video essay instructions

How to make a video essay: A guide for beginners

What type of content do you primarily create?

Video essays are an incredibly popular genre on YouTube, and many new creators are eager to have their views heard on topics in culture and politics. But making a video essay involves a lot more than just sitting in front of a camera and pressing record. This guide is intended for beginners who don’t quite know where to start. 

What is a video essay?

A video essay’s primary defining feature is that it sets out to make an argument. It is, to put it simply, like an essay you wrote in school. Video essays often cover politics, popular media, or science.

But unlike the essays you wrote in school, video essays need extensive visual accompaniment, whether that’s footage (or B-roll ), still images, or animation.

Here’s how you can get started:

Step 1: Craft a thesis

Good video essays will have a central thesis explored throughout the piece. If you can’t summarize your thesis in a sentence (sometimes two), you’ve still got work to do. The best theses immediately leave the viewer wanting to know more. Test it on friends: If you state your thesis to friends and get reactions of curiosity or excitement you’re on to something.

Consider one of my favorite video essays, whose thesis is right in the title: "Why Snowpiercer is a sequel to Willy Wonka and the Chocolate Factory."

‎ Sometimes, a thesis is a little more subtle, but nonetheless important. In Yhara Zayd’s video on horror movies, she argues that horror has always been a genre for social criticism.

‎ The rest of your video isn’t just proving that thesis, though that’s important. You'll want to explore the twists and turns of the idea. What questions does your thesis raise? What are the big doubts about your thesis, and how do you address them? How can we zoom out from your thesis and ask even bigger questions? 

Step 2: Determine your audience  

Your audience will dictate what level of complexity and detail you should cover in your video. If you’re an engineering channel, maybe you want to appeal to working engineers who understand the jargon of the profession. But if you’d like a broader audience, you’ll need to take the time to define terms and give background information. The best video essays usually appeal to both—their topics are unique enough to be interesting to people with prior knowledge of the topic, while accessible enough to be understood to a casual viewer.

Step 3: Organize your research early

Your video essay should have lots of supporting evidence. Aside from the usual list of articles and books, video essays can also use visual evidence.

If you’re commenting on media, that means hyper-specific shots and lines of dialogue. If you’re commenting on history, that means old news clips. Filmed interviews are a great resource regardless of the topic.

Whenever I'm trying to cover a show, I’ll watch the show (sometimes twice), take extensive notes, pause to write out lines of dialogue, and mark where specific moments supported various themes, motifs, or ideas. 

I've always regretted telling myself I’d remember a specific line or shot because I'd find myself spending an hour to hunt it down later in the process.

Whether you’re commenting on news footage, video games, or film and TV, I cannot stress enough how much extensive notetaking will improve your video essay later in the process.

The same advice goes for any books or news articles you might cite: annotate extensively and cite them in your piece.

Step 4: Familiarize yourself with "fair use"

Many video essays source footage from the news, TV, and film without licensing them. I'm not here to give advice on the legality of that, but I do think any video essayist should familiarize themselves with fair use .

Fair use is a set of criteria that a creator can use to defend their use of copyrighted work. It's not a license to freely use copyrighted work if you think you fit those standards; it’s a series of tests a judge should weigh in court. 

Usually, it doesn’t come to that. Most copyright issues go through YouTube’s copyright claim system , which you should also read up on. A film studio may claim your content, or block it altogether, for using their copyrighted material. YouTube allows you to appeal these claims , but if both parties won’t give up, the question can only be settled by a judge (in the US, at least).

Step 5: Start your script

Be sure to use a two-column script, rather than just writing out everything as if it were a traditional essay.

In one column, you’re writing what you’re saying, or what the footage is saying. In the other, write what you plan to show. Your notes here should be specific enough to help you later in the editing process. You may want to add a third column for notes, or sources to cite later.

Writing a video essay follows some different rules than what your English teacher might have expected. Most video essays use a conversational style, and include words, phrases, and grammar that would never fly with the written word. Sometimes that includes filler words, like starting a sentence with “so” or putting an “um” for effect. Just don’t overdo it.

Other writing rules still apply. Be concise, use active verbs, and otherwise just make sure you sound like a human.

Step 6: Film (or record)

You don’t need a $10,000 filming setup to make good video essays. Plenty of  people start with just a microphone, completely avoiding the camera altogether in what's known as a faceless YouTube video .

The two most important things to recommend: get good sound, and be natural. People can tolerate a lot of visual sins, but usually won’t put up with bad audio quality. Similarly, you don’t need to have the charisma of a talk show host, but people have no tolerance for on-screen performances that seem forced or fake.

That is all to say, get a decent microphone and be yourself. If you’re on-screen, buy a cheap teleprompter setup for your phone or camera.

Step 7: Start editing

There are many options for video editing software out there (and Descript is a great one), even for people with limited video editing experience. This article isn’t long enough to be an editing guide , but a few quick tips for a true novice:

• Don’t linger on any one visual for too long. Instead, mix up the visual interest of your video.
• Emphasize important concepts with text on screen.
• Take the time to learn a little about color grading .
• Clean up any noticeable background noise .

Step 8: Figure out your title and thumbnail

This may be the last step of this article, but it should often begin while you’re brainstorming. Your title and thumbnail should generate intrigue without giving it all away. Video essays often lean on titles with “How” and “Why.” Lessons from the Screenplay is a good example:

But video essays can also make provocative statements that make the viewer curious about how you’ll back it up. Consider Kurzgesagt – In a Nutshell’s “ Smoking is Awesome ,” which I promise is not pro-tobacco.

Step 9: Publish

Finally, it's time to put your video out into the world and see how it fares. Your first video essay won't be perfect. It's important to put your work in public, take in feedback, and move on to your next project. Like all things, skill comes with time.

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Complete Guide How to Write a Video Essay: Steps and Tips

• by Joseph Kenas
• September 11, 2024
• Writing Tips

Making a video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube.

Video essays are an engaging way to express ideas, arguments, or critiques using both visual and auditory elements.

In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we will define what is a video essay, how to write a video essay, and how to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as YouTube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

How to Write a Video Essay Script

Unscripted videos cost time, and effort, and are unpleasant to watch. The first thing you should do before making a video is write a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose appropriate Writing Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear.

It’s a good idea to be away from people so you may practice in peace. Words that flow well on paper don’t always flow well when spoken aloud.

You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot your own comments as you read. Make sure not to defend your decisions.

Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from an Essay Script

You can make a good video from your script if you ask yourself the following questions;

• What is the video’s purpose? What is the purpose of the video in the first place?
• Who is this video’s intended audience?
• What is the subject of our video? (The more precise you can be, the better.) 
• What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

• Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
• Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key.
• Practice in front of your friends and family asking for feedback and try to improve.
• Smile at your audience- this is one of the most important points when presenting anything in front of an audience.
• A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
• Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentation tips include;

• Making eye contact
• Have a good posture
• Do not argue with the audience 
• Look at everyone around the room, not just one audience or one spot
• Remember to use your hand and facial expressions to make a point.

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

• Scriptwriting

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

Subscribe for more filmmaking videos like this.

What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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How to do a Video Essay: What is a Video Essay?

Introducing the Video Essay: Assignment of Now!

• What is a Video Essay?

The term Video Essay is hard to define as it is still evolving from a long cinematic history. From the screen studies perspective, it is a video that analyses specific topics or themes relating to film and television and is relevant as it comments on film in its own language. On a basic level it could be defined as the video equivalent of the written essay.

This guide refers to the video essay from the context of the academic audiovisual essay as a multimodal form that combines written, audio and visual modes to communicate an idea. As a structure, the video essay is thesis-driven, and uses images with text so that the audience can read and interpret the idea or argument in a multimodal way.

In educational settings, the term video essay is used broadly for teacher/student-learner generated video and as a vehicle to transmediate between written-text to digital forms.  Through the video essay form, students are able to achieve learning outcomes in a new way as a multimodal experience while engaging with the subject, task or assessment through expression and creation of self-knowledge.

PHOTO: TWITTER/@GIZMODO. Retrieved from http://www.straitstimes.com/tech/death-of-the-vcr-5-things-to-remember-about-the-iconic-technology

• << Previous: Home
• Next: The Video Essay Process >>
• The Video Essay Process
• Modes, MultiModality & Multiliteracies
• A Pedagogy of Multiliteracies
• Modes Of Multimodality
• Video Essay Journals
• Video Essay Channels
• Weblinks to Video Essay Resources
• Weblinks to Creative Commons Resources
• Titles in the Library
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• Last Updated: Aug 28, 2023 2:57 PM
• URL: https://ecu.au.libguides.com/video-essay

Edith Cowan University acknowledges and respects the Noongar people, who are the traditional custodians of the land upon which its campuses stand and its programs operate. In particular ECU pays its respects to the Elders, past and present, of the Noongar people, and embrace their culture, wisdom and knowledge.

Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

• /r/truefilm’s reading and viewing guide

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Home Resources Free Guides Video Essays Guide How To Make Video Essays

VIDEO ESSAYS GUIDE

Introductory guide to video essays, how to make video essays, how to make video essays, there are already a number of very useful resources on how to make video essays, such as greer fyfe and miriam ross’s ‘ how-to video essays ’ (2015) and ‘teaching with video in the 21st century: clips, essays, full length films and tv programs’ (butler et al. 2015), both available in the audiovisual essay project in the reframe website..

Here, we further suggest a way of organising the production of video essays in three phases, preproduction, production and postproduction, in line with the broader filmmaking production process.

Pre-Production

Post-Production

Introduction to video essays, finding coherence across journals, how to make video essay guides, copyright considerations, dissemination.

How to Make a Video Essay (with 5 Inspiring Examples)

• Serra Ardem

In the world of digital media, video essays are a canvas where creativity meets critical thinking. From pre-production planning to post-production editing, these videos require a careful balance of visual elements, narrative structure, and technical skills to effectively communicate your ideas.

In this blog, we will:

• Explore different types of video essays
• Guide you on how to make a video essay step-by-step
• List 10 best practices for creating compelling video essays
• Share 5 great video essay examples for further inspiration

Let’s get started.

What is a video essay?

A video essay is essentially a written essay brought to life through the use of video footage, narration, music, and other multimedia elements. As a form of creative nonfiction, it blends the depth of written essays with the power of visual storytelling.

Best video essays are:

• Personal and reflective; often explore the author’s personal experiences, feelings, and thoughts.
• Multifaceted and creative; combine various forms of media to keep viewers engaged.
• Argumentative or analytical; present a thesis and support it with evidence, or break down and analyze a particular subject.
• Thought-provoking; aim to stimulate viewers’ critical thinking and intellectual curiosity.

Before we delve into the steps on how to make a video essay, let’s take a look at its different types:

How to Make a Video Essay Step-by-Step

Whether you’re exploring a personal story or making a strong argument about a current issue, video essays offer a powerful format for self-expression and analysis. Here is how to make a video essay in 3 stages:

Pre-production

• Choose your topic and define your thesis statement. Select a topic that interests you and that you understand well. Then develop a clear and concise thesis statement that outlines the main argument or claim of your essay. For example, if you’re creating a personal college application video, your thesis might focus on how a specific experience shaped your worldview or contributed to your personal growth.
• Gather research materials. Conduct thorough research to gather information that supports your thesis. Make sure to organize your sources so you can reference them accurately during the production and editing phases.
• Develop an outline and craft a script. Break down your outline into introduction, body, and conclusion. List the main points you will cover in each section. This will ensure that your essay flows logically and smoothly. Then write a script that expands on your outline.
• Create a storyboard. You don’t have to be a professional artist; just sketch out a basic visual plan of how your video will unfold. Map out the key scenes, shots, and visual elements that correspond to your outline. Include captions and notes to describe each shot.
• Prepare your equipment and software. Gather the video equipment for your video production, such as camera, microphone, tripod, and lighting. If you’re going to use AI tools, familiarize yourself with the software and test it with sample footage to ensure it works as expected.

• Set up your equipment. Position your camera, lighting, and microphone according to your script. Make sure that the camera is stable, the microphone is properly set up for clear audio, and the lighting is adjusted to enhance visibility and create the desired mood.
• Record or generate your video. Follow your script and storyboard to shoot the necessary footage. Pay specific attention to framing, focus, and audio quality during recording.

If you’re using an AI video generator, provide the tool with your script, and select the desired style or aesthetic for your video. The AI will then process your input and generate the video essay. You may need to provide additional details or make adjustments during the generation process.

10 AI Video Generators for Beginners (with Best Practices)

Post-production.

• Edit your footage. Import it into your chosen video editing software. (Popular options include Adobe Premiere Pro , Final Cut Pro , and DaVinci Resolve .) Arrange clips according to your script and storyboard, trim unnecessary parts, and correct any visual or audio errors for a polished final look. In case of AI video generators, review the generated content carefully and utilize the tool’s editing features as you need.
• Incorporate music, sound effects, and text overlays. Make sure that auditory elements complement the mood and do not overshadow narration. Integrate text overlays to introduce sections, highlight key points, or provide additional context. All these elements must be seamlessly integrated and add value to your video essay.
• Add subtitles and a transcript . Subtitles will make your video essay accessible to a broader audience and facilitate comprehension for those who prefer or require visual text. Always check if captions are synchronized with the audio and accurately represent the spoken content. Meanwhile, generate a transcript of the video to provide a textual version of the content, which can also aid in SEO and accessibility.
• Do a final review and make necessary adjustments. Watch your video essay in its entirety to ensure that all elements are cohesive and effective. Consider seeking feedback from others to confirm that your video conveys your message clearly.
• Export and upload your video essay. Choose the appropriate format and resolution for your intended platform. When uploading your video, write a compelling title and add an eye-catching thumbnail to attract viewers. Include relevant keywords and tags to increase discoverability.

10 Best Practices for Making Video Essays

In addition to the instructions mentioned above, these 10 best practices on how to make a video essay can make your content even more impactful:

• Rehearse your script. Practice makes perfect, so rehearse your timing, intonation, and pacing to reduce the likelihood of errors and improve overall presentation.
• Have a strong opening and closing. Start the video essay with an intriguing introduction to grab your audience’s attention, and end with a strong conclusion to reinforce your main points and leave a lasting impression.
• Avoid rambling or going off on targets. Stay focused on your main points and do not include unnecessary elaboration or unrelated anecdotes, as every segment must contribute to your thesis.
• Incorporate data or statistics. Present them in a clear and understandable way, utilizing visuals like charts or graphs to make it more relatable for viewers.
• Use B-roll footage, graphics, and animations to enrich your main content. These elements can help you illustrate complex ideas, reinforce your arguments, and make your video essay more memorable.
• Provide high-quality audio. Minimize background noise during recording, and adjust audio levels and eliminate any distracting sounds during post-production.
• Prioritize accessibility. Include subtitles and closed captions to aid deaf and hard of hearing viewers while maintaining high contrast between text and background for better readability.
• Encourage audience interaction. Add calls-to-action (CTAs) for viewers to comment, like, share, or subscribe, and ask them to share their opinions and experiences related to the topic.
• Track and optimize. Regularly check view counts, watch times, and engagement rates to understand how well your content is performing and analyze the data to refine your approach.
• Experiment and have fun. Try different approaches, such as using various editing styles or narrative techniques, and stay open-minded along your creative journey.

Add AI Subtitles to Your Video Essay

This will not only improve the accessibility of your video essay but also boost its SEO performance and multiply your viewership.

5 Powerful Video Essay Examples

Featuring an example from each category, these 5 videos can inspire you with various approaches on how to make a video essay.

Personal Video Essay

This college application video is a great example of a personal video essay. With a clear structure, it demonstrates why the person is a good candidate and utilizes editing features smoothly. The effective use of graphics, background music, subtitles, and transitions all contribute to the success of the video.

Argumentative Video Essay

This argumentative video essay named “How Discounts Keep You Poor” shows the importance of well-done research for this kind of content. The main argument is supported by solid reasons and examples, which are highlighted with eye-catching text overlays. The call to action at the end of the video invites viewers to share their own thoughts on the subject and subscribe to the channel.

Analysis Video Essay

Titled “Why Do Movies Feel So Different Now?” , this analysis video essay focuses on how movies have evolved since modernism. Based on movements like postmodernism and metamodernism, the content is organized into chapters to create a logical flow. A professional voiceover accompanies high-quality footage from movies, all creating a final harmonious piece.

How to Add Chapters to Youtube Videos

Experimental video essay.

Going beyond traditional video game reviews, this experimental video essay explores gaming as a perfectionist . It adopts unique audiovisual techniques to blend in-depth analysis with unconventional storytelling. The clever use of humor and game footage also adds an experimental flair to the typical video essay format.

Hybrid Video Essay

This hybrid video essay titled “drowning in entertainment: the age of distraction” combines personal, argumentative, analysis, and even experimental formats to delve deep into how we interact with information today. It uses attention-grabbing B-roll footage, still images, and text overlays to enhance the narrative. The talking head sections further personalize the content, allowing the creator to build a direct and engaging connection with the audience.

Frequently Asked Questions

How long is a video essay.

This can vary depending on the complexity of the topic, the target audience, and the platform on which the video essay is shared. Typically, video essays last from a few minutes to over an hour. It’s important to keep the length aligned with the content’s depth and engage the viewers without overwhelming them.

How do you get ideas for a video essay?

For personal video essays, consider experiences that have shaped your perspective or lifestyle. For argumentative and analytical video essays, pressing social issues or cultural trends are excellent sources of inspiration. Meanwhile, hypothetical scenarios (e.g., future possibilities) or artistic interpretations can fuel ideas for hybrid and experimental video essays.

What to wear for a video essay?

Students shooting an application video essay can opt for business casual attire.  YouTubers and content creators might choose outfits that align with their personal brand and content style. Business professionals can wear a collared shirt or blouse to convey a polished and professional look. Each outfit choice should reflect the context of the video and enhance the overall presentation.

How to make a video essay for YouTube?

You can follow the steps above to make a video essay for YouTube. For this specific platform, it is especially important to use relevant keywords and design an eye-catching thumbnail to draw viewers in. Take advantage of YouTube’s end screens or cards to promote related video essays.

How to make a video essay for class?

When making a video essay for your class, make sure you understand the topic, length, and any other guidelines correctly. Organize your thoughts in a logical sequence, plan the footage you’ll use to support your points, and rehearse your script beforehand. Ensure audio and visual quality while recording and editing the video, and don’t forget to have fun!

Featuring actionable tips, this blog covered the steps on how to make a video essay and listed 10 best practices for making this kind of content even more polished and memorable. It also shared 5 inspiring video essay examples in different types.

Here are our 3 golden rules for creating an impactful video essay:

• Define and stick to your thesis statement. This will be the core of your video essay and help you stay focused during the production phase.
• Have a strong beginning and end. Both should be carefully crafted to hook your audience from the start and provide a satisfying conclusion that ties everything together.
• Utilize various multimedia elements. Incorporate video footage, images, text overlays, and music to express complex ideas and maintain viewer interest.

Follow the tips in this blog to refine your video essay creation process, and feel free to experiment with different formats along the way.

About Serra Ardem

Serra Ardem is a freelance writer and editor based in Istanbul. For the last 8 years, she has been collaborating with brands and businesses to tell their unique story and develop their verbal identity.

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Making Video Essays

What is a video essay.

A video essay is a piece of video content that, much like a written essay, advances an argument. Video essays take advantage of the structure and language of film to advance their arguments - Wikipedia

Using this Site

This site will take you through the basics of how to make your own video essay. Below you will find some introductory content that will prime you how to think about making your essay. The other pages on this site, reflected in the menu, will be divided into specific technical tasks involved with producing your video essay. 

An Introduction to Video Essays

In this short 6 min video, youtuber Indietrix Film Review describes some strategies for coming up with ideas for your essay, explains some of the common themes that are explored, and lastly gives some insights on how they use their experience with writing written essays as a lens to create scripts for their video essays. 

" Think of one of your favorite films, pick something distinctive that you like about it, or a particular scene or sequence, and try to work out what makes it so good. That's a great way to approach a rough structure for your video." -Indietrix Film Review

Example Video Essays: Professional

I n the short video essay below, the author examines how the film is composed visually creates tension in storytelling. This is a great example of how you can reuse the same clips to emphasize an argument. The example made at 1:29, in particular, is very compelling. 

In another example by Every Frame a Painting, the video essay below examines how choices made by the main character are represented by either facing or moving left or right on screen and parallel the characters moral development and progression

Example Video Essays: Student

Video Essay on White Narrative by Alexa de la Fuente, analyzes how films around social justice issues, specifically in Latin American countries, are framed around the white narrative.

Video Application Essay: Guide, Tips, and Insight

Some colleges allow applicants to submit a video as part of the application process instead of the traditional essay or as supplement material.

The idea of a video essay borrows a screen studies perspective where students produce a video that analyzes specific topics or themes relating to a specific film or TV show.

Simply put, a video essay is a visual representation of your written essay; however, there is more to it .

Unlike traditional essays, videos allow you to highlight your personality and provide an exposition on why you deserve the chance at a university or college.

A compelling video essay will set you apart from other applicants and increase your chances of acceptance at your dream college. If you want to impress the admissions boards, take your time to come up with the right topic and plan your work.

If you do not know how to create and present a perfect video essay, our experts have put together this comprehensive guide with steps, tips, and useful insights.

What is a Video Essay?

A video essay is a 5-10-minute audiovisual representation of a person, a thesis, or a topic. It allows you to put a face to the application, becoming more than just a name with test scores or achievements.

According to Max Kiefer, author of How to Make a Winning College Application Video Essay , your video essay is the face of your application letter. It lets you control what the audience will view and eliminates most aspects of a live interview. It aims to persuade or convince the recruiting committee that you are worth a chance.

A video essay can be video, image, or text and use a variety of visual and audio elements to support ideas or engage the target audience.

Components of a Video Essay

Like a written essay, you must develop an argument based on the given topic. The video essay will mimic the structure of a film to advance all your arguments. Therefore, you will need to include the following:

• Strong Introduction - this should set the stage for the rest of the video. You should clearly state what your thesis is with either text on the screen or voiceover.
• A coherent and well-structured body- this should present your arguments and evidence examples supporting your thesis and arguments. You can also include animation and music to show the transition to the next points.
• Conclusion - This summarizes all your main points and offers final thoughts.
• Visual Style - this should be clear and engaging. Use various media, such as images and texts, to enhance what you are discussing.
• A great audio quality - your narration should be clear and audible. Make sure the choice of song is appropriate.

You need to approach it in the same manner you would any other type of academic essay. Video essays comprise three main elements:

• Sound (music and audio)
• Words (spoken and written)

Types of Video Essays

A video essay can be a powerful form of communication, but only if you know how to do one. Fortunately, various types of video essays can help you create one for your application. Examples of these types include:

• Auto-narrated videos that utilize a voiceover given by the instructor
• Self-narrated videos that have a personal narrator. It involves you narrating your essay
• Slide shows

Your choice of video essay will depend on what you intend to achieve.

Take note that a video essay is not just a collage of random materials. Rather, it is the systematic presentation of an organized and well-reasoned argument. For this reason, it is sometimes used to replace a traditional research essay. Most colleges and universities will suggest equivalent video length for essay word counts. For instance, a 5-minute video should have between 750 and 1,000 words of essays.

Check that you have done the following if you want a worthwhile video essay.

• You've done the research and planned your work well
• Provided sufficient evidence and examples
• Provided a great structure for the video
• Properly edited the video

As a form of communication, video essays should be engaging and informative. This means you should avoid unnecessary language information and beating around the bush. Take note that for your video essay to be up to par, you have to bring the following skill sets together:

• Critical thinking
• Technological literacy
• Speech-writing
• Textual analysis

Steps for Writing and Shooting a Video Essay for College Application

A video essay is your chance to make a great impression, so you must learn how to create one. The steps for creating a video essay are almost similar to that of a written essay. However, you will need to have technology skills to put everything together.

Read to Understand the Instructions Given

Colleges and universities usually provide guidelines and instructions on how video essays should be created and structured. They will also tell you how long your video should be, so pay attention to the instructions. Overall, you should aim for quality over quantity.

Create a Topic

After reading the instructions, decide on the topic for the video. Some universities may ask you to talk about a particular topic or give a personal introduction.

If you are writing a personal interview, make sure you answer the following:

• Why do you want an opportunity to attend that specific college?
• Whether you intend to make any difference in the school
• What will you do when accepted at the institution?

In other words, say why you will be a good fit for the school.

Other colleges may allow you to choose a topic that interests you. If this is the case, you need to brainstorm great topic ideas. Think of what will best represent you as a person and why you desire to go to the particular institution. Remember that a good topic should be lucrative and exciting. It should also generate a successful video essay.

Outline Your Points

An outline is an organized list of all the points you intend to talk about in your video. It will help you create a strong narrative that the representatives will follow from the beginning to the end. The college representatives will look at different things in your video, including your production skills. So make sure you create a good script and practice several times to come up with something worthwhile. You can use your phone for this, and once you feel satisfied with the results, proceed to the next step. If you are illustrating a point, include anecdotes or story highlights.

Start with a Strong Hook

The opening of your video essay can make or break your initial impression. A strong hook makes an assertive claim about the chosen topic. It should grab the viewer's attention right from the beginning so that they want to listen more. A strong hook could be a thought-provoking question or a brief story about your life. Remember that you only have a few seconds to grab the attention of the admissions committee, who are probably busy, so make the most of it.

Introduce Yourself to the Admissions Board

Next, you need to introduce yourself. Mention your name, age, hometown, educational background, and interests. Take advantage of this opportunity to establish a connection with your audience.

Say the Course You'd Like to Pursue

Once you are accepted at the institution, say what courses or programs you would like to pursue. Explain why the particular program is dear to you and what motivated you to choose it. Doing this will show the audience that you have a clear vision about your education journey.

Additionally, share the qualities and strengths that attracted you to the school and the program. This can be the extracurricular activities offered, internship opportunities, campus culture, etc.

Share the Skills and Values Your Bring

Do you have special skills or strengths that will benefit the institution? Include them in your video essay. This is your chance to sell yourself and show that you will be valuable to the school. If you are skilled in any extracurricular activities, such as sports or music, that will impact the school, include them in your video.

Share Your Dreams

Paint a picture of the long-term goals you want to achieve even after getting that degree. Share the impact you want or create in your community or the world. Tell the committee how your degree will help you achieve this dream.

Shooting the Video

Shooting a high-quality video demands that you have high-quality gadgets. Fortunately, we live in an era where digital cameras can produce high-quality pictures and videos. If you do not have a digital camera, use your iPhone or Android smartphone. Keep the following in mind when using your phone:

• Use the back camera to get quality footage
• Shoot horizontally instead of vertically
• Turn on the overlay grid on your phone

If you want steadier shots, consider purchasing a gimbal stabilizer , an external microphone for better audio quality, and a video tripod.

Plan Your Shoot

If you want to create a high-quality film like a pro, plan the production from start to finish. To do this, create a storyboard. A storyboard is simply a series of interpretations of the scenes in your video that pre-visualize your final footage and desired shots.

Use Imagery

What are you depicting in your video? Think of your background. If you are in the bedroom or living space, make sure it is clean and tidy. Take advantage of your trophies if you have one and display them, particularly if you earned them from extracurricular competitions.

If your room or house is not good enough, film the video outdoors, like in the backyard or a nearby park. Whichever background you choose, make sure it reveals a part of your personality.

If you use images and clips in your videos, make sure they directly depict what you are talking about. A rich library of these images and clips will help you select the correct ones.

Correct the Color of Your Shots

If you want to highlight certain elements, evoke emotions or set the correct atmosphere, then you need to manipulate color. There are lots of color editing options you can use to improve your video. Professional editors use either color correction or color grading. Color correction ensures color in each clip is consistent throughout the film or color grading to give the video a different look. Both of these features are important, especially when you want to make certain scenes as realistic as possible.

Editing Your Footage Using Software

Before you send the video, you must make sure it does not have any errors. Properly edit your video to submit a polished final cut. Some of the techniques you can use include:

• Standard cut: the most common video editing technique. It is where one scene moves to the next without any visual transitions. This form of editing is simple, but it does not mean you should just cut any way you like. You have to do it creatively to ensure visual flow and continuity.
• Crossfade: This is often used to demonstrate the passage of time or to show different scenes filmed at different times.
• Cross Cut: This editing technique is necessary when you want to show events that are happening simultaneously. You can also use it to display similar events that are happening in two well-defined timelines.
• Fade In and Fade Out: This involves fading in and out of a scene with adequate sound effects. You can acquire these sounds from the public music domain.

Several free video editing software can help you garnish the clip attractively. For instance, Videoleap is a great software that you can use to edit essays on your smartphone. The tool gives you control of all the tools to ensure your footage comes out great. You can also try the following Adobe Premiere Pro , Avid Media Composer , or DaVinci Resolve , which offers a free comprehensive lite version.

Make sure you merge all the images into a single clip to create some form of narration. While doing this, ensure you keep your target audience in mind.

Tips for Making Your Video Essay Stand Out

Remember, you are competing with thousands of students for a chance to join that particular institution. Therefore, you need to make sure your video stands out from the rest. The following tips can help ensure this is possible.

Have Good Lighting

One of the best secrets for creating a high-quality video is having good lighting. Consider the types of light you will need and where you intend to place them to achieve your desired effect. If you are using lamps and sun because you are on a budget, think of how you can make them work to your advantage.

Dress Decently

First impressions matter a lot, so you need to ensure you are presentable. Wear presentable clothes like you would for a one-on-one interview. Make sure your hair is well groomed and you have positive body language. Doing this will boost your confidence and help you pass the message across.

Answer All the Questions Directly

If you have any questions, you need to answer them as they are. To make things easier, write all the questions and answers as well as the timestamp on the clip where you have answered them.

Practice Your Answers Instead of Reading Them Out

Your target audience will get bored and distracted if you read your answers from a piece of paper. Also, avoid memorizing the text, as it will come out bland. Make sure you practice all of your responses and hit all the points before you begin shooting the video.

Show Your Personality

For the admissions boards to get to know you, they need to see your personality. Therefore, be yourself and talk about the things you love. Talk about your interests and what keeps you going even in tough times. Also, try to relax while doing this. Be the best version of yourself rather than the applicant.

Watch Video Editing Tutorials

If you do not have any skills in video production, you need to watch a few tutorials to guide you. Many of these tutorials are free and easily accessible. Some of the websites you can try include Video Copilot, Skillshare, and Red Giant, which have many specific tutorials on how to create videos.

Video essays are an important part of the college application process. It serves as a personal introduction to your college application. Even though not all colleges ask for them, those that do expect high-quality and engaging content, this is the chance to sell yourself to the admission board and increase your chances of being accepted.

To come up with a high-quality video, you need to have the right topic, an outline of all your points, and the right hook to capture the audience's attention. You must also plan your work well by creating a storyboard, having the right tools, and using imagery in your film. Additionally, you should edit your work using the right software to ensure the final footage is great.

Finally, as you create your video, keep in mind that the goal is to tell a compelling story. Do more than the basic, and embrace the opportunity to create aesthetically pleasing and emotion-evoking content that will convey the intended message. Use the technical and practical skills you have to achieve this rather than adding unnecessary effects to impress the admissions committee.

If you need help with writing a perfect video essay write-up (call it a script), including the talking points and directions, do not hesitate to place an order on our website. GradeCrest has expert writers who can help.

Gradecrest is a professional writing service that provides original model papers. We offer personalized services along with research materials for assistance purposes only. All the materials from our website should be used with proper references. See our Terms of Use Page for proper details.

How to Prepare for Your Written and Video Essays

Monday, October 18, 2021

Carlson School Graduate Programs

There are many crucial steps in the MBA application process, and one that can sometimes be overlooked is the essay or personal statement portion. While all application materials are taken into consideration, this portion of the process allows you to highlight your authentic self and connect all the components of your application into one cohesive story.

When you apply to a business school, they want to know about you. You’re more than a GMAT score and a resume, and the essay or personal statement portion of your application is the best way for you to showcase who you are and what you would bring to a business school program. Below are some examples of what might be included in this portion of the application as well as some tips to get you started.

Written Essay and Personal Statement

A written essay or personal statement is a chance for the business school to get to know you more closely. Most universities will give you a prompt, some guidelines, and the rest is up to you. Each prompt will likely be different for this written portion, with some business schools asking about your career goals, how you can add to their school’s community, your previous experiences, or more.

For example, the Carlson School’s MBA and Master's programs personal essay statement could ask you to address the following (or something similar):

• Why are you choosing to pursue a graduate at this time in your career? What are you hoping to accomplish by doing so?
• What excites you about being part of the Carlson School graduate program? Do you have an enterprise program that you are currently interested in and why?
• Can you tell us about how you have participated in and/or advocated for building more inclusive communities in your career?  

So what makes for the best-written essays? Here are five tips to get you started.

• Be authentic. Business schools want to learn about YOU. Schools aren’t looking for just one answer, so make sure your personality shines through in your writing.
• Talk about real-life examples. Adding specific anecdotes and details can have a tremendous impact.
• Don’t just repeat your resume. Business schools have already seen your resume and your other materials, so use the essay as a way to expand on why you would be a great fit for the school. You can build on things that are mentioned on your resume, but make sure it’s additive to the rest of your application.
• If you’re a unique applicant to a business school, play it up. Business schools across the country are looking to diversify their programs, and that includes people from unique backgrounds or who have an unorthodox path to getting an MBA.
• Sell yourself. Ultimately, the essay portion of your application is your chance to sell yourself to a business school. Offer a convincing argument about why you would be a great fit for a particular school. Be sure to highlight what you will bring to the table and make sure your can-do attitude shows through.

Video Essays

In addition to written essays, some business schools also include a video essay portion of the application process. Think of this as a short elevator pitch where you’re answering a 'getting to know you' question with a member of the admissions team.

For instance, at the Carlson School, you will be asked one impromptu question from a bank of imaginative or behavioral questions selected by the school’s admissions team. You will then be given two minutes to prepare for an answer and then two minutes to record an answer.

Video essays are another great way for you to show a business school your individuality. Here are three tips for this portion of the process:

• Be yourself. Programs are using this format as a way to get to know you, your personality, and how you would fit at the school. The best video essays reveal the applicant’s personality.
• Practice, practice, practice. While students applying for the Carlson School only get one attempt at recording themselves, you can practice responding to the impromptu questions offline with a friend or colleague. Make sure you’re answering the questions directly and staying within the timeframe.
• Don’t study too hard. The video essay questions are assigned at random, so while you should practice cadence and timing, it is not recommended you memorize all of the questions. Remember, you want to share your experiences, not a script!
• Relax. The video essay is often one of the last pieces of your application. Your GMAT, letters of recommendation, and most of your application is finished. All the hard work is done, so take a deep breath to help you not come across as nervous in your video.
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How to Create a Winning College Application Video Essay Introduction

Step One: Read the instructions. And then read them again.

The first step to a strong video submission is knowing exactly what admissions is asking for. Are they looking for a short submission (under one minute)? Are they open to longer videos? Have they outlined what they hope applicants will address or showcase?

The University of Chicago offers a great example of instructions that set applicants on the right path:

If you would like to add your voice to your application, you have the option to submit a two-minute video introduction instead of the traditional college interview, which is not part of our application process. Your recording does not need to be extensively rehearsed or polished, and the video does not need to be edited.   We hope students find creative ways to share their voice and ideas, so we focus on content rather than filming quality when reviewing optional video profiles. For the purposes of our review, it is still impressive if a student is sharing important ideas and perspective on their specific potential for contribution to UChicago even if that video was filmed “selfie-style” on a phone. It is much less helpful if the video is professionally lit and edited, but contains little to no unique information about the student or their specific candidacy for UChicago. We encourage students to film in a quiet space that limits outside distractions (background noise, music, pet or sibling interference, etc). While it’s ok to rehearse your message a bit so that you feel confident and ready, it’s helpful for us to hear these spoken in your normal, conversational voice—memorizing a “script” or reading from prepared sheets/notecards may appear as a less engaged and conversational experience.

Once you have a solid understanding of what admissions is expecting and how much time you have to play with, you can move on to Step Two.

Step Two: Figure out what you’d like to express.

Brainstorm what you would like to reveal about yourself through this video. Or, if you’d prefer to work backward, consider what you’d like admissions to glean from your submission. Your goal should be to answer questions posed by admissions and/or to offer admissions insight into what you hope to achieve over the course of the next four years.

Once you have an idea of what you’d like to convey in your video, you can start working on a loose outline or talking points. To echo the University of Chicago’s instructions, you should not memorize or read from a script in your video. Your voice should be natural, and your tone should be conversational while maintaining a professional demeanor. When you have your bullet points ready, you can move on to the next step.

Step Three: Plan your set, style, and filming strategy.

Now that you know what admissions is looking for and what you’d like to say, it’s time to figure out how you want to convey that information. If you don’t have a lot of time to work with, you might want to film in selfie mode, speaking directly to the camera to answer the prompt in a thoughtful and straightforward way. Just make sure you have a private space to film in.

If you have more time to work with and want to get creative, you can make your video more dynamic. Maybe you’d like to shoot B-roll (background video footage) to show admissions where you come from, the things you like to make, or the people who shaped you while you narrate with voice over. Perhaps you’d like to include static images or soundbites from your creative projects. The options are endless!

Step Four: Review, edit, and polish.

Once you record your masterpiece, you’ll want to complete a quality assurance check to ensure the audio is clear and smooth. Show your video to an expert or a trusted person in your life to get a fresh perspective. Ask them: Does this accurately reflect who I am? Does it feel authentic?

You don’t have to be a skilled video producer to impress admissions here (unless you’re an aspiring film major, in which case your submission should stand out). You just need to demonstrate your interest, fit, and originality. 

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There's a new supplemental essay prompt in town.

Written by CEA HQ

Category: Uncategorized

Tags: video , video essay

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Undergraduate Admission

Video introduction.

The video introduction provides a wonderful opportunity for us to learn more about you, directly from you.

• First-Year Applicants

In recent years, Brown has transitioned away from our previously-offered alumni interviewing program  and instead encourages applicants to submit a brief personal video introduction (no more than 2 minutes) as an additional component of their application. We believe this approach ensures equity across our applicant pool. The video introduction gives you an opportunity to tell us more about yourself, in your voice, beyond the information you provided in your application. This personal video is a helpful way to show us who you are and why you are interested in attending Brown.

How to Submit your Video Introduction

There are three different ways to submit your video introduction. The Office of College Admission has no preference for the method in which you submit your optional video introduction.

Once logged in to your Brown Applicant Portal, you will be given the option to submit a brief personal video introduction (no more than 2 minutes). If you plan to submit a video introduction, please do so within one week of receiving your application acknowledgement email from Brown University that contains your Applicant Portal login credentials. While you will not be able to upload your video until you receive Brown Applicant Portal access, we encourage you to record your introduction in advance of the corresponding deadline. Once you have uploaded your video to your Applicant Portal, be sure to click preview to view your submitted video to ensure it appears correctly before hitting continue to submit. For consideration in the Brown admission process, videos must be uploaded by November 4 for QuestBridge and Early Decision applicants and January 6 for Regular Decision applicants.

Applicants are welcome to record a GLIMPSE video. Glimpse is an opportunity to share a 60-90 second video helping us to get to know you better. Glimpse is a platform that allows students to film and upload a singular video introduction to be sent to any institution on your application list. Currently, Glimpse is only available for US students attending high school in the United States. There is a fee associated with this product, however fee waivers may be available through Glimpse. For consideration in the Brown admission process, Glimpse videos must be submitted by November 4 for QuestBridge and Early Decision applicants and January 6 for Regular Decision applicants.

InitialView is an interview based video platform that allows students to record a video interview with a certified InitialView interviewer and have it uploaded and sent to any institution that you intend to apply to. These interviews are unscripted and will provide colleges with an authentic view into who you are as a student and a person. There is a fee associated with this product. For consideration in the Brown admission process, InitialView videos must be submitted by November 4 for QuestBridge and Early Decision applicants and January 6 for Regular Decision applicants.

Self-Submitted Video Support

As with any aspect of the admission process, there is no specific topic or format we are hoping to see in your video introduction. You may choose to use these suggested prompts:

• What do you love about your neighborhood or hometown?
• Share a time that you were moved by music or art.
• How would your friends describe you?
• Describe how you were influenced by a book that changed your perspective.
• Talk to us about a meaningful family activity or tradition.
• In what ways are you similar to or different from your siblings or friend group?
• Tell us about your favorite time of day. 
• Highlight any topic of your choice that will allow us to get to know you better.

No two Brown students have the same story, and we don’t expect that any two video introductions will either.

Video introductions may be submitted by logging into your Applicant Portal and uploading your file directly through the link provided on the sidebar. Once you have uploaded your video to your Applicant Portal, be sure to click preview to view your submitted video to ensure it appears correctly before hitting continue  to submit.

• Your video should begin with you in front of the camera saying, "Hi, my name is [insert name] from [high school]." After that, what you choose to say and how you choose to say it is up to you. Simple and unrehearsed is fine, and you are welcome to be creative.
• We recommend you dress casually as you would for a school day or school event.
• Videos will not be evaluated for production quality; we recommend sitting in front of your laptop/camera/tablet/phone and speaking directly to the audience. Make certain you are visible and audible during your video. Check the lighting and listen to your video after you have recorded it to ensure you are happy with the final product before submitting.
• Limit your video to no more than two minutes.
• Be sure your video is in landscape orientation so your finished product will not require viewers to turn their heads to the side when viewing on a desktop computer.

Please view the Video Introduction Do's & Don'ts for some helpful tips from current Brown students.