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Honors College Theses

The importance of music festivals: an unanticipated and underappreciated path to identity formation.

Kimberly F. Rudolph , Georgia Southern University Follow

Publication Date

International Studies (B.A.)

Document Type and Release Option

Thesis (open access)

Faculty Mentor

Dr. Darin Van Tassell

The purpose of this study is to understand and explain the growing popularity of music and art festivals around the world. Music festivals are events consisting of a variety of bands and musical artists performing shows, on numerous stages, over a period of days to a large audience in outside and inside venues. Through field research, participant-observation, personal interviews, and survey research at the 2015 Bonnaroo Music and Arts Festival, this study suggests that they are much more than simple entertainment venues. Because humans desire to belong and music functions in the capacity as a global language, music festivals are not just mega events. Rather, they are best understood as vehicles for forming communities and nations that have the capacity for creating those ingredients that are a critical part of identity formation.

Recommended Citation

Rudolph, Kimberly F., "The Importance of Music Festivals: An Unanticipated and Underappreciated Path to Identity Formation" (2016). Honors College Theses . 216. https://digitalcommons.georgiasouthern.edu/honors-theses/216

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THE INFLUENCE OF MUSIC FESTIVAL EXPERIENCE ON DESTINATION IMAGE AND FESTIVAL IMAGE.pdf

The purpose of this study is to explore how attending a blues music festival can influence an attendees image of the destination, the image of the festival and their intention to return. Predicting attendee behavior intentions have been a constant focus of academics and festival organizers. It has been shown that the festival environment (venue and facilities) are influential, that positive interactions with festival staff and vendors affect attendee satisfaction and depending on the study the aspect surrounding the musical performance can influence future behavior. This study has incorporated an area previously found to be important to attendee satisfaction but so far has not been studied with the other aspects of how a festival performs. This study investigated the influence of those four factors (venue, services, core product and safety) on attendees’ perception of their satisfaction with the festival and the subsequent influence on their image of the destination and festival.

Degree Type

Doctor of Philosophy
Hospitality and Tourism Management

Campus location

West Lafayette

Advisor/Supervisor/Committee Chair

Advisor/supervisor/committee co-chair, additional committee member 2, additional committee member 3, usage metrics.

Impacts of tourism
Hospitality management
Tourism not elsewhere classified

Home > USC Columbia > Music, School of > Music Theses and Dissertations

Music Theses and Dissertations

Theses/dissertations from 2023 2023.

Comprehensive Method for Clarinet Latin American Music Heritage Case Study – Venezuela , Carmen Teresa Borregales

Contemporary Vocal Pedagogy in the Choral Ensemble Rehearsal: A Guide for Secondary Educators , Luke Lee Browder

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Injury Prevention Exercise Guidelines for Flutists , Ziqing Guan

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Appalachian Dreams: Traditional Folk Songs in Concert Literature for Classical Guitar , Jackson Douglas Roberson

“Everything Old Is New Again”: The Rise of Interpolation in Popular Music , Grayson M. Saylor

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The Post-Tonal Evolution of David Diamond: A Theoretic-Analytical Perspective , William John Ton

Fourth-Grade and Fifth-Grade Cover-Band Classes: An Action-Research Project Inspired By Popular Music Education and Music Learning Theory , Julia Turner

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Social Music Interactions and Vocal Music Improvisations in a Serve and Return Music Community , Kathleen Kaye Arrasmith

Comfort Food for the Ears: Exploring Nostalgic Trends in Popular Music of the Twenty-First Century , April K. Balay

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Timeless Light: A Singer’s Compendium of Art Songs for Tenor By Black Composers , Johnnie J. Felder

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Adapting North American Fiddle Bow Technique to the Double Bass , Spencer Jensen

Approaches to Teaching Music Counting to Piano Students with Autism Spectrum Disorder , Sunghun Kim

Redefining Ornamentation as Formal Functions in 21 st -Century Popular Music , Matthew Kolar

Lost in Translation: The Largely Unknown Life and Contributions of Johann Joachim Quantz , Kayla Ann Low

Broadway Quodlibets as Hybrid Music , Spencer Ann Martin

Redistributing Cultural Capital: Graduate Programs In Wind Conducting at Historically Black Universities; Toward an Alternate Future , Jamaal William Nicholas

Analysis of Selected Pieces Influenced by Taiwanese Aboriginal Music for Solo Violin and String Quartet , Isabel Hsin-Yi Ong

Margaret Rowell: Pedagogical Approach and Teaching Style , Robert-Christian Sanchez

A Performance Guide to Hyo-Geun Kim’s Art Pop for Korean Art Songs , Taeyoung Seon

Examining Sixth-Grade Students’ Music Agency Through Rhythm Composition , Robert Zagaroli Spearman

Theses/Dissertations from 2021 2021

Pedagogical Solo Piano Nocturnes: A Progressive Leveling With Annotations on Stylistic, Technical, and Musical Challenges and Benefits , Michaela Anne Boros

Disparities in Programming African American Solo Vocal Music On College Campuses Across the United States , Ramelle Brooks

Quantitative Data Collection on the Fundamental Components Of Saxophone Tone Production , Matthew Troy Castner

Music as Complementary and Alternative Medicine (CAM) Therapy: An Exploratory Literature Review , Amy Arlene Clary

The Music Festival: A Case Study on the Establishment, Development, and Long-Term Success of an Instrumental Music Education Event From a Logistical Perspective , Dakota Corbliss

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Composers and Publishers of Parlor Songs and Spirituals from Civil War Richmond: 1861 – 1867 , Michael Gray

A Comparison of Approaches to Pianoforte Technique in the Treatises of Lhevinne, Leimer, and Neuhaus , Louis S. Hehman

The History and Influence of Tim Zimmerman and The King’s Brass , Eric Tyler Henson

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Co-Constructive Music Improvisers: An Ethnographic Case Study , Emma Elizabeth Young

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Performance History of Mahler’s Das Lied Von Der Erde Focusing on Bruno Walter and Leonard Bernstein , Nisan Ak

The Mathematics of Rubato: Analyzing Expressivetiming in Sergei Rachmaninoff’s Performances of Hisown Music , Meilun An

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The Clarinet Music of Dr. Austin Jaquith: A Performance Guide , Zachary Aaron Bond

Young Children’s Behaviors During Favorite-Music Repertoire And Other-Music Repertoire , Vanessa Caswell

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The Early Piano Music of Richard Wagner , Annie Rose Tindall-Gibson

A Conductor’s Guide to the Da Vinci Requiem by Cecilia McDowall , Jantsen Blake Touchstone

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Communicative Language in the Compositional Output of Kirke Mechem , Kirstina Rasmussen Collins

Vladimir Pleshakov: A Historiography And Analysis of his Liturgy of St. John Chrysostom , Andrew Cameron Pittman

An Analysis of the Compositional Technique and Structures of Howard Hanson's Symphony No. 1 in E Minor, Op. 22 “Nordic” , Eunseok Seo

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Serial Techniques in Works for Unaccompanied Trumpet , William Anonie

Examining Professional Music Teacher Identity: A Mixed Methods Approach with Stringed Instrument Teachers , Elizabeth A. Reed

Guided Music Play Between 2-Year-Old Children and a Music Play Facilitator: A Case Study , Kathleen Kaye Arrasmith

Parents’ Observations Of Their Young Children’s Music Behaviors During Music Classes After Completing The Children’s Music Behavior Inventory , Julia Beck

A Theoretical and Stylistic Analysis of Paul Ben-Haim’s Five Pieces for Piano, Op. 34 and Piano Sonata, Op. 49 , Rachel Bletstein

The Influence Of Mindful Movement On Elementary Students’ Music Listening Enjoyment And Comprehension , Jean Louise Boiteau

Delphine Ugalde: Defying Gender Norms Both On And Off The Stage In 19th Century Paris , Michael T. Brown

A Guide for Playing the Viola Without a Shoulder Rest , Chin Wei Chang

Tertian Relationships In Three Choral Selections By Dan Forrest: A Conductor’s Analysis , Lindsey Cope

Translucent Voices: Creating Sound Pedagogy And Safe Spaces For Transgender Singers In The Choral Rehearsal , Gerald Dorsey Gurss

Seventeen Waltzes For Piano By Leo Ornstein: A Stylistic Analysis , Jared Jones

The Kingma System Flute: Redesigning The Nineteenth-Century Flute For The Twenty-First Century , Diane Elise Kessel

The Effects Of Learning By Rote With La-Based Minor Solmization On Memory Retention For Pre-College Piano Students , Duong Khuc

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Event and festival research: a review and research directions

International Journal of Event and Festival Management

ISSN : 1758-2954

Article publication date: 19 November 2019

Issue publication date: 19 November 2019

Mair, J. and Weber, K. (2019), "Event and festival research: a review and research directions", International Journal of Event and Festival Management , Vol. 10 No. 3, pp. 209-216. https://doi.org/10.1108/IJEFM-10-2019-080

Emerald Publishing Limited

Events and festivals are key elements of the tourism product in many destinations ( Getz and Page, 2016 ). The ability of festivals and events to attract visitors to a host region, and to contribute to its economic and social well-being explains the significance afforded to them in many tourism policies and strategies ( Mair and Whitford, 2013 ). This contribution is a strong justification for public funding of events and festivals ( Felsenstein and Fleischer, 2003 ; O’Hagan, 1992 ). Thus, in conjunction with tourism, they are becoming a realistic policy option for regional development ( Moscardo, 2007 ; Robinson et al. , 2004 ). However, the rapid growth of the events/festival industry in the past few decades has not always been matched with the level of research devoted to investigating it. Additionally, the fragmented nature of the research that exists poses challenges for researchers and practitioners trying to identify both the existing knowledge and any research gaps. Nonetheless, the interest of the academic community in event and festival research has increased significantly, particularly in the past decade. This has broadly aligned with the time that the International Journal of Event and Festival Management has been in existence. Here we look back on the general direction of research in our field and provide some potential avenues for future research to strengthen and enrich event and festival research.

To date, several reviews have examined the state of research relating to festivals and events. Getz (2010) reviewed the literature on festivals, identifying three major discourses – a classical discourse, concerning the roles, meanings and impacts of festivals in society and culture; an instrumentalist discourse, where festivals are viewed as tools to be used in economic development, particularly in relation to tourism and place marketing; and an event management discourse, which focuses on the production and marketing of festivals and the management of festival organisations ( Getz, 2010 ). Getz and Page (2016) also reviewed the event tourism literature. According to Getz (2013), there are five core propositions of event tourism: events can attract visitors who may not otherwise visit the area; events can create a positive destination image and branding; events contribute to place marketing by making destinations more attractive; events animate cities, resorts and parks; and event tourism is a catalyst for other forms of development. A more recent review of trends in event management research was published in 2017, highlighting the themes which appeared to represent the most popular research topics over the period from 1998 until 2013 in studies published in leading hospitality and tourism as well as event-focused academic journals ( Park and Park, 2017 ). A total of 698 articles were analysed and results showed that the most popular research topics were marketing, events and destinations and management. Planning and evaluation of events along with the use of technology in events were also well represented in this sample. However, events education and human resources in events appeared to be less well researched ( Park and Park, 2017 ). Other reviews have been completed in the area of festivals, but they have been limited by a focus on papers published in journals associated with one discipline or field of study only. For example, Cudny (2014) took a geographical perspective and Frost (2015) reviewed anthropological studies of festivals, which broadly position festivals as sites of cultural practice and experience. However, neither addressed festival management issues.

The literature on events and festivals has been approached from a number of theoretical perspectives. Initially, cultural and social research predominated. However, more recently far more research has taken a business orientation, focusing on themes such as management, marketing and tourism, as noted by Park and Park (2017) .

Festivals/events and tourism

The links between events (particularly festivals) and tourism have been a fertile area for research. Increasing tourism is one of the key reasons why local governments support and stage festivals ( Mayfield and Crompton, 1995 ), and according to Anderssen and Getz (2009), many destinations view festivals as attractions and use them as part of their destination marketing strategy. There are clear benefits to hosting festivals, primarily in terms of economic but also social benefits. In relation to economic benefits, increasing visitor numbers, supporting job creation and underpinning economic development appear to be the main positive impacts of festivals; however, the extent of such positive impacts is disputed in relation to whether festivals actually attract visitors ( McKercher et al. , 2006 ); whether visitors are even aware of festivals when they make their destination decision ( Oh and Lee, 2012 ); and whether festival visitors, many of whom camp and eat on the festival site, are actually making much economic contribution at all (Saleh and Ryan, 2003). Further, in relation to social benefits such as community cohesion, sense of place, belonging and identity, the literature appears somewhat contrary. While there is plenty of evidence to suggest that these are the objectives of festival organisers, funding bodies and local authorities, there appears to be less evidence of whether festivals are successful in achieving these objectives, and through which mechanisms this may be facilitated. Further, while festivals have unique features and cultural dimensions which are also important factors for attracting tourists, the importance of exercising caution when using tangible or intangible historic and cultural resources for festival activities seems to be less acknowledged. Therefore, while the potential benefits of festivals have been clearly outlined, research appears to be lacking in terms of truly comprehending how best to achieve these desired benefits.

Festivals/events and marketing

There is also a significant body of work that examines events/festivals and marketing, with this topic representing the most widely researched theme identified by Park and Park (2017) . Drawing on initial work by Crompton and McKay (1997) , who proposed six key motivational dimensions to explain festival attendance, researchers have examined attendance motivations in a multitude of contexts, yet for the most part, few significant differences have been found. Existing reviews have already ascertained that attendance motivations have been thoroughly researched ( Getz, 2010 ); yet, studies continue to be published in this topic. For example, while there have been some minor differences to the original Crompton and McKay (1997) motivation framework, the underlying dimensions appear to be relatively stable over time and across a variety of contexts. Nonetheless, each year more studies appear testing these dimensions in yet more contexts.

Similarly, an established body of research has concluded that good quality festivals result in attendee satisfaction, which then leads to increased loyalty in the form of future re-purchase intentions (see for example, Anil, 2012 ; Cole and Illum, 2006 ; Cole and Chancellor, 2009 ; Lee et al. , 2007 ; Son and Lee, 2011 ; Mason and Nassivera, 2013 ). Nevertheless, despite this literature, studies examining the relationship between satisfaction, quality and loyalty continue to be published. Finally, market segmentation studies occur frequently in the festival literature, yet as most are case study based, they are failing to make generalisable contributions to our knowledge of this area. In summary, it appears that in these areas, researchers have simply been making only small, incremental contributions.

Several issues have arisen in relation to festival marketing and consumer behaviour which would present useful opportunities for further study. For example, the decision-making process of festival goers requires more research, as much of this research to date has been undertaken in case study contexts, without further generalisation (e.g. Kruger and Saayman, 2012 ). Further, there is a noticeable lack of research in areas of marketing that more recently gained greater popularity, including experiential marketing, and very little research on the role of social media and events. Experiential marketing focuses primarily on helping consumers to experience a brand, with the goal of forming a memorable connection and an expected outcome of future purchases and brand loyalty. Festivals offer an unrivalled opportunity for organisations to showcase their brands and build a connection in the mind of the consumer between the festival experience and the brand experience, as noted by Chen et al. (2011) , yet this is a relatively unexplored area where future research should be carried out.

Social media has also been the focus of surprisingly few festival studies thus far. This is particularly unexpected given the widespread use of various types of social media and its obvious links with marketing. In a case study of music festivals, Hudson and Hudson (2013) carried out some pioneering work to understand how festival organisers are engaging with both social media and their consumers. Their findings suggest that music festival organisers are proactive in using social media. In a subsequent study, Hudson et al. (2015) developed a conceptual model that was subsequently tested with music festival attendees. Study findings provided evidence that social media do indeed have a significant influence on emotions and attachments to festival brands, and that social media-based relationships lead to desired outcomes such as positive word of mouth. Montanari et al. (2013) examine an Italian photography festival, and revealed how using social media and Web 2.0 technology enhanced the way the festival was able to communicate with its audience. Social media is also changing the way potential attendees make their attendance decision. Lee et al. (2012) investigated whether engagement with a festival “event” page on Facebook was linked with actual attendance at the festival. They found some evidence to suggest that the event Facebook page stimulated emotions and a desire to attend the actual festival. Research by Williams et al. (2015) suggests that festivals are both generators and animators of electronic word of mouth, but the authors acknowledge the exploratory nature of their research. Sigala (2018a, b) has advanced our conceptual knowledge of social media as it relates to both festival management and marketing, creating a typology of the way that social media is being used in festival management and organisation. She also drew attention to the use and influence of social media on both attendee experiences and decision making and festival marketing strategies. In view of the omnipresent nature of social media, this is an area where there is a considerable need for further research in the festival context; there is ample room for new studies relating to social media to bring theory development and practical implications.

Technology mediated experiences are changing the festivalscape as events and festivals integrate hardware, software, netware and humanware into the attendee experience ( Neuhofer et al. , 2014 ; Robertson et al. , 2015 ; Van Winkle et al. , 2018 ). ICT has been used at events and festivals for utilitarian and hedonic purposes yet little is known about the implications for the events, attendees, volunteers and other stakeholders. Thus, research into the integration of ICT into the administration, design, marketing, operations and risk management of events and festivals is essential. An upcoming special issue of IJEFM will focus on these key issues.

Festivals/events and management

Three key aspects of strategic festival management have received significant attention from researchers – stakeholder management; festival success factors and conversely, festival failures; and festivals and environmental sustainability. The importance of understanding and managing stakeholders is widely acknowledged (e.g. Reid, 2007 ), and it may very well be that further research will simply underline this. However, in relation to other aspects of management, there are certainly areas where more research is required. For example, whilst knowledge transfer appears to be taking place in successful festivals ( Stadler et al. , 2014 ), transfer of knowledge is not well defined, or even explicitly acknowledged. Interestingly, festival failure has apparently been the subject of more research than festival success but further areas for useful contributions remain. These include succession planning and risk management. In addition, differences in strategic management planning and operations between festivals under different types of ownership appear significantly under-researched (Andersson and Getz, 2009; Carlsen and Andersson 2011 ). Despite a few studies (e.g. Robertson and Yeoman, 2014; Yeoman, 2013 ), there have also been few attempts to foresee future trends and issues that are likely to affect festivals and their management.

Getz and Page (2016) also argue for further research to better understand the role that festivals play in bringing together disparate groups such as visitors and residents. Complex relationships between communal identity and place emerge as people have various sets of connections to multiple notions of “place” and “home”. This is an area where social science research could play an important role, bringing together the business aspects of tourism and festival management with the issues of place, space and people researched by geographers and social scientists.

There is also a small but growing body of knowledge on festivals and sustainability; however, this topical area offers considerable potential for future research, and ample room for further theoretical and practical contributions. Research attention may be placed on issues such as the triple bottom line, links between festivals and social sustainability, and even the opportunities for festivals to play an education and behaviour change role in relation to pro-environmental behaviour. For example, Andersson and Lundberg (2013) considered the notion of commensurability and proposed a framework for assessing the overall TBL sustainability of a festival by allocating a monetary value to each component. This is done using market values of emission rights, the shadow costs of environmental resources, contingent valuation analysis of (willingness to pay for) socio-cultural impacts and estimates of direct expenditure and opportunity cost. However, the authors acknowledge that there are aspects of their framework which are subjective, and they note that future research is needed to clarify the generalisability of their framework. Duran et al. (2014) also propose a framework – the Sustainable Festival Management Model – which highlights that stakeholder participation, especially non-governmental organisations, the tourism sector and local people who might be impacted by the festival, is vital for the development of a sustainable festival. Van Niekerk and Coetzee (2011) used the VICE model (visitor, industry community and environment) to assess the sustainability of an arts festival in South Africa and suggest that this framework can help to identify critical issues relating to a festival and its sustainability. However, they also note that research using this model is somewhat limited in the events context and that further research on the efficacy and usefulness of the model is required ( Van Niekerk and Coetzee, 2011 ).

Implications for future festival/event research

There are several implications for future festival/event research resulting from the brief overview provided. These can be classified as opportunities for interdisciplinary research, a reliance on the western perspective and a corresponding lack of different cultural perspectives, an absence of research into the pedagogy of festival/event studies and finally, an array of limitations associated with the current body of knowledge.

First, there is a lack of interdisciplinary work that incorporates business and social and/or spatial perspectives. In his review, Getz (2010) highlighted that the classical discourse was under-acknowledged in extant festival studies, and that more connections should be made between festival studies and other disciplines such as sociology and anthropology. Further, Cudny (2014) called for more theoretical research to underpin the development of festival studies in future. Much of the work that has taken a business perspective, perhaps not surprisingly, has focused inwards on the festival – how to market, manage, stage it and provide a good quality service and experience (see Park and Park, 2017 ). However, very little of the festival research appearing in the business literature has been outwardly focused – considering how festivals may be mechanisms for achieving other aims – social, cultural, political, behavioural, etc. Clearly, in order to survive, festivals have to be successful business products, but in order to achieve other objectives, managers need to be aware of some of the issues that are explored in the social sciences and humanities literature, such as inclusion vs exclusion at festivals, festivals and authenticity/tradition, and festivals as spaces of protest, counterculture and self-expression, to name but a few. Interdisciplinary work, using theories and concepts from beyond business disciplines (e.g. social capital, affect and emotion theories and Florida’s (2002, 2003) creative industries framework) would inform festival research, and while the majority of recent work being published on festivals has appeared in journals associated with tourism, events and business more broadly, applying other disciplinary theories and frameworks would bring these to a new audience and thus, help to make a greater contribution.

Second, there is a dearth of different cultural perspectives in festival and event research. While already highlighted by Getz (2010) , it appears that researchers have not paid much heed to his call for comparative and cross-cultural studies. There is a need to move away from Western paradigms when examining non-Western phenomena. For example, Pine (2002) suggested that the development policy of hotel groups or chains established in China needs to consider the Chinese socio-economic context, thus implying that a research model should be developed specifically for China hotel development. China’s hotel industry is different from that of other countries due to fierce competition, multiform ownership and management systems, and coupled with China’s unique culture society might require a different research approach. Similar considerations would be of value in relation to festivals research in other non-western contexts. In a similar vein, the number of countries with resident populations that are culturally diverse has led to an awareness of the importance of building well-organised, multicultural societies ( Chin, 1992 ; Lee et al. , 2012 ; Parekh, 2006 ). Festivals can play a significant role in this. Multicultural festivals are especially important for minority groups seeking to maintain cultural traditions ( Lee et al. , 2012 ). However, despite some initial research in this area, further detailed study of the nature of festivals in a multicultural society would be of tremendous value.

Third, there are no pedagogical articles specifically related to festival studies. There is a relatively limited body of knowledge relating to teaching event management. For example Getz (2010) highlights that events students should learn and be able to apply both event specific knowledge (such as understanding the meaning, importance and impacts of festivals and events, and in addition their limited duration and episodic nature) as well as management specific knowledge including marketing, finance and accounting. Additionally, initiatives such as the development of the International Event Management Body of Knowledge seek to define research and understand the parameters of events and the knowledge, understanding and skills required in order to succeed in a contemporary environment ( Silvers et al. , 2005 ). Nonetheless, the pedagogy of festival and event studies remains an important, yet significantly under-researched area.

Finally, there are a number of limitations relating to the existing body of festival/event literature. Reminiscent of other review papers in the broader tourism and hospitality context, and beyond (e.g. Denizci Guillet and Mohammed, 2015 ; Kong and Cheung, 2009 ; Mattila, 2004 ; Yoo and Weber, 2005 ), the vast majority of papers relating to festival/event research are empirical rather than conceptual and theoretical in nature. In addition, as has been noted already, much of the research in the field of festivals has taken a case study approach. This has arguably limited the scope and scale of our knowledge of festivals. More sophisticated methods, both qualitative and quantitative, would provide a more nuanced study of particular festivals and places, yet at the same time contribute further to advancing our theoretical and practical knowledge of festivals.

Given this, a call for greater theory development and testing within the festival context appears timely. This is in line with Oh et al. (2004 , p. 441) who note that “[…] applications are not a wrong effort to make; what is needed is a stronger conceptual rigour and meaningful contribution [to] back to the mainstream theoretical thought through creative application and domain-specific theory development activities.”

Judith Mair and Karin Weber

Andersson , T.D. and Lundberg , E. ( 2013 ), “ Commensurability and sustainability: triple impact assessments of a tourism event ”, Tourism Management , Vol. 37 , pp. 99 - 109 .

Anil , N.K. ( 2012 ), “ Festival visitors’ satisfaction and loyalty: an example of small, local, and municipality organized festival ”, Turizam , Vol. 60 No. 3 , pp. 255 - 271 .

Carlsen , J. and Andersson , T.D. ( 2011 ), “ Strategic SWOT analysis of public, private and not-for-profit festival organisations ”, International Journal of Event and Festival Management , Vol. 2 No. 1 , pp. 83 - 97 .

Chen , C.C. , Tseng , M.L. and Lin , Y.H. ( 2011 ), “ Recreation demand of consumer with experiential marketing in festival ”, Procedia – Social and Behavioral Sciences , Vol. 25 , pp. 447 - 453 .

Chin , D. ( 1992 ), “ Multiculturalism and its masks: the art of identity politics ”, Performing Arts Journal , Vol. 14 No. 1 , pp. 1 - 15 .

Cole , S.T. and Chancellor , H.C. ( 2009 ), “ Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention ”, Journal of Vacation Marketing , Vol. 15 No. 4 , pp. 323 - 333 .

Cole , S.T. and Illum , S.F. ( 2006 ), “ Examining the mediating role of festival visitors’ satisfaction in the relationship between service quality and behavioral intentions ”, Journal of Vacation Marketing , Vol. 12 No. 2 , pp. 160 - 173 .

Crompton , J.L. and McKay , S.L. ( 1997 ), “ Motives of visitors attending festival events ”, Annals of Tourism Research , Vol. 24 No. 2 , pp. 425 - 439 .

Cudny , W. ( 2014 ), “ Festivals as a subject for geographical research ”, Geografisk Tidsskrift-Danish Journal of Geography , Vol. 114 No. 2 , pp. 132 - 142 .

Denizci Guillet , B. and Mohammed , I. ( 2015 ), “ Revenue management research in hospitality and tourism: a critical review of current literature and suggestions for future research ”, International Journal of Contemporary Hospitality Management , Vol. 27 No. 4 , pp. 526 - 556 .

Duran , E. , Hamarat , B. and Özkul , E. ( 2014 ), “ A sustainable festival management model: the case of International Troia festival ”, International Journal of Culture, Tourism and Hospitality Research , Vol. 8 No. 2 , pp. 173 - 193 .

Felsenstein , D. and Fleischer , A. ( 2003 ), “ Local festivals and tourism promotion: the role of public assistance and visitor expenditure ”, Journal of Travel Research , Vol. 41 No. 4 , pp. 385 - 392 .

Florida , R. ( 2002 ), The Rise of the Creative Class , Basic Books , New York, NY .

Florida , R. ( 2003 ), “ Cities and the creative class ”, City & Community , Vol. 2 No. 1 , pp. 3 - 19 .

Frost , N. ( 2015 ), “ Anthropology and festivals: festival ecologies ”, Ethnos , pp. 1 - 15 .

Getz , D. and Page , S.J. ( 2016 ), “ Progress and prospects for event tourism research ”, Tourism Management , Vol. 52 , pp. 593 - 631 .

Getz , D. ( 2010 ), “ The nature and scope of festival studies ”, International Journal of Event Management Research , Vol. 5 No. 1 , pp. 1 - 47 .

Hudson , S. and Hudson , R. ( 2013 ), “ Engaging with consumers using social media: a case study of music festivals ”, International Journal of Event and Festival Management , Vol. 4 No. 3 , pp. 206 - 223 .

Kong , H. and Cheung , C. ( 2009 ), “ Hotel development in China: a review of the English language literature ”, International Journal of Contemporary Hospitality Management , Vol. 21 No. 3 , pp. 341 - 355 .

Kruger , M. and Saayman , M. ( 2012 ), “ When do festinos decide to attend an arts festival? An analysis of the innibos national arts festival ”, Journal of Travel & Tourism Marketing , Vol. 29 No. 2 , pp. 147 - 162 .

Lee , I.S. , Arcodia , C. and Lee , T.J. ( 2012 ), “ Multicultural festivals: a niche tourism product in South Korea ”, Tourism Review , Vol. 67 No. 1 , pp. 34 - 41 .

Lee , S.Y. , Petrick , J.F. and Crompton , J. ( 2007 ), “ The roles of quality and intermediary constructs in determining festival attendees’ behavioral intention ”, Journal of Travel Research , Vol. 45 No. 4 , pp. 402 - 412 .

Lee , W. , Xiong , L. and Hu , C. ( 2012 ), “ The effect of Facebook users’ arousal and valence on intention to go to the festival: applying an extension of the technology acceptance model ”, International Journal of Hospitality Management , Vol. 31 , pp. 819 - 827 .

McKercher , B. , Mei , W.S. and Tse , T.S.M. ( 2006 ), “ Are short duration cultural festivals tourist attractions? ”, Journal of Sustainable Tourism , Vol. 14 No. 1 , pp. 55 - 66 .

Mair , J. and Whitford , M. ( 2013 ), “ An exploration of events research: event topics, themes and emerging trends ”, International Journal of Event and Festival Management , Vol. 4 No. 1 , pp. 6 - 30 .

Mason , M.C. and Nassivera , F. ( 2013 ), “ A conceptualization of the relationships between quality, satisfaction, behavioral intention, and awareness of a festival ”, Journal of Hospitality Marketing & Management , Vol. 22 No. 2 , pp. 162 - 182 .

Mattila , A.S. ( 2004 ), “ Consumer behavior research in hospitality and tourism journals ”, International Journal of Hospitality Management , Vol. 23 No. 5 , pp. 449 - 457 .

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Moscardo , G. ( 2007 ), “Analyzing the role of festivals and events in regional development ”, Event Management , Vol. 11 Nos 1-2 , pp. 23 - 32 .

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Parekh , B. ( 2006 ), Rethinking Multiculturalism: Cultural Diversity and Political Theory , 2nd ed. , Palgrave Macmillan , New York, NY .

Park , S.B. and Park , K. ( 2017 ), “ Thematic trends in event management research ”, International Journal of Contemporary Hospitality Management , Vol. 29 No. 3 , pp. 848 - 861 .

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Robertson , M. , Yeoman , I. , Smith , K.A. and McMahon-Beattie , U. ( 2015 ), “ Technology, society, and visioning the future of music festivals ”, Event Management , Vol. 19 No. 4 , pp. 567 - 587 .

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Sigala , M. ( 2018a ), “ Festivals and social media: a co-created transformation of attendees and organisers ”, in Mair , J. (Ed.), The Handbook of Festivals , Routledge , Abingdon .

Sigala , M. ( 2018b ), “ Social media and the transformation of the festival industry: a typology of festivals and the formation of new markets ”, in Mair , J. (Ed.), The Handbook of Festivals , Routledge , Abingdon .

Silvers , J.R. , Bowdin , G.A. , O’Toole , W.J. and Nelson , K.B. ( 2005 ), “ Towards an international event management body of knowledge (EMBOK) ”, Event Management , Vol. 9 No. 4 , pp. 185 - 198 .

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Yeoman , I. ( 2013 ), “ A futurist’s thoughts on consumer trends shaping future festivals and events ”, International Journal of Event and Festival Management , Vol. 4 No. 3 , pp. 249 - 260 .

Yoo , J.J.E. and Weber , K. ( 2005 ), “ Progress in convention tourism research ”, Journal of Hospitality & Tourism Research , Vol. 29 No. 2 , pp. 194 - 222 .

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Investigating cultural relationships within the festival planning and construction process in a local community festival context

The thesis examines the efforts to identify appropriate cultural contexts for the use of the widely accepted perspective of `the local community` within a cultural festival. The thesis explores the term `local community` from the perspective of how it is embraced practically by the organisers of a local community cultural festival in a small city in the middle of England. The thesis achieves this firstly by examining how the local community are represented within the festival planning process with a view to their inclusion; and secondly by tracking the culturally motivated decisions organisers made within the planning process through to the effects or repercussions they had within the delivery of the festival event programme. This thesis therefore seeks to provide an outline with regard to the appropriateness of inclusive or exclusive culture and how the `local community` and the cultural diversity they possess are best included within the context of a local community cultural festival. It does this through the utilisation of a flexible multi method research methodology adapted to capture the rich cultural data within this local research context. Through triangulation of primary and secondary data sources the thesis establishes that inclusivity within cultural events is not achievable without an inclusive planning process, and contributes new insights into the mechanics of that process

Related Papers

Peter Wiltshier

Dr Allan Jepson

Community festivals are recognised as a worldwide phenomenon (Chacko and Schaffer, 1993; Derrett, 2003; Gabr, 2004; Getz, 1997) with about four hundred active festivals in Europe alone (Maurin, 2003, p.5). Arcodia and Whitford (2006) depicted festivals as an emergent, growing and vibrant sector of the tourism and leisure industries which are seen to have significant economic, socio-cultural, and political impacts on the destination area and host groups. Community festivals research has become skewed in many areas and followed a positive pattern of benefits or impact research perhaps similar to the way in which tourism has evolved into a field of study. This chapter is split into three distinct sections: firstly it provides an overview of community festivals and seeks to provide a more inclusive definition of community festivals, which is firmly set within a local community context. The second section seeks to investigate the literature surrounding community festivals, while the third and final section of the chapter argues for a future research agenda within community festivals.

Linda Carroli

Abstract Purpose – This paper aims to develop an illustrative case study of power and hegemony involved in the creation of a local community festival, through the representations of local communities’ cultures from various ethnic groups within the city of Derby. Design/methodology/approach – Drawing on observational analysis of the steering group and the planning forum processes, this paper will deconstruct the discourses utilised, deployed and reinvented in the Derby Jubilee Festival. Power is revealed as a pervasive and constructive set of forces that are both enabling and disenfranchising. Findings – The definitions of cultures used in the construction of the festival are demonstrated to have significant outcomes for the communities involved or to be excluded from the community festival. Further elaborates how the paper positions are constructed on the basis of different discourses of power. Originality/value – Few studies have developed an analysis of power and hegemony within festivals. The study shows how the values inscribed within exclusive definitions of “culture” can exclude participation from community festivals. Keywords Festivals, Communities, Multicultural societies, United Kingdom

Jon Hopwood

International journal of event …

Deborah Edwards , Katie Schlenker

University of Western Sydney Australia ABSTRACT The increasing popularity of festivals and events, coupled with their positive and negative impacts on host communities, has led to a growing body of research on the impacts of festivals and events. As a substantial amount of this ...

Mahima Kulkarni

The cultural aspects of a " way of life of a place " and a " sense of community " help us to better understand the processes of change being experienced in regional Australia. This article explores how community-based festivals grow over time to reflect the values, interests, and aspirations of residents. It presents observations of the nature of four community cultural festivals in destinations in the northern rivers region of NSW. The investigation explores how a sense of community and place are linked to such events. It seeks to establish how festivals develop and manage the tensions generated by different community voices. How community festivals reflect the community's sense of itself and its place validates the substantial shared interest by residents and visitors in such events.

Tobias Pret

A later version of this article has been accepted for publication in IJMR. Festivals are an important sub-field within event studies which, until recently, have not been studied as separate experiences. A systematic review of the emerging literature on festivals reveals several key characteristics. While festivals are diverse in nature and geographical location, scholarly interest focuses on five main themes across these variations: the motivations for organising, funding, and attending festivals; the experiences of festival attendees; the relationship between festivals and their local environments; the economic and socio-cultural impacts of festivals; and the management of festivals. Despite growing interest in festivals as research sites, little attention has been afforded to investigating festival processes. In particular, considerations of how festivals are established, and which individuals are involved in their initiation and regular staging, offer opportunities for research. This article highlights the significant role festivals play within their local communities, including their facilitation of social cohesion and regional identity. Our study reveals that the literature rarely discusses the development of festivals over time and the wider networks in which festivals are embedded. This critical review of festival research identifies various research gaps and directions for future research to develop theory and practical understanding of festivals.

HaeRan Shin

Discussion Papers in Arts & Festivals Management , Kevin Chambers

Traditional folk events occupy a sacred space in the collective cultural identity of the United Kingdom. Ridiculed and suppressed there have been periods in history when it looked very much as if their decline was terminal. However, in the twenty first century many events are in good health and cherished by enthusiastic communities who organise, participate or simply turn out to enjoy the spectacle. That these events exist at all is usually due to the work of charismatic community activists who choose to not only participate but act as researchers, archivists and organisers. They may also be founders of revived events that were once dormant. This study examines the reasons event organisers choose to revive traditional folk events in the U.K. Research was undertaken in the form of interviews with organisers, documentary analysis, surveys of participants and observation during attendance at a series of events that took place from January to May 2017. The analysis presented here tested the hypothesis that event organisers revive traditional events because of a perceived erosion and potential loss of their cultural identity. In doing so it was discovered that there are complex reasons underlying revivals in the UK. Whilst a perceived loss of cultural identity may be one factor that inspires organisers to revive traditional events that sensation is not universal. Testing the cultural identity hypothesis revealed that connecting with the past is part of a richly detailed set of semiotic codes that event organisers use as part of a creative toolkit. Using language such as ‘tradition’ and ‘revival’ in events can create obligations to participate. Tradition can be seen as a malleable resource available to event organisers who may use it without viewing authenticity as a priority. The use of these semiotic codes link with a past that is part of an English cultural identity. These semiotic codes form a creative resource called tradition that can be employed to drive engagement and participation. With reference to the theories of Tönnies and Durkheim this study demonstrates that a relationship with an imagined past assists organisers in creating social interventions in a community. Analysis of the research illustrates that traditional folk events have a societal role that organisers understand and exploit for community value.

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This thesis seeks to understand the social impacts that festivals have on their host communities. It focuses on community festivals as one type of event which have a particularly strong connection to their host community. Community festivals are traditionally organised by and for the local community, and often celebrate a theme that has developed from within the community itself. Community festivals provide members of a community with opportunities to engage in socialisation, entertainment and the establishment of social networks, which can contribute to the enhancement of community cohesion and the building of social capital within a community. Additionally, they can provide tourism benefits such as increased visitation and promotion of a destination’s image. However, there is the potential for negative social impacts to result from the hosting of a festival, including traffic congestion, overcrowding, vandalism and increased antisocial behaviour. This thesis seeks to understand the perceived social impacts of community festivals from the perspective of the resident population. Six important questions are addressed in this thesis: 1) what are the underlying dimensions of the social impacts of community festivals?; 2) what are a host community’s expectations and perceptions of the social impacts of a festival?; 3) are there distinct subgroups within a community who differ in their feelings towards a festival?; 4) do these subgroups hold differing perceptions of the social impacts of community festivals?; 5) can the Social Impact Perception (SIP) scale be used to measure residents’ perceptions of the social impacts of community festivals?; and 6) what are the implications of this research for the planning and management of future community festivals? In order to explore these issues, this study draws on literature from the areas of tourism and sociology. It is from the tourism literature, more specifically on events, that community festivals are introduced as the focus of this thesis. The sociological literature on communities reinforces the importance of the ‘community’ in community festivals, and examines the role that festivals can play in contributing to community development, community wellbeing and the enhancement of social capital. Two community festivals were studied, one in Western Australia and the other in Victoria, Australia. Data were collected from residents in each of these two communities at one point in time following the staging of their festival. Both qualitative and quantitative methods were used, including semi-structured interviews, focus groups, observational techniques, document analysis and a residents’ perceptions questionnaire. The results revealed that there are distinct subgroups within a community who choose to be involved with their festival in a range of ways and who perceive the social impacts resulting from the festival quite differently. These subgroups have been labelled the tolerators, economically connected, attendees, avoiders and volunteers. Whilst holding varied perceptions of the positive and negative nature of the impacts and levels at which they occur, residents perceive the social impacts of community festivals to occur within six impact dimensions: inconvenience, community identity and cohesion, personal frustration, entertainment and socialisation opportunities, community growth and development, and behavioural consequences. Those residents who participate in the festival, either as volunteers or attendees, tend to be those who are most positive about the festival and its impacts. This participation in the community provides opportunities for social transactions, relationship building and the development of social networks, which in turn have positive outcomes for community wellbeing and the development of social capital. This research has a number of implications for the management of future community festivals, in respect to providing a better understanding of residents’ perceptions of the social impacts a festival creates; towards better satisfying the diverse needs of distinct community subgroups; and related to how festivals can be used to contribute to community wellbeing and the enhancement of social capital.

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Theses/dissertations from 2024 2024.

Band Members’ Attitudes Toward the Queer Community and Perception of Band as a Safe Space , Brian J. Panetta

Theses/Dissertations from 2023 2023

A Novel Jazz Music Curriculum for Young Children: Results of A Pilot Study , Jazmin D. Ghent

Theses/Dissertations from 2022 2022

Where We Live and Learn to Know: An Oral History of the Rochelle High School Music Program , John Sargeant

Theses/Dissertations from 2021 2021

School Music Administration During the COVID-19 Pandemic: Trauma, Loss, Meaning, Change, and Innovation , Christopher Burns

Development and Validation of a Scale to Measure Songwriting Self-Efficacy (SSES) with Secondary Music Students , Patrick K. Cooper

Measuring Parental Involvement as Parental Actions in Children’s Private Music Lessons in China , Cancan Cui

Instrumental Music Instruction and Executive Functions: A Cross-Sectional Study of Romanian Children (10-12 Years) , Adrian Sorin Iordache

Racial and Ethnic Difference in Music Performance Self-Efficacy Among Undergraduate Students , George W. Shannon Ii

Theses/Dissertations from 2020 2020

Vocal Health of Choral Singers from Kenya and the United States: Dysphonia and Vocal Fatigue in Relation to Musical Genres , Morgan Jolley Burburan

Theses/Dissertations from 2019 2019

Two Phenomena in Contemporary Music Education: Mental Toughness and the Law , Jason R. Sivill

Theses/Dissertations from 2018 2018

The Making of a Nationally Recognized Band in a Small, Private Liberal Arts University: The Historical Significance of the Bobby L. Adams Years, 1987-2012 , Joshua David Blair

The Effects of a Self-Regulated Learning Music Practice Strategy Curriculum on Music Performance, Self-Regulation, Self-Efficacy, and Cognition , Kimberly N. Mieder

Music Software in the Compositional Learning Process , Daniel L. Nevels

Behavioral, Affective, and Cognitive Engagement of High School Music Students: Relation to Academic Achievement and Ensemble Performance Ratings , Joel E. Pagán

Theses/Dissertations from 2017 2017

Re-envisioning Music Teacher Education: A Comparison of Two Undergraduate Music Education Programs in the U.S. , Jonathan Ross Kladder

Music Ensemble Participation: Personality Traits and Music Experience , Tracy A. Torrance

Theses/Dissertations from 2016 2016

Influence of Musical Engagement on Symptoms of Tourette’s Disorder , William Christopher Brown

Motivation of Adult, Auditioned Community Choirs: Implications toward Lifelong Learning , David James Redman

The Effects of Technical and Imagery-based Instruction on Aspiring Performing Artists’ Acquisition of Learning Newly Composed Pieces and Improvisation and on Listeners’ Perceived Expressivity , José Valentino Ruiz-Resto

Theses/Dissertations from 2015 2015

Preference of Chinese Undergraduate Music Majors for Chinese Xi-Qu and Western Opera , Hong Chen

Secondary Band Participation and Executive Function , Dakeyan Cha' Dre' Graham

Theses/Dissertations from 2014 2014

An Examination of Cooperating Teachers' Observations of Their Student Teachers in the Areas of Personal, Teaching, and Musical Skills in the Elementary Classroom , Mark Remsen Cole

I Did That Wrong and It Sounded Good: An Ethnographic Study of Vernacular Music Making in Higher Education , Victor Ezquerra

Creativity-Based Music Learning: Modeling the Process and Learning Outcomes in a Massive Open Online Course , Nicholas Michael Stefanic

Theses/Dissertations from 2012 2012

The Relationship between Death Depression and Death Anxiety among Cancer Patients in Saudi Arabia , Doaa A. Almostadi

World Percussion Approaches in Collegiate Percussion Programs: A Mixed-methods Study , Patrick Michael Hernly

The Impact of Arranging Music for the Large Ensemble on the Teacher: A Phenomenological Exploration , James Teodor Lindroth

Listening in Action: Students' Mobile Music Experiences in the Digital Age , Rebecca Marie Rinsema

Theses/Dissertations from 2011 2011

The Performance Production Process of an Outstanding High School Choir , Kathy K. Rolsten

Transitioning from Student to Teacher in the Master-Apprentice Model of Piano Pedagogy: An Exploratory Study of Challenges, Solutions, Resources, Reflections, and Suggestions for the Future , Melissa Maccarelli Slawsky

Self-Efficacy in Music Performance: Measuring the Sources Among Secondary School Music Students , Michael S. Zelenak

Theses/Dissertations from 2008 2008

Analytical Perspectives of Thematic Unity: Applications of Reductive Analysis to Selected Fugues by J.S. Bach and G.F. Handel , Adam C. Perciballi

Theses/Dissertations from 2007 2007

Expanded Tonality: The Treatment of Upper and Lower Leading Tones As Evidenced in Sonata "Undine,” IV by Carl Reinecke , Joshua Blizzard

Theses/Dissertations from 2005 2005

The Compositional Style of Francesco Geminiani: a Reflection of Theory and Practice in His Music and Guida Armonica Treatise , Valerie R. Weber

Theses/Dissertations from 2004 2004

An Application of the Grundgestalt Concept to the First and Second Sonatas for Clarinet and Piano, Op. 120, No. 1 & No. 2, by Johannes Brahms , Devon Burts

The French Art Song Style in Selected Songs by Charles Ives , Christy Jo Talbott

Theses/Dissertations from 2003 2003

Music Programs that Engage Our Communities: Making a Stronger Connection , La Gretta Snowden

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122 Festival Essay Topic Ideas & Examples

A festival is a celebration of some holiday, achievements, or other occasions for one or several days. Festivals can be religious, national, seasonal; they can be dedicated to arts, food, fashion, sports, etc. When working on a festival essay, it is essential to consider several aspects. For example, research the history and cultural meaning of an event.

In our compilation of festival topics, we included many topics about festivals (Woodstock, Richmond Folk Festival, Film Festivals, and others). You will also find broad issues about festivals’ cultural heritage and history.

🏆 Best Festival Topic Ideas & Essay Examples

🥇 most interesting festival topics to write about, 📌 simple & easy festival essay titles, 👍 good essay topics on festival, ❓ essay questions about festivals.

Music Festival Project Management The project is concerned with planning a one-day Music Festival that will take place on the 4th of June 2011, in Greenwich Park.
School Music Festival Concert The preliminary rounds will be designed to ensure that only the participants who measure up to the high standards of the competition are allowed to go on to the next stage of the competition while […]
Ramadan Celebration: The Religious Festival To conclude, Ramadan month, a religious festival, is my favorite and most memorable event of the year. Individuals behaving better and kinder towards others during this month is another part of the festival that I […]
Arts and Crafts Festival Event In addition to informing the people on the huge variety of arts and crafts the company has been able to collect from various parts of the world over time, this event will be a good […]
The Negative Social Impacts of “Tomorrowland Music Festival” Despite the benefits of this festival for the local community, such as increased economic activity and employment, “Tomorrowland” has also been criticized for the presence of drugs on-site, the issues with cleaning up the location […]
Summer Music Festival: Event Project Management Plan The main objective of the festival is to raise funds for the Children Society of the United Kingdom. People below the age of fifteen years have low power and less interest in the event because […]
Melbourne Food and Wine Festival in Australia The Melbourne Food and Wine Festival is held throughout Melbourne showcasing the urban and regional life of the city and its various food and wine offerings to reinforce the position of the city of Melbourne […]
Lantern Festival and Rice Ball Moreover, the rice balls are an essential component of the Lantern festival because they are the reason why the fire goddess spared the city of Chang’an.
A Maslenitsa Festival as a Cultural Event In the video, one could see how people sing, dance, play the accordion, cook and eat pancakes, play team games, such as tug of war and king of the hill, and build a fortress out […]
Spring Festival Gala Event The festival has led to massive public awareness on the Chinese culture The culture movement led to the realization of the importance of the support received from the mass media and the role the popular […]
Management in Action: The Fyre Festival Case The process begins with a practical idea and a budget that aligns with the resources needed for the event. The standard event planning procedures will be used in getting the resolution to the challenges faced […]
Food Safety Policy for a Music Festival Several food businesses are expected to be at the festival thus posing a threat to the health of the participants should the right measures fail to be implemented to avoid the spread of food-borne diseases.
History of Mexican Festival The experience of attending the Mexican festival stretched my cultural perception as I discovered that Mexicans have a rich culture in terms of food, art, and music.
Promotion Strategy for a Green Festival The main reason for planning the green festival is to get residents of Dubai and its environs to realize the importance of environmental conservation. Secondly, the venue of the green festival and how people will […]
Lunar Vietnamese New Year’s Event: Flower Festival It should be noted that the festival is held for several days, and its primary purpose is to prepare the visiting people for the main celebration. The center of all activities that bring the majority […]
The Dragon Boat Festival on Qi’ao Island The origins of the holiday are unknown, but there are many popular theories that suggest the holiday to be associated with the death of Qu Yang a famous Chinese thinker and poet.
The Global Festival of Halloween or Hallow Eve The festival’s roots came from the traditions of religious attention to the edge between the world of the living and the dead.
The San Joaquin Asparagus Festival in California People from around the region travel to Stockton to join the locals in the celebration of the food that is currently regarded as belonging to individuals in the high-class category.
Ultra Music Festival Twitter Marketing The first step of the marketing strategy development in this respect is the choice of a platform that corresponds to the goals of marketing.
The Woodstock Music Festival’s Organizational Challenges For the next Woodstock in 1994, the organizers decided to review their strategies, setting the $135 ticket price. After such a disaster, the festival’s project in 2019 was doomed to fail.
Transformative Festival Experience: A Comparative Analysis Other important aspect of the transformative component within the leisure experiences is, according to the article, the contrast between the event the question and the general daily experience of a tourist.
The Orange F.O.O.D Week Festival in Australia Provenance refers to the origin of a particular object or phenomenon, and in this case, it is of food and wine of the Orange Region.
Food Provision at the Annisburgh District Music Festival It will promote the careers of the local and international artists who will be performing at the event and raise the profile of the district leading to a positive reputation. Over the course of the […]
Ottawa Folk Festival Management Issues If the festival’s management would implement a no change scenario to the problem of a low level of attendance by young people, the state of affairs will stay the same: the festival will be only […]
Santa Barbara International Film Festival In its eleven-day span, the festival aims to enrich the local culture and enhance the awareness of film as a form of art.
Statistics. Exploring the Festival Data From the histogram, we can observe that the festival data of day one is normally distributed about the mean of the data.
Flavours of Chittering Food & Wine Festival: Analysis As some of the local restaurants are based on cooking the food from the products grown in the valley, people are likely to learn about the real tastes of food in those restaurants because the […]
The Chicago International Film Festival As a matter of fact, the festival’s website points out that it has had a consistent objective that still remains to this moment, “…to discover and present new filmmakers to Chicago, and to acknowledge and […]
Edinburgh Festival: Art, Culture, and Unique Experiences The Edinburgh Festival follows a mission of being the most exciting, innovative, and accessible festival in the world in the realm of the performing arts, promoting the cultural, educational, and economic well-being of the people […]
Auckland Lantern Festival Event Management Plan The festival will supply the entertainment as well as the props necessary for the performers, but stallholders will have to pay for their spots at the venue.
Qasr Al Hosn Festival Press Release The festival has been celebrated since the development of the fort in the 1760s. Apart from celebrating the Emirati history, the festival aims to give visitors a chance to appreciate the Emirati heritage that is […]
African Circumcision Festival and Western Attitude I would make sure that I want to visit this event for the elders to be sure that I am interested in the supportive environment at the workplace and the place, I am living.
Richmond Folk Festival Performances The major goal the organizers of the festival pursue is to present the best traditional musicians found all across the country and to let the audience enjoy their unique talents.
Made in America Musical Festival Planning Overall, festival planning involves many steps and stages that are crucial to the success of the event, as well as to the safety and security of all visitors.
Festival of Britain, Its History and Success The rationale behind it was to point to the reconstruction of London and the incorporation of futuristic buildings in the architecture of the city.
Festival Organization Service Operations The increasing number of festivals in both Europe and other parts of the world reduces the efficiency and organisational mechanisms of the events leading to the emergence of other organisational bodies such as the American […]
The 2014 Joondalup Festival Details In addition, the report focuses on identifying the theme of the event, objectives associated with the event and the philosophy of the event, among other event aspects.
The Wollongong Music Festival Arranging The paper analyses the roles of the key stakeholders in the Wollongong music festival. Because of the location, the festival may cause major conflicts with the businesses adjoining the venue.
Woodstock Music Festival Even though the Woodstock Music Festival was intended to be a ticketed event, ultimately, the planners stopped collecting the tickets because the crowd started to cut away and to trample the fences which made even […]
Ajyal Film Festival and Youth Empowerment The DFI organizes the Ajyal Film Festival to present the film products of its most talented young actors and producers to the government and the business community, as well as the rest of the world.
College Students’ Satisfaction of Music Festival in China Aquinas says that one of the reasons why music festivals are popular among the students is because they offer them the opportunity to express their feelings.
Moomba Festival in Melbourne: Event, Significance of the Place, Infrastructure, and Effect on the City Image The reason for the event includes a number of factors that reflect the events that were held in the early 1950s and predestined the start of the festival.
Charity Softball and Cultural Festival While the main event in the festival will be the softball tournament, the organizers of the charity softball and cultural festival hope to raise funds through several ways.
A Travel Into the Korean Culture: 2012 Korean Festival in Houston One of the most vivid and memorable events in the Korean culture, the Korean Festival in Houston makes one dive into the Korean culture and understand the essence of the Korean dances.
Woodstock Music and Art Festival In this paper, we will explore on Woodstock Music and Art festival, the challenges that were faced, and the impact of the festival to the music industry.
The Mimir Chamber Music Festival Concert The three characteristics were the dynamics, intonation and ensemble where the intonation was brought about by the string quartet playing, the dynamics brought by the careful modulation and the ensemble bringing in a complete experience […]
The Live Concert by Aleksandr Rybak and the Electo Zoo Festival The lighting and the special effects became a valuable contribution to the performance, intensifying the impression from the beautiful music and the personal charm of the talented performers.
How to fund a non profit community book festival Through online forums, the visitors of the website can be made aware of the community book festival and be requested to donate funds for the activity.
Festival in Greektown, Chicago: Due to the fact that this district is one of those that make up the community area, the festival offered to its citizens has to be community based. It is necessary to take care of […]
The Tibetan Freedom Festival Drives Forward the Cause for Tibetan People
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The Venice Film Festival And The Cannes Film Festival
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The History and the Symbolism of the Festival of Pesach
Tradition in Our Culture: the Mid-Autumn Festival
Tomorrowland: Electronic Music Festival
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The Songkran Festival: Traditional New Year’s Day
The Three Days of Peace and Music During the Woodstock Festival in 1969
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The Festival of Politics: Karl Marx Lecture with Professor Gareth Stedman Jones
The Role of Green-Festivals Affecting Pro-Environmental Attitudes: The Case of Glastonbury Festival
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The Deployment of Mobile Base Transceiver Station During Lisabi Festival at Abeokuta
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The Implication of Road Toll Discount for Mode Choice: Intercity Travel during the Chinese Spring Festival Holiday
Vietnam: Lunar New Year Festival
The Yulin Dog Meat Festival and American Views
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The New Music Festival : Sound, Light, And Healing
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Woodstock Music and Art Festival
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The Marketing of the Melbourne International Film Festival
Western Festival in China
The Traditions, Practices and the Processes in the Thaipusam Festival
Whatever: Culture and Niagara Wine Festival
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The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention
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The Woodstock Festival and the Music of the 60s: A Peaceful Rock Revolution
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Are Film Festivals Still Necessary?
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(PDF) (Re)Constructing Music Festival Places (PhD Thesis)
Music Festivals Argumentative Essay on Samploon.com
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Music Festival Case Study on Behance

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The Importance of Music Festivals: An Unanticipated and
The Importance of Music Festivals: An Unanticipated and Underappreciated Path to Identity Formation An Honors Thesis submitted in partial fulfillment of the requirements of Honors in the Department of Political Science and International Studies By Kimberly F. Rudolph ABSTRACT
Building a Music Festival: Understanding Media Industry Lore
Building a Music Festival: Understanding Media Industry Lore By Madeline Edgmon Dr. Benjamin Burroughs, Thesis Committee Chair Assistant Professor, Journalism and Media Studies University of Nevada, Las Vegas Music festivals have become culturally salient within the new age of
PDF The Future of Music Festivals in Helsinki
Master's Thesis Juan Manuel Rodriguez The Future of Music Festivals in Helsinki Case Study on the Independent Organizers of VISIO Festival Arcada University of Applied Sciences: MA in Media Management, 2023.
Popular music festivals: An examination of the relationship between
Highlights • This study examines the relationship between the program of music festivals and attendees' motivations. • Results reveal two main types of motivators: music and festival-related factors. • This study identifies four clusters of attendees that differ mainly in the type of music they seek in a festival. Previous
The Importance of Music Festivals: An Unanticipated and
The purpose of this study is to understand and explain the growing popularity of music and art festivals around the world. Music festivals are events consisting of a variety of bands and musical artists performing shows, on numerous stages, over a period of days to a large audience in outside and inside venues. Through field research, participant-observation, personal interviews, and survey ...
PDF Music Festivals for And by The Community
The theoretical framework of this thesis builds upon existing literature on how music festivals have become incubators of values also resulting in the festivalization and the commercialization of the music festival industry. In-depth interviews are conducted with organizers of music festivals differentiated in purpose, scale, location, and artistic focus. The analysis led to a broad and varied ...
PDF The Landscape of Music Festivals
Thesis Supervisor: Professo Antonio Emilio Alvise Longo "The beauty of music and the beauty of landscape are both expressions of the same underlying order and harmony in the universe."
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The Influence of Music Festival Experience on Destination Image and
The purpose of this study is to explore how attending a blues music festival can influence an attendees image of the destination, the image of the festival and their intention to return. Predicting attendee behavior intentions have been a constant focus of academics and festival organizers. It has been shown that the festival environment (venue and facilities) are influential, that positive ...
PDF PRODUCTION OF FLOW FESTIVAL
lied in future productions. Flow is an urban music and culture festival held annually in He. sinki, Finland, since 2004. This research excludes an important aspect of event logistics, the movement of people, and the stress is laid.
Music Theses and Dissertations
Theses/Dissertations from 2022. PDF. Social Music Interactions and Vocal Music Improvisations in a Serve and Return Music Community, Kathleen Kaye Arrasmith. PDF. Comfort Food for the Ears: Exploring Nostalgic Trends in Popular Music of the Twenty-First Century, April K. Balay. PDF.
PDF MASTER'S THESIS Music festival sponsorship as a tool for ...
1. INTRODUCTION nsors to music festivals have been able to create customer brand engagement with it. Customer brand engagement is something that has become prevalent topic of research and discussion within marketing during the last d cade. The empirical portion of this thesis will focus on music festival sponsorship. Festivals are very popu
(PDF) Researching environmental sustainability at music festivals. A
A recent development in the global events industry is the attention for sustainability and the adoption of green practices and facilities by festivals. This paper aims to investigate this ...
PDF Organization of a large scale music event: planning and production
Music events become bigger and more intricate theatrical performances that aim to surprise, please and entertain the jaded public. This thesis report is dedicated to the process of organizing a large scale music event, concentrated on the stages of planning and production.
Event and festival research: a review and research directions
Event and festival research: a review and research directions. Events and festivals are key elements of the tourism product in many destinations (Getz and Page, 2016). The ability of festivals and events to attract visitors to a host region, and to contribute to its economic and social well-being explains the significance afforded to them in ...
Expanding the Domain of Festival Research: A Review and Research Agenda
Our study reveals that the literature rarely discusses the development of festivals over time and the wider networks in which festivals are embedded. This critical review of festival research ...
Investigating cultural relationships within the festival planning and
The thesis examines the efforts to identify appropriate cultural contexts for the use of the widely accepted perspective of `the local community` within a cultural festival. The thesis explores the term `local community` from the perspective of how it is embraced practically by the organisers of a local community cultural festival in a small ...
Music Festival Essay
Music Festival Essay. 1051 Words5 Pages. Numerous music festivals occur around the world throughout the year. These events attract millions of people to gather together in order to appreciate the beautiful music. Some take place in forests or deserts, and others in indoor facilities. The location of a music festival is an influential factor ...
Understanding the social impacts of festivals on communities
However, there is the potential for negative social impacts to result from the hosting of a festival, including traffic congestion, overcrowding, vandalism and increased antisocial behaviour. This thesis seeks to understand the perceived social impacts of community festivals from the perspective of the resident population.
Music Theses and Dissertations
Theses/Dissertations from 2021. PDF. School Music Administration During the COVID-19 Pandemic: Trauma, Loss, Meaning, Change, and Innovation, Christopher Burns. PDF. Development and Validation of a Scale to Measure Songwriting Self-Efficacy (SSES) with Secondary Music Students, Patrick K. Cooper. PDF.
PDF Microsoft Word
Festival A thesis submitted for the M. A. degree in cultural economics and cultural entrepreneurship, Erasmus University, Rotterdam By Ying Wang 325993 ([email protected])
PDF Raporttien ulkoasu ja lähteisiin viittaaminen
Report/thesis title The ecological impacts of the biggest music festivals in Europe Number of pages and appendix pages 38 As environmental issues arise concern more and more every day, the music festival business has also started to take environment as one of the aspects to acknowledge when organizing a music festival.
122 Festival Essay Topic Ideas & Examples
Looking for a good essay, research or speech topic on Festival? Check our list of 120 interesting Festival title ideas to write about!

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