phd in marketing from iim

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Prof. Saikat Maitra

Chairperson

The Doctoral Programme of the Indian Institute of Management Calcutta was started in 1971. It is a full-time doctoral programme that offers students opportunities for advanced studies and research in different specializations related to Management Science. The Programme aims to prepare students for careers in teaching and research in management studies and in related disciplines, and for careers in the government, in industry, and in other organizations that require advanced analytical and research capabilities.

The Doctoral Programme has two streams :

The Doctoral Programme in Management includes the following - specializations: Economics, Finance & Control, Human Resource Management, Management Information Systems, Marketing, Operations Management, Organizational Behaviour, Public Policy and Management, and Strategic Management.

The Doctoral Programme in Disciplines Related to Management includes the following specializations: Operations Research & Systems Analysis, Regional Development, and Sociology.

On successful completion of the Programme, a student is awarded the Ph.D degree, in his/her area of specialization.

For more information, contact the Doctoral Programme and Research Office, Indian Institute of Management Calcutta, Diamond Harbour Road, Kolkata 700104; Phone: (33) 2467 8300; Extension 1182, Email: admissionsfp[at]iimcal[dot]ac[dot]in .

Doctoral Programme & Research Office

Indian Institute of Management Calcutta Diamond Harbour Road, P.O. Joka, Kolkata - 700104 (WB)

Phone: 033 - 24678300 | +91-7596068946 Email: admissionsdp[at]iimcal[dot]ac[dot]in

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PhD (Marketing) in IIM Bangalore

• Bangalore , Karnataka
• 3.2 ( 14 Reviews )

IIM Bangalore Ph.D (Marketing) Course Highlights

IIM Bangalore Ph.D (Marketing) Eligibility

Students who wish to pursue IIM Bangalore Ph.D (Marketing) must fulfill the minimum eligibilty criteria as mentioned below. .

Indian Institute of Management Bangalore (IIMB) has an exciting five-year Ph.D (Marketing) doctoral program. This program is designed to equip students with essential skills and knowledge, empowering them to thrive in their professional careers. 

In the NIRF Management ranking of 2023, IIM Bangalore has achieved an impressive 2nd position, reflecting its excellence in providing management education. Notably, Indian Institute of Management Bangalore has also earned commendable NIRF rankings across various disciplines, underscoring its commitment to delivering quality education in diverse fields.

IIM Bangalore Ph.D (Marketing) Eligibility 

The basic eligibility criteria for Ph.D (Marketing) is a master's degree in a relevant field from a recognized university or institution, demonstrating a solid academic foundation in a field related to management. Meeting these essential criteria ensures that applicants possess the necessary educational background to excel in the Ph.D (Marketing) program and make the most of their learning experience at IIM Bangalore. Candidates are required to have secured a minimum percentage or CGPA in their qualifying degrees.

IIM Bangalore Ph.D (Marketing) Admission

To apply, students have two options: they can either fill out the application form available on the official website or visit the campus in person. Along with the application form, they need to submit the required documents as per the given instructions.

Prospective candidates applying for the Ph.D (Marketing) at Indian Institute of Management Bangalore need to ensure they have the essential documents prepared for the application process. These required documents comprise:

• Aadhaar Card
• 10th Marksheet/Certificate
• 12th Marksheet/Certificate
• Graduation Certificate
• Post Graduate Certificate
• Income Certificate
• Caste Certificate.

Making sure that all these documents are well-organized and provided during the application procedure will contribute to a seamless and efficient admission process for aspiring students.

Indian Institute of Management Bangalore  Ph.D (Marketing) Placements

The Ph.D (Marketing) course at Indian Institute of Management Bangalore paves the way for a wide range of career opportunities for its students. Students can secure various job roles after completion of the course. 

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Bangalore IIM Bangalore Courses & Fees

PhD at IIM Bangalore: Admission 2025, Stipend, Eligibility, Selection

Courses Offered By IIM Bangalore 2024

Select Degree and Streams to See Course Fees and Admission Details.

Eligibility:

Application Date:

How tough is IIM B test for getting into fellowship program at IIM Bangalore?

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IIM Bangalore Ph.D is a 5 years full time programme that offers programs like Decision Sciences, Economics, Entrepreneurship, Finance & Accounting, Information Systems, Marketing, Organizational Behavior & Human Resource Management, Public Policy & Strategy. IIM Bangalore Ph.D admission accepts exams like GMAT / GRE / CAT / GATE /JRF (NET)/IIMB Test. IIM Bangalore Ph.D students receive tuition fee waiver & stipend of INR 42 K per month.

Table of Content

IIM Bangalore Ph.D Highlights

Iim bangalore ph.d application fee, iim bangalore ph.d important dates 2025.

• IIM Bangalore Ph.D FAQs

The below table represents IIM Bangalore Ph.D application fee (Non- refundable):

The below table represents the important dates of IIM Bangalore Ph.D admission:

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IIM Bangalore PhD FAQs

Ques. Does PhD students at IIM Bangalore require to pay a tuition fee?

Ans.  No, there isn’t a tuition fee for Ph.D. students. Instead, they receive a stipend of INR 42,000 per month to cover their monthly expenses. This is subject to satisfactory progress in the program.

Ques. What are the financial aid offered to PhD candidates in IIM Bangalore? 

• Startup grant (in the 1st year) of INR 75,000 to meet expenses on purchasing hardware, software, etc.
• Contingency grant (annual, 2nd year to 5th year) of INR 25,000 to meet expenses on purchasing hardware, software, etc.
• Post-Comprehensive exam stipend increment (monthly): INR 2,000.
• Post-Proposal stipend increment (monthly): INR 3,000.
• House Rent Allowance (HRA) for those who live off-campus, monthly: INR 15,000 (single students); INR 20,000 (married students).
• National Conference grants of up to INR 20,000 each towards accepted papers for three conferences (prior approval needed).
• International Conference grants of up to INR 1,50,000 each towards a first accepted paper. And up to INR 75,000 each for subsequent conferences (prior approval needed).

Ques. What is the duration of the PhD program at IIM Bangalore? 

Ans. The duration of the PhD program at IIM Bangalore is 5 years. It includes coursework in the first two years, followed by a comprehensive qualifying examination and the completion of a doctoral dissertation.

Ques. What are the exams accepted for PhD admission at IIM Bangalore?

Ans. IIM Bangalore conducts its own exam for PhD admission i.e. IIMB Test and it also accepts the scores of CAT, GMAT, GRE, GATE, and NET (JRF). 

Ques. What is the eligibility to apply for the PhD program at IIM Bangalore?

Ans . To apply for PhD admission at IIM Bangalore, the candidates should fulfil any of the following Eligibility criteria:

• Master's degree
• A five-year Integrated Master’s degree
• A Post Graduate Diploma
• Professional qualifications such as CA, ICWA, CS
• A four-year or eight-semester Bachelor's degree

Ques. What are the PhD specializations at IIM Bangalore?

Ans. The PhD specializations offered by IIM Bangalore are as follows:

• Marketing 
• Organizational Behaviour & Human Resource Management 
• Production & Operations Management 
• Public Policy 
• Strategy 
• Decision Science
• Information Systems
• Entrepreneurship
• Finance & Accounting

Ques.  What is the selection process for admission into IIM Bangalore?

Ans.  Based on the information provided by the applicants, candidates will be shortlisted for a written area test (IIMB Test) and/or interview. The candidates who have appeared for CAT/ GMAT/ GRE/ GATE/ JRF (NET) will be exempted from the IIMB Test. Candidates will be selected based on multiple parameters, as specified by the respective areas. Parameters may include the applicant's performance in test scores, past academic performance, work experience, area-specific test and/or interview performance.

Popular Colleges Compared With IIM Bangalore

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Popular courses:, iim bangalore: 11 answered questions, what is the fee for sc/st students in iim a, b, and c.

There is no concession for SC/ST students in IIM A, B and C. But this is not a major issue.

IIMs offer a lot of financial aid services to financially weak people. In some cases, the entire fee is paid by the college or some part. It depends on the judgment of the panel on the basis of your situation.

All IIMs offer educational loans at a relatively low interest rate. Banks usually consider IIM students as a profitable investment. So rather than worrying about the money, focus more on your goals.

What is the expenditure of doing MBA from IIM Bangalore?

The total course fee of PGP at IIM Bangalore is Rs. 24,50,000. Apart from this, a caution deposit (general) of Rs. 15000, and a caution deposit (hostel) of Rs. 5000 is payable at the time of admission. Also, a mess advance of Rs. 30000 is payable each term. 

The course fee of Rs 24.5 Lakhs consists of Tuition fee, Library fee, Internet charge, Case Permission Royalty, Course Material charge, Hostel Room Rent and Service charge, Medical Insurance fee, Personal Accident Insurance fee and Alumni Activity fee. The fee does not include Service Tax or any other form of taxes. If made applicable by law, taxes will be collected from the students separately at the prescribed rate. 

Accommodations are available for PGP students, but one can opt for living outside the campus in the second year. 

This is the total cost of pursuing PGP from IIM Bangalore.

What is the exact fee structure of IIM Bangalore?

Here is the detailed fee structure for PGP at IIM Bangalore-

The Total Course fee consists of Tuition fee, Library fee, Internet charge, Case Permission Royalty, Course Material charge, Hostel Room Rent and Service charge, Medical Insurance fee, Personal Accident Insurance fee and Alumni Activity fee.

The fee does not include Service Tax or any other form of taxes. If made applicable by law, taxes will be collected from the students separately at the prescribed rate. Accommodations are available for PGP students, but one can opt for living outside the campus in the second year. 

This is the total fee for PGP at IIM Bangalore.

Which is best -MBA in finance from ISB Hyderabad or top IIMS A/B/C?

ISB Hyderabad is known for its lack of specialization in Finance. It’s a common understanding now that even if one is preferring ISB Hyderabad for admission, they know that they should go for anything but Finance. Studying some aspects will give you a deeper insight as to why MBA in Finance from ISB Hyderabad is not recommended.

Faculty: Although the visiting faculty is quite decent, it’s the domestic faculty that has ruined the culture at ISB. They are arrogant, pathetic, and extremely incapable. They insult the students regularly and disturb student-teacher relations.

Placements: The roles offered in Finance were below average like Operations, Sales, and BD roles. Such roles were offered in abundance by the banks or start-ups. However, the superior roles like IB/PE/VC/M&A/FP&A/Equity Research/Credit Rating/Asset Management/TAS were offered scarcely. For instance 

• only 10 FP and A roles were allotted that too only to CAs
• Only one Investment banking role was offered by Barclays
• Only 5 PE/bc roles were offered and there was a strong preference for a prior IB/PE/VC experience and IIT undergraduate background.
• One M and A role was offered only
• 4 Asset Management and zero Equity Research and Credit Rating roles were offered.

So the best roles were offered limitedly while the batch size stood at 900. Most students ended up with unsatisfactory placements. Now you can decide whether or not to join if you are confident to face the placement scenario.

What are the best courses to take in IIM Bangalore?

IIM Bangalore offers a variety of courses to cater to the needs of all its students. 

The ones I found most useful are-

• Consumer Behaviour by Prof. S. Ramesh Kumar- This is the best course according to me, irrespective of the subjects of your interest. This topic is important for every business in the world.
• Brand Management by Prof. YLR Moorthy
• General Commercial Knowledge by Prof. Shankar Subramoney- This course is all about the most essential laws and contractual agreements.

Apart from this, here are some professors whose style of teaching and depth of knowledge is unparalleled-

• Prof. Dinesh Kumar
• Prof. Anshuman Tripathy
• HR by Prof. Vasanthi
• Prof. Mulky

Research a bit on these courses, and find some information on the above listed professors.

How good is the IIM Bangalore Business Analytics Program?

IIM Bangalore belongs to the holy trinity of MBA colleges in India, i.e., IIM A,B,C. PGDBA is meant for people interested in the field of Business Analytics or Data Science. It is also a good option for working professionals who wish to progress in their Business Analytics career.

The curriculum is designed to make the students understand important concepts related to Data Science and Technology, and their role in Business Management. All the PGDBA candidates at IIM Bangalore are eligible for placements and summer internships. 

The demand for Business Analytics is only growing, and IIM Bangalore is the best brand to learn such a high demand course.

How good is P3M course in IIM Bangalore?

PPPM or Project Program & Portfolio Management is an excellent short-duration course offered by IIM Bangalore. This executive education program selects only 20 candidates each term. The course is for

•  Candidates with work experience
•  Candidates currently in middle management to senior management roles.

The program comprises faculty dinners, case study discussions, case study analyses, discussions about real-life management issues, group presentations, and other problem-solving discussions.

The faculty for this program is extremely supportive and helps you throughout the course.

How can you compare ISB’s CBA vs IIM Bangalore’s BAI courses?

Both ISB’s CBA and IIM Bangalore’s BAI are vastly different from one another. The following are some of the advantages and disadvantages of both. CBA at ISB:

• Global Faculty and a very good campus are available to CBA students for the entire year, just like PGP students.
• Very good networking opportunity with 100+ batch as you live on campus with them sharing food, time, and fun.
• As the 5th batch of CBA graduates, the alumni base is strong.
• Except for tutorials, the teaching method is primarily offline.
• Prof Shailesh, Prof Sarang Deo, Prof Arun, and Prof Sudhir Voleti are some of the best faculty in the market.
• ISB Brand Value because ISB promotes this course as a full-time option. 
• One of the main factors is the high cost.
• They should raise prices slightly and offer more career opportunities.

IIM B or L:

• Global Faculty and Excellent Peers
• IIM Brand Worth.
• More suitable for working people is the online method.
• In comparison to ISB, the fees are minor.
• You are not permitted to stay on campus, which limits your opportunities to network with your peers.
• Although IIM promotes this as an executive course, it is more appropriate to take it offline because concepts are difficult to grasp online.

Is it worth doing an E MBA from IIM Bangalore? I work as SSE. I make around 50 lakhs per annum, age 32 and I have a B Com.

If you measure the worth of a degree by its salary, you will never be satisfied, and I recommend that you do not pursue an MBA. Money is only one of many factors to consider before beginning an MBA program. The salary you have is something that most people do not get even after an MBA/Executive MBA; average salary packages range between Rs. 22 and Rs. 25 lakhs. You are already earning twice as much.

If you want to advance your knowledge of business/strategy/finance/organizational behavior and advance to a higher position where you can have a significant impact, an MBA is unquestionably a good option. However, there is no guarantee that you will earn more than 50 lakhs after completing your EMBA. Go for it if you want to learn and are willing to take a pay cut after your MBA. Don't do it if you're only in it for the money. You could invest in the stock market and watch your money double over time. MBA does not magically transform 50 lakhs into 1 crore. 

What are the fees at the IIM Bangalore?

For Indian PGP students, the total fee for 2 years at IIM Bangalore is Rs. 24.5 Lakhs. 

This fee covers Tuition, Library, Internet, Case Permission Royalty, Course Material, Hostel Room Rent and Service Charge, Medical Insurance, Personal Accident Insurance and Alumni Activity. 

A caution deposit of Rs.15,000 is to be paid one-time, during registration. This deposit is not included in the total fee and is to be paid separately. Along with it, Rs. 5,000 is to be paid as hostel deposit during the same time. Additionally, a mess advance of Rs. 30,000 is to be paid each term.

The entire amount does not include Service Tax or other taxes, which if applicable, will be collected from the students accordingly. Hostel is provided for PGP students, but one can opt to live outside the campus in the second year.

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IIM Bangalore Latest News

Qs executive mba rankings 2024 out, iim bangalore tops as india's best business school; check rankings here.

Top IIMs, SPJIMR, ISB and Other Indian Institutes to Accept GRE Scores from 2024; Check Details Here

IIM Bangalore Important Dates

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It is unlikely that IIM Bangalore would launch an IPM programme anytime soon, although talks are still going on.

IIM Bangalore PGP BA is a 2 year duration course. The admission to the Domestic students in provided on the basis of CAT scores followed by interview. The admissions to the international students are done on the basis of GMAT/ GRE scores followed by Interview round.  The PGP BA students have to reside in hostel. There are a total of 73 seats offered in the course.

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IIM-Calcutta will start CAT 2024 Registration from August 1, 10 Am onwards. The last date to submit the application form is September 13, 2024 by 5 Pm. ... Read More

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• Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

• Education News

CAT score NOT required for this MBA course in IIM Ahmedabad

IIMA’s BPGP Course: A bird’s eye view

Bpgp at iima: an mba programme that doesn’t need cat score, scores accepted for bpgp course at iima.

• Online IIMA Admission Test (IAT) tailored for the Online MBA program, OR
• Valid Common Admission Test (CAT) score (from tests taken within the last five years as of May 1, 2024) OR
• Valid Graduate Management Admission Test (GMAT)/Graduate Record Examinations, (GRE) score (from tests taken within the last five years as of May 1, 2024) OR
• Scores from the new GMAT Focus Edition

IIMA Admission Test

• Quantitative Aptitude
• Analytical Reasoning
• Verbal Aptitude

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IIM Ahmedabad professor says Navya Naveli Nanda has a 'solid CV' - but with a caveat

Amitabh bachchan's granddaughter navya naveli nanda has joined the indian institute of management (iim) in ahmedabad for a bpgp mba programme..

Navya Naveli Nanda, Amitabh Bachchan's granddaughter, has joined the premier Indian Institute of Management (IIM) in Ahmedabad for a postgraduate MBA programme for the next two years. However, soon after her social media announcement on Sunday night, critics of the star grandkid claimed that her course isn't even a “real MBA". Several users even wondered if Nanda got admission in the institute through a "quota".

Navya Nanda, 26, will pursue a Blended Post Graduate Programme (BPGP) at IIM Ahmedabad from 2024 to 2026.

An IIM Ahmedabad professor took to X on Monday to comment on the high-profile student and her admission.

"She got solid CV btw (by the way). You don't necessarily need CAT. Irrespective, hats off to everyone for being courageous enough to sign up for rigorous program. PS: Just like other students, looking forward to her posts cribbing abt hard life at IIM-A," said Promila Agarwal, an associate professor at IIM-A and an active X user.

Take a look at the IIM professor's post:

Navya Nanda , daughter of Shweta Bachchan and Nikhil Nanda, described getting selected for the course as a dream-come-true moment.

“Dreams do come true! The next 2 years... with the best people and faculty. Blended Post Graduate Programme (BPGP) Class of 2026,” she wrote on Instagram.

(Also Read: What is BPGP MBA, course fee, duration and other details )

The first photo she shared showed her dressed in a black suit. She also posted images of the lush green campus and the friends she seemed to have met there. Navya also posted a picture of herself cutting a cake on Instagram Stories, praising her teacher Prasad for assisting her in cracking the CAT/IAT admission examinations.

What does Navya Nanda do?

Navya Nanda, who has a Bachelor’s degree in Digital Technology and UX Design from USA’s Fordham University, is a social entrepreuner who runs a non-profile called Project Naveli. She is also taking care of a part of her father's family business.

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What Is BPGP MBA Course At IIM Ahmedabad? Know Fees, Eligibility & More

The bpgp mba is a hybrid program that combines modules taught on campus with live online instruction..

IIM Ahmedabad introduced the Blended Post Graduate Programme (BPGP), an online MBA designed for professionals and business owners who wish to continue their career alongside academia. The duration of the BPGP MBA program is two years.

The BPGP MBA is a hybrid program that combines modules taught on campus with live online instruction. This means that while the course will be mostly online, a small number of selected students are expected to attend specific courses on the IIMA campus.

The program's objective is to give employed managers managing capabilities.

Eligibility Criteria Applications for the program are open to working professionals and entrepreneurs with at least three years of full-time work experience. They must be at least 24 years old and have completed a bachelor's degree in any field, as well as a CA, CS, ICWA, or equivalent.

Screening Process

Selection is based on an Online IIMA Admission Test (IAT) specifically tailored for the Online MBA course OR a valid CAT score from examinations performed within the last five years OR a legitimate GMAT/GRE score, according to the IIMA website. Personal interviews with the shortlisted candidates are used for the final selection process.

Fees There is a programme fee of INR 20,00,000 (₹20 lakh). The price of travel and lodging for campus modules is not included in this.

Application Fees A non-refundable application fee of ₹2,000 (for applicants utilising CAT, GMAT, or GRE scores) or ₹3,000 (for IAT applicants) must also be paid.

Navya Nanda's admission

View this post on Instagram A post shared by Navya Naveli Nanda (@navyananda)

Recently, Navya Naveli Nanda, the granddaughter Amitabh Bachchan secured a seat at the Indian Institute of Management (IIM) Ahmedabad for its BPGP MBA course.

"The next 2 years... with the best people & faculty! Blended Post Graduate Programme (BPGP) Class of 2026," She wrote in her Instagram post.

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Navya Naveli Nanda joins IIM Ahmedabad: How Amitabh Bachchan's granddaughter secured admission

Navya naveli nanda joins iim ahmedabad: the blended post graduate programme is a hybrid course that integrates both on-campus sessions and live interactive online classes..

She got solid CV btw*. U don't necessarily need CAT. Link**. Irrespective, hats off to everyone for being courageous enough to sign up for rigorous program. PS: Just like other students, looking forward to her posts cribbing abt hard life at IIMA 😂 https://t.co/MMx5Y4XdbW — Promila Agarwal (@promila_agarwal) September 2, 2024

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Course content.

Candidates must possess-

A master’s degree or Two-year Post Graduate Diploma (obtained after completing a bachelor's degree with 55% marks or equivalent) or a 5-year Integrated master’s degree (obtained after completing higher secondary school in the 10+2 pattern) in any field with 55% marks or equivalent.

Professional qualification - CA, CS, CMA (with a minimum of 50% marks) in addition to a bachelor's degree (with at least 55% marks).

A four-year / eight-semester bachelor’s degree with a minimum CGPA of 6.5/10 or comparable grades.

Note that the Bachelor's/ Master's degree or equivalent qualification should be from any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under section 3 of UGC Act, 1956; or be recognized by the Ministry of Education, Government of India; or possess an equivalent qualification from an institution approved by AICTE.

Candidates in their last year of a Master's/ bachelor’s programme that would qualify them to apply may also apply. Such candidates, if selected, will only be allowed to join the programme provisionally if they submit a certificate latest by May 31, of the year of admission from the Principal/Head of the Department/Registrar or Director of the university/institute (issued on or before May 31, of the year of admission) stating that they have appeared for the examinations (including practical examinations) in all the subjects required for obtaining the Master's/Bachelor’s degree/equivalent qualification. Their admission will be confirmed when they submit mark sheets and a certificate of having completed the Master's/bachelor’s degree/equivalent qualification referred in the certificate issued by the Principal/Registrar of their college/institution. The deadline for submitting Marksheet and the Certificate is December 31, of the year of admission.

Please note that those candidates who have applied based on their master's degree will have to meet the 55% marks stipulation, and those who have applied based on their bachelor's degree will have to meet the 6.5 CGPA (or equivalent) marks stipulation. Non-fulfillment of these conditions will automatically result in the cancellation of the provisional admission.

Reservation: A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC/ST/OBC (non-creamy layer)/Differently Abled, Economically Weaker Section (EWS) as per GoI rules.

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PhD Dissertation Defense, Isabella Ciampa, Marketing

Congratulations to Dr Isabella CIAMPA, Marketing, who successfully defended her doctoral dissertation at HEC Paris on the 29th of August, 2024.

Specialisation: Marketing

Title: THE PLATFORMISATION OF CONSUMER CREATIVITY AND THE JOURNEY TO CREATIVE PROFESSIONALIZATION

Supervisor: Professor Kristine De Valck, HEC Paris

Jury members: 

Professor Robert V. Kozinets, USC Annenberg, School for Communication and Journalism, USA Associate Professor Laetitia Mimoun, ESCP Business School, France Professor Tina Lowrey, HEC Paris, France Professor Kristine de Valck, HEC Paris, France Professor Fleura Bardhi, City University of London, Bayes Business School, UK

This dissertation explores the platformisation of consumer creativity and its professionalization. Drawing on theories of marketplace exchange, consumer creativity, and platformisation, I examine how consumers gather on digital platforms to exchange creative content, co-create, and build digitally mediated careers, transitioning into professionals. This investigation is presented in three essays: two empirical and one conceptual, utilizing a qualitative methodology comprised of netnography, narrative interviews, and guided introspections.

In Essay 1, I introduce the concept of co-creative gift systems to explain how consumers and creators gather on digital platforms and co-create a creative digital gift (i.e., a novel). I focus on Wattpad, a platform for hobbyist writers, where interactions among givers and recipients, specifically writers and readers, influence the development of the digital gift through editorial support, narrative co-creation, and independent reviews. 

In Essay 2, I explore the longitudinal experience of 17 consumers aspiring to become professional writers. This study introduces a platform-enabled marketization process of consumer creativity, illustrating how consumers gradually transition from hobbyist writers to professionals. They utilize digital platforms to orient themselves, learn, seek support, and manage their digital brands. I show how this transition aligns with an evolution in their consumer creativity, moving through four phases: instinctive, rookie, constrained, and marketoriented consumer creativity.

Lastly, Essay 3 conceptualizes the platformisation of creativity by examining how creators generate content on digital platforms. It introduces a typology that highlights the democratizing potential of digital platforms and the ways they provide creators with tools to sustain their professional careers over time.

Keywords: consumer creativity, platformisation, professionalization, consumer research, qualitative research

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Navya Naveli Nanda Joins IIM Ahmedabad: Dreams Do Come True

In a moment of personal triumph and familial pride, Navya Naveli Nanda, granddaughter of Bollywood legend Amitabh Bachchan, has secured a place at one of India’s premier business schools, the Indian Institute of Management Ahmedabad (IIM-A). This milestone marks the beginning of an exciting new chapter for Nanda, who will embark on the Blended Post Graduate Programme (BPGP) for the next two years, aiming to hone her skills and broaden her horizons in the field of management.

IIM Ahmedabad, renowned globally for its rigorous academic environment and illustrious alumni, represents a significant achievement for Nanda, who has often been in the limelight due to her family’s stellar reputation. The BPGP program, specifically designed for working professionals and aspiring leaders, integrates a blend of online and in-person modules, ensuring a comprehensive and flexible learning experience. This blend of education is tailored to equip students with cutting-edge business knowledge while accommodating their diverse professional backgrounds and experiences.

Nanda’s admission to IIM-A has been met with widespread admiration, reflecting her dedication and academic prowess. The news has generated significant buzz on social media, with many expressing their congratulations and best wishes. Nanda took to Instagram to share her excitement about this new phase in her life. In a heartfelt post, she shared several pictures of her new academic environment and expressed her enthusiasm for the journey ahead. Her caption read, "Dreams do come true !!!!!! The next 2 years... with the best people & faculty! Blended Post Graduate Programme (BPGP) Class of 2026." This expression of joy and optimism highlights her eagerness to embrace the challenges and opportunities that lie ahead.

Navya Naveli Nanda’s journey to IIM Ahmedabad is particularly noteworthy given her background. Born into the illustrious Bachchan family, she has consistently navigated her path with a blend of grace and determination, balancing public interest with personal ambition. Despite the spotlight that comes with her family name, Nanda has managed to carve out her own space, focusing on her education and professional aspirations.

Before her admission to IIM-A, Nanda has been involved in various initiatives and ventures, reflecting her commitment to personal and professional growth. She has shown a keen interest in entrepreneurial activities and social causes, often engaging with projects that aim to make a positive impact. Her decision to pursue an MBA at IIM Ahmedabad underscores her ambition to further her understanding of business management and leadership, positioning herself for future success in the corporate world.

The Blended Post Graduate Programme at IIM-A is known for its demanding curriculum, designed to provide a deep dive into business strategy, leadership, and management principles. The program’s format, which combines online coursework with in-person sessions, offers flexibility while maintaining rigorous academic standards. This approach allows students like Nanda to gain valuable insights and skills while balancing other professional commitments, a feature that aligns well with her prior experiences and career goals.

Nanda’s journey serves as an inspiration to many young individuals aspiring to achieve their dreams despite various challenges. Her story highlights the importance of perseverance, hard work, and the pursuit of excellence, echoing the broader values that IIM Ahmedabad represents. Her success is a testament to her dedication and the supportive environment provided by her family, as well as the educational opportunities that institutions like IIM-A offer.

As Navya Naveli Nanda prepares to embark on this new academic adventure, there is no doubt that she will continue to make significant strides in her career. Her admission to IIM Ahmedabad is not just a personal milestone but also a reflection of her commitment to leveraging her skills and knowledge to make meaningful contributions to the business world. With her passion and drive, Nanda is poised to make the most of this opportunity and emerge as a prominent leader in the future.

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PhD in Marketing

The marketing area in IIMU is one of India's most diverse and research-active departments and was the first area to offer a PhD Program at IIMU in 2016. The Marketing PhD program at IIMU offers students the chance to pursue their doctoral studies in Consumer Behaviour, Marketing Strategy and Consumer Culture Theory. By providing rigorous training in theories from the fields of psychology, economics, sociology, anthropology and strategy, the program grooms students to develop a nuanced understanding of the micro, meso and macro aspects of consumption, markets, and brands. By offering several marketing-specific core courses and research methods courses—the students gain expertise on a wide array of quantitative and qualitative methods including experiment methods, qualitative research methods, cultural analysis, and advanced quantitative methods (analytics).

The faculty work closely with PhD students and collaborate with scholars from other leading business schools globally. The faculty’s areas of expertise include Consumer Behavior, Cultural Consumption, Firm and Market Behavior and Marketing Effectiveness with substantive topics such as social entrepreneurship, social media marketing, branding, language, cross-cultural psychology, digital technology, health care, compensatory consumption, sustainable consumption, etc.

Marketing faculty have published in journals of the highest international repute such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy and Marketing, Journal of Business Research, and Consumption Markets & Culture . Additionally, the Marketing area faculty and PhD students frequently present their work at the top international marketing and consumer research conferences, including the annual conferences of: American Marketing Association (AMA), Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), European Marketing Academy (EMAC), Consumer Culture Theory Consortium (CCTC), Gender, Markets, and Consumer (GENMAC), and North American Society for Marketing Education in India (NASMEI). This program has visits from many senior professors and researchers from leading business schools globally, who present research seminars and provide research feedback to the faculty and Ph.D. students.

If you are interested in applying to the PhD program in Marketing at IIMU, we encourage you to go through the profiles of faculty affiliated to the department to understand their respective research areas to gauge an alignment with your own research interests.

Research Centers

The Marketing Area leads two research centers which encourage academia-industry collaboration for cutting edge research. PhD students are encouraged to engage with the centres to enhance their research experience.

• The Consumer Culture Lab (CCL) works on research on consumer culture in India. Further, we are setting up a one-of-its-kind Behavioral Lab (with neuroscience capabilities) in Jaipur in collaboration with the Government of Rajasthan.
• The Center for Healthcare specializes in research at the intersection of healthcare and marketing.

Research Grants

• For the last two years consecutively, marketing area faculty have been winning the Bala and Vasantha Balachandran Research Grant at the NASMEI Annual Conference.

Student Experience

“IIM Udaipur has empowered my academic journey in innumerable ways right from the start of my PhD. From the rich research ecosystem in the institute that helped me provide all the necessary support system since the first year of my coursework, to the highly invested faculty that mentored me and honed my skillset at every step of my journey till date. Given the diverse research interests and backgrounds of faculty in the Marketing area, I got a chance to explore different domains of research within Marketing during coursework and choose a paradigm that most resonated with me later. I feel fortunate to be a part of this academic community with a highly conducive working environment which helps stimulate ideas and realize their full potential.” - Vidushi Trivedi, PhD Student (Marketing)

“The PhD program at IIM Udaipur is deeply enriching. The resources and efforts invested by the institute in my learning exposed me to the global research environment. This place has endowed me with learning and relationships for life.” - Arti Srivastava, PhD Alumnus (Marketing)

Candidates are eligible to apply for the PhD program if they fulfil the following criteria:

A Master’s Degree in any discipline, with at least 60 percent marks, AND a Bachelor’s degree/equivalent qualification with at least 50 percent marks (minimum three years of bachelor’s level education after the completion of higher secondary schooling).

A professional qualification (completed) such as CA (ICAI), ICWA, CS with a Bachelor's degree with at least 60 percent marks.

A 4-year/8-semester Bachelor's degree with equivalent of 6.5 CGPA OR 60 percent marks (whichever is higher).

These criteria are consistent with the Ministry of Education regarding "Minimum Standards for Ph.D. admission in IIMs" as of December 27, 2018, AND the minimum eligibility criteria for applying for the role of Assistant Professor at IIMs post PhD.

The Master's degree or equivalent qualification/Bachelor's degree or equivalent qualification required for IIM PhD eligibility should be: (a) from any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under section 3 of UGC Act, 1956; or (b) recognized by the Ministry of HRD, Government of India or (c) possess an equivalent qualification from an institution approved by AICTE. The Bachelor's degree or equivalent qualification obtained by the candidate must entail a minimum of three years of education after completing Higher Secondary schooling (10+2) or equivalent.

Final year candidates who have not yet completed their respective degrees (Bachelor's or Master's) by the date application is due are eligible to apply for IIM PhD program at IIM Udaipur and can receive provisional acceptance. According to IIM PhD criteria, with their initial application, they must submit a bonafide certificate (on the day of registration) signed by the head of their current department/institution indicating that they have completed all examinations/submissions required for obtaining the degree. No later than December 30th, of the year of application, they must submit the final mark sheets/certificates related to the completion of the degree indicating the minimum cut-off (equivalent of 6.5 CGPA OR 60 percent marks, whichever is higher) has been met.

Valid CAT/GMAT/GRE/NET-JRF (to be mentioned in application, if applicable/qualified in Economics/ Psychology/ Sociology/ Anthropology/ Management). Scores are mandatory for the candidates applying for Marketing Area.

Please note that a candidate can apply to only one area. In the case where candidates submit multiple applications in more than one area, the application received on the latest date will be considered and the previous application/applications will be summarily rejected.

Along with the completed application form, the following documents are mandatory:

• Class X Marks Sheet
• Class XII/Diploma Marks Sheet
• Bachelor's Mark Sheet *
• Master's Mark Sheet (if applicable) *
• Mark Sheet (Professional Course – CA/ICWA/CS) if applicable
• Curriculum Vitae
• Photo Id (Passport/PAN/Aadhar)
• Statement of Purpose
• Research Experience
• CAT/GMAT/GRE/NET-JRF (if applicable/qualified in Economics/ Psychology/ Sociology/ Anthropology/ Management)

*Candidates in the final year of the program or awaiting their results can upload the Mark Sheet of the previous term(s)/semester/year.

Statement of Purpose (SOP) Guidelines for Marketing Area:

Your statement of purpose (SOP) for applying to the PhD program in Marketing area at IIMU must include answers to the following three questions:

• What is your motivation to pursue PhD? Why a PhD from IIM Udaipur specifically?
• What is your career plan post PhD?
• Are there any specific research topics (within the broad domain of Marketing) that you are interested in? What are these topics, and how has your interest developed in these specific topics?

Don’t just write your SOP in a simple question-answer format. Rather, share with us a compelling narrative (in the form of a long, coherent essay), clearly explaining your purpose for applying for a PhD in Marketing at IIMU.

Scanned copies of all academic mark sheets, certificates, qualifying examination score cards, category certificates, and research proposals must be uploaded, along with the online application form.

**There is no application fee for the PhD program.

For application-related queries please contact- [email protected] or Call- 0294-2477265

There shall be 4 rounds in this year’s selection process for PhD applicants in Marketing area:

Round 1: Screening of Applications

The Marketing area faculty will screen the submitted application packets by the candidates, and only shortlisted candidates will be invited to participate in Round 2.

Round 2: Written Analysis

The candidates will be given a simple conceptual model/framework to analyze and critique. The critiques submitted by the candidates will be evaluated on:

• Depth of analysis
• Writing skills

Round 3: Virtual Personal Interviews

Candidates shortlisted based on their performance in round 2 will be invited for a virtual interview with a panel of Marketing area faculty (round 3).

Round 4: Physical Personal Interviews

Selected candidates, those who are shortlisted based on performance in round 3, will be invited physically to IIMU campus for a final interview with the entire Marketing area faculty group (round 4).

In both the interview rounds, the candidates will be evaluated on their research aptitude, domain knowledge, motivation and preparedness for the PhD program, long-term career plans, and communication skills.

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Navya Nanda To Study At IIM Ahmedabad: All About BPGP MBA, Fees, Duration And More

Nanda previously pursued a bachelor's degree in digital technology and ux design from fordham university, usa..

"The next 2 years... with the best people & faculty! Blended Post Graduate Programme (BPGP) Class of 2026," Ms. Nanda wrote in her Instagram post.

View this post on Instagram A post shared by Navya Naveli Nanda (@navyananda)

Nanda previously pursued a Bachelor's degree in Digital Technology and UX Design from Fordham University, USA. She is also the founder of Project Naveli, a non-profit initiative working to provide women with resources and opportunities to achieve social and economic independence.

All About the Blended Post Graduate Programme

The Blended Post Graduate Programme is an online MBA program launched by IIM Ahmedabad in January 2024. It is designed for working professionals and entrepreneurs. The online MBA program is a blended (hybrid) model that combines on-campus, in-person sessions with live interactive online sessions. The program is meant for a seasoned cohort of participants with a minimum of three years of work experience. This program offers a flexible learning experience. While primarily delivered online in real-time, the program includes five on-campus modules to enhance the learning experience.

BPGP: Educational Qualifications

• Candidates must have a minimum of three years of full-time work experience
• Applicants must hold a bachelor's degree or equivalent to apply to the program
• Admissions will be based on an admission test (IIMA Admission Test (IAT) / CAT / GMAT / GRE) and a personal interview

BPGP: Course Duration

This is a two-year program.

Students are required to pay a non-refundable application fee. The total fee is INR 20,00,000.

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