of seating and decor, licensing and permits for events, initial marketing and advertising expenses, transportation and storage costs for equipment, event insurance, website and ticketing platform development, and staff and personnel expenses for event setup and management.

To give you an idea of just how much money you will need, here is an overview of the estimated expense ranges:

• Outdoor screen and projection equipment: $10,000 to $35,000
• Sound equipment and speakers: $2,000 to $10,000
• Initial inventory of seating and decor: $5,000 to $15,000
• Licensing and permits for events: $500 to $5,000
• Initial marketing and advertising expenses: $2,000 to $10,000
• Transportation and storage costs for equipment: $1,500 to $5,000
• Event insurance: $500 to $2,000
• Website and ticketing platform development: $2,000 to $10,000
• Staff and personnel expenses for event setup and management: $5,000 to $10,000

It's important to note that these expenses are just estimates and will vary based on your specific needs and location. Conducting market research and seeking advice from industry professionals can help you create a more accurate budget.

We hope this blog post has provided you with valuable insights into the costs associated with starting an outdoor cinema business. With a solid plan and the right resources, you can start hosting unforgettable events that will enchant your customers and generate you a strong revenue stream.

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How to start a cinema

A guide for anyone interested in starting a cinema in the UK.

• 01 Foreword by director Michael Winterbottom
• 02 Strategic Choices
• 03 Planning
• 04 Understanding audiences
• 05 Organisation and constitution
• 06 Premises issues
• 07 Building design
• 08 Technical and Equipment Issues
• 09 Capitalisation
• 10 The economics of the operation
• 11 Operational matters
• 12 Appendix 1: Sample Options Appraisal
• 13 Appendix 2: Sample Sensitivity Analysis for one screen
• 14 Appendix 3: Sample Risk Assessment
• 15 Appendix 4: Cinema Audience Research

How to start a cinema is a guide for anyone who is interested in starting a cinema or showing films in their village, town or city in the UK. You may not know what you need to know but this guide aims to cover it all. It goes through all of the aspects you need to consider from suitable buildings to technical considerations, to costs, programming, marketing, staffing and finding an audience.

It also includes a number of case studies, from very large to very small venues, where you can hear the personal experiences, tips and insights of people who have actually done it. It may sound complicated but this aims to be a comprehensive guide to everything you need to consider with a series of easy-to-use chapter headings and summaries for each section.

Foreword by director Michael Winterbottom

One of the UK's top filmmakers gives a rousing call to arms for more independent cinemas and why they matter

Strategic Choices

This chapter looks at some of the fundamental choices you will have to make about your cinema before you start to raise funds or think about the programme.

The hard work begins. The proper planning of a cinema can take months, even years, and like any other business, involves a range of tried and tested planning tools explained here.

Understanding audiences

The key to making a cinema successful is having a strong feel for the range of audiences that it might attract: who are they, what do they want to see and how do you communicate with them?

Organisation and constitution

There are different organisational structures that a cinema can adopt according to its purpose. This chapter provides a run through of the most common models.

Premises issues

Local cinemas come in all shapes and sizes, in converted old buildings, new purpose built designs or re-claimed former cinemas. This chapter explores the plethora of ownership, licensing and regulatory issues which relate to managing a venue.

Building design

For audiences, the style and design of a cinema can be as important as the programme in making a cinema visit an unforgettable experience. Cinema has very specific design requirements and getting these right is an essential part of developing a facility that audiences will enjoy.

Technical and Equipment Issues

What are technical choices open to new cinema organisers, and how do these determine what you can show in your cinema?

Capitalisation

What are the key elements of your capital funds and how do you set about raising the money?

The economics of the operation

What are the key income streams and costs that need to be managed effectively to make a cinema viable?

Operational matters

From understanding film classification, to running a successful marketing campaign, there are a host of basic operational matters that local cinemas have to deal with on a day-to-day basis.

Appendix 1: Sample Options Appraisal

Appendix 2: sample sensitivity analysis for one screen, appendix 3: sample risk assessment, appendix 4: cinema audience research, further reading, what licences do i need.

Want to screen a film outside the cinema, but unsure what licences you need? Read our essential guide to non-theatrical exhibition.

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Movie Theater Business Plan Sample

Published Mar.20, 2019

Updated Apr.23, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 2

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Table of Content

Do you want to start movie theater business plan

A movie theater is a business in which you make contact with the film distributors, buy their movies and play them on a big screen for your audience in a comfortable and enjoyable environment. This business requires continuous serious work, money and time investment, resulting in the production of huge profit.

If you are looking for a complete guide on how to open a movie theater , thoroughly read this sample business plan for movie theater including financial and marketing analysis, written for a movie theater startup named, ‘The Arena’.

Executive Summary

2.1 the business.

The Arena will be a registered and insured movie theater company located in El Paso, Texas. Business will be owned by a husband and wife, Zac Martin and Enna Martin. All type of movies such as second run and first released will be played in The Arena.

2.2 Management

To open a movie theater and run it successfully, one should either have strong management skills or should hire an efficient manager. From the distribution of tickets to the proper seating of the audience in the hall, it’s all about management.

Zac will be responsible for upgrading the building, managing finances of the business, and supervision. However, Enna will manage stuff like the selection of the movie, hiring staff, theater marketing, and snacks. For managing day to day tasks efficiently they have decided to hire a general manager to help them run the business.

2.3 Customers

After a busy and a hectic day, everyone resorts to some entertainment place to spend their evenings. So every young and adult, child and old living near to our theater will fall into the category of our customers.

2.4 Target of the Company

The company aims at balancing the startup costs by earned profits within just three months of the launch and generate huge profits afterward by providing the best film, best food, and best drink all in one seat.

Company Summary

3.1 company owner.

Zac and Enna, a husband and wife who were previously acting as managers in a multiplex company, will be the owners of The Arena. They both are graduates in management regarding domains from the same university and are skilled in their respective domains.

3.2 Why the Business is being started

After a three-year valuable experience in management, Zac and Enna have decided to start a movie theater of their own to serve the audience in the best way they have explored and of course to avail the opportunity of running their own company.

3.3 How the Business will be started

Zac and Enna will work in coordination with each other, however, they have decided to have a clear work division to avoid any sort of mismanagement. The Arena will be a movie theater comprising of four movie halls with a capacity of at least 250 people in each hall.

A building which previously was a marriage hall, will be restored to its fullest glory and upgraded to fulfill a theater requirement. And lastly, highly customer care-oriented staff will be hired for undertaking day to day chores.

The detailed start-up requirements as included in The Arena’s movie theater business plan  is given here:

To provide the services in a way you actually want to provide, you need to map their implementation even before researching on how to run a movie theater busines . Knowing the importance of preplanning Zac and Enna have enlisted their services with a little detail in their business plan for a movie theater  as given here:

• First & Second Run Movie Presentation: During the early stages of the startup, The Arena will present already released movies to its customers.
• Animated Movie Presentations: Animated movies will be played according to the demands of the public.
• Sales of Snacks & Drinks: To provide its customers with a great experience, The Arena will serve them with instant and delicious snacks and drinks.

Marketing Analysis of Movie Theatre Business

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

After you have decided to run a movie theater business , the next step is to do its accurate and detailed marketing analysis. Before opening a movie theater , you have to make sure whether you are selecting the convenient location or not. Or whether you have to opt for a drive in theater business plan  or a movie theater business plan for an auditorium. In either case, this sample on starting a movie theater business plan will be a great help for you.

5.1 Market Trends

Despite a large competition, movie theater business has been growing since the past few years by the annual growth rate of 3.1 percent and is expected to follow even a faster growth rate in the future. According to IBISWorld, movie theaters have generated a revenue of $18 billion in 2018, employing more than 155,400 people in the United States.

The business has its scope around the year in any climate or in any economic conditions, indicating that you won’t be at loss provided that you plan it successfully.

5.2 Marketing Segmentation

Before thinking about how to start your own movie theater business , you must be very clear about who will be your audience. Zac and Enna had divided their customers into three groups to focus on the demands of each group separately as given here:

Business plan for investors

5.2.1 Families: As The Arena will mainly be a second run released movie theater so its main target group will be the families who want a light entertainment within a walking distance or a short drive from their homes. People who seek family-oriented entertainment experience usually don’t care about watching a movie on the very first run. They just want quality and inexpensive entertainment.

5.2.2 Young & Adults: The second category which we look up as our customers will be the young and adults who want entertainment for a slight break in their daily routines, or as a good chance to enjoy with their friends and mates.

5.2.3 Children & Teens: The children and teens who want to have experience of watching movies in the cinemas like the other members of their families will also be our target customers. We’ll play our collection of animated and children movies for them.

The detailed market analysis of our potential customers is given in the following table:

5.3 Product Pricing

In the initial stages, we’ll price our tickets and snacks a little less than our competitors to get introduced to a wide audience. However, the prices may vary depending on the seat allocated and the price of movies.

After identifying the market trends, the market demand, and the potential customers of the startup, the next thing to cater in movie theater business plan  is to develop a strategy to attract those customers toward us.

6.1 Competitive Analysis

In all out research about how to start a cinema theater , Zac and Enna have thoroughly analyzed the market and the competitive edges they have to come up with, also given here for your help if you are formulating your home theater business plan .

Our biggest competitive advantage is that we are starting our business in an excellent locality in El Paso, as rest of the cinemas are very far from us, and several people would prefer to have a good entertainment near to their homes and offices. We’ll have excellent management, comforting environment, and good quality snacks to serve our customers.

Lastly, we have come up with a competitive edge which most of the others in the same business lacks. We will develop a website for our theater not for just looking at the schedule of movies but also for buying tickets and making reservations through online payment. We will make a poll every week, in which people could vote for the movie they want to see, the movie with the largest votes will be shown on every Sunday.

6.2 Sales Strategy

Sales strategy is the plan of how you will introduce your new business to your target customers. Considering the importance of advertisements, Zac and Enna had also included advertisements’ costs in their movie theater startup costs .

To advertise ourselves:

• We will sell discounted tickets for the first few months of our launch.
• We will offer a 20% discount on the purchase of snacks and drinks for the first three months.
• We will offer a free ticket to our customers after the purchase of six tickets in a month.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Considering our competitive advantages, our lower rates, and the quality of our services, our sales pattern is expected to increase with years. Our sales forecast on a yearly basis are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

In your movie theater business plan selection, distribution of tickets, proper seating arrangements and selling of delicious snacks have great importance. What’s more important is the dedicated and customer care oriented staff which will ensure the smooth running of your business for you.

7.1 Company Staff

Zac and Enna have decided to initially hire the following people for the startup:

• 2 Accountants to maintain financial records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 4 Cleaners for cleaning the facility
• 4 Assistants for operating the facility and regulating day to day operations
• 1 Inventory Manager to manage the inventory needed for events
• 1 Front Desk Officer to act as a receptionist
• 2 Security Officers

To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for the next three years.

Financial Plan

After you have decided each and everything about your business, the last step is to estimate start up cost for a movie theater and make a detailed financial plan. Your financial plan should depict how much does it cost to open a movie theater, what are your investment group for business plan , how you will be able to balance your investments with the earned profits and much more.

The detailed financial plan for The Arena is given here for a rough estimate.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Movie Theater Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as modern campground business plan , aerial tourism business plan , internet radio business plan , business plan for music festival events , starting a resort business plan , trampoline park business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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The international children festival of theatre arts “Long Break”

What is the international child festival of theatre arts “Long Break”? It is a real holiday for young spectators and their parents. The international child festival of theatre arts “Long Break” will be hold from the 30th of April to the 5th of May. It will be in Perm and Lysva. It will be hold under the aegis of the Ministry of Culture of the Russian Federation and the Ministry of Culture, Youth Politics and Mass Communications of Perm Krai. The program of the festival is prepared by Russian and foreign experts of child theatre. There are the most interesting for children events of the world arts. The “Long Break” familiarizes children with actual artists. It is the platform where people communicate with people using the language of modern arts which is understandable for a new generation.

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• The participants of the festival of land art “Ural Myths” will create art objects using natural materials. The objects will have the same mythological idea.
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• The exhibition “Mammoth’s track” will gather mammoths from different corners of Russia on Perm’s territory. There will be even a famous mammoth Dima.
• And at last the international festival of street arts «Open sky» will represent the various program: carnival processions, a 5-day master class «Mask Art», street shows and performances, performances of Russian and foreign street theatres.

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• S7117ICjudithg 0 contributions 5.0 of 5 bubbles Visit to Silvermere Golf Store A return trip to Silvermere golf store in Cobham Surrey to get advice about golf shoes to meet my needs with shoe inserts and finding the best fit. Joseph Bennett gave excellent advice and quickly helped me find the right shoes. He was so professional and friendly. The ladies golf clothes section is excellent with very friendly and helpful staff . Overall another great visit to Silvermere Thanks Read more Written August 15, 2024
• joeljE7458HZ 0 contributions 5.0 of 5 bubbles New years Grand canyon 2021/2022 What a fantastic end of the year trip with its snowy Grand Canyon and a train ride with all the surrounding scenery, looking forward to the next one, Everything was great . Read more Written May 30, 2024
• jamesrolandj 0 contributions 5.0 of 5 bubbles Inside the Minds and Machines of SpaceX and Blue Origin In his captivating journey into the heart of the space industry, James Roland Jones masterfully blends his rich background in engineering and journalism to bring an enlightening perspective on what propels companies like SpaceX and Blue Origin into the stratosphere of innovation. From his vantage point as both a keen enthusiast and an insightful observer, Jones peels back the layers of technical complexity and corporate vision, allowing his readers to glimpse the sheer magnitude of effort and ingenuity that goes into every rocket launch. His reporting goes beyond mere facts, capturing the spirit and ambition that drive individuals like Elon Musk to redefine humanity’s place in the cosmos. Through his vivid narratives and astute analysis, Jones does not just inform; he inspires, inviting us all to look upward and dream of the stars. Hailing from Hermosa Beach and armed with a dual prowess from UCLA, he is not merely reporting on space exploration; he is storytelling at its most compelling, making the intricacies of rocket engineering not only accessible but utterly fascinating. Read more Written February 14, 2024
• P6945VRwilliamh 0 contributions 5.0 of 5 bubbles Very clean hotel with friendly environment. Clean and friendly environment. Haley who checked us in was very friendly and answered all of our questions. Read more Written July 22, 2023
• teopingping 0 contributions 1.0 of 5 bubbles Bad experience with U Visit Russia This tour operator canceled my booking without going through proper channel making my trip to Murmansk a bad experience. Refund is not done on time. Highly not recommended to use this tour operator. Help service is not helpful as well. Read more Written January 4, 2022
• Sputnikcat13 0 contributions 5.0 of 5 bubbles Good Tour around Volgograd. I can highly recommend this company. My Guide was friendly, professional, punctual, and knowledgeable, The tour took in a wide range of sites connected to the Battle of Stalingrad. Explanations and stories were offered at each site and it's significance was explained in detail. Even if you didn't know about anything about the Battle of Stalingrad you would learn a lot in an interesting and fun way. Read more Written November 13, 2021
• Katrina S 0 contributions 5.0 of 5 bubbles Amazing impression!!! Thank you for all your efforts and deeds to provide us the key to a magnificent, wonderful and a high artistically show. Above any expectation, both musically and visually. The Bolshoi is a world well-known stage for the highest level of music, opera and ballet show and that is why we wanted to catch a glimpse of that legendary place. I lack words to describe the performance (we are well acquainted with the music and we know and even the story, however, the words were meaningless but, anyone can overcome that barrier since the music, and the performance supplied us with pleasure of the highest level). Read more Written August 15, 2021
• P121PSjenniferg 0 contributions 5.0 of 5 bubbles Recommend Can I just thank you for organising this tour. All the arrangements worked out perfectly and our guide, Valeria (I hope I've got her name right) was terrific - full of interesting information, which she passed on in a most engaging way. Please pass on our thanks to her also Kind regards Read more Written July 5, 2021
• johnatang55 0 contributions 5.0 of 5 bubbles Good excursion An amazing place in Moscow! 16-century buildings with a difficult story, a lot to see and to listen about. Guide Natalia was good. Metro ride is also an excursion. Moscow metro is like a museum. Read more Written July 4, 2021
• johnatang55 0 contributions 5.0 of 5 bubbles Main attraction of Moscow Actually too much time to see only Kremlin for me. But we were with the kids, and it was a good way to explore everything at our own pace. Daria is a very experienced guide, knows a lot about Kremlin. Best of all was to skip the lines. Read more Written July 2, 2021
• johnatang55 0 contributions 5.0 of 5 bubbles Russian Versailles This is the best part of Saint-Petersburg! With our great guide Victoria we had a really good time! The speed boat called "meteor" is much better than going to Peterhof by car - no traffic jam and going right from the city center. Good for kids. Read more Written July 2, 2021
• johnatang55 0 contributions 5.0 of 5 bubbles Interesting Yusupov Palace is not as famous as Hermitage but we were shocked by how amazing it is. Victoria is a very knowledgeable nice guide. Highly recommend. Read more Written July 1, 2021
• john m 0 contributions 1.0 of 5 bubbles Appalling service, and very costly. We booked for the Swan Lake ballet on 25 December 2019, with travel date on 24 May 2020, through U Visit Russia. . Due to the Covit19 pandemic we were unable to visit Russia nor attend the ballet. Two tickets were purchased for US$465.50. U Visit Russia was advised of not being able to attend and agreed to pay a full refund but there would be a delay due to the number of cancellations. After some time no refund was forthcoming and U Visit Russia was again contacted by email and we were advised that due to the volume of cancellations the refund would be credited to our credit card within 9 weeks. Nothing and again they were contacted by email but no response was ever received. No refund was ever received. Nothing!! The lesson is to beware of ever dealing with this company. Read more Written February 24, 2021
• WesternGardener 0 contributions 1.0 of 5 bubbles Where are the refunds I booked a private tour for Kamchatka with UVisit Russia for several people (40). Each person paid a deposit (through PayPal) of US$15.30. On June 22, those that first cancelled received a refund. However, I've sent email after email to this company's rep requesting refunds for 18 persons. To date, September 4, 2020, those 18 individuals have not received refunds. Not happy. Read more Written September 4, 2020
• Dmitry F 0 contributions 5.0 of 5 bubbles U Visit Russia company way to go to see Russia Great people working for U visit Russia. I had pleasure to work with Maria Nerkrasova who arranged for our group of 14 Americans to visit Sergiev Posad (u must visit that monastery). She arranged for us tour guide Svetalna in Sergiev Posad - who provided us with excellent information. We visited Matroshka factory where we meet lady who's family been doing matreshka art for over 50 years, we had fabulous lunch with Russian traditional non alcoholic molt drink - kvass at Trapeznaya restaurant. We had awesome driver Ilya who drove our group from Moscow to Sergiev Posad and back with smile and confidence. Our group of 14 visitors from US can't say enough good things about U Visit Russia. Great company, great and caring people to work with like Maria, Anna, and their guides. If you decide to utilize U Visit Russia when you in Moscow ask them to secure Svetlana to be your tour guide, when you in St. Petersburg ask for Victoria to be your tour guide. When I come back to Russia again, i will use U Visit Russia company again 100%. Thanks, D Read more Written February 28, 2020

Open-air ethnographic museum Khokhlovka and Perm city Private tour provided by U Visit Russia