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The Ford Pinto case : a study in applied ethics, business, and technology

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Ford Pinto Case Study

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ford pinto case study pdf

  • Patrick T. Hester 4 &
  • Kevin MacG. Adams 5  

Part of the book series: Topics in Safety, Risk, Reliability and Quality ((TSRQ,volume 33))

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This text has discussed a real estate-focused case study throughout in disparate pieces. The aim of this chapter is to provide a cradle-to-grave case study which illustrate the entire multimethodology developed in the text. The case study focuses on the Ford Pinto and the National Highway Transportation Safety Administration.

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Engineering Management and Systems Engineering, Old Dominion University, Norfolk, VA, USA

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Hester, P.T., Adams, K.M. (2017). Ford Pinto Case Study. In: Systemic Decision Making. Topics in Safety, Risk, Reliability and Quality, vol 33. Springer, Cham. https://doi.org/10.1007/978-3-319-54672-8_17

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The Ford Pinto Case: A Study in Applied Ethics, Business, and Technology

  • D. Birsch , J. Fielder
  • Published 1994

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Financial Management (Case study on Ethics of the Ford's Pinto and The Value of Life

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The Ford motor company had many ethical issues. For one, it did not make a commitment to social responsibility. People were dying in the automobiles created by ford which could have been prevented if the fuel tank had either been redesigned or had a few dollars spent on it to make the fuel tank safer. Ford was aware of the fuel tank design problem before the car hit the market. Another ethical issue is that once Ford was aware of the rear-end collisions and people dying in preventable explosions, the company still refused to do a recall. It was not until June 1978, that a complete recall was initiated. Ford began to recall Pintos manufactured from 1970 until 176 because of pressure from the media, the government, pending court cases, and the potential loss of sales. During the 1960's the demand for sub-compact cars was rising on the market. Ford Motor Company, in competition with the foreign market, decided to introduce the Ford Pinto. The Ford Pinto was going to be the new wave for the Ford Company, but it was soon discovered that numerous problems existed. In May of 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to introduce a subcompact car and produce it domestically. In an effort to gain a large market share, the automobile was designed and developed on an accelerated schedule. During the first few years sales of the Pinto were excellent, but there was trouble on the horizon. The cases involving the explosion of Ford Pinto's due to a defective fuel system design led to the debate of many issues, most centering around the use by Ford of a cost-benefit analysis and the ethics surrounding its decision not to upgrade the fuel system based on this analysis. There are arguments both for and against such an analysis. It is an economically efficient method which has been accepted by courts for numerous years, however, juries may not always agree, so companies should take this into account.

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  1. PDF The Pinto Case

    The Pinto Case In 1968 in response to strong foreign competition, Ford decided to build a subcompact car — the Pinto — on a 2×2×2 plan (2,000 pounds, $2,000, in 2 years). In pre-launch tests, Ford discovered that rear end collisions propelled the gas tank onto the real axle, which had protrusions that ruptured the tank and caused the car to

  2. (PDF) The Ford Pinto Case and the Development of Auto Safety

    The Ford Pinto Case and the Development of Auto. Safety Regulations, 1893-1978. Matthew T. Lee*. Department of Sodology and Cdrainal Justi•e. University of Delavaare. In an influential 1977 ...

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    xxvi, 312 p. : 24 cm Includes bibliographical references and index Pinto madness / Mark Dowie -- Ford rebuts Pinto criticism and says article is distorted / The National Underwriter -- The Pinto documents / Lee Patrick Strobel -- The Pinto fuel system / West's California Reporter -- Motor Vehicle Safety Standard, part 571; S 301 -- Investigation report, phase I : alleged fuel tank and filler ...

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    FA C T S O F T H E C A S E • In 1977, after eight years of the first out of Pinto cars, Ford releases new Pinto models which have incorporated minor alterations to meet the federal standards. • Ford counter-attacked several points from Dowie's press conference, and claimed that based on statistics Pinto was only accounted for 1.9 percent ...

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    The Ford Pinto case is today considered a classic example of corporate wrong-doing and is a mainstay of courses in engineering ethics, business ethics, philosophy, and the sociology of white - ... Vega and Ford Pinto.Ford felt the need to get the Pinto ready as soon as possible, to avoid loss of market share. Thus Iacocca created a specialized ...

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    In the summer of. 1978, NHTSA concluded that the Pinto gas tank represented a safety defect, and Ford agreed to "voluntarily" recall the 1971-1976 Pintos, even though they. were built before the federal standard took effect [Strickland, 1996; Cullen, Maakestad, and Cavender, 1987, p. 165; NHTSA, 1978].

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    On August 10, 1978, three teenage girls died in a fire triggered after their 1973 Pinto was rear-ended by a van.Witnesses claimed to have seen a relatively low-speed collision. A grand jury indicted Ford on charges of reckless homicide.This was the first time a corporation was tried for crimi-nal behavior.

  8. Ford Pinto Case Study Handout

    The Ford Pinto case study examines Ford's decision to not fix a dangerous design flaw in the Pinto's fuel system. Internal documents showed Ford knew the Pinto's fuel tank was prone to exploding in rear-end collisions and that fixing it would cost $11 per vehicle. However, Ford used a cost-benefit analysis and calculated it would be cheaper to pay lawsuits than fix the problem. This decision ...

  9. When Making Money Is More Important Than Saving Lives: Revisiting The

    This paper recounts the Ford Pinto case, describes various ethical decision criteria, details the classroom experiment, then reports the results of the study. THE FORD PINTO CASE . In 1971, the Ford Motor Company rolled out the Pinto to compete with economical subcompact imports such as cars made by Toyota and Volkswagen. ...

  10. Pinto 'Madness' as a Flawed Landmark Narrative: An Organizational and

    trial; the Pinto was the subject of the largest recall in automobile history at its time; and Ford was the subject of an unprecedented criminal trial over an issue of product safety. In his book on the Pinto case, Chicago Tribune reporter Lee Strobel (1980:169) aptly characterized the Pinto as the "most controversial car ever built."

  11. PDF The Ford Pinto, Safety Does Not Sell

    RD PINTO, SAFETY DOES NOT SELL:"The Ford Pinto case is mentioned in most Business Ethics texts as an example of Cost Benefit analysis, yet in those formats any appreciation of the complexity surrounding the issues of suc. decisions is overly simplified. As a thorough study, this book provides material that enriches the entire idea of using a ...

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    THE FORD PINTO AND AUTO SAFETY REGULATIONS / 391. There was, and still is, disagreement within the federal government as to whether the law grants NHTSA the authority to hold cars with potential safety problems to a higher standard than the federal minimum. Based on all the evidence (and Dowie's article), Strickland's work group decided that ...

  13. PDF Ford Pinto Case

    Ford Pinto Case. Pinto was a car manufactured by Ford Motor Corporation from 1971-1980. During design and production crash tests revealed a serious defect in the gas tank. In crashes over 25 miles per hour, the gas tank always ruptured. While analyzing the issue of the defective gas tank design, Ford did a cost-benefit analysis. Ford wanted to ...

  14. PDF Ford Pinto Case Ethics: An Alternative Account of the

    an. er without t. author. 1. Introduction1.1 Conventional account The Ford Pinto case is today considered a classic example of corporate wrong-doing and is a mainstay of courses in engineering ethics, business ethics. philosophy, and the sociology of white-collar crime. The conv. ntional account of the case goes something like this:In the mid ...

  15. Ford Pinto Case Study

    1 Introduction. This chapter discusses a complete case study based on the Ford Pinto and its relationship with the US auto industry and federal government in the early 1970s. In the chapter, we will utilize the entire multimethodology developed in the text in the assessment of this case. The aim of the chapter is to demonstrate the utility of ...

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    This damaged the Ford brand equity among its patrons leading to eventual shutting down of Pinto's production in 1980. Prior to the1980 shutdown, Ford Pinto cases amounted to 117 leading to a monumental case in 1979 wherein the state of Indiana filed a homicide case against Ford.

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  19. The Ford Pinto Case: A Study in Applied Ethics, Business, and

    Sarah Maslen J. Hayes S. Holdsworth O. Sandri. Engineering, Environmental Science. Science and Engineering Ethics. 2021. TLDR. It is argued that muteness on ethical matters can obscure the nature of the risk where technical advice is being taken on by non-technical actors, and where technical actors themselves do not have a clear sense of their ...

  20. (PDF) Financial Management (Case study on Ethics of the Ford's Pinto

    During the 1960's the demand for sub-compact cars was rising on the market. Ford Motor Company, in competition with the foreign market, decided to introduce the Ford Pinto. The Ford Pinto was going to be the new wave for the Ford Company, but it was soon discovered that numerous problems existed.

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    chose not to. The Ford Company let a great opportunity slip through their hand. They could have set. the safety standards for the 21st century and they let it go. Conclusions. So in order to explain the moral issues within Pinto case, I think Pinto case raised some serious issue of abusing human rights and not behaving ethically in the world of ...

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  23. PDF Ethics: An Alternative Account of the Ford Pinto Case

    1.1 Conventional account. The Ford Pinto case is today considered a classic example of corporate wrong-doing and is a mainstay of courses in engineering ethics, business ethics, philosophy, and the sociology of white-collar crime. The conventional account of the case goes something like this: